Operators

"You will not be happier at nine figures. I’ll just tell you that right now." 
What does an operator do after building an 8-figure brand entirely on one dog breed? 
Help an Operator Out (HAOO) is a new series where real business owners join the podcast with live questions. In this episode, Garrett Yamasaki (Founder & CEO, We Love Doodles) brings his crossroads: a bootstrapped, Amazon-heavy pet brand that crossed eight figures and needs to decide whether to go deeper in its niche or wider into new dog breeds. The answer is less obvious than it sounds.
The conversation covers capital allocation, the difference between product-channel fit versus product-market fit, and why consumables change the LTV math entirely. Mike makes the case that moated niche distribution builds more durable enterprise value than any paid channel. And everyone lands on the same uncomfortable truth. The business you already built is the one most worth protecting. 
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Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth 
Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://9ops.co/applovin-referral
“You are not trying if you’re not getting sued.” 
How did IQBAR go from a $90k Kickstarter to a nine-figure retail, DTC, and Amazon giant? 
Will Nitze (Founder & CEO) and Jessica Greenwood (CMO) join Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern). This is the product launch strategy and CPG marketing playbook they wish existed when they started. 
Will and Jessica detail their early tactics and walk through every funding round: from $625K at a $4M valuation to $5.5M at $50M. They doubled revenue every year for eight years, kept the team at 15 people, and never dropped below 50% ownership. Mike and Matt close on what killed dozens of competing bar brands in 2022 and why IQ BAR survived.

Should you open your own stores, or let the big retailers do the heavy lifting? 
Curtis Matsko (CEO, Portland Leather Goods), Matt Bertulli (CEO, Pela Case & Lomi), and Mike Beckham (CEO, Simple Modern) go head to head on one of the biggest channel decisions a consumer brand will face. 
Curtis went from a spite-signed lease to 16 owned stores, while Mike turned a $9 million Sam’s Club bet into 10,000 wholesale doors. This episode breaks down these two different paths and what each model actually costs you in competency, capital, and control, why the wrong channel for your product category is almost impossible to recover from, and what private equity is really looking for when they come knocking on an omnichannel brand. 
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Operators Newsletter 
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“Whoever can spend the most money is going to win.”
Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) audit the first half of 2026. The focus is a sound ecommerce growth strategy for Q3 and Q4. No guests, no fluff. Just what worked, what blew up, and where they’re placing their bets.  
Amazon leads the conversation, with Sean up over 100% year over year on full assortment parity and Mike beating Liquid IV on a $4 blended CAC. Wholesale gets a harder look, with Sean holding a big-three PO and an 18-month runway to shelf. The group then pulls apart margin profile as a competitive weapon, why most consumable brands are quietly heading toward a reckoning, and what it takes to set a spending floor competitors cannot match.  
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Aftersell
https://9ops.co/4i3bb5
Richpanel
https://9ops.co/richpanel
Northbeam
https://www.northbeam.io/
Saras Analytics
https://bit.ly/4a3gzVv
Postscript
https://9ops.co/postscript
Operators Newsletter
https://9operators.com/

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth 
Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://applovin.com/9operators
“We built our iPhone before we built our Apple.”
How do you scale a hardware brand from $7M to $1.5B without chasing cheap CPMs?  
Jacob Zuppke (CEO, Whisker) joins Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) to break down how a self-cleaning litter box company became a $1.5B brand through US manufacturing, big creative swings, and a deliberate omnichannel strategy.
Jacob breaks down the marketing that fueled a decade of growth, including how TV outperformed Meta for years, and why Whisker held off Amazon until branded search volume made the case impossible to ignore. He also gets into the Whisker app, which logs 4.7 million cat weigh-ins per day, and why that software layer is where the brand’s omnichannel strategy gets its deepest competitive teeth.