Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Your subscription program isn't shrinking, but it isn't growing either. You're acquiring exactly as many subscribers as you're losing each month. That's the growth ceiling, and it's one of the most dangerous places a subscription brand can be.

In this episode, I break down why subscription programs hit this equilibrium point and which lever to pull first to break through it (hint: it's probably not churn).

What we cover:
- The three pillars of every subscription program: subscriber count, AOV, and renewals
- How to spot the growth ceiling using simple acquisition and churn math
- Why equilibrium is a tipping point that can quickly turn into decline
- The counterintuitive reason brands with great retention hit ceilings most often
- Why brands under 10,000 subscribers should focus on acquisition, not churn
- How offer testing (BOGOs, gift with purchase, bulk options) breaks the ceiling
- The trade-off between subscriber opt-in rate and retention, and how to find your sweet spot

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Black Friday is months away - and that's exactly why you should be working on your subscription strategy right now. In this episode, I walk through the three things subscription brands should be doing this summer to set themselves up for their biggest sales period of the year.

What we cover:
Why blanket discounts box you into a corner during BFCM
How to mine your subscription data for high-LTV product combos
Using customer conversations to uncover what's working (and what isn't)
How to build an offer testing flywheel before the fall rush
What to look for in first and second month LTV when evaluating test offers
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Most subscription brands avoid SMS because they're afraid it'll remind people to cancel. That fear is costing them long-term LTV. In this episode, I break down why SMS is one of the most underused tools in the subscriber journey, and how to use it the right way. What we cover:
Why fear of SMS is really just loss aversion in disguise
How SMS drives product adoption in the critical first month
Using text to give subscribers control: skip, swap, pause
Why SMS recipients show higher LTV even with an initial churn bump
Tools worth testing: Attentive, Klaviyo, Blueream, Recharge Concierge, and Skio
What to remove from your SMS flows (and where to send people instead)
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Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table - and what to do instead. What we cover:
Why ROAS constraints strangle your Meta spend before you ever hit your ceiling
How to calculate what a subscriber is actually worth - and use that to make buying decisions
Lead vs. lag metrics: what ad buyers track vs. what actually moves the business
The cash flow math founders miss when modeling customer acquisition
Why discount-based offers produce lower-value customers (and what to do instead)
How creative has become one of the most important targeting tools on Meta
Guest: Trevor Crump, Co-Founder & CEO of Bestie Media
LinkedIn: https://www.linkedin.com/in/trevorcrump/
Website: [https://www.bestiemedia.co/
Podcast: The Unstoppable Marketer

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Grüns just got acquired by Unilever - and there are real lessons here for every subscription brand paying attention. In this episode, I break down the three things Grüns did exceptionally well that set them up for an exit like this. What we cover:
How Grüns used a 3:1 LTV to CAC ratio to grow profitably at every stage
Why product obsession is still the most underrated retention strategy
How retail expansion and multi-channel brand building created the opportunity Unilever actually bought
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