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Notes From The Executive Podcast

Mina Amso
Notes From The Executive Podcast
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125 episodes

  • Notes From The Executive Podcast

    How A Kiwi Mum Turned a Painful Everyday Problem Into a Globally Scalable Business

    07/04/2026 | 1h 3 mins.
    Kate Ricketts is the CEO and founder of ISpyNits, creator of the world's first biofluorescent glow-in-the-dark lice detection and treatment system.
    Her product is now stocked in pharmacy chains across New Zealand and Australia and is currently being piloted across more than 750 lice clinics in the United States.

    👉🏻 Join me to learn about AI with AcademyEx's Disruptive Tech Course https://discover.academyex.com/mina
    👉🏻 NZBusiness Magazine. Learn More: www.nzbusiness.co.nz
    👉🏻 Become a Powerful Communicator: www.pwrfully.com

    What I asked Kate:
    ◽️ Why 1 in 3 New Zealand children have head lice at any one time,and why the treatment category has failed to solve reinfection for decades
    ◽️ How she validated the idea before she knew what market validation was
    ◽️ Why she almost didn't enter the University of Auckland Ideas Challenge
    ◽️ How she deals with the cash flow trap that kills product businesses
    ◽️ How she entered the United States market for $2,000 New Zealand dollars:
    ◽️ What's her single mum founder mindset
    ◽️ Why marketing a need product

    FOLLOW KATE www.ispynits.com
    MINA ON INSTAGRAM https://www.instagram.com/minaamso/
    MINA ON YOUTUBE https://www.youtube.com/@NotesFromTheExecutivePodcast
    MINA ON APPLE https://shorturl.at/UkJ8v
    MINA ON SPOTIFY https://shorturl.at/YW7bX
  • Notes From The Executive Podcast

    Terrifying AI Predictions Explained: Warns New Zealanders Take Action

    31/03/2026 | 1h 6 mins.
    Perrin Rowland is the Chief Product and Experience Officer at AcademyEx, New Zealand's leading disruptive technology education institution, and is widely regarded as one of the pioneers of customer experience in New Zealand.

    What Perrin reveals 
    ◽️ Why New Zealand is falling dangerously behind the rest of the world on AI
    ◽️ The three forces converging right now that make this moment unlike any previous technology shift
    ◽️ What Microsoft's chief of AI is saying publicly about white collar work

    Episode Partners:
    👉🏻 NZBusiness Magazine www.nzbusiness.co.nz
    👉🏻 Sell your expertise at scale www.pwrfully.com

    FOLLOW PERRIN
    www.academyx.com Find Perrin on LinkedIn: Perrin Rowland

    FOLLOW ME
    https://www.instagram.com/minaamso/

    WATCH & SUBSCRIBE ON YOUTUBE https://www.youtube.com/@NotesFromTheExecutivePodcast

    LISTEN & REVIEW US ON Apple Podcast: https://shorturl.at/UkJ8v Spotify: https://shorturl.at/YW7bX

    00:00 – The AI tsunami & why New Zealand is behind
    01:10 – “Why should anyone watch this episode?”
    02:26 – Trust, regulation & NZ’s AI hesitancy
    03:40 – 3 forces converging to supercharge AI (compute, energy, infrastructure)
    06:52 – Claude can “use your computer for you”
    07:14 – How New Zealand is (mis)using AI today
    08:07 – Who will be most impacted? White‑collar roles at risk
    10:02 – What kinds of jobs/tasks are vulnerable?
    10:59 – Health NZ, ChatGPT bans & the Heidi Health breach story
    12:34 – Massive upside: curing a dog’s cancer with AI
    13:03 – Feeling freaked out but needing “AI agency”
    14:17 – Analogy: a 6‑year‑old refusing school vs adults refusing AI
    15:03 – Perrin’s background: CX, finance, and Academy X
    16:46 – Sponsor break: NZ Business magazine
    17:55 – Education at every age & school trauma
    18:15 – The real magnitude of the AI shift
    20:47 – Not trusting the internet, deepfakes & revenge porn
    22:58 – Regulate AI or fall behind? The innovation vs safety dilemma
    24:56 – Risk takers, early adopters & letting AI into your computer
    27:31 – You can “choose not to use AI”… but it’s already everywhere
    28:06 – Imagining robot helpers at home
    28:53 – “How do I learn without getting overwhelmed?”
    31:32 – Why structured education beats random YouTube rabbit holes
    33:22 – This isn’t slowing down; you need “floaties” for the AI wave
    36:51 – Why up‑to‑date, curated AI learning is critical
    40:21 – The value of a trusted guide & learning community
    41:34 – Early “silly” AI use cases that became real (IoT, wearables)
    43:53 – Role reversal: Perrin interviews Mina
    44:47 – Mina’s fear: content creation & being replaced
    47:25 – Writing with AI as “therapy” & rediscovering voice
    48:59 – What Mina really wants: confidence, clarity & trust
    51:39 – Imagination: using other people’s brains to expand your own
    52:00 – Trust in tech through credible educators
    53:22 – Why Mina is picky about courses (and time)
    54:25 – The challenge: Mina enrolls in the Disruptive Tech course
    57:44 – How the course runs & what it covers
    1:01:39 – Real example: Perrin + Claude do SEO & AEO in hours
    1:03:36 – Mina’s excitement (and nerves) about the challenge
    1:04:37 – Call‑to‑action for listeners: comments & questions
    1:05:03 – Where to find the Disruptive Technologies course
    1:05:51 – “Come do it with me” – Mina invites listeners to join
    1:06:05 – Final message: “Just keep learning”
  • Notes From The Executive Podcast

    ‘Down The Drain’ - The Truth Behind Building a Multimillion-Dollar Pharmacy Business in New Zealand

    24/03/2026 | 1h 20 mins.
    Lee Tan is a former award-winning pharmacist and serial entrepreneur who built a pharmacy business from $0 to over $3.50 million in annual revenue.
    After 15 years of "doing everything right", from social media to 14-day shifts, Lee faced the crushing reality of corporate competition and the heavy burden of the Covid-19 pandemic.
    In this deeply emotional episode, she opens up about the "grind" of building from scratch, the seven-year wait to break even, and why she ultimately chose to walk away from it all to find a human pace.

    Episode Partners:
    👉🏻NZBusiness Magazine
    www.nzbusiness.co.nz
    👉🏻 Sell your expertise at scale www.pwrfully.com

    What Lee reveals 
    ◽️ The "Good Old Days" vs. Now: Why traditional community pharmacy models are collapsing under online competition and "big box" Australian retailers.
    ◽️ The Pivot Strategy: How Lee used an "Eyebrow Bar" innovation to pay the $200k/year rent for her entire pharmacy.
    ◽️ Handling Business Trauma: The emotional reality of closing a 15-year-old business and how to use "rock bottom" to push yourself back up.
    ◽️ The 2026 Trend: Why "Social Wellbeing" (sauna raves and run clubs) is the next massive market for Gen Z and beyond.
    ◽️ Marketing the "Moat": How to position yourself as a market leader in a small town like Dunedin (on New Zealand’s South Island) by focusing on experience over just service.

    FOLLOW ME
    https://www.instagram.com/minaamso/

    FOLLOW LEE
    https://wellandbeing.nz/

    WATCH EPISODE ON YOUTUBE
    https://www.youtube.com/@NotesFromTheExecutivePodcast

    LISTEN ON
    Apple Podcast: https://shorturl.at/UkJ8v
    Spotify: https://shorturl.at/YW7bX

    Episode Partners:
    👉🏻 NZBusiness Magazine
    ⁠www.nzbusiness.co.nz⁠
    👉🏻 Sell your expertise at scale
    ⁠www.pwrfully.com⁠
  • Notes From The Executive Podcast

    BE Magnetic With Anyone (2 Things) - Miriam Chancellor - Public Speaking Coach

    17/03/2026 | 1h 15 mins.
    Miriam Chancellor is the founder of Naked Audience, New Zealand's leading executive public speaking and presentation coaching consultancy. A Diploma in Speech and Drama, a Bachelor's degree in Communication from AUT, and five years as President of Auckland Toastmasters underpin her expertise. She coaches C-suite executives and high-performing teams from organisations including BNZ, AirBnB and TradeMe.

    What Miriam reveals◽️ The brutal truth about why smart, highly competent professionals can't make their ideas land - and why it has nothing to do with intelligence or knowing your subject ◽️ AI in presentations - why both camps are wrong: the people who let ChatGPT write everything, and the people who refuse to use it at all. The four specific, productive ways to use it without losing your voice ◽️ The two things that make someone truly magnetic on stage - and why most people get both completely wrong

    Episode Partners👉🏻 NZBusiness Magazine www.nzbusiness.co.nz
    👉🏻 Sell your expertise at scale www.pwrfully.com

    FOLLOW MIRIAM nakedaudience.co.nz
    Connect on LinkedIn: Miriam Chancellor
    FOLLOW ME https://www.instagram.com/minaamso/

    WATCH + SUBSCRIBE ON YOUTUBE https://www.youtube.com/@NotesFromTheExecutivePodcast

    LISTEN & LEAVE A REVIEW ON Apple Podcast: https://shorturl.at/UkJ8v Spotify: https://shorturl.at/YW7bX
  • Notes From The Executive Podcast

    How to Build a Brand That Survives a $2M Media Attack

    10/03/2026 | 1h 2 mins.
    Angus Brown is the co-founder and CEO of Arepa, New Zealand's pioneering brain food company. Since 2012, Angus has grown Arepa from a university side project into a brand stocked in 4,000+ retailers across Australasia, doubled revenue year-on-year for five consecutive years, hit nearly $10M in revenue, won Deloitte's fastest food and beverage growth award, and was named EY Entrepreneur of the Year in the product category.

    What Angus reveals
    ◽️ The exact moat that stops copycats (they've defended their patent twice in New Zealand)
    ◽️ The $2M media scandal that hit just as he won EY Entrepreneur of the Year, and what he did next
    ◽️ Why being "too true to the science" became a regulatory liability, and how founders can avoid it
    ◽️ The world's first plant-based MAO inhibitor discovered in New Zealand blackcurrants, and what it means for brain health ◽️ How to rebuild brand credibility with suppliers, retailers, and consumers after bad press

    Episode Partner:
    👉🏻 NZBusiness Magazine www.nzbusiness.co.nz

    FOLLOW ANGUS www.drinkarepa.com
    FOLLOW ME https://www.instagram.com/minaamso/

    WATCH ON YOUTUBE https://www.youtube.com/@NotesFromTheExecutivePodcast

    LSTEN ON
    Apple Podcasts: https://shorturl.at/UkJ8v
    Spotify: https://shorturl.at/YW7bX

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About Notes From The Executive Podcast

I tell the incredible stories behind the business success of the movers and shakers of local world - New Zealand. The business thinkers, CEOs, founders, creatives, disruptors and doers who are reshaping industries and rewriting the rules. Unscripted. Unedited. You will learn the lessons, failures, mindset, philosophies and practical actionable know-how on how they did it to get ahead. So you can think bigger and differently and achieve more success in business and life. Hosted by Founder & Host Mina Amso.
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