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Live Selling on Whatnot and Why It's Way Easier to Profit Than on TikTok Shop | John Roman (MU Classic)
06/10/2026 | 43 mins.#1111 Live selling is no longer a gimmick — and for some brands, it’s quietly becoming one of the most profitable growth channels out there! In this episode, host Brien Gearin sits down with returning guest John Roman, CEO of BattlBox (a $20M+ e-commerce brand for outdoor survival/EDC gear), to break down what’s working right now for them: live selling. John shares the BattlBox origin story — including launching in 2015, riding the 2020 wave (and a Netflix series), selling the business, then buying it back in 2023 — before diving into how platforms like Whatnot are changing the game with auction-style shopping, community-driven features (boosts, raids), and high-intent buyers. You’ll hear practical details on show formats, timing, hosting, profitability, and why John believes live shopping is still the “Wild West” with massive upside for brands willing to jump in early!
(Original Air Date - 2/13/26)
What we discuss with John:
+ Live selling explained
+ BattlBox origin story
+ Selling, buying back the business
+ Whatnot vs other platforms
+ Auctions vs buy-it-now
+ Community boosts & raids
+ Show timing & frequency
+ Hosts and formats that convert
+ Profitability vs TikTok Shop
+ Early-mover advantage
Thank you, John!
Check out BattlBox at BattlBox.com.
Check out John's blog at OnlineQueso.com.
Follow John on LinkedIn.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesHe Made $247,000 in 120 Days Selling Pokémon Cards on Whatnot (Part 2/2)
05/10/2026 | 27 mins.#1110 What if you could turn a handful of viewers into a thriving online business without spending a fortune on advertising? In Part 2 of this two-part episode, Brien Gearin continues his conversation with Stephen Somers, founder of Marketplace SuperHeroes, to reveal how beginners can build a profitable business on Whatnot, even without an existing audience. Stephen breaks down the platform's selling fees, shipping process, and how to choose the right products and source inventory without taking on unnecessary risk. Discover how to attract your first viewers through giveaways, grow your audience using strategic partnerships and raids, and turn casual shoppers into repeat customers. Plus, Stephen shares his strategies for finding reliable wholesalers, testing different niches, and building a loyal community that keeps coming back to your live shopping shows!
What we discuss with Stephen:
+ Whatnot selling fees and shipping
+ Choosing a profitable niche
+ Sourcing products and inventory
+ Finding reliable wholesalers
+ Attracting viewers with giveaways
+ Growing your audience through raids
+ Building a loyal customer community
+ Turning viewers into repeat buyers
+ Boosting sales with paid advertising
Thank you, Stephen!
Check out Part 1 of this episode.
Check out Marketplace SuperHeroes at MarketplaceSuperHeroes.com.
Follow Stephen on Instagram and YouTube.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesHe Made $247,000 in 120 Days Selling Pokémon Cards on Whatnot (Part 1/2)
05/10/2026 | 25 mins.#1109 What if you could build a six-figure online business selling Pokémon cards without ever showing your face on camera? In Part 1 of this two-part episode, Brien Gearin sits down with Stephen Somers, founder of Marketplace SuperHeroes, to explore how he and his business partner generated over $247,000 in sales in just over 120 days using Whatnot, a live shopping platform that combines social media, entertainment, and online auctions. Stephen breaks down exactly how Whatnot works, why live selling is creating exciting opportunities for entrepreneurs, and how his team uses a simple “rip and ship” model to sell foreign-language Pokémon cards at a 25–35% profit margin. Discover how to get started selling on Whatnot, choose a profitable niche, attract buyers without an existing audience, and turn everyday products into an engaging shopping experience that keeps customers coming back for more!
What we discuss with Stephen:
+ Getting started selling on Whatnot
+ $247,000 in sales in 120 days
+ How live shopping auctions work
+ Selling without an existing audience
+ The faceless “rip and ship” model
+ Why foreign-language Pokémon cards sell
+ Choosing a profitable product niche
+ Understanding profit margins and pricing
+ Creating an engaging shopping experience
+ Turning collectors into repeat customers
Thank you, Stephen!
Check out Part 2 of this episode.
Check out Marketplace SuperHeroes at MarketplaceSuperHeroes.com.
Follow Stephen on Instagram and YouTube.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesThis Viral, Must-Visit Attraction Is Built on Cookies, Creativity, and Community | Helen McArthur (MU Classic)
04/10/2026 | 54 mins.#1108 What started as a simple farm-stand cookie idea turned into a viral, must-visit attraction on Vancouver Island—and it all runs on creativity, community, and trust! In this episode, host Britlyn Williams sits down with Helen McArthur — aka the “Crazy Cookie Lady” — founder of The Crazy Cookie House, a wildly creative, honesty-based cookie farm stand in a rural community on Vancouver Island, Canada. Helen shares how a simple love of baking and a small driveway stand in 2022 quickly evolved into a full-on local attraction (complete with a whimsical cookie garden), thanks to a prime trail-side location, word-of-mouth, and a viral TikTok moment that put her business on the map. You’ll hear practical lessons on pricing with confidence, keeping a clear product focus, using creativity to stand out in a crowded market, and why her “always with kindness” approach — and honor-system payments — builds real trust and community connection!
(Original Air Date - 2/11/26)
What we discuss with Helen:
+ From hobby to booming cookie business
+ The story behind the Crazy Cookie House
+ Trail-side location advantage
+ Viral TikTok growth moment
+ Creativity as a competitive edge
+ Pricing products with confidence
+ Honor-system payments & trust
+ Community partnerships with schools
+ Selling out as a business model
+ Building joy through customer experience
Thank you, Helen!
Check out The Crazy Cookie House at CrazyCookie.ca.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesActionable Strategies for Entrepreneurs to Win at Both Home and Work | Cory Carlson (MU Classic)
03/10/2026 | 43 mins.#1107 Ever feel like building your business is costing you everything else that matters? In this episode, host Brien Gearin sits down with leadership coach Cory Carlson, founder of Rise Community, to unpack what it really means to “win at home and work” while building a business. Cory shares his personal journey from corporate executive burnout and imposter syndrome to coaching over 220 leaders on creating balance, setting boundaries, and staying intentional with family, health, and purpose. Together, they discuss practical tools like self-awareness check-ins, the Eisenhower Matrix for time management, dating your spouse, building strong friendships, and learning to focus on what truly matters — proving that success doesn’t have to come at the expense of your relationships or well-being!
(Original Air Date - 2/9/26)
What we discuss with Cory:
+ Winning at home and work
+ Cory’s burnout turning point
+ Imposter syndrome in leadership
+ The power of hiring a coach
+ Self-awareness through 360 feedback
+ Dating your spouse intentionally
+ Building deeper friendships as an entrepreneur
+ Setting boundaries with your phone
+ Eisenhower Matrix time management
+ Stop playing below your pay grade
Thank you, Cory!
Check out Cory Carlson at CoryMCarlson.com.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
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About Millionaire University
Millionaire University is the podcast for entrepreneurs, side hustlers, and ambitious builders who want to grow a business, increase their income, and achieve financial freedom.
Each episode delivers practical strategies for business growth, personal finance, investing, and building multiple income streams. Learn how to start and scale profitable businesses, create passive revenue, make smarter money decisions, and design a life built on freedom—not burnout.
Our Millionaire Mentors share real-world playbooks, step-by-step frameworks, and the exact strategies they used to build wealth—so you can apply them immediately.
Whether you're launching your first business, scaling to six or seven figures, investing for long-term wealth, or developing the mindset required to win financially, this show gives you clear, actionable guidance without the fluff.
No hype. No theory. Just proven systems to help you earn more, grow faster, and build lasting wealth.
Welcome to Millionaire University—your school for wealth creation.
Graduate rich, not broke.
🎓 Get your 5 Minute Business Plan at 5MinuteBusinessPlan.com.
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