Community isn’t just about followers, likes, or a Facebook group. It’s about creating spaces where people connect with each other, and that’s where the magic (and the business growth) really happens.In this episode we get real about what it takes to build that kind of space. We dive into:Why purpose-led brands are better positioned to build lasting communitiesThe difference between an audience and a community (and why mistaking the two is a common pitfall)The ripple effects of generosity, from real-time feedback to stronger brand trustWhat we learned from running our own 10-day challenge with 250+ businesses and why we we stopped resisting the word ‘community’If you’ve been resisting the idea of community building, or wondering whether it’s worth the energy, this episode might just change your mind.Find out more about the 10 Day Challenge we talk about and join the waitlist here: www.themarketingcollective.co.nz/chaostoclarityFor more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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38:06
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38:06
Wealth & Wellbeing with Shanita Friedlander
Whatever success looks like for you, there’s likely to be a dependence on wealth to make it viable.In this episode of Collectively, we explore three key facets of wealth with business coach, Shanita Friedlander. Her’s is a holistic approach that looks at wealth in terms of business finances, personal finances and wellbeing. Because no matter how financially well-off you are, if you’re not balancing your inner wealth, none of your outer wealth will save you.In a world with increasing pressure, Shanita has beaten the odds and created a life for herself and her family that she now helps women in business achieve too.Inside, we uncover:How to balance these three facets of wealthThe importance of building ‘nervous system’ fundsCreating discipline around your financial systems, to keep them from leaking into other areas of your business and lifeYou can find Shanita on Instagram or online via her website:https://www.instagram.com/shanitafriedlanderhttps://www.shanitafriedlander.com/For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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42:48
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42:48
Money Stories and how they can run your business
Money stories and how they can run your business with Jane Guy Is your money story holding you back? You can have the most beautiful brand and the right offers, but if old beliefs about money are running the show, you’ll second-guess your pricing, hesitate to send proposals, and say yes when you really should say no.In this episode of Collectively, we sit down with coach and business mentor Jane Guy to unpack the hidden beliefs driving our decisions around money. From childhood patterns to the way you price your services, money stories run deep, and they can make or break your confidence in business.Jane shares how to spot these stories, shift from pricing “from the clouds” to evidence-based decisions, and separate your self-worth from your rates. You’ll hear practical steps for clearer money conversations, stronger proposals, and creating a business that’s sustainable, not just an expensive hobby.Find Jane on Instagram, LinkedIn or online via her website:https://www.instagram.com/janeguycoaching/https://www.linkedin.com/in/jane-guy-64698845/https://janeguycoaching.com/For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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48:23
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48:23
Positioning Strategies
On the back of our last episode with Intuitive Healer, Chelsee Keegan on how we perceive ourselves, this episode taps into how we can influence the perception others have of our brand through intentional market positioning.In this episode we cover:Why positioning mattersPositioning pitfalls to avoidDifferent positioning strategies you can employ for your brandHow we do it in The Marketing Collective (hello freebie!)Because, when it comes to marketing, perception is reality, and your positioning should be grounded in truth not comparison.The truth is that you already have something very unique inside your business today. Inside this episode, we help you discover what that is, so you can carve out your own space in your market place…If you need help diving deeper into your brand positioning and other foundations, check out our Mentorship Programme: www.themarketingcollective.co.nz/mentorshipFor more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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38:37
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38:37
Is your own idea of you and your business keeping you stuck?
What if the thing holding your business back… is you?In this powerful episode, we dive into the invisible forces that shape how we show up in business: our identity, conditioning, self-belief, and subconscious patterns.We’re joined by intuitive healer and guide Chelsee Keegan, who shares how unlearning old stories and tuning into your body can help you reconnect with your purpose and create a more aligned path forward.We talk about:How ego and doubt keep us smallWhy chaos is often a sign of expansionThe difference between forcing and flowingHow belief — held deeply and consistently — can shape your realityAnd, of course, how all of this can affect your business, brand and marketing.Whether you’re feeling blocked, burnt out, or just unsure of your next move, this conversation will remind you that clarity doesn’t always come from pushing harder. Sometimes it starts by turning inward.Find out more about Chelsee and her work at https://www.instagram.com/iamtherebelhealer/For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
About Collectively - Purpose-led business and marketing
Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.
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