PodcastsBusinessHow Do I Podcast?

How Do I Podcast?

TBC Studios
How Do I Podcast?
Latest episode

30 episodes

  • How Do I Podcast?

    30 Million Downloads … This is what Melissa Ambrosini Does Differently

    17/03/2026 | 36 mins.
    Most podcasters wait for "the right time" to launch, fearing they aren’t expert enough or that their voice doesn't matter.

    Melissa Ambrosini didn't wait. She started with a simple desire to share her journey and has since built a global empire, reaching millions through The Melissa Ambrosini Show and her bestselling books. But behind the massive downloads and sold-out stages is a constant practice of mastering the inner critic that tells you you're not ready.

    Still not convinced you can manage a massive show while staying grounded? Melissa shares how she manages the demands of a global brand while prioritising her family and her health, proving that "hustle" isn't the only way to the top.

    This episode is an absolute masterclass in moving past the "imposter" phase, treating your podcast like a professional media outlet from day one, and the essential mindset shifts required to sustain a show for over 600 episodes.

    We chat about: 

    🎙️The transition from "the stage" to "the mic" and how to own your unique voice

    🎙️The non-negotiable role of consistency in building a top-ranking global show

    🎙️Building a sustainable production rhythm that prevents creator burnout 

    You’ll hear: 

    0:00 - The career pivot: How Melissa moved from professional dancing and acting into the wellness and podcasting space

    6:42 - Why Melissa decided to start The Melissa Ambrosini Show and how it has evolved over the years

    14:15 - How to keep showing up when the growth feels slow

    21:30 - How to use AI without losing your magic

    29:55 - What it actually looks like behind the scenes to produce a world-class podcast

    37:20 - Melissa’s advice for podcasters who are afraid of what people will think

    44:08 - How Melissa balances motherhood, writing, and hosting without losing her peace

    53:12 - Future-proofing your brand: Where Melissa sees the future of podcasting and creative content 

    Follow Melissa over at: https://www.instagram.com/melissaambrosini/ and https://melissaambrosini.com/

    Listen to The Melissa Ambrosini Show on Apple (https://podcasts.apple.com/ae/podcast/the-melissa-ambrosini-show/id1196106699) or Spotify (https://open.spotify.com/show/4cBKCrx06MkdcinQNTbXI7).

    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

    Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast
  • How Do I Podcast?

    Why Guests Might Be Holding Your Podcast (and you) Back with Zachary Owings

    10/03/2026 | 54 mins.
    He sent Gary Vee a message … and 30 minutes later got a job interview.

    Zachary Owings was playing professional baseball for the Miami Marlins, watching hours of Gary’s content and one day took a chance.
    He now works alongside Gary Vee, hosts the Real OShow with his brother Joshua and has hundreds of thousands of followers and millions of views across the podcast and youtube … but his advice for podcasters? It’s COMPLETELY different to what you’d expect.
    Especially when it comes to guests. 

    We chat about: 

    🎙️How to build a podcast community that buys from you (not just listens) 

    🎙️Whether YOU should have guests on your show 

    🎙️What you need to include in your cold outreach if you want people like Gary Vaynerchuk to respond 

    Listen to The Real O Show on Apple (https://podcasts.apple.com/us/podcast/the-real-oshow-podcast/id1634513051) & Spotify (https://open.spotify.com/show/51DacIVT9XnmaKnrvG4zCB) 

    Or watch on Youtube here - https://www.youtube.com/watch?v=zyiN4V2yTfQ 

    Follow Zachary & Joshua on Instagram here - https://www.instagram.com/therealoshow_/ 

    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

    Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast
  • How Do I Podcast?

    How to Get Brand Deals Before You Have 1,000 Downloads with Madelyn from The Healthy Hustler

    03/03/2026 | 1h 1 mins.
    Most podcasters think they need thousands of downloads before a brand will take them seriously.

    Madelyn from The Healthy Hustlers monetised within her first six months. And now she’s reached 4 million downloads across the podcast, and brand deals are her number 1 source of income 7 years later … but they’re not the brand deals you’ve heard about before!

    Still not convinced? One of her clients landed a $1,000 brand deal with just 30 downloads per episode.

    There is a way to approach brands when you’re a smaller podcast but hardly anyone ever talks about it!

    This episode is a masterclass in how to show brands what you’re worth, how to price your deals and how to land partnerships before your download numbers look “impressive.”

    We chat about: 

    🎙️How to land brand deals before you have big download numbers

    🎙️What most podcasters get wrong when pitching sponsors

    🎙️How to make brands see the value in your show

    You’ll hear: 

    0:00 - How Madelyn built Healthy Hustlers to over 4 million downloads and why monetisation started way earlier than most people think

    3:44 - How to start recording solo episodes when you feel awkward, nervous and like you’ve got nothing valuable to say

    12:28 - What she’s learnt about podcasting after interviewing some of the biggest  names

    14:44 - How to land bigger names on your show (even if your podcast isn’t “big” yet)

    18:46 - The scripting strategy she used to get Kayla Itsines saying “I’ve never spoken about this before” on her show

    21:33 - One of the first things Madelyn did that saw HUGE growth in her podcast

    25:50 - Doing series with other people on your podcast: how to leverage guest’s audiences

    30:58 - What it’s like signing to a podcast network and things you need to be aware of

    35:08 - The kind of brand deals most podcasters overlook (and why small shows are more powerful than they realise)

    38:44 - How to pitch your dream brands

    40:44 - The most important thing you need to get big brand deals + how to find what brands you’re aligned with

    44:48 - The kinds of ads you can actually place in your podcast

    49:50 - How to price your podcast to brands even if you have a small audience

    54:27 -  After 7 years of podcasting - how Madelyn keeps herself motivated to keep recording

    58:18 - The podcast she loves right now and why she avoids consuming too much content in her own niche

    Follow Madelyn over at https://www.instagram.com/madelyncarafa/ and https://www.instagram.com/thehealthyhustlers/ 

    Listen to The Healthy Hustlers on Apple - https://podcasts.apple.com/au/podcast/the-healthy-hustlers-podcast/id1400257108 or Spotify - https://open.spotify.com/show/0JbdhahNuAtoJlp4TPSGDt 

    Find your human design here (https://www.myhumandesign.com/).

    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

    Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast
  • How Do I Podcast?

    Why I chose Podcasting after 30 Years in Radio & Television with Myf Warhurst

    24/02/2026 | 47 mins.
    You might recognise Myf Warhurst’s voice from her days on Triple J, Spicks and Specks, I’m A Celebrity, from Bang On with Zan Rowe  or even as Aunt Trixie in Bluey! 

    But today we’re talking about her podcast ‘The Moment with Myf’ and why after such a long career in radio and television Myf chose to start her very own podcast. 

    We chat about: 

    🎙️ Why Myf put off starting a podcast for 13 years (and how you can get out of your own way) 

    🎙️ What she had to uynlearn from radio to become a better podcaster 

    🎙️ The prep she does before every single episode 

    🎙️ The fear framework that stops most people from starting 

    Want to see more behind the scenes?
    Follow Myf over at https://www.instagram.com/myfwarhurst/?hl=en and https://www.instagram.com/themomentwithmyf/?hl=en 

    Listen to The Moment on

    Apple - https://podcasts.apple.com/au/podcast/the-moment-with-myf-warhurst/id1838865699

    Spotify - https://open.spotify.com/show/5A6NnCMx4Or5zwywagmTZB

    or Watch on Youtube - https://www.youtube.com/channel/UCmeMYXPOW0j7rMIwjbrkkFA

    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

    Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast
  • How Do I Podcast?

    Building Australia’s First Podcast Community Space with Arielle Thomas

    17/02/2026 | 59 mins.
    Most podcasters don’t quit because they hate podcasting.

    They quit because they’re stuck in the middle and unsure if what they’re doing is working, having intrusive thoughts that ask if they should be further along by now and quietly questioning whether all the effort they put in is worth it.

    It’s not easy.

    So today I’m talking to Arielle Thomas, the incredible founder and creative behind Cinemas Thom, and host of the Process The Podcast which interviews the creatives behind some of the biggest campaigns and brands.

    It’s a conversation about what a podcast looks like while you’re juggling everything else in your life, whether that’s running a business, working in a career, studying or just managing a busy life. 

    We chat about: 

    🎙️ The resilience it takes to keep showing up when there’s no obvious way to tell if you’re on the right track

    🎙️ Keeping a podcast running when some episodes hit and others don’t

    🎙️ How podcasting can turn guests into adult friendships

    🎙️ Building a team offshore to help with your production

    Want to hear more about the Clubhouse? Click here (https://www.cinemathom.com/clubhouse)or visit Cinema Thom at www.cinemathom.com

    If you want to follow along Arielle’s journey, head over to IG @arielle.thomas (http://www.instagram.com/arielle.thomas) and listen to the Process The Podcast on Spotify (https://open.spotify.com/show/2eK1rXpYWElkHaNpaZ7fkW?si=a146b88f71e14af4) or Apple (https://podcasts.apple.com/au/podcast/process-the-podcast/id1612441858).

    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

    Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

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About How Do I Podcast?

90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that. Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios. Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact. We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter.  Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast' See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_  Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
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