Collectively - Purpose-led business and marketing

Hashtags are dead. Reels are everything. AI is the future. Organic reach is gone. There are A LOT of opinions about what’s working on social media and where you should be focusing your efforts. The energy it takes to keep up with what’s hot on social can start to hold you back from actually showing up!
After all, most of us didn’t get into business to become content creators, but we also know that social media can be a powerful channel for sharing messages and creating community.
Instead of hot takes and trends, we wanted to hear what it’s going to take to make social media feel impactful in 2026 and sustainable long-term.
So, of course, we called on Jodine from Social Smarty, social media trainer and Marketing Collective partner. In this episode, she joins us for a realistic chat about what’s shifting, what’s overhyped and what really hasn’t changed at all.
If you’ve ever felt like you’re overthinking what to post, social media feels harder than it should, or you’re trying to keep up without losing your voice, this episode might just revive your energy and focus for social media!
Learn more about Jodine at www.socialsmarty.co and discover more about The Marketing Collective (and what you can learn about social media) at www.themarketingcollective.co.nz
For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

So, you’ve created this amazing thing. You’ve built a website, started posting on socials… But, crickets… You’re not quite selling as quickly or easily as you imagined.
Visibility is a skill.
Getting found online is still one of the biggest challenges small businesses face in their marketing. And, it’s an uncertain one, given the pace of change with search also impacting generative AI tools.
In this episode, we chat with The Marketing Collective’s search and paid media specialist, David from Dimple Digital.
Inside, we cover:
How small businesses can compete against much larger corporate budgets
What to focus on and what to not get all hot and bothered about when it comes to getting discovered online.
When you know you’re ready to put your hard earned dollars into paid search.
This chat is the first in a series of introductions to our incredibly talented Marketing Collective partners. Look out for others as we dive more deeply into all major marketing disciplines that matter to small businesses.
For more information, check out www.dimple.nz
For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

What worked and what really didn’t in marketing in 2025?
In this episode, we spill the tea on the wins and fails we witnessed across the year. From client work to our own marketing, domestic challenges to international hurdles - this was a year of shake-ups and survival stories. 
Inside we explore:
What it took for small businesses to overcome a year of fighting fires 
The brands that came out better off and those who didn’t (in our humble opinions)
Marketing campaigns that impressed us and the channels that delivered the most
We also discuss a pretty major values-based decision we had to make around how we deliver this podcast - a platform conundrum many purpose-led businesses would have encountered this year too.
If you’re looking for a shortcut to some of this year’s biggest learnings in marketing, this episode won’t disappoint.
For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

So many entrepreneurs have been taught that messaging is about persuasion, urgency, or cleverly pushing people toward a yes. No wonder it feels uncomfortable.
This episode offers a different lens: we talk about persuasion as clarity, as resonance, and as a way of saying ‘I see you and I understand where you are right now’.
We explore how to communicate without slipping into fear-based tactics, how to speak to the emotional truths behind your audience’s goals, and why connection always comes before conversion.

We also talk about the six principles of ethical influence and how to use them to strengthen your message, not manipulate behaviour.
If you’re ready to craft messaging that actually feels aligned — messaging that reflects who you are, what you believe, and the people you're here to support — you’ll love this conversation.
For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

Despite all the innovation and technology available to us, at the core of every successful business is its people.
In this episode, we speak with Dr Angela Jackson, founder of Future Forward Strategies and lecturer at the Harvard Graduate School of Education where she teaches entrepreneurship in the education marketplace. 
Angela is an authority on on the future of work, consulting at the intersection of technology and human capacity.
Inside, we ask:
What does the future of work look like and who will thrive in it?
Why are small businesses and start-ups best positioned?
How does taking care of your people at work ripple out to communities?
How can AI help us manage our workplaces more productively but also with more empathy?
How can mission-driven entrepreneurs access ethical investors and capital?
Dr Angela’s best-selling book The Win-Win Workplace is available online and in select stores. You can purchase it here: https://www.readwinwinworkplace.com/.
Request Dr Angela’s investor list by connecting with Dr Angela on LinkedIn or via her website: https://www.drangelajackson.com/. 
For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.