In this Q&A episode, we tackle three questions that could make or break your ecommerce growth:
Should you build a brand you're passionate about — or go where the gap is?
What should you do if you're bleeding money every day?
What are the biggest mistakes founders make when trying to scale?
This one’s about cutting through the noise. No theory — just honest answers from the trenches.
📉 If you’re stuck in the early grind...
🧠 Or unsure what to fix next...
This might be the turning point.
🎓 Grab the free numbers sheet and strategy workshop at HammersleyBrothers.com.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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55:24
Ecommerce: Listeners Questions Part 2
In this episode, Mark and Ian answer three real questions from ecommerce founders — no fluff, just clear thinking and practical advice:
1. Why stick to one channel until it’s maxed out?,
2. What should you do when you’ve got too much stock to shift?,
3. How would we build a large email list before launch?,
This is one of those episodes where the answers could save you months of wasted time and thousands in ad spend.
🎯 If you're building or scaling a DTC brand, this one’s for you.
🎓 Bonus: Get the free number sheet and training workshop at HammersleyBrothers.com
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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45:50
Ecommerce: Listeners Questions Part 1
Scaling your ecommerce brand? Don’t guess. In this listeners questions episode, we answer.
💬 "How much should I spend on ads?"
We break down the answer for both beginners and scaling brands — and explain why chasing high ROAS might actually be slowing you down.
💬 "Who should I hire first when I want to scale beyond myself?"
Most brands get this wrong. We’ll show you what actually unlocks momentum.
💬 "Should I use a .com or a local domain?"
Yes — this one still matters. And no, the answer isn’t what most people think.
If you’re already at $300k+ and gunning for $10M, this episode could save you a year of wasted time and wrong hires.
🔔 Hit play to unlock clarity on your next moves.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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50:32
The 3 Things That Accelerate Profit Velocity
Profit Velocity. It’s the missing metric in most ecommerce businesses — and the one that unlocks real, scalable growth.
In this episode, Mark and Ian unpack:
•Why spending more can actually reduce your risk,
•The surprising trade-off between ROAS and growth rate,
•How to find your optimal spend level based on contribution margin,
•Why most brands ignore customer lifetime value decay curves,
•How a 5% margin shift or small upsell can double your growth speed,
📈 If you're serious about building a 7- or 8-figure brand, this episode gives you the mental model and tools to grow smarter.
💡 Includes live walkthroughs from their ecommerce number sheet, retention strategies, and practical tweaks you can make today.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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37:22
The Truth About Ecommerce Email: Why You’re Leaving Money on the Table
Most ecommerce brands are getting email wrong — and it’s costing them a fortune.
In this episode, Mark and Ian break down:
• Why most brands under-capture emails (and how to fix it fast)
• The real job of email (hint: it’s not just retention)
• How to time your emails around buying mode and conversion peaks
• Why eventing matters more than clever copy
• How often you should email (and why most brands email far too little)
Plus: examples from brands like Bedding Envy, Brooklinen, Healthspan, and more — including how some get 20%+ email capture rates and make it work like a new customer sales engine.
🎯 If your email feels like a background task — watch this episode now.
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🎁 Bonus for This Week: Free Live Workshop with Ian
Ian’s running a free workshop on The 6 Dominoes of an Ecommerce Sale — it’s happening this week.
Save your seat here 👉 https://book.hammersleybrothers.com/6-dominoes-free-workshop
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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