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Millionaire University

Millionaire University
Millionaire University
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  • Millionaire University

    He Built a Sunglasses Brand for First Responders — While Still Working Firehouse Shifts | Mike Ettenberg (MU Classic)

    15/03/2026 | 41 mins.
    #819 What if your side hustle could one day replace your full-time career — and give you your life back in the process? In this episode hosted by Kirsten Tyrrel, we sit down with Mike Ettenberg, a former firefighter turned full-time entrepreneur and founder of Frontline Optics, a sunglasses brand built specifically for first responders. Mike shares how a childhood obsession with emergency services and a side gig in college led him to both firefighting and eventually e-commerce. You'll hear how he spent a full year developing a product he knew the market needed, why he swears by the “5 to 9” side hustle strategy, and how he scaled his business while still on shift at the fire station. From bootstrapping with overtime pay to leveraging AI for inventory and ad copy, Mike’s journey is packed with insights for anyone ready to turn a passion into a profitable brand — without burning out along the way!

    (Original Air Date - 7/15/25)

    What we discuss with Mike:

    + From firefighter to founder

    + Childhood obsession with emergency services

    + Starting a side hustle on shift

    + Solving a real problem with sunglasses

    + Bootstrapping with overtime checks

    + Year-long product development process

    + Building brand loyalty with first responders

    + Using AI for inventory forecasting

    + Growing through Meta ads and Shopify

    + Advice on scaling smart and staying healthy

    Thank you, Mike!

    Check out Frontline Optics at ⁠Frontline-Optics.com⁠.

    Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

    To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.
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  • Millionaire University

    From Zero to 300: How Rolling Suds Became America’s Fastest-Growing Power Washing Franchise | Aaron Harper (MU Classic)

    14/03/2026 | 43 mins.
    #818 What does it take to scale a franchise from zero to 300+ locations in just two years? In this episode, host Brien Gearin is joined once again by Aaron Harper, founder and now Chairman of the Board at Rolling Suds — America’s first and largest power washing franchise. Aaron breaks down how he fired himself as CEO, built a national brand from scratch, and why 60–70% of their business is commercial power washing. He also shares how strategic content marketing and personal storytelling helped drive over 40% of franchise sales in 2024. If you're curious about franchising, scaling service-based businesses, or building authority online — this one's packed with insights!

    (Original Air Date - 7/14/25)

    What we discuss with Aaron:

    + From CEO to Chairman of the Board

    + 300+ locations in under 3 years

    + National accounts and commercial focus

    + $400K+ average first-year revenue

    + Two-employee teams per truck

    + Residential vs. commercial balance

    + Multi-unit ownership mindset

    + Content marketing drives franchise sales

    + Personal branding builds trust and scale

    + Importance of storytelling in business growth

    Thank you, Aaron!

    Sign up to be a Rolling Suds franchisee at ⁠RollingSudsFranchise.com⁠.

    Follow Aaron on ⁠Facebook⁠, ⁠Instagram⁠, ⁠LinkedIn⁠, ⁠TikTok⁠, ⁠Twitter⁠, and ⁠YouTube⁠.

    Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

    To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.
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  • Millionaire University

    $400k/Year Cleaning Cars?! The Truth About Detailing Success | Josh Belk (MU Classic)

    13/03/2026 | 47 mins.
    #817 What started with a garden hose and a vacuum is now a thriving $400K+ detailing business! In this episode, host Brien Gearin chats with Josh Belk, founder of Belk Detailing in Springfield, Missouri. Josh shares how he went from reselling sneakers to building a full-service car detailing company with a growing team, strong brand, and daily inbound leads. You'll hear how he uses Google, Facebook, and social media to drive sales, why great communication trumps fancy equipment, and how he’s built a reputation that keeps customers coming back. If you're thinking about starting or scaling a service-based business, this episode is full of honest insights and practical advice you can use right away!

    (Original Air Date - 7/11/25)

    What we discuss with Josh:

    + From reselling sneakers to detailing

    + Starting with $30 car details

    + Growing to $400K+ in annual revenue

    + Importance of customer service over products

    + Transitioning from mobile to a shop

    + Marketing through Google, SEO, and social media

    + Daily posting and VA support

    + Building a lean, effective team

    + Why answering the phone matters

    + Sales mindset: qualify, don’t push

    Thank you, Josh!

    Check out Belk Detailing at ⁠BelkMobileDetailing.com⁠.

    Follow Josh on ⁠Facebook⁠, ⁠YouTube⁠, and Instagram (⁠here⁠ and ⁠here⁠).

    Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

    To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.
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  • Millionaire University

    Should You Buy a Franchise? What They Don't Tell You About Semi-Passive Ownership

    13/03/2026 | 48 mins.
    #816 What if you could replace your income in just a few years by following a proven business playbook instead of starting from scratch? In this special cross-promotion from Nick Loper’s The Side Hustle Show, Nick sits down with franchise consultant Greg Mohr (FranchiseMaven.com) to break down whether buying a franchise can be a smart “semi-absentee” side hustle. Greg explains why franchises can have lower failure rates than starting from scratch, how to do real due diligence, and what separates the winners. They also dig into what kinds of franchises are most realistic part-time — especially home services and senior care — plus common financing paths like SBA loans and how to think about franchises as both cash flow and an eventual sellable asset!

    What Nick discusses with Greg:

    + Franchises vs. startups

    + Semi-passive ownership model

    + Talk to franchisees first

    + Service franchises advantages

    + Franchise fee vs. DIY

    + SBA loan financing options

    + Hire strong general manager

    + Franchise disclosure due diligence

    + Break-even and profit timelines

    + Building sellable business asset

    Thank you, Nick and Greg!

    Check out ⁠The Side Hustle Show⁠.

    Check out Franchise Maven.

    To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.
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  • Millionaire University

    AI Agents. Productivity Hacks. How We Get Crap Done in 2026

    12/03/2026 | 42 mins.
    #815 AI isn’t coming someday — it’s already here, and the people who learn to use it now may have the biggest advantage of the next decade. In Part 2 of this two-part expert panel discussion, host Justin Williams is joined once again by Andrew Giancola, Brien Gearin, and Corey Ganim to explore the rapidly changing world of AI, agents, and entrepreneurship in 2026. The conversation shifts from fast-start business ideas into a practical discussion on how tools like Claude Cowork and other agentic AI platforms can help entrepreneurs save time, improve execution, and dramatically increase productivity. Along the way, the panel breaks down how to think about AI without fear, why upskilling is becoming essential in both business and traditional careers, and how simple systems for focus, time management, and deep work can give entrepreneurs a major edge. This episode is packed with tactical insights for anyone who wants to stay relevant, move faster, and use AI as a real competitive advantage!

    What we discuss with Andrew, Brien, Corey, and Justin:

    + AI agents explained

    + Claude Cowork vs OpenClaw

    + Upskilling for job security

    + 30-day AI learning plan

    + ROI framework for tools

    + Agent use cases in business

    + Productivity and deep work

    + Time blocking and batching

    + Avoiding AI overwhelm

    + Staying competitive in 2026

    Thank you, Andrew, Brien, Corey, and Justin!

    Check out ⁠⁠⁠⁠Part 1⁠⁠⁠⁠ of this episode.

    Check out Master Money at ⁠MasterMoney.co⁠.

    Check out Ricochet Digital Marketing at ⁠RicochetDM.com⁠.

    Check out Return My Time at ⁠⁠⁠ReturnMyTime.com⁠⁠⁠.

    Check out Millionaire University at ⁠MillionaireUniversity.com⁠.

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About Millionaire University

Millionaire University is the podcast for entrepreneurs, side hustlers, and ambitious builders who want to grow a business, increase their income, and achieve financial freedom. Each episode delivers practical strategies for business growth, personal finance, investing, and building multiple income streams. Learn how to start and scale profitable businesses, create passive revenue, make smarter money decisions, and design a life built on freedom—not burnout. Our Millionaire Mentors share real-world playbooks, step-by-step frameworks, and the exact strategies they used to build wealth—so you can apply them immediately. Whether you're launching your first business, scaling to six or seven figures, investing for long-term wealth, or developing the mindset required to win financially, this show gives you clear, actionable guidance without the fluff. No hype. No theory. Just proven systems to help you earn more, grow faster, and build lasting wealth. Welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. 🎓 Get your free business training at MillionaireUniversity.com/training
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