Content, Briefly

In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks like to build AI into a content workflow from the ground up. Katie walks through how her role...

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity? The conversation kicks off with a Linke...

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity?
The conversation kicks off with a LinkedIn post from Ty Magnin about Reddit citations dropping 80% in ChatGPT almost overnight — after months of marketers scrambling to build Reddit strategies.
From there, the trio walks through a greatest hits of shiny objects past: voice search, Clubhouse, Snapchat strategies, Mastodon, and the endless parade of Twitter replacements. They dig into how to respond when your CEO sends a Slack message about the latest trend, why monitoring competitors can be more useful than copying them, and the difference between chasing a tactic and investing in a legitimate channel.
The conversation wraps with three grounding principles: trust the strategy you already have, prioritize owned channels over borrowed ones, and invest in foundational content that outlasts any single tool.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Follow Ty on LinkedIn: https://www.linkedin.com/in/tylermagnin/
Follow Krista on LinkedIn: https://www.linkedin.com/in/kristadoyle5/
Ty's post on Reddit and AEO: https://www.linkedin.com/posts/tylermagnin_reddit-isnt-as-important-for-aeo-as-everyone-activity-7440049395347357696-T-rB

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead.
This episode is a companion to Brad's LinkedIn article, "Why Most Reporting Is a Waste of Time" — we'd recommend reading that first for the full framework before diving in.

Brad makes the case that marketers have been stuck in a loop of tracking aggregate metrics that fluctuate constantly but rarely lead to better decisions. He introduces a cohort-based analysis approach that borrows from how paid marketers already think — grouping content by publish date and measuring against realistic time-to-results benchmarks rather than obsessing over yesterday's keyword rankings.

The conversation also dives into the declining traffic reality most content teams are facing, why competitive benchmarking often does more harm than good, and Brad's skepticism around LLM optimization as a standalone tactic. Plus, Alex puts Brad on the spot with a live Superpath strategy exercise — walking through how Brad would set up goals, choose topics, and measure success for a content marketing community starting from scratch.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.

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Useful Links:

Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/
Follow Brad on LinkedIn: https://www.linkedin.com/in/bsmarketer/
Read Brad's article: https://www.linkedin.com/pulse/why-most-reporting-waste-time-how-fix-cohort-based-analysis-smith-ipbyc/
uSERP: https://userp.io

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead. This episode is a companion to Brad's LinkedIn article, " Why Most Rep...