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310 episodes
Episode 165: The common pitfalls of LinkedIn ghostwriting (and how to overcome them)
19/08/2026 | 30 mins.My relationship with ghostwriting is the same as my relationship with horseradish. I’ve tried it in several different contexts, but ultimately decided it wasn’t for me.Luckily for us, Ruth ( https://www.linkedin.com/in/ruth-favela/ ) and Rachel ( https...CEO Tyler Denk wants beehiiv to be Shopify, not Amazon
17/08/2026 | 29 mins.Tyler Denk ( https://www.linkedin.com/in/tyler-denk ) was the second employee at ( https://www.morningbrew.com/ )Morning Brew ( https://www.morningbrew.com/ ), and his innovations there allowed one business newsletter to become a media juggernaut. That...So the career you built doesn't exist anymore...
12/08/2026 | 32 mins.Kevan Lee ( https://www.linkedin.com/in/kevanlee/ ) and Shannon Deep ( https://www.linkedin.com/in/shannondeep/ ) are cofounders of Bonfire ( https://www.aroundthebonfire.com/ ), a traditional brand marketing agency that hosts not-so-traditional creati...Think Like a Broadcaster with Ronnie Higgins
05/08/2026 | 42 mins.Ronnie ( https://www.linkedin.com/in/ronniehiggins/ ) and Alex have always bonded over the concept of Content as a Product. Last week, Ronnie shared a new angle on the idea in his recent piece, What if broadcasting shaped content marketing instead of p...Should you build your own productivity tool?
29/07/2026 | 27 mins.There's a version of building your own tools that saves you an hour on every task, and a version where you spend 20 hours making something you look at once.Alex, Eric, and Ruth try to draw the line on when it's worth it to vibe code your own custom pro...
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About Content, Briefly
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, our team interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
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