Millionaire University

#919 What do a former oil and gas worker, a bag of masonry sand, and a two-man crew have in common? They're the foundation of a $500,000-a-year lawn leveling business! In Part 1 of this two-part episode, Brandon McClellan of Central Texas Lawn Leveling joins us to break down exactly how he built a thriving niche service business from the ground up — literally. Brandon walks us through what lawn leveling actually is, the custom 80/20 sand-and-compost blend his company pioneered, and the hard-won financial lessons that nearly sank him before he figured out how to price jobs correctly. If you've ever wondered why your business revenue looks great on paper but your bank account tells a different story, this episode is for you!

What we discuss with Brandon:

+ What lawn leveling actually is

+ Sand vs. soil blends for leveling

+ How Brandon pioneered the 80/20 mix

+ Starting with neighbors as first customers

+ Pricing jobs correctly from the start

+ Hidden costs most operators overlook

+ Why revenue doesn't always equal profit

+ Labor challenges and hiring lessons

+ Pivoting toward commercial and estate clients

+ Building a custom calculator to stay profitable

Thank you, Brandon!

Check out Central Texas Lawn Leveling at CentralTexasLawnLeveling.com.

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#918 Want to launch a podcast that actually grows your business? In this episode, host Brien Gearin sits down with Colin Gray, founder of Alitu and The Podcast Host, to unpack his journey from university lecturer to running one of the largest podcasting education platforms and SaaS tools in the space. Colin shares how he built his audience, pivoted from client work to education, and bootstrapped a powerful all-in-one podcasting platform used by thousands. From monetization tips to creating unique shows that stand out, this conversation is packed with insights for anyone looking to start or scale a podcast the smart way!

(Original Air Date - 9/23/25)

What we discuss with Colin:

+ Colin Gray’s origin in education

+ Discovering podcasting in 2006–07

+ Building The Podcast Host blog & audience

+ Transition from client work to courses

+ Early failure with “Fan Fission” courses

+ Growth of Podcast Academy membership

+ Bootstrapping Alitu in 2017

+ Simplifying podcast editing & hosting

+ Marketing through content & email

+ Advice for starting a podcast

Thank you, Colin!

Check out ⁠Colin Gray⁠.

Check out The Podcast Host at ⁠ThePodcastHost.com⁠.

Check out Alitu at ⁠Alitu.com⁠.

Follow Colin on ⁠LinkedIn⁠ and ⁠YouTube⁠.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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#917 Ever wondered if you could turn your voice into a six-figure business? In this episode, host Kirsten Tyrrel sits down with veteran voice actor and coach Paul Schmidt to unpack how he built a thriving six-figure career in voiceover. Paul shares his journey from radio to freelancing, why direct client outreach beats waiting on agents or casting sites, and how his background in sales and marketing gave him an edge in landing repeat clients. He breaks down the training process, industry niches, and outreach strategies every aspiring voice actor needs to know, plus offers insider advice on pricing, positioning, and avoiding common pitfalls. Whether you’re curious about getting started in voiceover or want to sharpen your client-acquisition skills, this conversation is a masterclass in turning your voice into a profitable business!

(Original Air Date - 9/22/25)

What we discuss with Paul:

+ Transition from radio to voice acting

+ Building a six-figure VO business

+ Importance of sales and marketing skills

+ Direct outreach vs. agents/casting sites

+ Training and coaching for voiceover success

+ Finding your niche and genius zone

+ Using avatars to target ideal clients

+ Tools like LinkedIn and Apollo.io for outreach

+ Pricing, rate guides, and knowing your worth

+ Playing the long game with repeat clients

Thank you, Paul!

Check out VO Pro at ⁠VOPro.pro⁠.

Check out Paul Schmidt at ⁠⁠PaulSchmidtVoice.com⁠⁠.

Get the ⁠7 Steps to Starting and Developing a Career in VO⁠.

Follow Paul on ⁠Facebook⁠ and ⁠YouTube⁠.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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#916 What happens when a frugal newlywed couple turns a mattress shopping headache into a multi-million dollar business? In this episode hosted by Kirsten Tyrrel, Derek Hales, founder of NapLab, shares how his side project reviewing mattresses exploded into a data-driven empire. He walks us through the early days of testing beds in his one-bedroom apartment, building trust through transparency, and scaling into a team of seven with a dedicated lab. Derek reveals his three golden rules for affiliate success (complex, boring, expensive), how to find your niche, build trust with your audience, and create content that ranks. Whether you're curious about affiliate marketing, SEO, or building review-based businesses, this deep dive is packed with practical wisdom and behind-the-scenes insights!

(Original Air Date - 9/19/25)

What we discuss with Derek:

+ Origin of NapLab from a personal mattress search

+ Affiliate marketing as primary revenue model

+ Importance of testing complex, boring, expensive products

+ SEO and timing behind early site success

+ Building trust through unbiased, data-driven reviews

+ Scaling from a one-bedroom apartment to a full team

+ Structured review process with objective metrics

+ Leveraging social content without relying on it

+ Lessons from launching and selling Sleepopolis

+ Staying niche-focused to maintain authority

Thank you, Derek!

Check out NapLab at ⁠NapLab.com⁠.

Take the ⁠personalized mattress quiz⁠.

⁠Contact Derek⁠.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#915 If you've ever wondered what it really takes to buy, grow, and scale a dry cleaning business, this episode is your blueprint! In this episode, host Brien Gearin sits down with dry cleaning veteran Ian Noble for part two of their conversation on building a successful dry cleaning operation. Ian shares what your first 90 days as a new owner should actually look like (hint: slow down before you shake things up), why wash and fold services transformed his business — representing 60% of his delivery revenue — and how modern point-of-sale systems can help you market smarter with automated texts, referral programs, and targeted coupons based on customer behavior. Ian also breaks down the art of choosing the right location, from sitting in parking lots during rush hour to avoiding trendy mixed-use retail spaces, and shares a clever hack for acquiring customers from closing competitors before they find someone else. Whether you're thinking about buying your first dry cleaner or looking to scale what you already have, this episode is packed with practical, hard-won advice!

What we discuss with Ian:

+ What to prioritize in your first 90 days

+ Winning over existing staff as a new owner

+ Adding wash and fold as a revenue stream

+ Building customer loyalty programs

+ Using SMS and automation to drive traffic

+ Acquiring customers from closing competitors

+ Choosing the right location and side of the road

+ Geo-targeting and retargeting nearby competitors

+ Collecting payment upfront from customers

+ Ideal store size and layout considerations

Thank you, Ian!

Check out RunSteady Investments at RunSteadyInvestments.com.

Follow Ian on LinkedIn.

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