OPERATORS

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth 
Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators 
How do you build a DTC telehealth platform from scratch and play the long game right? 
Tim Doyle, founder of Eucalyptus and incoming SVP International at Hims & Hers, joins hosts Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) for a wide-ranging conversation on building, scaling, and exiting one of the most ambitious DTC healthcare companies outside the US. 
Tim traces his path from political media buying in Australia to launching a multi-brand telehealth platform across multiple continents and the hard lessons in between. The conversation covers Tim’s “salary cap” approach to talent building, how Eucalyptus turned clinical outcomes into its most powerful marketing asset, and why he believes bold creative scripts remain the most underrated lever in consumer marketing.

“The right person does nothing but print money.” 
Sean Frank, Matt Bertulli, Curtis Matsko, and Katy Mimari get into a heated debate on the hardest roles to hire in ecommerce. Nobody agrees. And that’s exactly the point. 
The conversation tears through five make-or-break positions: (1) head of product, (2) head of growth, (3) head of Amazon, (4) creative strategist, and (5) head of influencer. Along the way, they expose why CMO is the shortest-tenured C-suite role for a reason, how a wedding photographer became a top-performing CMO, and what it takes to lock down great talent before they go build something on their own. 
Powered By
Fulfil
https://9ops.co/fulfil 
Saras Analytics
https://bit.ly/9OP-Ytdesc 
Postscript
https://9ops.co/postscript 
Richpanel
https://9ops.co/richpanel 
Northbeam
https://www.northbeam.io/ 
Aftersell
https://9ops.co/4i3bb5 
Operators Newsletter

https://9operators.com/

What happens in ecommerce when obesity is cured?
Sean Frank (CEO of Ridge) and Matt Bertulli (CEO of Pela Case x Lomi) dig into one of the biggest health-and-wellness trends they’ve seen in their careers: the GLP-1 wave and how it’s rewiring consumers. They cover who’s about to get crushed and who’s sitting on a gold mine.  
From the collapse of plus-size apparel and the slow death of junk food to the rise of fiber, longevity, and gut health, they map out the second and third-order effects. They also get into why ecommerce is still the fastest engine for CPG growth, and what Sean sees as the next ingredient trends worth betting on — colostrum to hair loss to mental health.  
Powered By
Fulfil
https://bit.ly/3pAp2vu
Postscript
https://9ops.co/postscript
Richpanel
https://9ops.co/richpanel
Northbeam
https://www.northbeam.io/
Aftersell
https://9ops.co/4i3bb5
Saras Analytics
https://bit.ly/9OP-Ytdesc
Operators Newsletter
https://9operators.com/

Could one bad supplier decision bring your entire ecommerce brand down?
Curtis Matsko (CEO, Portland Leather Goods) joins hosts Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) to pull back the curtain on one of the most misunderstood decisions in consumer goods: vertical integration. Curtis built North America’s largest leather bag manufacturer in Mexico not by grand design, but out of pure necessity.  
The conversation covers why owning your factory can 10x your business or burn millions of dollars, and how China’s manufacturing dominance is being driven by robotics, not just cheap labor. They unpack how the coming wave of AI-powered robotics could reshape fulfillment and production faster than most operators expect, and close with the one move each host credits with 10xing their own business.
Powered By
Fulfil
https://bit.ly/3pAp2vu
Richpanel
https://9ops.co/richpanel
Northbeam
https://www.northbeam.io/
Aftersell
https://9ops.co/4i3bb5
Saras Analytics
https://bit.ly/9OP-Ytdesc
Postscript
https://9ops.co/postscript
Operators Newsletter
https://9operators.com/

“Marketing’s job gets a lot easier when they have new products to sell.”
Curtis Matsko (CEO, Portland Leather Goods) and Katy Mimari (CEO, Caden Lane) join Matt Bertulli (CEO, Pela Case and Lomi) to tackle one of our most requested topics. How to create and launch new ecommerce products.
Each host brings a unique perspective. Curtis runs a 280k square-foot production facility and releases fresh products three times a week. Katy built Caden Lane into a 5,000-SKU brand by staying obsessed with what moms want next. Matt’s approach is on-demand, sustainable manufacturing balanced with high-velocity releases for new variants, colors, and sizes.
Together, they unpack the art + data behind merchandising large catalogs, when to raise prices versus when to hold, and how to know when to kill a product before it quietly bleeds your business dry. Plus, Curtis reveals his secret (selling) weapon — an Insiders Facebook Group with +200k members.
Powered By
Fulfil
https://bit.ly/3pAp2vu
Northbeam
https://www.northbeam.io/
Aftersell
https://9ops.co/4i3bb5
Saras Analytics
https://bit.ly/9OP-Ytdesc
Postscript
https://9ops.co/postscript
Richpanel
https://9ops.co/richpanel
Operators Newsletter
https://9operators.com/