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This "Boring" Business Can Make $150/Hour (And Almost Nobody Knows About It) (Part 2/2)
21/10/2026 | 35 mins.#1132 What if you could charge $75 to $150 an hour helping people preserve their memories — all while keeping your overhead surprisingly low? In Part 2 of this two-part episode of Millionaire University, Cheryl DiFrank, founder of My Memory File, dives into the financial side of running a photo organizing business and shares how entrepreneurs can turn this overlooked service into a profitable venture. Cheryl breaks down how she prices projects, manages client expectations, and uses a phased billing approach to build trust and maintain steady cash flow. She also reveals the realistic earning potential of photo organizing, the biggest ongoing expenses to consider, and how hiring independent contractors can help scale the business without taking on full-time employees. Plus, discover why joining a professional community can accelerate your growth, how protecting clients' irreplaceable memories adds value to your services, and why passion, patience, and a willingness to learn are often all you need to get started!
What we discuss with Cheryl:
+ Hiring independent contractors to scale
+ Pricing photo organizing projects
+ Building trust through phased billing
+ Managing client expectations and cash flow
+ Earning $75–$150 per hour
+ Keeping ongoing business expenses low
+ Protecting and backing up irreplaceable photos
+ Growing revenue by outsourcing tasks
+ The value of professional communities
+ Starting small and learning as you go
Thank you, Cheryl!
Check out My Memory File at MyMemoryFile.com.
Check out The Photo Managers at ThePhotoManagers.com.
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesThis "Boring" Business Can Make $150/Hour (And Almost Nobody Knows About It) (Part 1/2)
21/10/2026 | 40 mins.#1131 What if you could turn something as simple as organizing family photos into a profitable business with little startup investment and virtually no competition? In Part 1 of this two-part episode of Millionaire University, we sit down with Cheryl DiFrank, a professional photo organizer who turned a favor for a friend into a thriving business she's been running for 15 years. Cheryl shares how she got started, the growing demand for organizing and preserving physical and digital photos, and why this overlooked niche offers incredible opportunities for aspiring entrepreneurs. Discover how to launch a photo organizing business with minimal equipment, offer services remotely, and attract clients through word of mouth, community connections, and SEO rather than expensive advertising. Plus, Cheryl explains why you don't need to know everything before getting started and how building trust, leveraging professional networks, and learning as you go can help turn a simple skill into a successful business!
What we discuss with Cheryl:
+ Turning Photo Organizing Into a Business
+ Finding an Underserved, Low-Competition Niche
+ Starting With Minimal Investment
+ Organizing Physical and Digital Photos
+ Offering Remote Photo Organizing Services
+ Attracting Clients Through Word of Mouth
+ Using SEO to Generate Leads
+ Leveraging Community Connections for Marketing
+ Building Trust With Clients
+ Getting Started Without Knowing Everything
Thank you, Cheryl!
Check out My Memory File at MyMemoryFile.com.
Check out The Photo Managers at ThePhotoManagers.com.
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesReal Brainstorming Session! Hear Two Entrepreneurs Devise an Action Plan | Justin & Tara Williams (MU Classic)
20/10/2026 | 39 mins.#1131 What if the most valuable business strategy isn’t another tactic — but learning how to think out loud, dream big, and turn a messy brainstorm into a real plan? In this “walk and talk” episode, hosts Justin and Tara Williams take you behind the scenes of how they actually process big decisions — messy brainstorming, heavy breathing on hills, and all. They unpack the “Disney Room” mindset (where no idea gets shut down), revisit their core mission to help people, make money, and have fun, and share what’s next for Millionaire University — including building a real community, testing growth levers like YouTube and email, and experimenting with expert panels to bring multiple perspectives into the mix. It’s a candid conversation about growth, lifestyle protection, and how to turn big vision into “what we’re doing today, this week, and next!”
(Original Air Date - 3/2/26)
What we discuss with Justin & Tara:
+ Walk-and-talk brainstorming
+ Behind-the-scenes decision making
+ “Disney Room” idea framework
+ Big-picture business goals
+ Make money + have fun mantra
+ Growing Millionaire University
+ Audience vs. offer strategy
+ YouTube growth focus
+ Expert panel concept
+ Turning vision into action
Thank you, Justin & Tara!
Check out Millionaire University at MillionaireUniversity.com.
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesWhy Making Your Business Goals 10X Bigger Actually Makes Them Easier to Reach
20/10/2026 | 31 mins.#1130 What if the secret to scaling your business 10X isn't working harder, but setting goals so big they force you to think differently? In this episode of Millionaire University, Justin and Tara Williams sit down with Blake Erickson, co-founder of Scaling.com and co-author of The Science of Scaling, to explore the psychology and strategies behind exponential business growth. Blake shares how he went from building a 400-person sales organization to partnering with Dr. Benjamin Hardy and helping hundreds of companies scale. He breaks down his powerful "Frame, Floor, and Focus" framework, explains why setting seemingly impossible goals can unlock opportunities you'd otherwise overlook, and reveals how shortening your deadlines can force you to identify the actions that actually move the needle. Plus, Justin and Tara share how Blake's book inspired them to dramatically increase their own business goals and rethink what's possible. Discover why your biggest obstacle to growth might be your own thinking — and how to start building a business beyond what you ever imagined!
What we discuss with Blake:
+ The Science of Scaling
+ Setting Impossible Goals
+ The Frame, Floor, and Focus Framework
+ The Psychology of Exponential Growth
+ Using Time as a Tool
+ Shortening Deadlines to Accelerate Growth
+ Learning from Unachieved Goals
+ Identifying High-Leverage Opportunities
+ Overcoming Limiting Beliefs
+ Thinking Bigger to Scale Faster
Thank you, Blake!
Check out The Science of Scaling at Scaling.com.
Get a free copy of The Science of Scaling.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoicesBuilding a CPG Brand? Why People Can't Get Enough of These Plant-Based Products | Jodi Scott (MU Classic)
19/10/2026 | 44 mins.#1129 From backyard-grown herbs and screen doors used as drying racks to national retail shelves, Jodi Scott’s journey with Green Goo is a masterclass in building a mission-driven CPG brand! In this episode, host Brien Gearin sits down with the co-founder and CEO of Green Goo to unpack how they set out to “reinvent first aid” with plant-based solutions that actually work — earning passionate customer stories, scaling into major retailers (including the Army & Air Force Exchange), and adapting fast when the market wasn’t ready for “plant-based” a decade ago. Jodi also shares the behind-the-scenes reality of hypergrowth, navigating financing and forecasting, surviving the retail shutdown during COVID by ramping DTC, and the hard-earned mental fitness practices that helped her buy the company back and rebuild after a failed partnership nearly wiped everything out!
(Original Air Date - 3/2/26)
What we discuss with Jodi:
+ Reinventing first aid
+ Plant-based + high efficacy
+ Backyard-to-kitchen production
+ Farmer’s market validation
+ Customer stories (eczema, wounds)
+ Launching a website to reorder
+ Retail expansion learning curve
+ Army & Air Force Exchange pitch
+ COVID pivot to DTC + Amazon
+ Selling, losing, buying back the brand
Thank you, Jodi!
Check out Green Goo at GreenGoo.com.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
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About Millionaire University
Millionaire University is the podcast for entrepreneurs, side hustlers, and ambitious builders who want to grow a business, increase their income, and achieve financial freedom.
Each episode delivers practical strategies for business growth, personal finance, investing, and building multiple income streams. Learn how to start and scale profitable businesses, create passive revenue, make smarter money decisions, and design a life built on freedom—not burnout.
Our Millionaire Mentors share real-world playbooks, step-by-step frameworks, and the exact strategies they used to build wealth—so you can apply them immediately.
Whether you're launching your first business, scaling to six or seven figures, investing for long-term wealth, or developing the mindset required to win financially, this show gives you clear, actionable guidance without the fluff.
No hype. No theory. Just proven systems to help you earn more, grow faster, and build lasting wealth.
Welcome to Millionaire University—your school for wealth creation.
Graduate rich, not broke.
🎓 Get your 5 Minute Business Plan at 5MinuteBusinessPlan.com.
Already built a successful business or audience? Let's take it to the next level.
What if you could 10X your audience? We created the Podcast Collaboration Network (PCN) to help successful podcasters and business influencers grow their reach, impact, and income through powerful collaborations.
Learn more at PodcastCollaborationNetwork.com.
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