The Death of Growth-at-All-Costs: Why Retention Is the New Acquisition
In this episode of Subscription Prescription, I sit down live at SubSummit with Lina Tonk, CMO of Recurly, to unpack what’s changing in the subscription economy and why retention is taking center stage.We explore how top brands are shifting their focus from acquisition to delivering real value that keeps subscribers around. We talk about the evolution of cancellation strategies (spoiler: it’s not the end of the road), what personalization actually means today, and how AI and better data are reshaping customer experience.Whether you're a DTC brand, membership model, or scaling SaaS subscription, this episode dives into the strategies brands of any size can use to create loyal subscribers and sustainable growth.🧠 Topics we cover:Why subscriber acquisition is slowing—and what to do about itHow to turn cancellation into a retention opportunityWhat personalization really looks like in 2025The role of AI and predictive offers in retentionWhy your tech stack needs to match your retention goals👉 Subscribe to my newsletter for weekly insights on scaling and retaining subscribers: https://newsletter.thesubscriptiondoc.comNew episodes drop every Tuesday. Hit that subscribe button and stay tuned.
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Why Subscription Frequency Is Killing Your Retention
Most brands overlook frequency. That’s a huge mistake.In this episode of Subscription Prescription, I’m breaking down the unsexy—but massively important—topic of subscription frequency. We cover how to align deliveries with consumption, how to handle products with variable usage (like protein or pet food), and why sometimes a subscription isn’t even the best model at all.You’ll learn:How to choose the right frequency based on product typeWhen to let customers control their cadenceWhy flexibility beats automation for long-term retentionThis isn’t just about getting more revenue. It’s about keeping the customers you already worked hard to earn.📩 Want weekly insights like this in your inbox? Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com🔔 And don’t forget to subscribe here for more weekly episodes.
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Stop Chasing Retention—Start Building Habits | Subscription Growth with Cameron Gawley
Most brands treat subscriptions like a checkout option. The ones that win treat it like a lifestyle.In this episode, I sit down with Cameron Gawley—fractional CMO, venture studio founder, and DTC veteran—to talk about the strategy behind building truly sticky subscriptions. We break down why most churn is caused by bad acquisition, how trial-size offers unlock long-term customers, and why retention really comes down to belonging. If you're building a subscription brand, this is the mindset shift you need.🔔 Subscribe for more weekly interviews + insights📩 Get the newsletter at: https://newsletter.thesubscriptiondoc.com
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What the Subscription Industry Is Really Talking About | 14 Tactics You Can Steal
I hit the floor at SubSummit to ask the smartest operators in the subscription space one question:What tactic is underleveraged—or completely overlooked—by brands today?In this episode, you’ll hear rapid-fire answers from founders, retention pros, and tech leaders who are deep in the day-to-day of subscription.We cover everything from:Fixing failed payments and churn spikesBoosting retention with loyalty and billing remindersThe right (and wrong) way to use SMSWhy your onboarding probably sucksHow community, store credit, and proactive CX drive LTVWhether you’re trying to scale your subscription brand or just want better retention, these insights are gold.🎯 Featuring insights from leaders at Dime Beauty, Recharge, Stay AI, True Classic, Plate Crate, BattleBox, Zaymo, and more.👉 Subscribe for weekly breakdowns to help you grow and retain more subscribers. Learn more at https://thesubscriptiondoc.com
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Beauty & the Beast: The Two Sides of Subscriber Retention
Subscriber retention has a soft side… and a sharp edge. In this episode, I talk with Lydia Farmer from DIME Beauty about how they’ve built a retention machine that balances emotional loyalty with operational precision.We cover:– The retention levers DIME actually uses (and skips)– Why retention isn’t just CX—it’s brand, ops, marketing, and more– How DIME turns one-time beauty buyers into long-term subscribers– Lessons learned scaling fast—and sustainablyWhether you’re a beauty brand or any brand with recurring revenue, this one will give you practical, real-world strategies for keeping the right customers longer.📩 Subscribe to the newsletter: [https://newsletter.thesubscriptiondoc.com/subscribe](https://newsletter.thesubscriptiondoc.com/subscribe)📲 Follow Lydia Farmer: https://www.linkedin.com/in/lydia-farmer-031908220/📲 Follow Matt Holman: https://www.linkedin.com/in/matthewholman/
About Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
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