Millionaire University

#776 What does it take to go from cutting shrubs with your dad to designing luxury outdoor spaces for celebrities and high-net-worth clients? In this episode, Brien Gearin sits down with Steve Griggs, founder of Steve Griggs Design, who shares how he built a premium landscaping business in New York over the past 40 years. Steve opens up about his humble beginnings, the pivotal moment that forced him to change his business model, and how he grew from running crews himself to becoming a high-end outdoor design authority. He breaks down the subcontractor model that helped him scale profitably, why clear communication and doing what you say matters more than flashy marketing, and how to build lasting client relationships that drive repeat business. Whether you're new to the green industry or aiming to elevate your home services brand, this episode delivers real talk, hard-earned wisdom, and plenty of laughs along the way!

(Original Air Date - 6/11/25)

What we discuss with Steve:

+ Starting out cutting shrubs

+ Lessons from the 2008 crash

+ Scaling with subcontractors

+ Importance of client relationships

+ Spotting red flag clients

+ Pricing for profit and margin

+ Communicating clearly with customers

+ Working with high-profile clientele

+ Avoiding burnout and staying relevant

+ Knowing your numbers and costs

Thank you, Steve!

Check out Steve Griggs Design at ⁠SteveGriggsDesign.com⁠⁠⁠⁠.

Follow Steve on ⁠Instagram⁠.

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#775 What started as a simple farm-stand cookie idea turned into a viral, must-visit attraction on Vancouver Island—and it all runs on creativity, community, and trust! In this episode, host Britlyn Williams sits down with Helen McArthur — aka the “Crazy Cookie Lady” — founder of The Crazy Cookie House, a wildly creative, honesty-based cookie farm stand in a rural community on Vancouver Island, Canada. Helen shares how a simple love of baking and a small driveway stand in 2022 quickly evolved into a full-on local attraction (complete with a whimsical cookie garden), thanks to a prime trail-side location, word-of-mouth, and a viral TikTok moment that put her business on the map. You’ll hear practical lessons on pricing with confidence, keeping a clear product focus, using creativity to stand out in a crowded market, and why her “always with kindness” approach — and honor-system payments — builds real trust and community connection!

What we discuss with Helen:

+ From hobby to booming cookie business

+ The story behind the Crazy Cookie House

+ Trail-side location advantage

+ Viral TikTok growth moment

+ Creativity as a competitive edge

+ Pricing products with confidence

+ Honor-system payments & trust

+ Community partnerships with schools

+ Selling out as a business model

+ Building joy through customer experience

Thank you, Helen!

Check out The Crazy Cookie House at CrazyCookie.ca.

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#774 What if you could turn your IT skills into a six-figure business — without a degree, certifications, or even submitting job applications? In this episode, host Brien Gearin sits down with Boyd Clewis, founder of Cyberhero Training, who shares his incredible journey from working in accounts receivable at a copier company to becoming a senior cybersecurity architect and building a $20 million education business. Boyd opens up about the painful decision to shut down that company, the lessons he learned from scaling too fast, and how he used those lessons to launch Cyberhero Training in 2024. He now helps IT professionals reinvent themselves, build personal brands, and attract high-paying consulting gigs — no coding required. You’ll also hear why Boyd challenges the traditional path of chasing degrees and certifications, his take on AI’s impact on the cybersecurity industry, and the power of LinkedIn to build authority and generate inbound opportunities!

(Original Air Date - 6/9/25)

What we discuss with Boyd:

+ From copier tech to cybersecurity expert

+ Scaling to an 8-figure business

+ Hard lessons from rapid growth

+ Why certifications aren’t required

+ Building authority through LinkedIn

+ Turning IT skills into a business

+ Avoiding the high-ticket trap

+ AI’s role in cybersecurity today

+ Creating job opportunities without applying

+ Personal branding for IT professionals

Thank you, Boyd!

Check out Cyberhero Training at ⁠CyberheroTraining.com/Elite⁠.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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#773 Ever feel like building your business is costing you everything else that matters? In this episode, host Brien Gearin sits down with leadership coach Cory Carlson, founder of Rise Community, to unpack what it really means to “win at home and work” while building a business. Cory shares his personal journey from corporate executive burnout and imposter syndrome to coaching over 220 leaders on creating balance, setting boundaries, and staying intentional with family, health, and purpose. Together, they discuss practical tools like self-awareness check-ins, the Eisenhower Matrix for time management, dating your spouse, building strong friendships, and learning to focus on what truly matters — proving that success doesn’t have to come at the expense of your relationships or well-being!

What we discuss with Cory:

+ Winning at home and work

+ Cory’s burnout turning point

+ Imposter syndrome in leadership

+ The power of hiring a coach

+ Self-awareness through 360 feedback

+ Dating your spouse intentionally

+ Building deeper friendships as an entrepreneur

+ Setting boundaries with your phone

+ Eisenhower Matrix time management

+ Stop playing below your pay grade

Thank you, Cory!

Check out Cory Carlson at CoryMCarlson.com.

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#772 Ever thought about landing contracts with the U.S. government? In this episode, host Brien Gearin sits down with Jason White — aka J White — founder of The Federal Code — to explore the untapped world of federal government contracting. Jason shares his powerful journey from military jail to managing 39 active government contracts and reveals how he built a business earning residual income by acting as the middleman between service providers and the federal government. He explains how small businesses in virtually any industry — lawn care, IT, dry cleaning, security, and more — can win contracts without needing to change their core business. Jason also breaks down the step-by-step process for bidding, why communication and organization are critical skills, and how you can create recession-proof income by leveraging long-term government deals. Whether you want to land your first contract or build a full-time business around federal procurement, this episode is packed with insight, strategy, and inspiration!

(Original Air Date - 6/7/25)

What we discuss with Jason:

+ How Jason discovered government contracting

+ Federal contracts for any industry

+ Bidding process explained step-by-step

+ Importance of communication and organization

+ Subcontracting vs. doing the work yourself

+ Residual income through long-term contracts

+ Why the government is a recession-proof client

+ Using SAM.gov to find contract opportunities

+ Managing 30+ contracts at once

+ Cold calling and securing service providers

Thank you, Jason!

Check out The Federal Code at ⁠TheFederalCode.com⁠.

Follow Jason on ⁠Instagram⁠ and ⁠YouTube⁠.

Get Jason's ⁠book⁠ and ⁠ebook⁠.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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