The 5 Key Ecommerce Offers You Need to Scale: Recruitment, Retention & More
In this episode, Mark and Ian dive deep into the five essential offers that every eCommerce business needs to scale — and why most businesses get them wrong.
🔑 Key takeaways:
■ Recruitment Offer: How to attract your first customers and set up a winning acquisition strategy
■ Second Sale Strategy: Get customers to buy again, and increase your revenue per user
■ General Retention: Keep your customers coming back with targeted campaigns
■ Peak Offers: Drive massive sales during seasonal events like Black Friday or Valentine's Day
■ Reactivation: Win back lapsed customers and turn them into loyal buyers
In this intro to the new series, you'll also hear about:
The importance of customer segmentation and why it’s often misunderstood
How focusing on the right offers can skyrocket your sales
How to create an offer architecture that boosts average order value and lifetime customer value
🎯 Ready to optimize your eCommerce offers and scale? Tune in and don’t miss the next episode, where we go deep into Recruitment Offers.
👨🏫 Join our community for more: HammersleyBrothers.com
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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23:31
The Seasonal Specialist Ecommerce Model – How to Dominate Your Peak and Avoid the Drop
This is the fifth ecommerce business type in our series — and it’s often the most misunderstood.
In this episode, Mark and Ian unpack the Seasonal Specialist model — where 80%+ of revenue happens in just 6–8 weeks. Whether you sell Christmas hampers, school shoes, winter clothing, or Valentine’s gifts, this episode shows you:
🔍 What you’ll learn:
• Why trying to "smooth the troughs" is a waste of time
• How to maximize the peak season instead of burning cash year-round
• Why most seasonal brands overspend in quiet months
• How to use event-based email + SMS to create more peaks
• Brands like British Hampers & Stormy Kromer scaled fast by getting this right
• The one thing your agency will never understand about seasonal scaling
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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32:41
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32:41
Ecommerce: The Need Driven Supplier Ecommerce Business (Type 4)
Continuing our exploration of the 5 types of ecommerce businesses.
This week, we dive into type 4, the 'Needs Driven Supplier'.
Watch this if your business is reliant on google ads and sells a product that people only want when they need it.
It's a good one with a lot of good case studies, so I hope you enjoy it.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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34:14
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34:14
You’re Doing $5M+ But Still Not Paid? You’re Probably a Volume Retailer Stuck at the Ceiling
You’ve got sales. You’ve got a brand. But your bank account says otherwise.
In this episode, Mark and Ian break down the Volume Retailer — the third ecommerce business type — and explain why most owners of $2M–$10M brands never get paid unless they fix one critical thing:
🧠 Profit Velocity.
Inside:
•The real reason brands get stuck at $3M–$5M
•Why revenue growth means nothing if you’re not making cash
•The exact model behind Bedding Envy, ProCook, Brook Taverner, and Cox & Cox
•How to break through to $10M+ with margin, bundling, stock control, and scale jumps
•How to spot when it’s time to go all-in — or risk stagnating forever
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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28:21
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28:21
Ecommerce: Ecommerce business type 2 – High-Ticket One-Timers Explained
Most ecommerce advice doesn’t apply to high-ticket stores — because they follow completely different rules.
In this episode, Mark and Ian break down the second of the 5 ecommerce business types: The High-Ticket One-Timer — and how it totally changes your strategy.
Whether you’re selling sofas, tiles, custom bikes, or industrial equipment, you’ll learn:,
•Why your ads aren’t converting (and why ROAS looks broken),
•How to fix your lead capture, upsells, and cashflow timing,
•What the 3 success levers are that actually move the needle,
•How to avoid death-by-yoyo-spending when the market shifts,
•Why agencies often destroy this model by treating it like a volume retailer,
If you’ve ever thought “Why isn’t this working?” — this episode will give you the diagnosis and strategy reset you need.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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