COLLECTIVELY'S 1st Birthday - 12 months of Collectively
We're one! In this very special episode, we're popping the (imaginary) champagne and celebrating Collectively’s first birthday!Join us as we look back on a year of honest convos, incredible guests, and big questions about doing business better. From our humble beginnings (hello awkward intros) to finding our groove, we’re reflecting on how far we’ve come, what we’ve learned, and the value of creating space for these chats.Whether you’ve listened to every episode or you’re new here, this one’s a highlight reel and a heartfelt thank you to everyone who’s tuned in along the way.Enjoy catching up with some of our favourite conversations, and we encourage you to go back and tune into the ones that resonate with you.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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Using AI ethically and effectively in your marketing
There’s a lot of chatter out there about AI and how to use it in your marketing.While we’re in agreement with a lot of the advice, we think there’s a void when it comes to why and how you use AI, responsibly. Like everything in marketing, we believe the use of AI requires strategy and intention. You need to know the problem you’re solving and the consequences of the actions required. In this episode we explore the incredible ways that AI can assist you in your marketing - from generative prompts that support your content creation, through to agentic solutions that can automate tasks that currently cost you time and money. We discuss the opportunities of knowledge assistants and deep research, as well as the feeds you can give to ensure your marketing is on message, on tone and on brand every time.But, we also identify the red flags and the unintended costs of AI tools - not to stop you from leveraging their power - but to help you use them with more intentionality and less waste.Just remember, success in marketing isn’t defined by the tasks you do or how fast you do them. It’s in the connection with your audience. For that, whether you use AI or not, you need strong brand foundations. If you feel yours need revisiting, our Mentorship programme has everything you need to build strong foundations and use them strategically across all major marketing channels, to grow your audience and your business in alignment with your values. Learn more at www.themarketingcollective.co.nz/mentorshipFor more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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Digital sustainability & the ethics of AI
Let’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and AI tools that can reduce the impact of our footprint.In this episode, we sit down with Mike Carroll, founder of Brightly, an Aotearoa New Zealand-based B Corp certified IT company, to talk sustainable and responsible choices in technology.From cloud platforms and carbon footprints to the hidden cost of convenience, Mike shares smart, grounded insights on how businesses can make better choices with the tools they use everyday. Of course, we couldn’t have a conversation about tech without delving into the use of AI, and considerations businesses need to keep in mind when it comes to using AI responsibly in their business.If you’ve ever wondered how you can balance progress and innovation with responsible IT choices, or you’re trying to use AI without compromising your values, you’ll find some gold in this episode.A few of the organisations that Mike mentions in this episode are:Echo Technology Lifecycle Solutions for e-waste recycling.Recycle-A-Device with Digital Future AotearoaToitū Envirocare for impact measurementAnd you can find out more about Brightly and the work they do as a managed IT service provider at www.brightly.nzFor more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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Productivity - more impact, less burnout
What if productivity isn’t about doing more — but doing what matters?In this episode, we chat with Productivity Consultant Rachel King, who’s flipping the script on hustle culture. She shares more on how to move beyond the to-do list and into a more meaningful, sustainable, human-centred way of working, where your value isn’t tied into your outputs.We discuss how to align your time, energy, and values, so productivity becomes less about burnout and more about balance, focus, and meaningful momentum.Whether you’re stuck in output mode or craving a new rhythm, this is your permission slip to slow down and move forward. Tune in for grounded insight, practical strategies, and a much-needed reframe.For more information about Rachel’s work visit www.quotient.nzRemember to subscribe so you’re first to know about our next episode, and if this episode resonated, please take a sec to drop us a review.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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Embracing seasons and cycles in business
Caught up in content churn, offer stacking, and algorithm-pleasing? You’re not alone, but it might be costing you more than you think.What if slowing down could actually move you forward? What if your best marketing didn’t come from hustle, but from clarity, creativity, and giving your ideas time to ripen?In this episode, we explore the natural rhythms of business and what it looks like to work with your creative energy instead of against it. We talk about rest as strategy, marketing without burnout, and the guilt that can come from slowing down — plus why reflection isn’t indulgent, it’s essential.Whether you're in a season of growth, recalibration, or quiet reinvention, this one’s for you. And if you simply need permission to pause, here it is.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
About Collectively - Purpose-led business and marketing
Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.
New Zealand