Sean Blanda on what it means to "Own Your Platform" in 2025
In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today’s shifting content world. Sean shares his move from Crossbeam to consulting with Gate Check Studios, helping brands and creators navigate declining organic reach and growing platform control.They discuss why newsletters, communities, and websites matter more than ever, how content roles are evolving, and the rise of niche independent publishers. This episode offers practical advice and an optimistic view for anyone looking to build real audience connections beyond social media algorithms.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/Gate Check Studios: https://gatecheckstudios.com/Try Superpath Pro free: https://www.superpath.co/Check out our podcast chatbot: https://podcast.superpath.co/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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32:57
Josh Spilker on the 10x Content Engineer
In this episode of Content, Briefly, Jimmy Daly chats with Josh Spilker, content and SEO lead at AirOps, about how AI is transforming content workflows. Josh explains how AirOps goes beyond simple AI text generation by enabling scalable, customizable content processes—like internal linking and content refreshes—directly integrated with your CMS.They dive into the emerging role of the content engineer, who builds and manages these AI-powered systems to boost productivity and streamline content operations. Josh also shares insights from recent SEO research, the importance of freshness and brand alignment, and how AI-driven content repurposing is changing marketing strategies. Whether you’re curious about the future of CMSs, AI in SEO, or new content roles, this episode offers a practical look at the evolving content landscape.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Josh on LinkedIn: https://www.linkedin.com/in/joshspilker/The Rise of the 10x Content Engineer: https://www.airops.com/blog/10x-content-engineerAEO Scorecard Report: https://www.airops.com/report/aeo-scorecard-reportAirOps Cohort: https://www.airops.com/cohort************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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26:01
Is There a Difference Between Distribution and Repurposing in Zero-Click World?
In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI and platform changes are blurring these lines and reshaping content strategies. Eric shares how his lean team uses podcasts as “big content” to fuel other channels and the importance of clear brand messaging. They also discuss the challenges of relying on social platforms versus owning your audience, and why strong content fundamentals and tools remain essential. Whether you’re figuring out how to get the most from your content or balancing big and small pieces, this episode offers practical insights for today’s marketers.Try Superpath Pro free for 30 days: https://www.superpath.co/************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Superpath's weekly podcast: https://podcast.superpath.co/Grow & Tell: https://www.dock.us/grow-and-tell************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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23:24
Tom Rudnai on How to Maximize and Measure Revenue Impact
In this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optimization to create high-quality, question-driven content that aligns with buyer journeys and integrates seamlessly across sales and marketing teams. Tom shares insights on gating content “with intent,” building owned distribution channels, and measuring content impact beyond vanity metrics to influence pipeline and revenue. The conversation also highlights how AI tools are transforming content audits, personalization, and sales enablement workflows. Whether you’re focused on content strategy, attribution, or leveraging AI in marketing, this episode offers practical guidance and forward-thinking perspectives to help you future-proof your approach.Your content drives revenue. Demand-Genius reveals how, allowing you to focus on creating outstanding content while ensuring your team receives full credit for its impact. Mention Superpath to receive a 20% discount – https://www.demand-genius.com/************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Tom Rudnai on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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52:07
What is The Future of Content Marketing?
In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic content. Using a country music analogy, they emphasize creativity and experimentation as keys to standing out. Whether you’re a marketer or freelancer, this episode offers practical insights on navigating content creation and distribution today. Plus, learn about upcoming Superpath events and ways to get involved.Thanks to Demand-Genius for supporting Superpath. Join us for a webinar with Demand-Genius on June 5. We'll be talking about content attribution and revenue impact.RSVP here → https://lu.ma/5o3ccibi************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Is the company blog dead? https://newsletter.mkt1.co/p/episode8-company-blog-deadTry Superpath Pro free for 30 days: https://pro.superpath.co/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.
This podcast is presented by Superpath, the internet's best content marketing community.
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