Ecommerce: The 5 Type Series: Type One The Compounding Brand
Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalists fast—and letting that flywheel do the heavy lifting.
In this episode, Mark and Ian unpack the Compounder model: how it scales, how to measure it, and how to avoid killing momentum with volume-retailer tactics.
🔍 What you’ll learn:
The 5 ecommerce archetypes—then a deep dive on the Compounder
Why Compounders outscale others: repeat velocity + LTV flywheel
The only two numbers that matter: Recruitment ROAS and Second-Sale Speed
Real playbooks behind brands compounding to $10M, $20M, and $60M+
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
--------
24:26
--------
24:26
If Your Ecommerce Brand Feels Stuck — You’re Probably Using the Wrong Playbook
We are back! New podcast episode. Here's what we covered:
Most ecommerce brands copy strategies that were never meant for them — and that’s why they stay stuck.If you’re tired of:
Wasting time on “growth hacks” that don’t grow anything
Being busy but not profitable
Copying strategies that work for others but fail for you
…this episode will help you stop guessing and start scaling
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
--------
39:45
--------
39:45
Ecommerce: Why Your Ads Stop Scaling — And What to Do About It
Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and what to change to scale again without burning cash. You’ll learn:
How to know if it’s your ads or your website blocking scale,
Why ROAS can be misleading (and dangerous),
How agencies accidentally sabotage your growth,
The right revenue per visitor benchmarks,
How to fix campaign structure, frequency, and creative flow,
•Includes proven scaling tactics from $10M+ ecommerce brands.
•Watch before you increase your ad spend again.
Plus, join our free workshop tomorrow for a deeper dive and live Q&A: https://book.hammersleybrothers.com/hb-what-to-fix/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
--------
45:17
--------
45:17
Ecommerce: The Metrics That Mislead Ecommerce Brands
In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth.
If you’ve ever asked, “Why isn’t my store growing despite great metrics?”, this is the episode for you.
📈 Key topics covered:
•Why high conversion rates can signal stagnation,
•The truth about blended ROAS and SEO dominance,
•Facebook Ads’ 1-day view trap,
•How bad bounce rate data can fool you,
•Why chasing high ROAS can hurt your bottom line
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
--------
39:01
--------
39:01
Will Your Product Sell? How to Validate & Spot a Scalable Winner
Most ecommerce brands fail because the product was never right to begin with.
In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product:
What’s the best way to validate a new product idea?
How do you know if it has the potential to scale — before going all-in?
You’ll learn the validation shortcuts, early signals, and mindset shifts that can save you thousands (and months of wasted time).
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
New Zealand