Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

The show went quiet for the summer. It's back, and the next few months are already booked.

I spent the break traveling, running the event business, working with clients, and building new tools for the subscription community. In this episode I catch you up on where I've been, what I built, and who's coming on the show next.

What we cover:
- Why I stepped back for the summer and what I was building
- The new tools at thecancelpage.com: an AI chatbot, an offer library, an email library, and a subscription ceiling calculator
- An audit special coming with Flaunt.ai at a reduced cost
- Why the fall lineup is built around retention, acquisition, and knowing your numbers

Guests coming up on the show:
- Arthur Falcone (Arlo AI, Tandem Growth) on using marketing insight to grow subscriptions
- John Blair, a fractional CFO, on LTV to CAC and what that math should be telling you
- Ben Clark on retention lessons from Humann, Ancestral Supplements, and ARMRA
- John Roman of BattlBox on one of my favorite subscription programs

New episodes go out every Tuesday. Next week is the first full one back.

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AI agents are becoming the place your next subscriber starts their search. So how do you get found, and recommended, when a shopper asks ChatGPT instead of Google? What's helpful for subscription brands and retention leaders right now?

In David Bradley's first episode as host, he sits down with three people who live this every day: Al (retention lead at Puro Air and one of our SubRx docs), Hamish Gunasekara (co-founder and CEO of Catalog, formerly Afterpay and Cash App Commerce), and Matt (co-founder of SubRx and longtime host of the show).

Inside this episode:

Why personalization is flipping from your website to the AI
The two storefronts that brands can run, one for humans and one for agents
Why AI is not as impressed by your 10% off as you think
How to structure your subscription product data so agents recommend the right offer
Where AI shopping protocols are heading next

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More at thesubscriptiondoc.com

Matt, David, Al, Hamish

Matt, David, Al, Hamish

Your subscription program isn't shrinking, but it isn't growing either. You're acquiring exactly as many subscribers as you're losing each month. That's the growth ceiling, and it's one of the most dangerous places a subscription brand can be.

In this episode, I break down why subscription programs hit this equilibrium point and which lever to pull first to break through it (hint: it's probably not churn).

What we cover:
- The three pillars of every subscription program: subscriber count, AOV, and renewals
- How to spot the growth ceiling using simple acquisition and churn math
- Why equilibrium is a tipping point that can quickly turn into decline
- The counterintuitive reason brands with great retention hit ceilings most often
- Why brands under 10,000 subscribers should focus on acquisition, not churn
- How offer testing (BOGOs, gift with purchase, bulk options) breaks the ceiling
- The trade-off between subscriber opt-in rate and retention, and how to find your sweet spot

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com