
How Elite Performers Succeed When Pressure Is High and Clarity Is Low | Itamar Marani
29/12/2025 | 51 mins.
#731 What if the only thing standing between you and your next level of success isn’t strategy — but the way your mind handles pressure, uncertainty, and fear? In this episode, host Kirsten Tyrrel sits down with Itamar Marani — former Israeli special operations and undercover agent turned elite performance coach — to unpack how high achievers unlock their next level when pressure is high and clarity is low. Itamar shares his surprising path from special ops to running a marketing agency, to being urged by successful founders to “ditch the agency and coach,” ultimately leading to his coaching-and-consulting business. He breaks down the three “success killers” that quietly cap an entrepreneur’s growth and how to shift from emotion-driven decisions to strategy-driven action so you can stop procrastinating, stop playing small, and start performing like the version of you who already has the results! What we discuss with Itamar: + Special ops to entrepreneurship + Mindset under pressure + From agency to coaching + Elite performance principles + Imposter syndrome & discomfort + Three “success killers” + Playing not to lose + Emotion vs strategy + Permission to take action Thank you, Itamar! Check out Itamar Marani at ItamarMarani.com. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Turn Customers into Walking Billboards! l Samantha Irwin (MU Classic)
28/12/2025 | 48 mins.
#730 Is your business leaking customers without you realizing it? In this episode hosted by Brien Gearin, we chat with Samantha Irwin, founder of Kaizen Coaching and Consulting, about why customer experience is everything — and how failing your team means failing your customers. Samantha shares her journey from middle school teacher to boutique hotel owner and explains why even 1% better service can transform your business. We unpack her "customer journey Ferris wheel," practical retention strategies, and real-life examples of exceeding expectations when things go wrong — including a behind-the-scenes story of how she turned a nightmare booking error into a glowing review. Plus, we dive into empowering employees, creating a culture of hospitality, and simple ways any business can boost loyalty and retention without breaking the bank. If you want loyal customers (and happy employees), this conversation is packed with must-hear insights! (Original Air Date - 5/14/25) What we discuss with Samantha: + Why customer experience = business success + The link between staff churn and customer churn + Creating a “customer journey Ferris wheel” + Real-life story of exceeding expectations + Practical retention strategies for small biz + Empowering employees to enhance service + The true cost of high employee turnover + Small actions that build customer loyalty + Communication’s role in customer retention + How to train (and hire) for hospitality Thank you, Samantha! Check out Kaizen Coaching and Consulting at Kaizen.zone. Get the free Customer Journey Map. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices

Resilience Against Tariffs, Future of SEO, AI and 7-Figures with Handkerchiefs. How to Thrive with E-Commerce in 2025! l Steve Chou (MU Classic)
27/12/2025 | 49 mins.
#729 What if a simple wedding handkerchief could unlock your path to financial freedom? In this episode hosted by Kirsten Tyrrel, Steve Chou, founder of Bumblebee Linens and MyWifeQuitHerJob.com, shares how he turned a niche e-commerce idea into a thriving seven-figure business — allowing his wife to quit her job and stay home with their kids. Steve walks us through his journey from side hustle to full-time success, the challenges of staying family-focused while scaling, and the pitfalls of chasing growth for growth’s sake. We also dive into his strategies for standing out in saturated markets, building a personal brand, navigating shifting ad platforms, and staying ahead of changes like tariffs and AI disruption. Whether you’re just starting out or looking to grow an online store sustainably, Steve’s no-fluff advice will inspire and ground you! (Original Air Date - 5/13/25) What we discuss with Steve: + Turning handkerchiefs into seven figures + Balancing business growth with family + Lessons from 18 years in e-commerce + Avoiding the “growth for growth’s sake” trap + Why dropshipping isn’t sustainable + Building resilience against tariffs + Personalization as a competitive edge + The future of SEO and social media + Leveraging influencers and UGC + Staying focused in the AI era Thank you, Steve! Check out MyWifeQuitHerJob at MyWifeQuitHerJob.com. Check out Profitable Online Store at ProfitableOnlineStore.com. Check out Profitable Audience at ProfitableAudience.com. Follow Steve on YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Start and Grow a 7-Figure Peach Stand Business | Shannon Houchin (MU Classic)
26/12/2025 | 44 mins.
#728 What if you could flip fruit into a seven-figure business? In this episode hosted by Brien Gearin, Shannon Houchin, founder of Roadside Republic, shares how she turned a humble $200 peach stand into a booming operation with dozens of stands and a powerful community impact. We dive into everything from sourcing farm-fresh peaches, negotiating with orchards and wholesalers, and choosing high-traffic locations, to managing logistics, pricing for strong margins, and scaling with seasonal staff. Shannon reveals why peaches are uniquely profitable, how her team guarantees quality, and how Roadside Republic has become both a business and an educational resource. She also explains how their online course helps others launch successful stands from scratch. If you've ever dreamed of a simple, scalable side hustle with deep community ties, this one's for you! (Original Air Date - 5/12/25) What we discuss with Shannon: + The Origins of Roadside Republic + Building a Peach Stand Business + Starting Small: The $200 Peach Stand + Sourcing and Logistics of Peaches1 + Pricing and Margins in the Peach Business + Understanding Pricing and Profit Margins + Choosing the Right Location for Your Stand + Navigating Permits and Permissions + Scaling Your Roadside Stand Business + Overcoming Common Challenges + Building Supplier Relationships + Why Peaches? The Premium Fruit + Quality Assurance and Customer Satisfaction + Roadside Republic: Teaching and Resources Thank you, Shannon! Check out Roadside Republic at RoadsideRepublic.com. Follow Shannon on TikTok. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Use AI and Other Tools to Hire Your Next Employee I Jessica Miller-Merrell (MU Classic)
25/12/2025 | 56 mins.
#727 Are you overlooking the best places to find top talent? In this episode hosted by Kirsten Tyrrel, we’re joined by Jessica Miller-Merrell, a trailblazer in digital recruiting who’s been using social media and blogs to source candidates since the early 2000s. Jessica breaks down exactly how business owners can leverage their existing digital assets — like newsletters, blogs, and social media — to attract high-quality applicants without spending a fortune on job boards. She also shares her personal journey from corporate HR to building a thriving consultancy, revealing lessons learned along the way. You’ll discover practical tips on setting up applicant tracking systems, measuring the success of your job postings, and using AI tools to streamline the process and stay compliant with employment laws. If you’re ready to stop sifting through unqualified candidates and start building your dream team, this episode is packed with actionable insights you won’t want to miss! (Original Air Date - 5/11/25) What we discuss with Jessica: + Leveraging digital assets for recruiting + Posting jobs in Facebook groups + Using newsletters and blogs for hiring + Setting up applicant tracking systems + Benefits of Google Analytics for hiring + Avoiding compliance pitfalls in recruiting + How AI is changing talent acquisition + Tips for writing clear job descriptions + Best practices for onboarding virtual assistants + Creating systems to automate recruitment Thank you, Jessica! Check out Workology at Workology.com. Follow Jessica on Facebook, Instagram, LinkedIn, and YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices



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