#982 Ever wonder how the same idea can feel like a "no" to one person and a "hell yes" to another? In this special part 1 of a 2-part episode, Justin Williams breaks down how to actually come up with your business or money-making idea — whether you're starting from scratch or looking for new revenue streams inside a business you already run. He walks through the mindset shifts that hold most people back (hello, "yeah-butters"), the freedom framework filters to run any idea through before you chase it, and five concrete methods for idea generation — from the classic skills-vs-passions brainstorm to mining your own daily frustrations, leveraging AI as a brainstorming partner, and soaking up ideas through podcasts and content. Along the way he shares real stories from furnishing his family's new home in Utah, including some wild reselling and warehouse business ideas sparked by a single week of errands. Tune in for part 2, where Justin covers the ideas — and pitfalls — worth avoiding!
What we discuss with Justin:
+ The ABCDE framework recap (Awareness, Belief, Clarity, Do, Adapt)
+ GAPA weekly cycle: Goal, Action, Plan, Adapt
+ Propulsion minus drag mindset
+ Beating the "yeah-butter" excuse trap
+ Assessing your personal situation first
+ Skills vs. passions brainstorm exercise
+ Mining everyday frustrations for business ideas
+ Reselling and warehouse business tangent
+ Using AI as a brainstorming partner
+ Learning from podcasts and content
Thank you, Justin!
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