PodcastsBusinessStandard Deviation Podcast

Standard Deviation Podcast

Juliana Jackson, Simo Ahava
Standard Deviation Podcast
Latest episode

46 episodes

  • Standard Deviation Podcast

    2026 - we are back and it aint sayf

    29/01/2026 | 45 mins.
    This Podcast is sponsored by Team Simmer.
    Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
    The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
    Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
    NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course)
    Latest content from Simo Ahava
    Run Server-side Google Tag Manager On Localhost Article
    Latest content from Juliana Jackson
    The distance between what gets funded and what works has never been wider. (subscribe to the newsletter for more amazing content)
    Mentioned in the episode:
    Superweek Analytics Summit
    Measurecamp Helsinki
    Connect with Sayf Sharif:
    Linkedin
    Three Bears Data
    OptiMeasure

    This podcast is brought to you by Juliana Jackson and Simo Ahava.
  • Standard Deviation Podcast

    Protect your critical thinking - Live at Analytics Summit

    10/12/2025 | 43 mins.
    This Podcast is sponsored by Team Simmer.
    Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
    The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
    Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
    Latest content from Simo Ahava
    Run Server-side Google Tag Manager On Localhost Article 
    Latest content from Juliana Jackson
    The sin, the oil, the crack and the crisis Article
    Sign up for a the very first Google x Jellyfish Cloud Talks event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing.
    Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time.
    TRKKN
    Analytics Summit

    This podcast is brought to you by Juliana Jackson and Simo Ahava.
  • Standard Deviation Podcast

    Another Tuesday, Another Identifier Panic

    27/09/2025 | 44 mins.
    This Podcast is sponsored by Team Simmer.
    Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
    The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
    Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
    NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/
    Latest content from Juliana & Simo:
    Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
    Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/
    Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysis
    Also mentioned in the episode:
    Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/
    GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)
    Analytics Summit - https://www.analytics-summit.com/
    Measure Summit - https://measuresummit.com/
    Measurecamp Helsinki - https://helsinki.measurecamp.org/
    Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manual
    sGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheon
    Arben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/

    This podcast is brought to you by Juliana Jackson and Simo Ahava.
  • Standard Deviation Podcast

    Definitely...not a lot of numbers!

    07/08/2025 | 1h 7 mins.
    This Podcast is sponsored by Team Simmer.
    Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
    The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
    Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
    Latest content from Juliana & Simo:
    Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
    Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/
    Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explained
    Connect with Tim Ceuppens
    Linkedin: https://www.linkedin.com/in/timceuppens/
    Also mentioned in the episode:
    Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinking
    OpenAI Status Page (for when the thought leadership runs out) > https://status.openai.com
    MeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/

    This podcast is brought to you by Juliana Jackson and Simo Ahava.
  • Standard Deviation Podcast

    Attribution, MMM, MTA and all the other Ms

    29/05/2025 | 59 mins.
    This Podcast is sponsored by Team Simmer.
    Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
    The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
    Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
    Latest content from Juliana & Simo
    Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
    Latest from Simo: Basic Consent Mode Guide
    Latest from Juliana: Don't use LLMs to do Data Analysis
    Connect With Barbara Galiza
    Linkedin: https://www.linkedin.com/in/barbara-galiza/
    Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off )
    021 Newsletter: https://www.021newsletter.com/
    Also mentioned in the episode:
    David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explained
    Shouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.

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About Standard Deviation Podcast

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.
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