Retention Is Built on the Basics: Email, Empathy, and Effort | Alyssa Wallace Interview
In this episode of Subscription Prescription, I sat down with Alyssa Wallace, a retention expert who knows how to turn plain text emails and founder videos into real subscription revenue.We talk about what actually moves the needle for subscription brands, including:Why most welcome flows fail (and how to fix them)The power of plain text emails and real founder messagingWhat “on brand” is costing you if you’re under $100MHow simple video responses can double your cancellation save ratesWhy most post-cancel flows are missing the mark — and what to do insteadHow to work with (not against) acquisition teams when it comes to offers and retentionThis conversation is full of real talk and tactical advice. Whether you're running email flows, managing churn, or just trying to keep subscribers happy, this one will give you plenty to think about.💌 Get weekly retention insights: https://newsletter.thesubscriptiondoc.comConnect with Alyssa on LinkedIn or Twitter: https://www.linkedin.com/in/xalyssajeanx/ https://x.com/xalyssajeanx
--------
31:04
--------
31:04
What You Should Really Be Testing on Email with Eric Rausch
In this episode of Subscription Prescription, I sit down with Eric Roush, founder of New Standard Co. — one of the most data-driven retention agencies in ecommerce. We dig into why retention doesn’t start after the purchase, how acquisition and retention teams should be working together, and what most brands get wrong about onboarding, testing, and customer experience. You’ll learn:Why your rebuild and churn rates are really a reflection of your acquisition messagingHow to simplify onboarding to reinforce product expectations and build trustWhat “testing for incrementality” actually means and how to do it rightWhy integrated marketing teams outperform siloed onesThe future of retention strategy in an AI-driven worldIf you care about lifetime value, churn, or building a brand that actually retains customers — this is a must-watch conversation.🎧 Listen on the podcast: Subscription Prescription💡 Learn more about Eric’s work: https://www.newstandardco.com/💊 Get weekly insights on subscription growth: https://newsletter.thesubscriptiondoc.com/
--------
32:19
--------
32:19
The Growth Playbook: How Top Subscription Brands Scale Fast (Without Obsessing Over LTV)
In this episode of Subscription Prescription, I break down what the fastest-growing subscription brands are actually doing to scale — and it’s not what you might expect. We’ll cover:Why first-order profitability matters more than LTV in the early stagesThe hidden churn risk of bulk orders and frequency misalignmentTactics like free shipping, post-purchase upsells, and offer testing that are driving serious growthWhether you're doing $5K or $500K a month, this episode is a must-listen if you're trying to grow smarter and faster.👉 Want more actionable insights?Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.comNew episodes drop every Tuesday.Hit that bell and stay tuned.
This week, our guest host, Riley, dives into 5 overlooked post-purchase touchpoints that can make or break your subscription retention. From education to personalization to transactional SMS, she lays out the simple but powerful strategies brands often miss — and how to turn them into moments that build loyalty, trust, and long-term growth.You’ll learn:✔️ How to turn onboarding into a habit-building engine✔️ Where personalization actually moves the needle✔️ Why replenishment reminders and SMS are your hidden retention tools✔️ How great inserts and unboxing experiences can drive advocacyIf you're ready to strengthen your subscription experience beyond the buy button, this one’s for you.📬 Subscribe for new episodes every Tuesday🔗 Learn more at https://thesubscriptiondoc.com#subscriptions #ecommerce #retention #d2c #customerexperience #subscriptionbox
--------
18:01
--------
18:01
Top 3 Subscription Mistakes [My Personal Pet Peeves]
In this episode of Subscription Prescription, I break down my top 3 mistakes I see across DTC subscription brands—mistakes that are quietly hurting your growth and retention.Here’s what we cover:• Why treating subscriptions as a retention play is backwards• How most billing reminders are killing your LTV• The cancel flow tweak that can instantly double your save rateWhether you're just starting out or running a high-volume subscription program, these fixes are simple, fast, and worth your attention.📩 Want more insights like this in your inbox? Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com
About Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
Listen to Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue, Making Cents and many other podcasts from around the world with the radio.net app
New Zealand