Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

• Mastering Subscription Communication: Insights from a Comms Expert

  Clear, effective communication is the backbone of a strong subscription business. Whether it's onboarding emails, retention messaging, or customer engagement, how you communicate determines whether subscribers stick around—or leave.In this episode of Subscription Prescription, I sit down with Riley Trepanier, a communications specialist who has helped eCommerce and subscription brands refine their messaging for better retention and engagement.📌 What you'll learn:- The biggest mistakes subscription brands make with customer communication- How to craft messaging that builds loyalty and keeps subscribers engaged- Practical strategies to improve email marketing, content, and brand messagingIf you’re looking to level up your retention strategy through better communication, this episode is packed with insights.📩 Get more actionable insights every week by subscribing to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com/subscribe

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• Making Your Subscription Stickier: Lessons from Top Membership Models

  Want to keep more subscribers around longer? The best membership and subscription programs aren’t just selling a product—they’re creating long-term value.In this episode of Subscription Prescription, I’m breaking down what the most successful subscription brands get right—and where some of them go wrong.📌 You’ll learn:The key strategies top membership programs use to increase retention and loyaltyCommon mistakes that lead to churn—and how to avoid themThree actionable takeaways to make your subscription stickier and more profitableIf you’re looking to improve retention, boost engagement, and build a subscription model that keeps people coming back, this one is for you.📩 Get more insights every week by subscribing to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com/subscribe

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• The Rise of Pretty Boy Skincare | A Lesson on How to Grow a Single SKU Subscription

  Men’s skincare is long overdue for a shake-up, and Pretty Boy is leading the charge.In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men.📌 We cover:The gap in the market that inspired Pretty BoyHow they launched and scaled their businessThe power of a simple but effective product offeringTheir biggest lessons in subscription growth and retentionWhether you’re in the skincare space or just love hearing DTC brand success stories, this one’s for you.📩 Subscribe to the Subscription Prescription newsletter for more insights on growing a successful subscription brand: https://newsletter.thesubscriptiondoc.com/subscribe

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• The Truth About Subscription Billing Reminders: Should You Send Upcoming Reminder Emails?

  Should you remind subscribers about their upcoming billing cycle—or let it go unnoticed? It’s a hot debate in the subscription world, and in this episode, we’re breaking down both sides of the argument.Some brands fear that sending a billing reminder will increase churn, while others see it as a trust-building move that leads to better long-term retention. So what’s the right call?📌 In this episode, we’ll cover:How refunds and chargebacks hurt your overall processing healthHiding upcoming billing reminders may not be helping churn as much as you thinkHow a great upcoming billing reminder can actually unlock more revenue for your business📩 Want more insights like this? Subscribe to the Subscription Prescription newsletter for weekly deep dives on scaling your subscription brand: https://newsletter.thesubscriptiondoc.com/subscribe

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• 3 Compelling Questions Answered: Crafting Offers, Reducing Cancellations, and More

  In this solo episode, I address the top three questions I received on social media this week:What separates a $1M, $10M, and $100M subscription brand?How can a single-SKU subscription improve their offer and increase conversions?What are the most effective cancellation reasons and treatments to reduce churn?Gain valuable insights into optimizing your subscription business by tailoring offers for flagship products, understanding customer cancellation behaviors, and implementing strategies to enhance customer retention.Don't miss these practical tips to boost your subscription model's success.Stay updated with the latest strategies—subscribe to my newsletter here: https://newsletter.thesubscriptiondoc.com/subscribe

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