Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share...
What is the value of your brand? How do you measure investment in your brand? In this episode we talk about the difference between brand, branding and marketing, and why investing in brand equity is essential for growth and business resilience. We discuss ways you can grow and measure your brand, as well as the cost of not investing in your brand. Your brand is not just what you say it is, it’s what people believe about you. So, what are people saying about your brand, when it’s not in the room?Visit this link for more information about the Brand Blueprint mentioned in this episode.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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22:17
15 Years of Charity Foundership
What you may not know is that alongside her work at The Marketing Collective, Marijke is also the founder of Dara Children’s Trust, a charity supporting a displaced community in Andong, on the outskirts of Phnom Penh, Cambodia. In this episode, Marijke shares more about her first-hand experience as a charity founder and how she is now aligning her business for impact in a way that will support other organisations in creating their own impact.For more information about Dara Children’s Trust visit www.darachildren.comFor more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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37:41
Embracing neurodiversity in marketing and the workplace
When we talk about ‘diversity’ in marketing, we need to also consider neurodiversity, which still remains underrepresented and under-acknowledged (despite one in every 20 people in Aotearoa having ADHD).Which is why we invited Sarah and Penelope from Superpower Communications to chat with us. They offer PR consultancy with the much-needed addition of workplace inclusivity consulting.As neurodivergent professionals themselves, we asked them to share more about how organisations can make sure that neurodivergence is considered when they talk about diversity and inclusion in the workplace, the steps businesses can take towards inclusion in their culture and what to keep in mind when it comes to more inclusive communications.Learn more about Sarah and Penelope’s work at www.spcomms.co.nz For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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45:14
Building an authentic personal brand that connects
Personal branding isn’t about jumping on the latest trends or creating an identity that isn’t ‘you’. It’s about owning who you are, sharing your expertise and connecting with the people who need what you have to offer.You’ll have your best impact (and success) when people know what you stand for, the strengths that set you apart and the experience that influences the way you work (and makes you so great at what you do).Today we’re talking about how to step into your role as a thought leader, how to showcase your expertise without feeling ‘salesy’ and how to build a really authentic personal brand (without blurring the line into TMI or oversharing).For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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28:27
Where to start with strategic marketing planning
For many of us, the new year feels like a bit of a clean slate, especially for us in New Zealand where we’ve had a summer break and space to think about what we want to achieve in the year ahead. The last few years have been tough for many; but we think business sentiment is looking more optimistic for the year ahead. Planning is an opportunity to take charge, regardless of what the market, economy or political decisions may send our way.Planning can feel daunting though, so in this episode we’re breaking it down to help you prepare a plan-on-a-page that will keep you focused and intentional with your actions.To help you get started, Marijke has shared this helpful free resource with you which you can access here: https://marijketimmers.com/strategicplanFor more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
About Collectively - Purpose-led business and marketing
Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.
New Zealand