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This $40K/Month App Strategy Starts BEFORE You Build the App (Part 2/2)
15/10/2026 | 20 mins.#1125 What if a few small changes to how you market and monetize your app could triple its revenue? In Part 2 of this two-part episode, Brien Gearin continues his conversation with App Masters founder Steve P. Young to break down what happens after you’ve validated an app idea and are ready to get users and make money. Steve shares how to use App Store Optimization and Apple Ads to test demand, what conversion benchmarks to watch, and why pricing and subscription structure can have a massive impact on revenue — including how switching one app to a weekly plan helped triple its earnings. Discover why Steve recommends mastering just one or two acquisition channels instead of trying to be everywhere, how to choose between ASO, Apple Ads, Meta, and TikTok, and why patience and leaning into your unique strengths may be the smartest way to build a profitable app business!
What we discuss with Steve:
+ App Store Optimization (ASO)
+ Using Apple Ads
+ Testing product-market fit
+ App conversion benchmarks
+ Lifetime vs. subscription pricing
+ Weekly vs. yearly plans
+ Choosing acquisition channels
+ ASO vs. social ads
+ Mastering one channel first
+ Playing to your strengths
Thank you, Steve!
Check out App Masters at AppMasters.com.
Follow Steve on YouTube.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesThis $40K/Month App Strategy Starts BEFORE You Build the App (Part 1/2)
15/10/2026 | 31 mins.#1124 What if the biggest mistake app founders make is building the product before figuring out how they’ll get anyone to use it? In Part 1 of this two-part episode, Brien Gearin sits down with Steve P. Young, founder of App Masters, to explore how AI is making app development easier than ever — and why distribution, demand, and marketing now matter more than the technology itself. Steve breaks down his “distribution first” approach, including how to test app ideas with viral content before building, identify profitable opportunities through App Store keywords, and find underserved niches with strong revenue potential. Discover why founders should focus on “painkiller” apps instead of “vitamins,” how AI tools can dramatically simplify development, and the strategies Steve uses to validate demand before investing time and money into a new app!
What we discuss with Steve:
+ AI’s impact on app development
+ The “distribution first” strategy
+ Testing ideas with viral content
+ Validating demand before building
+ Finding profitable App Store keywords
+ Building “painkillers,” not “vitamins”
+ Using AI to build apps
+ App Store optimization (ASO)
+ Choosing low-competition niches
+ Monetizing with subscriptions and paywalls
Thank you, Steve!
Check out App Masters at AppMasters.com.
Follow Steve on YouTube.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesHe Built a Business Making 5X His Teacher Salary... Then Everything Changed (Part 2/2)
14/10/2026 | 27 mins.#1123 What happens when the stress of entrepreneurship follows you home — and even on vacation? In Part 2 of this two-part episode, Brien Gearin continues his conversation with Marcus Gates, founder of Thriving Lives Fitness, about navigating the mental and emotional ups and downs of running a business. Marcus opens up about losing clients during a difficult season, struggling to stay present with his family, and how therapy helped him better manage stress, communicate, and reframe slower periods in business. He also shares how a simple daily gratitude practice helped train his mind to look for the positives, why small intentional choices can compound across your health, finances, and relationships, and the thinking behind his gratitude journal, The Daily Choice. Discover why regularly “recalibrating” the different areas of your life — from fitness and family to purpose and self-care — can help you weather entrepreneurship’s inevitable peaks and valleys without losing sight of everything you’ve already built!
What we discuss with Marcus:
+ Entrepreneurial stress and uncertainty
+ Navigating client cancellations
+ Staying present with family
+ Therapy for business owners
+ Managing business highs and lows
+ Controlling your health habits
+ Practicing daily gratitude
+ Building optimism intentionally
+ Small choices that compound
+ Regular life “recalibration”
Thank you, Marcus!
Check out Part 1 of this episode.
Check out Thriving Lives Fitness at ThrivingLivesFitness.com.
Follow Marcus on Facebook and Instagram.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesHe Built a Business Making 5X His Teacher Salary... Then Everything Changed (Part 1/2)
14/10/2026 | 28 mins.#1122 What if building a successful business means nothing if you’re too burned out to enjoy the life you built it for? In Part 1 of this two-part episode, Brien Gearin sits down with Marcus Gates, founder of Thriving Lives Fitness, to explore the challenges of balancing entrepreneurship, family, physical health, and mental well-being. Marcus shares how he grew his fitness coaching side hustle until it was earning four to five times his teaching income, eventually leaving his career to go all-in on the business, which now serves more than 100 clients. Discover why sustainable health is about more than workouts, how to build habits that survive even your busiest seasons, and why communication, intentional scheduling, and regular “recalibration” can help entrepreneurs stay present for their businesses and the people who matter most!
What we discuss with Marcus:
+ Leaving the 9-to-5
+ Building a sustainable business
+ Health beyond the gym
+ Progress vs. maintenance
+ Habits for busy seasons
+ Balancing business and family
+ Entrepreneur mental health
+ Communication with your spouse
+ Weekly life recalibration
+ Protecting your time and energy
Thank you, Marcus!
Check out Part 2 of this episode.
Check out Thriving Lives Fitness at ThrivingLivesFitness.com.
Follow Marcus on Facebook and Instagram.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesThis AI Can Literally Run Parts of Your Business for You (Part 2/2)
13/10/2026 | 39 mins.#1121 What if the key to growing your business isn’t working harder — but getting yourself out of the tasks that are holding you back? In Part 2 of this two-part Millionaire University coaching call, Justin and Tara Williams continue their conversation with AI expert Corey Ganim, exploring how entrepreneurs can combine AI, automation, and smart delegation to free up their time and scale. The group digs into practical strategies for hiring help, identifying your highest-value work, and building systems that allow your business to operate without you. Corey also shares how to create an AI-powered “second brain” that works across different tools, addresses security concerns when connecting AI to your business data, and reveals how AI-powered lead generation can help entrepreneurs find and reach highly targeted prospects across email, LinkedIn, and beyond!
What we discuss on the call:
+ AI for Facebook Marketplace
+ Automating repetitive business tasks
+ Hiring to reclaim your time
+ Focusing on high-value work
+ Building systems that run without you
+ Creating an AI “second brain”
+ AI security and data access
+ AI-powered lead generation
+ Finding verified prospect data
+ Multi-channel outreach strategies
Thank you for listening!
Check out Part 1 of this episode.
Check out Millionaire University at MillionaireUniversity.com.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
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About Millionaire University
Millionaire University is the podcast for entrepreneurs, side hustlers, and ambitious builders who want to grow a business, increase their income, and achieve financial freedom.
Each episode delivers practical strategies for business growth, personal finance, investing, and building multiple income streams. Learn how to start and scale profitable businesses, create passive revenue, make smarter money decisions, and design a life built on freedom—not burnout.
Our Millionaire Mentors share real-world playbooks, step-by-step frameworks, and the exact strategies they used to build wealth—so you can apply them immediately.
Whether you're launching your first business, scaling to six or seven figures, investing for long-term wealth, or developing the mindset required to win financially, this show gives you clear, actionable guidance without the fluff.
No hype. No theory. Just proven systems to help you earn more, grow faster, and build lasting wealth.
Welcome to Millionaire University—your school for wealth creation.
Graduate rich, not broke.
🎓 Get your 5 Minute Business Plan at 5MinuteBusinessPlan.com.
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