On this episode, I share some more on AI, and some tips for using ChatGPT.1- Make sure you have some custom GPTs2- Experiment with Deep Research3- Build a companion one for yourself that you continue to feed and nurture so it really gets to know you and your goals.
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4:42
POV on Instagram Edits
The launch of Instagram’s Edits app presents a compelling new option—particularly for Instagram-first content—while tools like CapCut remain industry standards for versatility and trend responsiveness.Edits is a smart, streamlined solution for creators producing Instagram Reels or Meta content. It removes friction, has no paywall, and eliminates the watermark hurdle. For newer creators or those focusing on speed and simplicity, this tool is a win. It gives us a clean, Instagram-native workflow, with thoughtful touches like audio cleanup and built-in voiceovers that meet our baseline content quality expectations.That said, CapCut still reigns supreme for trend-driven and complex edits. Its expansive template library, keyframe capabilities, and integration with TikTok make it our go-to for creators working across multiple platforms or producing high-tier edits. It’s especially useful when we need to scale creative formats quickly or replicate performance-driven structures.My takeaway:Edits is a great entry point for UGC creators focused on Meta platforms. While we’ll continue to lean on CapCut for more advanced, cross-platform edits—especially for PGC—Edits is a valuable addition to our tech stack, particularly for quick-turn Reels, Stories, and platform-native drafts. It’s not a full replacement yet, but it lowers the barrier for clean, high-quality edits within the Meta ecosystem.Going forward, I’ll be recommending that beginner SMMs and interns use Edits for Meta-first content—particularly for Reels and Stories—outside of template-based workflows in CapCut. PGC creators should continue using CapCut for more advanced edits, trend-driven formats, and cross-platform needs.
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3:18
POV on NIL
For brands in the CPG space, Name, Image, and Likeness (NIL) partnerships present a unique opportunity to connect authentically with athlete audiences. NIL offers fresh, relatable content through college athletes who resonate with both Gen Z and Millennial consumers.Authenticity: College athletes are perceived as relatable and genuine, fostering stronger brand loyaltyCost-Effectiveness: NIL partnerships can be more budget-friendly than macro and mega influencer partnershipsTargeted Reach: Athletes often have strong regional followings, allowing for precise geographical targetingIn order to make sure a partnership between a college athlete and a brand is successful and strategic, there are some key considerations when building the partnership:Athlete Alignment: Prioritize athletes who genuinely align with brand values and naturally integrate products into their daily routineFocus on authenticity over follower count, as relatable content drives higher engagementContent Creation Capability: Ensure athletes are skilled content creators who can produce high quality, engaging lifestyle contentJust because an athlete has a large following, doesn’t mean they excel at creating compelling content - prioritize those with proven content creation skillsRegional Targeting: Leverage athletes with strong regional or local followings to enhance brand presence in targeted marketsIdeal for brands with specific geographic goals or regional distributionBrand-Athlete Alignment: Identify athletes whose personal stories or interests align with the brand’s mission (health, sustainability, performance, etc)Consider creative campaigns that tie athlete names or personas to product names for memorable partnerships (Angel Reese worked with Reese’s, Darianna Littlepage-Buggs worked with Raid)Flexible Campaign Structures: Design campaigns that allow athletes to showcase products in authentic settings, such as game-day routines, training sessions, or everyday lifeEncourage long-term partnerships to foster brand loyalty and deepen consumer trust
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3:21
Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab - 3/28
Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab Notes:Facebook’s New Friends Tab:Focuses on friend-only content (posts, stories, Reels).Includes birthday reminders, friend requests, and online status.Aims to shift focus from AI-recommended content back to personal connections.Meta’s Goal:Bring back Facebook’s original purpose of connecting friends and family.Zuckerberg acknowledges Facebook moved away from its early social elements.Plans to reintroduce “OG” Facebook experiences throughout the year.Challenges:People post less on Facebook now, leading to low engagement in the new tab.Most users won’t navigate away from the main feed to check the Friends tab.Shift to private messaging makes public sharing less appealing.Conclusion:Meta is trying to revive Facebook’s nostalgic social experience.However, user behavior has changed, making success unlikely.Overall, many doubt this will significantly improve engagement.MO Thoughts:This feels like Meta trying to recapture nostalgia without addressing why people stopped posting in the first place. Facebook became less about personal connections and more about ads, divisive content, and passive scrolling. A dedicated friends tab won’t magically bring back organic sharing when users have already moved to private messaging and other platforms. Unless they rethink how people want to engage, this update is more of a nice idea than a real solution.
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3:48
POV: Organic and Paid Social (blended)
On this episode, I talk about not segregating out organic and paid social, and really having a more holistic approach to your social media strategy. NOTe:The social media landscape has evolved significantly, and platform algorithms no longer distribute organic content the way they once did.Organic reach continues to decline across platforms as algorithms prioritize content from personal connections and paid placements.Relying solely on organic data does not paint the full picture, as many posts don’t reach a significant portion of our audience without paid support.To accurately assess performance and make strategic decisions, it’s essential to analyze organic and paid metrics together.
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