In this special roundtable edition of Subscription Prescription, I sat down with three of the sharpest minds in the DTC subscription space:👉 Bryan Starck – Founder of 100 Degree Celsius👉 Jordan Narducci – Founder of DTCPG👉 Andriy Rudnyk – Founder of Good Subscription AgencyTogether, we unpacked what’s really broken in subscription software and strategy - and what is changing in 2026. 💥Topics we cover:Why your subscription opt-in rate might be hurting your LTVThe dirty secret behind second-order churnThe real reason subscription analytics suckHow to personalize cancel flows and retention messaging by subscriber journeyThe future of Subscription 3.0 (AI, SMS, customer-led experiences)Why most brands are failing at org-wide subscription alignmentThe truth about CAC-to-Payback vs CAC-to-LTVWhat we’d build if we burned all the subscription apps down and started overPlus: a bonus discussion on the future of DTC subscription conferences and what format would actually serve brands best.This isn’t theory. These are real-world insights from people who are deep in the trenches with top-performing brands every day.📩 Subscribe for more episodes every Tuesday🎧 See past newsletter and podcast episodes: https://newsletter.thesubscriptiondoc.com👥 Connect with the guests:• Bryan Starck - https://www.linkedin.com/in/bryanstarck/• Jordan Narducci - https://www.linkedin.com/in/jordan-narducci/• Andriy Rudnyk - https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/#subscriptions #dtc #ecommerce #retention #subscriptionapps #LTV #churn #SubscriptionPrescription
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1:29:13
Stop Forcing Subscriptions: What Actually Drives LTV
Most brands think they have a subscription business. The truth is, most of them just have a product with a subscribe button. In this episode of Subscription Prescription, I break down the real reason subscriptions succeed or fail and what you should be evaluating before you decide to push a subscription-first model. We cover:Why subscriptions are only one way to drive repeat revenueHow customer buying behavior determines whether subscriptions make senseThe hidden risk of subscription-only offersWhen high AOV upfront beats subscription LTVWhy bulk buying, usage patterns, and consumption cycles matter more than cadenceHow to test conversion, AOV, and LTV to find your best modelThe segment most brands overlook: repeat buyers who subscribe laterWhy memberships often outperform subscriptions in LTVHow to pressure-test your subscription program before scaling itIf you're wondering whether your product is truly a subscription product, this episode will give you the clarity and the testing framework you need.👉 Get weekly subscription insights: https://newsletter.thesubscriptiondoc.com👉 Want an audit or strategy review? Reach out anytime.🎧 New episodes every Tuesday.
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Retention Is Built on the Basics: Email, Empathy, and Effort | Alyssa Wallace Interview
In this episode of Subscription Prescription, I sat down with Alyssa Wallace, a retention expert who knows how to turn plain text emails and founder videos into real subscription revenue.We talk about what actually moves the needle for subscription brands, including:Why most welcome flows fail (and how to fix them)The power of plain text emails and real founder messagingWhat “on brand” is costing you if you’re under $100MHow simple video responses can double your cancellation save ratesWhy most post-cancel flows are missing the mark — and what to do insteadHow to work with (not against) acquisition teams when it comes to offers and retentionThis conversation is full of real talk and tactical advice. Whether you're running email flows, managing churn, or just trying to keep subscribers happy, this one will give you plenty to think about.💌 Get weekly retention insights: https://newsletter.thesubscriptiondoc.comConnect with Alyssa on LinkedIn or Twitter: https://www.linkedin.com/in/xalyssajeanx/ https://x.com/xalyssajeanx
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What You Should Really Be Testing on Email with Eric Rausch
In this episode of Subscription Prescription, I sit down with Eric Roush, founder of New Standard Co. — one of the most data-driven retention agencies in ecommerce. We dig into why retention doesn’t start after the purchase, how acquisition and retention teams should be working together, and what most brands get wrong about onboarding, testing, and customer experience. You’ll learn:Why your rebuild and churn rates are really a reflection of your acquisition messagingHow to simplify onboarding to reinforce product expectations and build trustWhat “testing for incrementality” actually means and how to do it rightWhy integrated marketing teams outperform siloed onesThe future of retention strategy in an AI-driven worldIf you care about lifetime value, churn, or building a brand that actually retains customers — this is a must-watch conversation.🎧 Listen on the podcast: Subscription Prescription💡 Learn more about Eric’s work: https://www.newstandardco.com/💊 Get weekly insights on subscription growth: https://newsletter.thesubscriptiondoc.com/
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32:19
The Growth Playbook: How Top Subscription Brands Scale Fast (Without Obsessing Over LTV)
In this episode of Subscription Prescription, I break down what the fastest-growing subscription brands are actually doing to scale — and it’s not what you might expect. We’ll cover:Why first-order profitability matters more than LTV in the early stagesThe hidden churn risk of bulk orders and frequency misalignmentTactics like free shipping, post-purchase upsells, and offer testing that are driving serious growthWhether you're doing $5K or $500K a month, this episode is a must-listen if you're trying to grow smarter and faster.👉 Want more actionable insights?Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.comNew episodes drop every Tuesday.Hit that bell and stay tuned.
About Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
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