Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Most subscription brands avoid SMS because they're afraid it'll remind people to cancel. That fear is costing them long-term LTV. In this episode, I break down why SMS is one of the most underused tools in the subscriber journey, and how to use it the right way. What we cover:
Why fear of SMS is really just loss aversion in disguise
How SMS drives product adoption in the critical first month
Using text to give subscribers control: skip, swap, pause
Why SMS recipients show higher LTV even with an initial churn bump
Tools worth testing: Attentive, Klaviyo, Blueream, Recharge Concierge, and Skio
What to remove from your SMS flows (and where to send people instead)
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Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table - and what to do instead. What we cover:
Why ROAS constraints strangle your Meta spend before you ever hit your ceiling
How to calculate what a subscriber is actually worth - and use that to make buying decisions
Lead vs. lag metrics: what ad buyers track vs. what actually moves the business
The cash flow math founders miss when modeling customer acquisition
Why discount-based offers produce lower-value customers (and what to do instead)
How creative has become one of the most important targeting tools on Meta
Guest: Trevor Crump, Co-Founder & CEO of Bestie Media
LinkedIn: https://www.linkedin.com/in/trevorcrump/
Website: [https://www.bestiemedia.co/
Podcast: The Unstoppable Marketer

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Grüns just got acquired by Unilever - and there are real lessons here for every subscription brand paying attention. In this episode, I break down the three things Grüns did exceptionally well that set them up for an exit like this. What we cover:
How Grüns used a 3:1 LTV to CAC ratio to grow profitably at every stage
Why product obsession is still the most underrated retention strategy
How retail expansion and multi-channel brand building created the opportunity Unilever actually bought
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Josh Tay has spent years in retention at Common Thread Co., No Limit Email, and now as VP of Strategy at Chronos Agency — and his take on email might surprise you. What we cover:
Why email is a secondary channel, not the starting point for subscription growth
The three real levers that move the needle: front-end offers, retention, and upsells
How to think about causation vs. correlation when brands see churn spikes from email
Why LTV is really about acquisition capacity, not profit for profit's sake
How siloed growth and retention teams hurt subscription performance
The membership models non-consumable brands (jewelry, apparel) are using right now
Welcome kits and starter kit offers that actually drive commitment
Guest: Josh Tay
LinkedIn: https://www.linkedin.com/in/josh-tay/

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AI is changing how customers find products — and most subscription brands aren't ready for it. In this episode, I break down how AI search actually works and what simple steps you can take right now to make sure your brand shows up. What we cover:
Why AI search is different from traditional personalization (and why that matters)
How AI uses context to surface products — and what that means for your website
Why conflicting information across your site can cost you the sale
The subscribe and save explainer page every brand needs to build (or audit)
How to make shipping and delivery info visible to AI, not just humans
Why product use cases — including who your product is NOT for — are a competitive advantage
The difference between HTML and JavaScript for AI crawlability
URL structure tips inspired by Chewy and PetSmart
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