Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table - and what to do instead. What we cover:
Why ROAS constraints strangle your Meta spend before you ever hit your ceiling
How to calculate what a subscriber is actually worth - and use that to make buying decisions
Lead vs. lag metrics: what ad buyers track vs. what actually moves the business
The cash flow math founders miss when modeling customer acquisition
Why discount-based offers produce lower-value customers (and what to do instead)
How creative has become one of the most important targeting tools on Meta
Guest: Trevor Crump, Co-Founder & CEO of Bestie Media
LinkedIn: https://www.linkedin.com/in/trevorcrump/
Website: [https://www.bestiemedia.co/
Podcast: The Unstoppable Marketer

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Grüns just got acquired by Unilever - and there are real lessons here for every subscription brand paying attention. In this episode, I break down the three things Grüns did exceptionally well that set them up for an exit like this. What we cover:
How Grüns used a 3:1 LTV to CAC ratio to grow profitably at every stage
Why product obsession is still the most underrated retention strategy
How retail expansion and multi-channel brand building created the opportunity Unilever actually bought
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Josh Tay has spent years in retention at Common Thread Co., No Limit Email, and now as VP of Strategy at Chronos Agency — and his take on email might surprise you. What we cover:
Why email is a secondary channel, not the starting point for subscription growth
The three real levers that move the needle: front-end offers, retention, and upsells
How to think about causation vs. correlation when brands see churn spikes from email
Why LTV is really about acquisition capacity, not profit for profit's sake
How siloed growth and retention teams hurt subscription performance
The membership models non-consumable brands (jewelry, apparel) are using right now
Welcome kits and starter kit offers that actually drive commitment
Guest: Josh Tay
LinkedIn: https://www.linkedin.com/in/josh-tay/

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AI is changing how customers find products — and most subscription brands aren't ready for it. In this episode, I break down how AI search actually works and what simple steps you can take right now to make sure your brand shows up. What we cover:
Why AI search is different from traditional personalization (and why that matters)
How AI uses context to surface products — and what that means for your website
Why conflicting information across your site can cost you the sale
The subscribe and save explainer page every brand needs to build (or audit)
How to make shipping and delivery info visible to AI, not just humans
Why product use cases — including who your product is NOT for — are a competitive advantage
The difference between HTML and JavaScript for AI crawlability
URL structure tips inspired by Chewy and PetSmart
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Most subscription brands are losing revenue to failed payments - not because customers don't want to pay, but because they're being sent to the wrong place to fix it. In this episode, I break down how payment processing actually works, what your processor health score means, and how to build a dunning strategy that actually recovers payments.

What we cover:
How tokenization and payment processing work in subscription commerce
Why your processor health score matters (and what hurts it)
The math on why a 1% improvement in processing success is massive at scale
In-app vs. third-party tools for payment recovery (Fly Code, Redux, Butter Payments)
Why segmenting by payment method — credit card, Shop Pay, PayPal — is the key to better dunning
How to stop sending PayPal subscribers to the wrong update link
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