Ecommerce: The Hammersley Brothers Ecommerce Podcast

Part 2 of our 5-part series on the question everyone asks: why your ads aren’t working.

Most people blame Meta, Google, or their agency. But if your landing page doesn’t do the job, your ads never had a chance.

In this episode, we break down:

Why do we always start with landing pages, not a full site rebuild?

The fastest way to find what’s actually broken is to use the top landing pages.

Why product pages on mobile are usually the real battleground

The Busy Restaurant Test and why it decides whether people bounce in seconds

How to reduce bounce rate and make it feel easy to buy

Why pop-ups can wreck first impressions if you block the product

How big brands choreograph the entire first visit on purpose

The conversion rate and AOV tradeoff that unlocks scale

Why Shopify gimmicks often lower conversion instead of raising it

If your ROAS is sliding, and you keep tweaking ads, this is your reset. Fix what happens after the click, and the ads suddenly look “better” without changing them.

Next episode: your ads are boring.

 

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

 

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This is part 1 of our 5-part series on the real reasons most ad accounts hit a ceiling. And no — it’s almost never because Meta or Google “doesn’t work anymore”.

 

In this episode, Mark and Ian break down:

Why around 80% of “ad problems” have nothing to do with ads

How your margin, AOV, and LTV quietly set the ceiling for Meta and Google

What actually happened when we spent $190k and turned it into $1m

Why scaling ads starts with fixing the business model, not the creative

The story of a brand that went from £1m to £30m by changing one product decision

How simplifying your offer can double AOV and suddenly make scale possible

Why Meta doesn’t owe you results — and what it actually wants from you

If you’ve been blaming your agency, chasing new creatives, or tweaking buttons, hoping scale will magically appear, this episode is the reset.

 

 

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

 

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

 

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This podcast is the second half of our fastest, most repeatable path to $10 million in revenue.

 

Not theory. Not trends. The actual mechanics that separate brands that compound from brands that stall.

 

Mark and Ian break down what really moves the needle once traffic is flowing:

Why email isn’t “retention”, it’s the engine that lets you outbid competitors

The three levers that determine revenue per visitor (and why most brands pull the wrong ones)

 Why average order value is the easiest win in e-commerce, if you know where to look

How most brands completely misuse email capture and quietly cap their own growth

 Why margin, LTV, and stock, not ads, set your real growth ceiling

The difference between chasing a bestseller and building a scalable range

Why the $10m version of your business looks nothing like the $1m version

This episode is built from real decisions, real numbers, and examples from our own businesses, including the mistakes that hurt and the moves that unlocked the next level.

If you’re scaling hard, or wondering why your current effort isn’t translating into growth, this is the playbook.

Email. Model. Margin.
That’s where the leverage is.

 

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

 

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In today's podcast Ian and I set ourselves the task of using the Hammersley Brothers model to get to 10 million a year as fast as possible.  What we would do and why.  How to scale using the model, how we think about growth and how this applies to 2026.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

 

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

AI this. GEO that.
“New hacks.” “New secrets.”

Most of it is noise.

In this episode, Ian and I break down what actually matters heading into 2026 — based on what really happened in 2025 across real brands, real numbers, and real P&Ls.

No hype. No crystal balls. Just patterns we’re already seeing.

We cover:
    •    Why AI won’t save you if you don’t already understand your numbers
    •    How AI is quietly being baked into Shopify, Meta, Google, and Klaviyo (whether you want it or not)
    •    Why “hobby” categories (sewing, knitting, crafts) are set up unusually well for growth
    •    The slow death of small, low-spend ad agencies — and why that’s good news for founders
    •    Why disruptor brands will keep stealing share from incumbents
    •    The rise of health, wellness, and awkward-to-buy-in-store products
    •    Why tracking is getting harder — and why server-side is no longer optional
    •    The real skill gap opening up in 2026: business architecture, not tactics

If you’re still relying on:
    •    Fixed ad budgets
    •    Agencies asking “what’s the spend this month?”
    •    Guessing instead of knowing your margins, CAC, LTV, and cashflow

2026 is going to hurt.

If you do know your numbers?
It’s shaping up to be one of the biggest opportunity years we’ve seen.

🎧 Listen now and reset how you’re thinking about the year ahead.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

 

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786