On the back of our last episode with Intuitive Healer, Chelsee Keegan on how we perceive ourselves, this episode taps into how we can influence the perception others have of our brand through intentional market positioning.In this episode we cover:Why positioning mattersPositioning pitfalls to avoidDifferent positioning strategies you can employ for your brandHow we do it in The Marketing Collective (hello freebie!)Because, when it comes to marketing, perception is reality, and your positioning should be grounded in truth not comparison.The truth is that you already have something very unique inside your business today. Inside this episode, we help you discover what that is, so you can carve out your own space in your market place…If you need help diving deeper into your brand positioning and other foundations, check out our Mentorship Programme: www.themarketingcollective.co.nz/mentorshipAre you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/ For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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39:13
Is your own idea of you and your business keeping you stuck?
What if the thing holding your business back… is you?In this powerful episode, we dive into the invisible forces that shape how we show up in business: our identity, conditioning, self-belief, and subconscious patterns.We’re joined by intuitive healer and guide Chelsee Keegan, who shares how unlearning old stories and tuning into your body can help you reconnect with your purpose and create a more aligned path forward.We talk about:How ego and doubt keep us smallWhy chaos is often a sign of expansionThe difference between forcing and flowingHow belief — held deeply and consistently — can shape your realityAnd, of course, how all of this can affect your business, brand and marketing.Whether you’re feeling blocked, burnt out, or just unsure of your next move, this conversation will remind you that clarity doesn’t always come from pushing harder. Sometimes it starts by turning inward.Find out more about Chelsee and her work at https://www.instagram.com/iamtherebelhealer/Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/ For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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COLLECTIVELY'S 1st Birthday - 12 months of Collectively
We're one! In this very special episode, we're popping the (imaginary) champagne and celebrating Collectively’s first birthday!Join us as we look back on a year of honest convos, incredible guests, and big questions about doing business better. From our humble beginnings (hello awkward intros) to finding our groove, we’re reflecting on how far we’ve come, what we’ve learned, and the value of creating space for these chats.Whether you’ve listened to every episode or you’re new here, this one’s a highlight reel and a heartfelt thank you to everyone who’s tuned in along the way.Enjoy catching up with some of our favourite conversations, and we encourage you to go back and tune into the ones that resonate with you.Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/ For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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45:48
Using AI ethically and effectively in your marketing
There’s a lot of chatter out there about AI and how to use it in your marketing.While we’re in agreement with a lot of the advice, we think there’s a void when it comes to why and how you use AI, responsibly. Like everything in marketing, we believe the use of AI requires strategy and intention. You need to know the problem you’re solving and the consequences of the actions required. In this episode we explore the incredible ways that AI can assist you in your marketing - from generative prompts that support your content creation, through to agentic solutions that can automate tasks that currently cost you time and money. We discuss the opportunities of knowledge assistants and deep research, as well as the feeds you can give to ensure your marketing is on message, on tone and on brand every time.But, we also identify the red flags and the unintended costs of AI tools - not to stop you from leveraging their power - but to help you use them with more intentionality and less waste.Just remember, success in marketing isn’t defined by the tasks you do or how fast you do them. It’s in the connection with your audience. For that, whether you use AI or not, you need strong brand foundations. If you feel yours need revisiting, our Mentorship programme has everything you need to build strong foundations and use them strategically across all major marketing channels, to grow your audience and your business in alignment with your values. Learn more at www.themarketingcollective.co.nz/mentorshipAre you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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36:21
Digital sustainability & the ethics of AI
Let’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and AI tools that can reduce the impact of our footprint.In this episode, we sit down with Mike Carroll, founder of Brightly, an Aotearoa New Zealand-based B Corp certified IT company, to talk sustainable and responsible choices in technology.From cloud platforms and carbon footprints to the hidden cost of convenience, Mike shares smart, grounded insights on how businesses can make better choices with the tools they use everyday. Of course, we couldn’t have a conversation about tech without delving into the use of AI, and considerations businesses need to keep in mind when it comes to using AI responsibly in their business.If you’ve ever wondered how you can balance progress and innovation with responsible IT choices, or you’re trying to use AI without compromising your values, you’ll find some gold in this episode.A few of the organisations that Mike mentions in this episode are:Echo Technology Lifecycle Solutions for e-waste recycling.Recycle-A-Device with Digital Future AotearoaToitū Envirocare for impact measurementAnd you can find out more about Brightly and the work they do as a managed IT service provider at www.brightly.nzAre you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
About Collectively - Purpose-led business and marketing
Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.
Listen to Collectively - Purpose-led business and marketing, Lead on Purpose with James Laughlin and many other podcasts from around the world with the radio.net app
New Zealand