Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
John Wilson

Latest episode
379 episodes
- The fastest-growing home service companies don't fail because they run out of demand. They fail because they run out of leaders.
In this episode of Owned and Operated, John Wilson sits down with Jim Lose of The Military Veteran to discuss what separates great operators from average managers. They cover how to hire executive talent, build a structured interview process, identify red flags before making an offer, and create leadership systems that scale with your business.
From scorecards and reference checks to compensation, coaching, and military leadership, this episode is a practical guide to building the team that takes your business from operator-led to professionally managed.
In This Episode:
• Why leadership becomes the biggest growth constraint
• How to identify and hire A-player operators
• The interview mistakes most owners make
• Building scorecards that drive accountability
• Coaching vs. replacing underperforming leaders
• Compensation, incentives, and equity for key hires
• The next executive hire growing businesses should make
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🔗 CONNECT
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John Wilson → https://www.linkedin.com/in/johnbwilson1/
Jim Lose → https://www.linkedin.com/in/jameslose/
The Military Veteran → https://themilvet.org/
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💰 SPONSORS
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Breaking $5M Workshop
Join John Wilson and Jack Carr in Akron, OH for a hands on workshop built for home service owners ready to scale past $5M. Get the proven playbook, tour Wilson's operation, and connect with other growth minded contractors. Register here: https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million
FieldPulse
Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operated
Quick Staffers
Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/
Send Us Mail!
More Ways To Connect with O&O
John's Podcast YouTube Channel
Owned and Operated Newsletter
Bonus Videos From John
Leave a Review
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own. - Septic may be one of the most overlooked businesses in home services, but it might also be one of the best.
In this special compilation episode of Owned and Operated, John Wilson brings together two of the biggest conversations we've had on the septic industry, featuring Chad and Kyle from Epic Septic alongside Micah of Homefield. Together, they break down why septic has become one of the most compelling opportunities in home services and what it really takes to build a scalable business in the space.
From pumping and repairs to installations, route density, marketing, and franchising, they share the economics behind the business, the operational challenges unique to septic, and the systems they're using to grow across multiple markets. Whether you're looking to buy a septic company or simply want to understand why so many operators are bullish on the industry, this episode is a complete deep dive.
In This Episode:
• Why septic is one of the most attractive home service businesses
• The economics of pumping, repairs, and installations
• How pumping creates long-term customer value
• Why modern marketing is a competitive advantage in septic
• Pricing, route density, and improving profitability
• Scaling across multiple markets and states
• The infrastructure challenges every septic operator faces
• What buyers should know before acquiring a septic business
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🔗 CONNECT
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John Wilson → https://www.linkedin.com/in/johnbwilson1/
Chad & Kyle (Epic Septic) → https://epicseptic.com/
Micah Findley (Homefield) → https://www.homefieldonsite.com/
Breaking $5M Workshop → https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million
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💰 SPONSORS
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Service Scalers
Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast
Big Reputation
Get more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls. Learn more: https://www.bigreputation.ai/oao?utm_source=oao&utm_medium=paid
FieldPulse
Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operated
Send Us Mail!
More Ways To Connect with O&O
John's Podcast YouTube Channel
Owned and Operated Newsletter
Bonus Videos From John
Leave a Review
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own. - Not every acquisition is worth making.
In this episode of Owned and Operated, John Wilson shares the story of one of the biggest acquisitions he chose to walk away from, even though it had the potential to double the size of his business. What looked like an incredible opportunity on paper quickly unraveled as the due diligence process exposed problems with customer concentration, company culture, cash flow, and the financials.
John explains the acquisition framework he uses to evaluate plumbing, HVAC, and electrical businesses, why revenue and EBITDA rarely tell the whole story, and the common mistakes first-time buyers make when they become emotionally attached to a deal.
Sometimes the best acquisition is the one you don't make.
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In this episode, John covers:
→ The acquisition that looked perfect—but wasn't
→ The biggest red flags uncovered during due diligence
→ Why customer mix and company culture matter as much as financials
→ How to avoid becoming emotionally invested in a deal
→ What every first-time acquisition entrepreneur should know
→ Lessons learned from the deals John decided not to buy
━━━━━━━━━━━━━━
Watch this episode early on the John Wilson YouTube channel:
https://www.youtube.com/@JohnWilsonOAO
Send Us Mail!
More Ways To Connect with O&O
John's Podcast YouTube Channel
Owned and Operated Newsletter
Bonus Videos From John
Leave a Review
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own. - Most home service companies think they're tracking marketing. They're actually tracking the wrong metrics.
In this episode of Owned and Operated, John Wilson and Jack Carr break down how to measure marketing ROI the right way. They explain why cost per lead is often a misleading metric, how to build a marketing scorecard that actually helps you make better decisions, and the attribution systems they use to understand what's driving revenue across a growing home service business.
They also discuss why blended marketing ROI matters more than individual lead costs, how to separate new customer revenue from recurring customers, the importance of clean CRM data, and why every owner—not their agency—is ultimately responsible for marketing performance.
In This Episode:
• Why cost per lead can lead you to the wrong decisions
• The marketing KPIs every home service business should track
• How to measure true ROI across every marketing channel
• Building an attribution system that actually works
• Why clean CRM data is the foundation of good marketing
• How to separate new customer revenue from repeat business
• The pitfalls of using lifetime value (LTV) to justify marketing spend
• Why every owner should own their company's marketing scorecard
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🔗 CONNECT
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John Wilson → https://www.linkedin.com/in/johnbwilson1/
Jack Carr → https://www.linkedin.com/in/jack-carr-770b84117/
Breaking $5M Workshop → https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million
————————————————
💰 SPONSORS
————————————————
Big Reputation
Get more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls. Learn more: https://www.bigreputation.ai/oao?utm_source=oao&utm_medium=paid
Service Scalers
Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast
Send Us Mail!
More Ways To Connect with O&O
John's Podcast YouTube Channel
Owned and Operated Newsletter
Bonus Videos From John
Leave a Review
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own. - Most home service businesses are using AI the wrong way.
In this episode of Owned and Operated, John Wilson and Jack Carr break down how AI is actually changing the trades and why the biggest opportunity isn't replacing technicians, but removing the operational friction that slows growing companies down. They share how they're using AI across acquisitions, accounting, purchasing, reporting, dispatch, and marketing while keeping the human experience at the center of the business.
They also discuss why venture capital is pouring money into home services, how AI is creating a new wave of EBITDA expansion, the software they're replacing with custom-built AI tools, and why the companies that embrace AI as a force multiplier, not a replacement for people, will have the biggest advantage over the next decade.
In This Episode:
• Why home services has become an AI "safe haven" for investors
• What AI should never replace inside your business
• Using AI to reduce friction instead of cutting headcount
• Replacing expensive SaaS tools with custom AI solutions
• How AI is transforming acquisitions and multi-location growth
• Why accounting is the biggest bottleneck in scaling through M&A
• The balance between automation and human customer experience
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🔗 CONNECT
————————————————
John Wilson → https://www.linkedin.com/in/johnbwilson1/
Jack Carr → https://www.linkedin.com/in/jack-carr-770b84117/
Breaking $5M Workshop → https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million
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💰 SPONSORS
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Avoca
See how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos.
Book a demo: https://www.avoca.ai/partners/oao
Quo
Keep every customer conversation in one place with Quo. Calls, texts, and voicemails are shared across your team so nothing slips through the cracks and no opportunities are missed.
Learn more: https://quo.com/owned
Send Us Mail!
More Ways To Connect with O&O
John's Podcast YouTube Channel
Owned and Operated Newsletter
Bonus Videos From John
Leave a Review
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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About Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Owned and Operated is the podcast for home service entrepreneurs who want to build larger, more profitable businesses.Hosted by John Wilson and Jack Carr, each episode features candid conversations with the founders, operators, investors, and industry leaders shaping the future of HVAC, plumbing, electrical, septic, roofing, restoration, and the wider home service industry.From acquisitions and marketing to sales, leadership, hiring, finance, AI, and operational excellence, you'll hear real-world lessons, proven strategies, and actionable playbooks from people who have actually built successful companies.If you're buying your first business, scaling past your next revenue milestone, or building toward an eventual exit, Owned and Operated delivers practical insights you can apply immediately.New episodes every Tuesday and Thursday.Learn more at www.ownedandoperated.com
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