Elevate With Jack Delosa

Most people want the quick fix. The hack. The shortcut to success. “It takes 21 days to build a habit.” We’ve all heard it, but it’s one of the biggest myths in personal growth, and it’s keeping people stuck.

This week on Elevate, I’m joined by Dr Gina Cleo, one of the world’s leading habit researchers, to unpack the real science of change. We went deep on why so many entrepreneurs fall off track after a few weeks, why motivation doesn’t last, and how rewiring your relationship with “hard” is the only way to build habits that truly stick.

Habits don’t just shape our health or routines; they shape our businesses. The entrepreneurs who grow the fastest aren’t the ones chasing intensity; they’re the ones who’ve learned to make consistency automatic, to pay the price of discipline, and to keep going when others quit.

This conversation isn’t about hacks or hype. It’s about what it really takes to build the habits that build the business, the wealth, and the life you want.

Inside, you’ll discover:
Why the 21-day rule is a lie (and how long habits really take)
The three mistakes that sabotage every goal
How small wins compound into massive results
Why setbacks are part of the dance, not a sign of failure
The trait that separates the entrepreneurs who succeed from those who stall

If you’re ready to stop starting over and finally create the habits that drive your business and your life forward, this episode is your blueprint.

Most people want the highlight reel of success. This isn’t that.
On The Top 1% Podcast with Sam Gordon, I opened up about the toughest chapters of my journey, losing half a million dollars a month, cutting my team in half overnight, and staring down $5 million in survival debt. These were the moments that could have broken me, but instead they reshaped the way I build, lead, and think today.
Adversity doesn’t just shape individuals; it reshapes entire industries. During COVID, when most expected collapse, our members experienced explosive growth, driving hundreds of millions in revenue, with some bricks-and-mortar businesses recording their biggest months in the very same month they thought they’d die.
This conversation is about more than survival. It’s about what adversity really does: stripping away ego, forcing you to find out who you are without the scaffolding of titles, awards, or net worth, and showing you that resilience is the only real currency that matters.

Inside, you’ll discover:

How businesses grow more in hard times than in good ones (including COVID)
Why money doesn’t change you — it magnifies you
The hidden danger of “good times” and complacency
The single trait that separates average performers from elite entrepreneurs

If you’ve ever wondered what it actually takes to stay in the game when everything is on the line, this episode will give you the unfiltered truth

Connect with Jack:
Instagram |  jackdelosa  
YouTube |  @jackdelosa  
LinkedIn |  jackdelosa  
Connect with Sam Gordon
Instagram | @samgordon_official
Podcast | The Top 1% Podcast
LinkedIn | Sam Gordon 

TIMESTAMPS
00:00 – What Defines the Top 1%
02:20 – Why True Success Knocks the Ego Out of You
05:40 – From $50M Growth to Facing the Storm
07:13 – How I Navigated $5M of Survival Debt
12:15 – The Only Way Out Is Through
17:15 – Calm Seas Don’t Make Skilled Sailors
20:00 – Money Matters, But It’s Not the Mission
25:45 – Building a Culture of A-Players
39:20 – The Danger of Complacency
42:00 – Why Hard Times Drive the Biggest Growth
50:20 – Why I’ll Never Sell The Entourage
01:20:57 – The #1 Trait of the Top 1%

In this episode, we’re diving into the most important concept you’ve never been taught: identity.

Because here’s the truth:Your business will never outgrow your identity.Your results will never outpace the story you tell yourself about yourself.

Most business owners are trying to scale their company while still operating from an outdated internal operating system — their old identity. And that is the real bottleneck.

In this solo episode, I break down what it actually takes to become the 10.0 version of yourself. The version who effortlessly builds scalable businesses, leads with clarity, and lives in deep alignment. Not through hacks, but through who you are.

If you’ve been feeling stuck at your current level, procrastinating on the hard things, or repeating the same patterns, this conversation will shift how you see yourself and what you’re capable of.

You’ll learn: 
Why your business, wealth, and impact will never outgrow the identity you hold for yourself
The 3 identity blockers sabotaging your growth and how to overcome them
How to rewire your relationship with ‘hard’ so discomfort becomes your greatest advantage
The hidden way your mind avoids growth and how it keeps you stuck at your current level
Why becoming more weird is the fastest path to freedom, alignment and success

This episode is your permission slip to let go of who you’ve been, and consciously step into the most powerful version of who you’re here to become.

Let’s unlock the 10.0 version of you.

Connect with Jack:
Instagram / jackdelosa
YouTube / @jackdelosa
LinkedIn / jackdelosa

TIMESTAMPS
00:00 – Welcome to the 10.0 Version of You
01:22 – Why Your Identity Determines Your Success
03:28 – The Story You Tell Yourself Is Running the Show
06:11 – Identity Blocker #1: Your Desire Isn’t a 10/10
08:39 – Get Clear: The Goal That Will Redefine You
09:51 – Identity Blocker #2: Your Fear of Hard Things
10:29 – Smash the Ceiling: Rewiring Your Limits
12:36 – Procrastination Is a Lie Your Mind Tells You
15:42 – Identity Rewire: Lean Into What’s Hard
16:32 – Identity Blocker #3: Chasing Approval
23:31 – Be More Weird: Why Average Will Never Win
27:05 – Identity Rewire: Release Who You Used to Be
29:31 – Step Into the 10.0 Version of You

What does it take to reinvent yourself, and your business — at the highest level?

In this episode, I sit down with Dan Martell: entrepreneur, investor, and best-selling author who's gone through one of the most impressive personal and professional transformations in recent years.

In the past 18 months, Dan’s gone all-in on building his personal brand and media presence, and the results speak for themselves.

But this isn’t a conversation about social media. It’s a deep dive into the strategic, operational, and mindset shifts required to scale with precision and purpose.

We explore:
How to reposition your brand and business to play a bigger game
The power of subtraction: what Dan cut to unlock focus and performance
The difference between audience and influence, and how to build both
How to align your calendar, energy, and team around your next chapter
The role of identity in building a business that lasts

We also talk about the real cost of growth: letting go of the old version of you, publicly committing to uncomfortable goals, and doing the deep work most people avoid.

Whether you're leading a business, building a brand, or stepping into a new version of yourself, this episode is a masterclass in alignment, execution, and evolution.

Follow Dan Martell:
Instagram: https://www.instagram.com/danmartell
Website: www.danmartell.com
YouTube: https://www.youtube.com/@danmartell

Follow Me:
Instagram: https://www.instagram.com/jackdelosa
TikTok: https://www.tiktok.com/@jack.delosa

TIMESTAMPS
00:00 – Intro
02:15 – Burn the Old You
07:02 – Social Media Is the Ultimate Personal Development Tool
16:30 – Invest Like a Billionaire
23:00 – Clever Beats Complex
28:03 – God, Growth & Generosity
34:18 – The Power of Subtraction
41:05 – No Is a Full Sentence
43:43 – Influence = Reach x Reputation

Amal Wakim is the co-founder and CEO of health-tech company IQ, a Forbes 30 Under 30 entrepreneur, and one of the most impressive founders I’ve ever sat down with.

Her business was scaling fast until a $10 million funding deal collapsed mid-flight. No money. Half the team. And somehow… 300% growth.

In this episode, Amal reveals what happened next and how rebuilding with fewer people, a tighter focus, and more discipline led to the company’s biggest growth year yet.

If you’re scaling a business and feel like the pressure is mounting, this episode gives you the blueprint for doing more with less and leading without losing yourself.

We dive deep into the identity shifts that fuel sustainable growth, the reality of leadership without perfection, and what it really takes to build a business that’s profitable, purposeful, and built to last.

From losing 30kg and reshaping her entire identity, to letting go of ego and leading without pretending to have all the answers, Amal’s journey is raw, real, and wildly relevant.

This one is honest, energising, and a reminder that the best businesses are built by founders who do the inner work, stay true to themselves, and play the long game.

Find Amal Here:
Instagram
equ

TIMESTAMPS
00:00 – Intro
02:00 – Deal Collapse: The Turning Point
06:00 – Rebuild Under Pressure
12:00 – Identity Shift & Inner Work
18:00 – 300% Growth With Less
24:00 – Leadership Without Ego
30:00 – Sustainable Scaling & Purpose
36:00 – Closing Thoughts & Action Steps