Millionaire University

#869 What if you could have a pool all summer — without the massive price tag, maintenance, or commitment? In this episode hosted by Kirsten Tyrrel, we’re joined by Ross Novotny, founder of Now Pools — the first-ever subscription-based, on-demand pool and spa service. Ross shares how a personal pain point in the sweltering Phoenix heat sparked a business idea that’s disrupting traditional pool ownership. From bootstrapping with 45 pools during the pandemic to managing a lean seasonal team and eyeing nationwide franchising, Ross dives into the behind-the-scenes of building a logistics-heavy, customer-centric company. If you've ever wanted a pool without the permanent commitment or are curious about scaling a subscription-based service, this episode is packed with insight and inspiration!

(Original Air Date - 8/20/25)

What we discuss with Ross:

+ Origin of the Now Pools idea

+ Subscription-based pool ownership

+ Challenges with above-ground pools

+ Simplifying customer options

+ Pricing structure and profitability

+ Seasonal business model

+ Expansion through franchising

+ Lessons from early mistakes

+ Importance of automation

+ Future potential of event rentals

Thank you, Ross!

Check out Now Pools at ⁠NowPools.com⁠.

Follow Ross on ⁠LinkedIn⁠.

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#868 If you’ve been trying to sell digital products but feel stuck spinning your wheels, this episode is your roadmap to building a profitable and sustainable business! Destini Copp joins host Kirsten Tyrrel to share how she went from burnt-out academic to thriving digital product entrepreneur with multiple income streams. She breaks down her signature Growth Flywheel — a holistic system that goes far beyond a typical sales funnel — and shares how to attract leads, nurture your audience, retain paying customers, and turn them into raving fans. You’ll also learn how she uses AI to enhance student success, streamline onboarding, and boost retention inside her memberships. Whether you’re just starting out or ready to optimize your digital product sales, this conversation is packed with actionable insights!

(Original Air Date - 8/18/25)

What we discuss with Destini:

+ From professor to digital product entrepreneur

+ Building a sustainable Growth Flywheel

+ Funnels vs. flywheels: key differences

+ Email list building with freebies and summits

+ Using tripwire funnels to boost sales

+ Retaining customers through memberships

+ Leveraging AI for onboarding and retention

+ Gathering testimonials with automation

+ Monetizing newsletters like mini magazines

+ Validating offers through market feedback

Thank you, Destini!

Check out Destini Copp at ⁠DestiniCopp.com⁠.

Check out Hobby School at ⁠HobbySchool.com⁠.

Subscribe to ⁠Destini's newsletter⁠.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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#867 What happens when overnight success turns into an overnight nightmare? In Part 2 of this two-part episode, Brien continues his conversation with Mic Foster, founder of No Gifts Please, diving deeper into the operational side of running a lean, experience-based registry business. Mic breaks down his small but mighty team structure, shares how customer feedback has directly shaped the platform, and opens up about the chaos of their early days — manually building over a thousand registries by hand while contributions poured in faster than he could track them. He also discusses how they've strategically integrated AI into the platform (and pulled it back when it was doing more harm than good), the margins and expenses behind a registry business, and why niching down is the key to standing out in any market. If you're thinking about launching your own registry business — or any business — this episode is a masterclass in staying scrappy, staying focused, and pushing through even when it feels like everything is on fire!

What we discuss with Mic:

+ Team structure at No Gifts Please

+ Handling edge cases in customer service

+ AI integration — and knowing when to pull back

+ Using customer feedback to improve the platform

+ The chaos of launching overnight

+ Manually building 1,000+ registries by hand

+ Margins and expenses in a registry business

+ The power of niching down

+ Staying in your lane as an entrepreneur

+ Don't panic — just keep pushing forward

Thank you, Mic!

Check out Part 1 of this episode.

Check out No Gifts Please at ⁠NoGiftsPlease.com⁠.

Follow Mic on ⁠LinkedIn⁠.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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#866 What if you could build a half-million-dollar business in 30 days with nothing but a simple website and one social media post? In Part 1 of this two-part episode, host Brien Gearin sits down with Mic Foster, founder of No Gifts Please — an experience registry platform that's redefining how families celebrate birthdays and special occasions. Mic shares how he built a half-million-dollar business in its first 30 days starting with nothing more than a Wix website and a single Instagram post. He breaks down the concept behind the experience registry, the viral growth loop built into the business model, the complexities of moving money online, and why his partnership with Stripe has been a game-changer for building customer trust. Whether you're a parent drowning in toys or an aspiring entrepreneur with an idea sitting in the back of your head, this episode is packed with practical insight on how to start, launch, and scale a business from scratch!

What we discuss with Mic:

+ The birth of the Experience Registry

+ Going from Wix website to real platform in 45 days

+ The built-in viral loop of the registry business

+ Why trust is everything when handling people's money

+ The hidden complexities of moving money online

+ How Stripe became the backbone of the business

+ Finding your niche in the registry space

+ Why starting small is always the right move

+ Turning clutter frustration into a business idea

+ Collaboration over competition in a new market

Thank you, Mic!

Check out Part 2 of this episode.

Check out No Gifts Please at NoGiftsPlease.com.

Follow Mic on LinkedIn.

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#865 What if you could turn funny ideas into a six-figure print-on-demand empire? In this episode hosted by Kirsten Tyrrel, UK-based entrepreneur Michael Essek shares how he went from graphic designer to globally successful t-shirt seller using platforms like Redbubble, Amazon Merch on Demand, and Etsy. Michael breaks down the numbers game behind early traction, the art of creating viral designs, and how humor, trend awareness, and adaptability became his superpowers. You'll learn why over-designing can kill creativity, what separates a funny joke from a bestselling shirt, and how his idea-generation platform Idealy is helping creatives shortcut success. Whether you're a designer, copywriter, or curious entrepreneur, this conversation is packed with insight, inspiration, and practical tips!

(Original Air Date - 8/15/25)

What we discuss with Michael:

+ From web designer to t-shirt mogul

+ First success selling on Redbubble

+ Leveraging Merch by Amazon to scale

+ Why quality beats quantity in design

+ Finding viral jokes and trends

+ Tools and methods for idea generation

+ Importance of testing before scaling

+ Building mini-brands across platforms

+ Using AI to boost creativity and speed

+ Creating Idealy to streamline ideas

Thank you, Michael!

Check out Michael Essek at ⁠MichaelEssek.com⁠.

Check out Idealy at ⁠Idealy.app⁠.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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