How to Make YouTube Titles That Go Viral in 2025 l Jake Thomas (MU Classic)
#704 Have you ever wondered why some YouTube videos skyrocket while others flop? In this episode, host Kirsten Tyrrel is joined by Jake Thomas, expert YouTube title strategist and founder of Creator Hooks, to break down the psychology behind clickworthy titles and why the right 10 words could literally change your business. He explains the three core emotions that drive clicks — curiosity, fear, and desire — and how to harness them without falling into the trap of clickbait. Jake also walks us through his unique research process using a "Dream 10" and "Model 10" framework to uncover proven title formats and viral content strategies. We dive into A/B testing, ideal video length, how often to post, and why crafting your title before hitting record is the smartest move you can make. Whether you're new to YouTube or looking to level up your strategy, this episode is packed with tactical insights that can help you grow faster — one title at a time!
(Original Air Date - 4/27/25)
What we discuss with Jake:
+ The 3 clickworthy emotions
+ How to avoid clickbait
+ Importance of writing titles first
+ A/B testing titles and thumbnails
+ Dream 10 vs. Model 10 strategy
+ Common title mistakes to avoid
+ Ideal video length and posting frequency
+ Why longer videos perform better
+ How title impacts algorithm success
+ Repurposing the same topic multiple ways
Thank you, Jake!
Check out Creator Hooks at CreatorHooks.com.
Follow Jake on LinkedIn and Twitter.
Watch the video podcast of this episode!
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53:19
Want to Scale Your Business via Franchising? How Diva Dance Grew to 50+ Locations | Jami Stigliano
#703 Thinking about turning your passion into a franchise or buying into a proven brand? In this episode, host Brien Gearin sits down with Jami Stigliano, founder of Diva Dance — a fun, confidence-building dance concept for adults with 50+ franchise locations across North America. Jami shares how a disappointing dance class in New York City led her to create Diva Dance, grow it through partner studios and memberships, and ultimately scale via franchising. She breaks down the difference between being a founder and an entrepreneur, what makes a great franchisee (follow the system, build culture, stay consistent), the real costs behind franchising, and the step-by-step process someone goes through when they raise their hand and say, “I want in!”
What we discuss with Jami:
+ Origin of Diva Dance
+ Solving a bad class experience
+ Community-driven class model
+ Choreography vs. follow-the-leader
+ Partner studios vs. brick-and-mortar
+ Membership-based revenue
+ Why she chose franchising
+ Founder vs. entrepreneur mindset
+ What makes a great franchisee
+ Steps to becoming a franchise owner
Thank you, Jami!
Check out Diva Dance at DivaDance.com.
Schedule a 15 minute connection call with Jami.
Follow Jami on all social platforms @divadancehq.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Instagram
Facebook
Tik Tok
Youtube
Twitter
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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51:26
AI Is Reshaping the Creator Economy — Will Your Content Business Survive It? | Susie Bulloch
#702 What if the future of content creation depends less on algorithms and more on real human connection? In this episode, host Brien Gearin talks with Susie Bulloch — founder of Hey Grill, Hey — about how she grew a $35 WordPress site into a thriving barbecue brand with viral recipes, national retail products, and a deeply loyal community. Susie breaks down how AI is reshaping the creator economy and why she’s pivoting toward products, community, and more “analog” experiences that algorithms can’t replace. This episode is a must-listen for anyone building a brand in the new era of content creation!
What we discuss with Susie:
+ Origin of Hey Grill, Hey
+ Breaking into a male-dominated BBQ space
+ Growing a content business organically
+ Launching a successful CPG product line
+ Impact of AI on creators
+ Shifts in the creator economy
+ Importance of audience relationship building
+ Pivoting toward analog and in-person experiences
+ Building paid communities and memberships
+ Preparing for the future of content businesses
Thank you, Susie!
Check out Hey Grill, Hey at HeyGrillHey.com.
Follow Susie on all social platforms @heygrillhey.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Instagram
Facebook
Tik Tok
Youtube
Twitter
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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47:05
How Alex Neist Turned Mouth Tape into $40M in 2 Years | Alex Neist (MU Classic)
#701 What if better sleep could change your life — and build a booming business? In this episode, host Brien Gearin sits down with Alex Neist, former Arena League football quarterback and founder of Hostage Tape — the world’s largest mouth tape brand. Alex shares how poor sleep and snoring nearly derailed his health and marriage… until one life-changing discovery sparked a wildly successful e-commerce brand. He breaks down how he built Hostage Tape from scratch, why he waited to launch on Amazon, how to price for profitability, and why most people fail by avoiding the hard (but necessary) reps. Whether you’re looking to start a product-based business or simply want to sleep better, this episode delivers both inspiration and practical insight!
(Original Air Date - 4/26/25)
What we discuss with Alex:
+ From quarterback to entrepreneur
+ The life-changing sleep discovery
+ Why Hostage Tape was born
+ Building a brand before Amazon
+ Reverse engineering product pricing
+ Importance of high AOV bundles
+ Using storytelling in email marketing
+ Meta ads vs. Google search intent
+ How to find the right manufacturer
+ Lessons from branding like Liquid Death
Thank you, Alex!
Check out Hostage Tape at HostageTape.com.
Follow Alex on Facebook, Instagram, TikTok, Twitter, and YouTube.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Instagram
Facebook
Tik Tok
Youtube
Twitter
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Psychology, Personality, Energy — Try These Unconventional Team Building Strategies | Larry Walshe
#700 What if the secret to building an unstoppable creative team has nothing to do with resumes — and everything to do with psychology, personality, and energy? Larry Walshe — founder of the globally renowned Larry Walshe Studios — joins host Brien Gearin to break down how he recruits and builds high-performance teams in the creative industry. Larry shares his journey from West End performer to world-class event designer serving elite clients across the globe, and reveals the unique framework he uses to curate teams for multimillion-dollar events, including Chinese zodiac archetypes, personality colors, and learning styles. If you want to hire smarter, lead more effectively, and attract top creative talent, this episode delivers a fresh, practical perspective!
What we discuss with Larry:
+ Larry’s journey from performer to designer
+ Building a $12M global events brand
+ Recruiting through archetypes and energy
+ Using Chinese zodiac in team building
+ Personality colors for team harmony
+ Matching roles to learning styles
+ Avoiding “vibe-based” hiring mistakes
+ Why small jobs create big opportunities
+ Scaling creative teams across locations
Thank you, Larry!
Check out Larry Walshe at LarryWalshe.com.
Follow Larry on all social platforms @larrywalshe.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Instagram
Facebook
Tik Tok
Youtube
Twitter
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment. Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.
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