How to Get Your Product on the Store Shelves of a Big-Box Retailer | Jay Yung
#672 Ever wondered what it really takes to get your product off a folding table and onto the shelves of Walmart, Costco, or Target? In this episode, host Brien Gearin sits down with retail expert Jay Yung, founder of Evergreen Retail Solutions, to break down the real path from farmer’s market tables to national store shelves. Jay shares how he went from running a surf shop in Hawaii to managing hundreds of millions in inventory at Walmart, and now uses that experience to help brands scale through smart pricing, packaging, supply chain strategy, and retail partnerships. From navigating buyer expectations to avoiding costly mistakes in inventory and margins, Jay explains what separates products that land big-box deals from those that quietly disappear. Whether you have a product in early development or you’re already selling online, this episode is a masterclass in getting retail-ready and scaling responsibly!
What we discuss with Jay:
+ From surf shop to Walmart
+ Inside Walmart’s toy department
+ What retailers look for in products
+ Packaging as a sales driver
+ Avoiding costly inventory mistakes
+ How to spot a winning product
+ When to pursue big-box retailers
+ Why local markets matter first
+ Importance of margins and terms
+ Staying on-brand to scale
Thank you, Jay!
Check out Evergreen Retail Solutions at Evergreen-RS.com.
Follow Jay on LinkedIn.
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Can You Really Make Money With a Book? Dave Says Yes (Here’s How) | Dave Chesson (MU Classic)
#671 Have you ever wanted to write a book but felt stuck on where to start — or unsure if it could even be profitable? In this episode hosted by Kirsten Tyrrel, we’re joined by self-publishing expert and Kindlepreneur founder Dave Chesson, who turned his side hustle into a thriving business that out-earned his military salary. Dave shares the insider secrets behind Amazon’s algorithm, why most books fail to get discovered, and how you can position your book to actually generate income. Whether you’re writing fiction, nonfiction, or a personal memoir, he breaks down the importance of keyword research, crafting compelling titles and covers, and choosing the right marketing strategy based on your goals. You’ll also learn how to think like an author-entrepreneur and use your book as a tool to build authority, grow your audience, and open doors to new opportunities. If you’ve ever dreamed of becoming a bestselling author — or using a book to boost your business — this episode is a must-listen!
(Original Air Date - 4/11/25)
What we discuss with Dave:
+ How Dave out-earned his military salary
+ Why most self-published books fail
+ The power of Amazon keyword research
+ Fiction vs. nonfiction book strategies
+ Using a book to grow your brand
+ Importance of titles and subtitles
+ Tips for designing an effective book cover
+ Where AI fits into the writing process
+ Amazon KDP formatting and publishing basics
+ Choosing the right book marketing strategy
Thank you, Dave!
Check out Kindlepreneur at Kindlepreneur.com.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
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To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
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1:00:18
Boost Conversions With a Hyper-Personalized Website and Email Campaigns | Brennan Dunn
#670 What if your website could tell exactly who was visiting — and rewrite itself just for them? In this episode, host Brien Gearin sits down with Brennan Dunn, founder of RightMessage — the software powering hyper-personalized websites and email campaigns for top creators like Ali Abdaal and Justin Welsh. Brennan shares how his journey from freelance developer to SaaS founder led him to build a tool that dynamically customizes webpages and emails based on each visitor’s needs. He breaks down how segmentation works, why it drastically boosts conversions, and the unconventional marketing strategy that helped RightMessage bounce back stronger than ever. If you sell online, collect leads, or want better conversions without more traffic, this conversation is packed with insight!
What we discuss with Brennan:
+ Origin story of RightMessage
+ Dynamic website personalization
+ Segmentation through surveys
+ Boosting conversions with tailored messaging
+ Big-name creators using the software
+ AB testing personalized sales pages
+ Partner webinars as marketing strategy
+ Pricing challenges and evolution of the product
Thank you, Brennan!
Check out RightMessage at RightMessage.com.
Follow Brennan on LinkedIn.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Instagram
Facebook
Tik Tok
Youtube
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To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
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Farmer's Market to Iconic Brand: Bootstrapping a Business With Only a Gelato Machine | Jeni Britton
#669 How do you build a beloved, nationally-recognized ice cream brand from scratch — and then turn around and create a completely different company redefining dietary fiber in America? In this episode, host Kirsten Tyrrel sits down with Jeni Britton — founder of the iconic Jeni’s Ice Creams and now founder of Floura — to talk about creativity, curiosity, and the emotional side of entrepreneurship. Jeni shares how she started with nothing but vision, passion, and a gelato machine from a local Italian market, how she bootstrapped her way from a farmer’s market stand to 90 stores and 10,000 grocery doors, and why she believes emotion, intuition, and integrity are the true drivers of a lasting brand. From building a fellowship-style team to navigating growth, trust, and leadership, this conversation is packed with wisdom for founders who want to build something meaningful — and do it their own way!
What we discuss with Jeni:
+ Starting Jeni’s in a farmer’s market
+ Vision born from scent and storytelling
+ Bootstrapping with no capital
+ Turning produce waste into fiber products
+ Launching Floura and “bridging the fiber gap”
+ Importance of emotion in business
+ Building a fellowship-style team
+ Trust and communication in leadership
+ Learning to step back as founder
+ Success driven by passion and curiosity
Thank you, Jeni!
Check out Jeni's Ice Creams at Jenis.com.
Check out Floura at Floura.com.
Follow Jeni on Instagram, here and here.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
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Facebook
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Youtube
Twitter
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
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How Brien Built a $80K/Month Agency While Co-Hosting MU AND Raising Four Kids Under Seven | Brien Gearin and Travis Chappell (MU Classic)
#668 Think it’s impossible to build an $80K/month business while raising four kids under seven? Think again! In this episode from the Travis Makes Money podcast, our own Brien Gearin sits down with Travis Chappell for an inspiring and unfiltered conversation about entrepreneurship, family, and the power of persistence. Brien shares how he turned a side hustle into Ricochet Digital Marketing, now generating over $80,000/month by helping home service providers grow. He dives into the lessons learned from bootstrapping his business while juggling life as a dad, how podcasting opened doors to game-changing opportunities, and why being “done over perfect” has been a guiding principle in both business and parenthood. Whether you’re a new entrepreneur, a busy parent, or someone chasing more freedom, this episode is packed with relatable insights and real talk about what it takes to make it happen!
(Original Air Date - 4/10/25)
What Brien discusses on today's episode:
+ From side hustle to $80K/month
+ Launching Ricochet Digital Marketing
+ How podcasting drives business growth
+ Building a business while raising 4 kids
+ The power of networking through podcasts
+ Lessons from a failed partnership
+ Managing time with limited hours
+ Using Profit First for personal finances
+ Buying a home as an entrepreneur
+ Balancing ambition with family life
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Instagram
Facebook
Tik Tok
Youtube
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To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
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