Let’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and AI tools that can reduce the impact of our footprint.In this episode, we sit down with Mike Carroll, founder of Brightly, an Aotearoa New Zealand-based B Corp certified IT company, to talk sustainable and responsible choices in technology.From cloud platforms and carbon footprints to the hidden cost of convenience, Mike shares smart, grounded insights on how businesses can make better choices with the tools they use everyday. Of course, we couldn’t have a conversation about tech without delving into the use of AI, and considerations businesses need to keep in mind when it comes to using AI responsibly in their business.If you’ve ever wondered how you can balance progress and innovation with responsible IT choices, or you’re trying to use AI without compromising your values, you’ll find some gold in this episode.A few of the organisations that Mike mentions in this episode are:Echo Technology Lifecycle Solutions for e-waste recycling.Recycle-A-Device with Digital Future AotearoaToitū Envirocare for impact measurementAnd you can find out more about Brightly and the work they do as a managed IT service provider at www.brightly.nzFor more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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Productivity - more impact, less burnout
What if productivity isn’t about doing more — but doing what matters?In this episode, we chat with Productivity Consultant Rachel King, who’s flipping the script on hustle culture. She shares more on how to move beyond the to-do list and into a more meaningful, sustainable, human-centred way of working, where your value isn’t tied into your outputs.We discuss how to align your time, energy, and values, so productivity becomes less about burnout and more about balance, focus, and meaningful momentum.Whether you’re stuck in output mode or craving a new rhythm, this is your permission slip to slow down and move forward. Tune in for grounded insight, practical strategies, and a much-needed reframe.For more information about Rachel’s work visit www.quotient.nzRemember to subscribe so you’re first to know about our next episode, and if this episode resonated, please take a sec to drop us a review.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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Embracing seasons and cycles in business
Caught up in content churn, offer stacking, and algorithm-pleasing? You’re not alone, but it might be costing you more than you think.What if slowing down could actually move you forward? What if your best marketing didn’t come from hustle, but from clarity, creativity, and giving your ideas time to ripen?In this episode, we explore the natural rhythms of business and what it looks like to work with your creative energy instead of against it. We talk about rest as strategy, marketing without burnout, and the guilt that can come from slowing down — plus why reflection isn’t indulgent, it’s essential.Whether you're in a season of growth, recalibration, or quiet reinvention, this one’s for you. And if you simply need permission to pause, here it is.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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Harvesting more time, money & freedom in your marketing
Harvesting more time, money and freedom in your marketingFeeling like marketing is eating up all your time and energy? In this episode, we unpack why marketing often feels like a full-time job (with no guarantee of results), and what to do instead. From clarifying your goals and choosing the right channels, to building systems that give you breathing room — this is a conversation about doing less, by doing it smarter.We talk about:- The real reason marketing feels so exhausting- How to focus on what actually moves the needle- Tools, strategies, and mindset shifts to reclaim your time- Why clarity and intentionality will bring you peaceWhether you’re DIYing everything or ready to simplify and scale, this episode will remind you to reconnect with what works for you.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
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Family Business - When It's Personal
In this episode, we talk to Gaelene Adams-Love, a business and relationship coach who specialises in working with couples and partners in business — from spouses and siblings to co-founders and family-run teams.Released around the International Day of Families, this conversation explores why healthy relationships are the foundation of resilient, successful businesses and communities.We cover:How to lead without burning out (or bringing work stress home)What clarity, boundaries and emotional safety look like inside a businessWhy your relationship with yourself is the starting point for everything elseIf you’re in business with someone close to you, or want to create a healthier culture for the people around you, this episode is full of insight, honesty, and practical wisdom.Learn more about Gaelene and her work at www.teamfusion.co.nzFor more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.
About Collectively - Purpose-led business and marketing
Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.
Listen to Collectively - Purpose-led business and marketing, Hot Money: Agent of Chaos and many other podcasts from around the world with the radio.net app
New Zealand