The Growth Playbook: How Top Subscription Brands Scale Fast (Without Obsessing Over LTV)
In this episode of Subscription Prescription, I break down what the fastest-growing subscription brands are actually doing to scale — and it’s not what you might expect. We’ll cover:Why first-order profitability matters more than LTV in the early stagesThe hidden churn risk of bulk orders and frequency misalignmentTactics like free shipping, post-purchase upsells, and offer testing that are driving serious growthWhether you're doing $5K or $500K a month, this episode is a must-listen if you're trying to grow smarter and faster.👉 Want more actionable insights?Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.comNew episodes drop every Tuesday.Hit that bell and stay tuned.
This week, our guest host, Riley, dives into 5 overlooked post-purchase touchpoints that can make or break your subscription retention. From education to personalization to transactional SMS, she lays out the simple but powerful strategies brands often miss — and how to turn them into moments that build loyalty, trust, and long-term growth.You’ll learn:✔️ How to turn onboarding into a habit-building engine✔️ Where personalization actually moves the needle✔️ Why replenishment reminders and SMS are your hidden retention tools✔️ How great inserts and unboxing experiences can drive advocacyIf you're ready to strengthen your subscription experience beyond the buy button, this one’s for you.📬 Subscribe for new episodes every Tuesday🔗 Learn more at https://thesubscriptiondoc.com#subscriptions #ecommerce #retention #d2c #customerexperience #subscriptionbox
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Top 3 Subscription Mistakes [My Personal Pet Peeves]
In this episode of Subscription Prescription, I break down my top 3 mistakes I see across DTC subscription brands—mistakes that are quietly hurting your growth and retention.Here’s what we cover:• Why treating subscriptions as a retention play is backwards• How most billing reminders are killing your LTV• The cancel flow tweak that can instantly double your save rateWhether you're just starting out or running a high-volume subscription program, these fixes are simple, fast, and worth your attention.📩 Want more insights like this in your inbox? Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com
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Retention Strategy, Not Just Tactics: What Most Subscription Brands Get Wrong
Most DTC brands treat retention like it’s just about sending emails or building flows. But if you’re not approaching retention with a real strategy, you’re leaving serious money on the table.In this episode of Subscription Prescription, we hear directly from one of the best retention pros in the game: Sonja Grasser from Wellbel. She shares how to connect your data, improve your segmentation, and build habits that lead to long-term retention.You’ll learn:✅ Why most brands hire operators when what they really need is strategy✅ How to fix generic messaging by segmenting into 3 key groups✅ Why relying on one big subscription discount upfront can hurt your cohorts✅ What metrics to actually track (like time-to-second purchase)✅ How to use post-purchase and cancel flows to inform future strategy✅ When and how to use email, blog content, and even SMS for subscription experienceThis episode will help you think more holistically about retention and subscription performance beyond just your next campaign.📩 Subscribe to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com#subscriptions #ecommerce #dtc #retentionmarketing #emailmarketing #dtcstrategy
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Avoid BFCM Subscription Churn: What Most Brands Miss
Black Friday Cyber Monday can be a goldmine for subscription brands - or a churn nightmare.In this episode of Subscription Prescription, we walk through exactly how to structure your BFCM strategy so you don’t sacrifice margin or long-term LTV. Most brands treat this like a cash grab. I’ll show you how to approach it more strategically.Here’s what we cover:How to prevent subscribers from canceling to chase your BFCM offerWhat to include in your onboarding and billing reminder emailsWhy discounted subscribers churn - and what to do about itIf you run a subscription brand and want to make Q4 your strongest quarter yet, this episode is for you.📬 Subscribe to the newsletter for actionable strategies every week:👉 https://newsletter.thesubscriptiondoc.com#subscriptions #ecommerce #BFCM #retention #dtc #blackfriday #cybermonday
About Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
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