StartUp Creative - Your go-to source for straight-up business advice

On today's episode I catch up with Amanda Niu, co-founder and CEO of Eva, a furniture and mattress brand, transitioned from a career in clinical neuropsychology to entrepreneurship. Her psychology background, particularly in consumer psychology and statistics, proved invaluable in building Eva's customer-centric brand and implementing data-driven marketing strategies. Starting Eva with her now-husband, Amanda gradually transitioned from a part-time role to a full-time commitment, driven by their shared vision and a willingness to take risks.
The conversation highlights the importance of understanding all aspects of a business, from marketing to customer service, for success. It also emphasises the significance of having a clear vision and purpose for each product, backed by thorough research and customer feedback. 
Building trust with customers is crucial, especially for high-value online purchases. 

https://eva.com.au/
https://www.instagram.com/amandaniu/
 
Get in touch for 1:1 Business Coaching 
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The internet's impact on small businesses is evolving, raising questions about trust and human connection. On today's episode I share my personal experiences, including a creepy encounter while selling a car online and a scam attempt on Gumtree. 
 
Has the rise of online scams and the increasing use of AI have led to a growing sense of distrust and unease? While AI tools like ChatGPT can be helpful, there is a concern about blindly trusting them with personal information and advice and will these technologies erase our individual voices and authenticity in human to human communication? 
 
Get in touch for 1:1 Business Coaching  or if you'd like to join an in-person meet up in Sydney [email protected] 
Follow StartUp Creative and Kaylene Langford on Instagram

On today's episode, I'm joined by Celia from LEOPRD to tackle the question of AI searches. What are they, how do they work and how can you get your business/work recommended by them? 
Celia is an award winning PR specialist who offers insights, practical tips and advice to help optimise your business for AI recommendations. She breaks it all down in a really relatable way and gives straight up, practical advice on where and how to get started. 
 
 
https://www.leoprd.io
https://www.linkedin.com/in/celiaharding/
How to Build trust, Authority and Visibility in an AI Era Report
 
 
Get in touch for 1:1 Business Coaching
Follow @startupcreative on Instagram

On today's episode I chat with graphic designer Izzy from House of Wynn to discuss how she has been coping as a creative freelancer in these uncertain times. With the rise of AI, change of political leaders and economic uncertainty, it's a tough time to be a creative entrepreneur and freelancer right now. Izzy generously shares how she bounced back from losing almost all of her clients over night when a new ChatGTP feature came out and what she had to do to keep her business afloat. This episode is a breath of fresh air, sharing the real stories of what it's like to be a small business right now and both Izzy and I offer our business coaching tips on how to navigate the fast paced change. 
Instagram: @houseofwynn
Website: www.houseofwynn.co
 
 
Get in touch for 1:1 Business Coaching https://www.startupcreative.com.au/coaching

On today's podcast I caught up with a good friend and new business owner, Alex Neilson the founder of Out of Office. Alex's new business helps people to find more satisfaction in their careers and teaches the skills to help make it a reality. 
We talk about how she strategically crafted her dream career, managed unproductive work environments and bad management, the story of how she was recently made redundant and the pivotal moments that lead her to going all in on her own business. 
Alex shares tips for people who are looking to improve their circumstance in their current workplace— asking for pay rises, boundaries with bosses as well as the very first steps she took to build her side hustle while in her job to make the transition successful. 
 
 
Follow Out of Office on Instagram https://www.instagram.com/outofofficecommunity_/
Check out Alex's website - https://www.outofofficecommunity.com/