Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

In this solo episode of Subscription Prescription, I dig into one of the biggest headaches in DTC subscriptions: offer strategy. Should you run a discount, add a gift, or push a limited-time promotion? I break down the good, bad, and overlooked strategies behind each of these tools—and how they impact your conversion, margin, and long-term retention. We’ll cover:When discounts work—and when they actually hurt your LTVHow to use gifts to drive value without overspendingSmarter ways to run promotions that don't trigger churnWhether you're planning your Q1 campaign or trying to optimize an evergreen flow, this episode gives you tactical ideas to use right away. Learn more at https://thesubscriptiondoc.comConnect with me on LinkedIn: https://www.linkedin.com/in/matthewholman

Most brands think CRO = button colors and checkout tweaks. It’s not.In this episode of Subscription Prescription, I’m joined by Anthony Morgan (CEO & Founder of Enavi) to break down what real conversion rate optimization looks like for ecommerce subscription brands and where the biggest wins actually hide (hint: it’s usually not checkout).We cover how growing brands diagnose funnel bottlenecks, why product discovery is breaking your growth, the “inside funnel” metrics Anthony uses, and the simplest subscription unlock we see brands miss: communicating clear subscription value props directly in the buy box.What you’ll learn:What CRO actually is (influencing behavior + validating with experiments) The 4 “inside funnel” metrics (and where most Shopify brands struggle)Why checkout optimization is often a time-wasterHow to improve product page performance when paid traffic lands on PDPsThe North Star metric Anthony likes: Revenue per User (ARPU) — and why segmentation mattersThe fastest subscription lift: subscription value props in the buy box (and how one brand saw a 51% increase)Tools Anthony recommends: GA4, Hotjar, Heatmap.com, Microsoft Clarity, Intelligems, ConvertConnect with Anthony: https://www.linkedin.com/in/anthonycmorgan/Learn more at Enavi: https://www.enavi.co/If you’re trying to increase conversion, improve subscription take rate, and make more money from the traffic you already have — this episode is for you.Subscribe for weekly episodes every Tuesday: https://newsletter.thesubscriptiondoc.com

Wishing you and your team the best end to 2025 you can have. We're off until January. See you soon!For more info, visit https://thesubscriptiondoc.com

In this special roundtable edition of Subscription Prescription, I sat down with three of the sharpest minds in the DTC subscription space:👉 Bryan Starck – Founder of 100 Degree Celsius👉 Jordan Narducci – Founder of DTCPG👉 Andriy Rudnyk – Founder of Good Subscription AgencyTogether, we unpacked what’s really broken in subscription software and strategy - and what is changing in 2026. 💥Topics we cover:Why your subscription opt-in rate might be hurting your LTVThe dirty secret behind second-order churnThe real reason subscription analytics suckHow to personalize cancel flows and retention messaging by subscriber journeyThe future of Subscription 3.0 (AI, SMS, customer-led experiences)Why most brands are failing at org-wide subscription alignmentThe truth about CAC-to-Payback vs CAC-to-LTVWhat we’d build if we burned all the subscription apps down and started overPlus: a bonus discussion on the future of DTC subscription conferences and what format would actually serve brands best.This isn’t theory. These are real-world insights from people who are deep in the trenches with top-performing brands every day.📩 Subscribe for more episodes every Tuesday🎧 See past newsletter and podcast episodes: https://newsletter.thesubscriptiondoc.com👥 Connect with the guests:• Bryan Starck - https://www.linkedin.com/in/bryanstarck/• Jordan Narducci - https://www.linkedin.com/in/jordan-narducci/• Andriy Rudnyk - https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/#subscriptions #dtc #ecommerce #retention #subscriptionapps #LTV #churn #SubscriptionPrescription

Most brands think they have a subscription business. The truth is, most of them just have a product with a subscribe button. In this episode of Subscription Prescription, I break down the real reason subscriptions succeed or fail and what you should be evaluating before you decide to push a subscription-first model. We cover:Why subscriptions are only one way to drive repeat revenueHow customer buying behavior determines whether subscriptions make senseThe hidden risk of subscription-only offersWhen high AOV upfront beats subscription LTVWhy bulk buying, usage patterns, and consumption cycles matter more than cadenceHow to test conversion, AOV, and LTV to find your best modelThe segment most brands overlook: repeat buyers who subscribe laterWhy memberships often outperform subscriptions in LTVHow to pressure-test your subscription program before scaling itIf you're wondering whether your product is truly a subscription product, this episode will give you the clarity and the testing framework you need.👉 Get weekly subscription insights: https://newsletter.thesubscriptiondoc.com👉 Want an audit or strategy review? Reach out anytime.🎧 New episodes every Tuesday.