Cleaning Up: Leadership in an Age of Climate Change

How can behavioural science and psychology be leveraged to drive meaningful change around climate action? What unintended consequences might arise from heavy-handed government mandates versus more subtle interventions? And in the face of the climate crisis, is it ethical to actively promote the use of fossil fuels? This week on Cleaning Up, Michael welcomes Ogilvy UK Vice-chair Rory Sutherland to explore the role of psychology and behavioural science in tackling the climate challenge. Rather than relying solely on policy, regulations, and technological solutions, Sutherland argues that understanding human decision-making and tapping into our innate psychological drivers could be key to catalyzing widespread behaviour change. From the power of "satisficing" and "psycho-physics" to the importance of signaling and subconscious hacking, Sutherland delves into the hidden forces that shape our environmental choices - both for better and for worse. The conversation also grapples with the ethical quandary of whether actively promoting fossil fuels is justifiable, even as a "messy intermediate phase" in the transition to clean energy. This episode challenges viewers to think beyond the conventional approaches to climate action and consider how a deeper understanding of human psychology could unlock more effective, and even counterintuitive, solutions. For those interested in data on which advertising groups continue to work with fossil fuel companies, please see: https://cleancreatives.org/f-list. Asked about WPP (Ogilvy’s Parent Company) and Ogilvy’s inclusion on the F-list, WPP commented: "WPP and Ogilvy have not commented publicly on the accuracy or validity of the F-List’s research. However, several of the contracts named on the F-List are wrongly attributed to Ogilvy. They are in fact relationships with an entirely different agency, OGR, formerly known as Ogilvy Government Relations. Other than ownership by WPP, OGR has had no connection to Ogilvy since 2011 and they rebranded last year to avoid historical confusion." Leadership Circle: Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit https://www.cleaningup.live. Links: Rory’s book, AlchemyOgilvy UK: https://www.ogilvy.com/ukHow Lily Cole Models Climate Solutions | Ep161 How To Win The Climate Argument | Ep172: John Marshall 

Is China's lead in clean technologies insurmountable? How will the Trump presidency shape relations with China? And when will China's emissions peak? Fatih Birol, head of the International Energy Agency, has said that 'almost every energy story is essentially a China story. But it's a complicated story that has been powered by vast supplies of coal. China's economy has grown rapidly, with per capita levels of energy consumption now matching Europe's, making it the world's largest emitter of greenhouse gasses. At the same time, China has increased the share of electricity and total energy to around 28% thanks to a rapid uptake of electric vehicles and increasing use of electricity for heating domestically. If it continues on its current trajectory, it is likely to peak its greenhouse gas emissions from energy in the next few years, if it hasn't done so already. China is also playing an increasing role beyond its borders: In 2023, 20% of the global EV export market belong to China, and it dominates the battery, solar and wind industries. This week on Cleaning Up, Bryony Worthington sits down with Professor Qi Ye, Director of Public Policy at Hong Kong University of Science and Technology, who's had a ringside seat during China's rapid shift towards a clean energy economy. Together they unpack the complex dynamics shaping the global energy transition in China. Discover the remarkable scale and pace of China's clean energy transformation, the challenges of international collaboration, and Professor Qi's vision for a new era of climate leadership.Leadership Circle: Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle, please visit cleaningup.live.Links: How China Became a Green Finance Superpower - Ep160: Dr. Ma JunThe World's Preeminent Energy Economist - Ep133: Fatih BirolHow Trump & Musk Will Reshape US Climate Action — Election Special

How will the Trump administration's policies impact the clean energy transition in the United States? What will be Elon Musk's role in shaping climate policy? And what are the geopolitical implications of the US withdrawing from the Paris Agreement? In this special episode of Cleaning Up, hosts Michael Liebreich and Bryony Worthington reflect on the implications of the recent US election results and the potential impact on energy and climate policy. They explore the likely policy changes under a Trump administration, including potential cuts to clean technologies like offshore wind and electric vehicles, as well as the potential for increased fossil fuel production and the relaxation of environmental regulations. Bryony shares her insights from her recent trip to China, where the expectation was that Trump would win and the general sentiment was that China could do business with him. Michael examines the perceived lack of a coherent strategy in Europe to compete with the US and China in the clean energy and technology sectors.Leadership CircleCleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit https://www.cleaningup.live. Links and moreHow To Win The Climate Argument | Ep172: John Marshall Could Trump 2.0 Roll Back The IRA? Ep181: Ethan Zindler 

Could we save billions by simply reducing energy waste? How can we power the vast, energy-hungry growth of AI without sacrificing climate goals? And is Europe doomed to high energy costs and deindustrialisation? This week on Cleaning Up, Michael Liebreich sits down with Jonathan Maxwell, CEO and founder of Sustainable Development Capital LLP (SDCL), for the third time on Cleaning Up. Jonathan shares his perspective on the urgent need to address energy efficiency and waste, drawing from the themes explored in his book "The Edge." Jonathan and Michael delve into SDCL's innovative approach to providing on-site energy solutions that deliver cheaper, cleaner, and more reliable power to businesses, industries, and public institutions. Jonathan explains how their focus on distributed generation and decentralised energy systems is transforming the way organisations think about and manage their energy needs. Finally, policy. Jonathan and Michael discuss the impact of the Inflation Reduction Act in the US (and the potential turmoil from recent election results), the European Union's Green Deal, how these initiatives can be further strengthened by a greater emphasis on energy efficiency and productivity, and what the West needs to catch China. Leadership Circle Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit cleaningup.live LinksCheaper, Cleaner, More Reliable - Ep14: Jonathan Maxwell Checkpoint 2023: Energy Efficiency Investment - Ep113 Jonathan Maxwell How China Became a Green Finance Superpower - Ep160: Dr. Ma JunMetals Refining - From Mining to Brining: Ep 142 - Alex Grant