In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today’s complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR, and learn how to get your brand’s story noticed in a crowded market.Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.************************Useful Links:Mariela on LinkedIn: https://www.linkedin.com/in/marielaazcuy/Website: https://carvecomms.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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32:16
Carly Baker on Running Hubspot's Podcast and YouTube Network
In this episode of Content, Briefly, Jimmy chats with Carly Baker from HubSpot, a legendary content marketing company. Carly shares her journey from being a professional musician to leading media partnerships at HubSpot. She discusses the evolution of the HubSpot Media Network, the importance of an audience-first approach, and the metrics driving content decisions for podcasts and YouTube channels. Tune in to learn how Carly navigates the complexities of media partnerships and her insights on the future of content marketing.Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.************************Useful Links:Website: https://www.hubspot.comCarly on LinkedIn: https://www.linkedin.com/in/carlycbaker/The Radical Freedom of 'Wherever You Get Your Podcasts'The Secrets Behind Successful Corporate Engineering Blogs************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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42:20
Dan Levy on Storytelling and Positioning
In this episode of Content, Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, a business focused on strategic storytelling for B2B tech companies. He discusses the importance of positioning, crafting compelling narratives, and how his background in journalism shapes his approach to content marketing. Tune in to learn how Dan helps companies distill their vision and positioning into powerful stories that drive marketing and sales efforts.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and elevate your marketing efforts!************************Useful Links:Website: https://danjlevy.com/Dan Levy on LinkedIn: https://www.linkedin.com/in/danjlevy/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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29:05
Winona Rajamohan on Being a One-Person Content, Brand and PR Team
In this episode of Content, Briefly, Jimmy chats with Winona Rajamohan, the one-person content team at Smartcar, discusses her role managing the Smartcar Blog and Newsletter. She shares her journey from Hire Easy to Smartcar, an API platform that helps developers build apps for cars. Winona dives into marketing strategies for diverse verticals, the use of AI in content creation, and the significance of their state of connected car apps report.Tune in to explore the evolving landscape of connected cars and the innovative ways Winona is leveraging content and AI.************************Useful Links:Website: https://smartcar.com/Winona on LinkedIn: https://www.linkedin.com/in/winonarajamohan/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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28:53
Close: Chelsea Castle on Meeting Your Readers Where They Are
In this episode of Content, Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to tech, her role at Close, and their content and brand strategies. They explore the evolving landscape of SEO and social media, Close’s LinkedIn sprint, and the use of AI in content creation.This episode is sponsored by our partners at Shuffle. Simply upload your logo and provide a description of your video, and Shuffle will craft a complete video concept for you, including the script, animation, and storyline tailored to your brand. Click this link to begin your free trial and discover how Shuffle can simplify your video production workflow.************************Useful Links:Website: https://www.close.comChelsea on LinkedIn: https://www.linkedin.com/in/chelseacastle/Steli Efti on LinkedIn: https://www.linkedin.com/in/steliefti/Desiree Echevarria on LinkedIn: https://www.linkedin.com/in/desireeechevarria/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.
This podcast is presented by Superpath, the internet's best content marketing community.
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