In this episode of The Buzz, we explore the future of reverse logistics, circularity, supply chain design, and the growing role of AI in transforming how businesses move, manage, and reuse products. Welcome to The Buzz, powered by OptiLogic!
Hosts Scott Luton and Richard Donaldson break down several major supply chain developments, including the rise of AI-first supply chain design, the growing need for visibility in big and bulky retail deliveries, and Amazon’s expanding supply chain services. Special guest Sender Shamiss, CEO and co-founder of ReturnPro, joins the conversation to unpack why reverse logistics is becoming a major strategic opportunity, not just a cost center. From returns management and recommerce to circularity, fraud detection, and the future of reusable materials, this episode offers a practical look at how supply chain leaders can unlock value, reduce waste, and rethink what happens after the sale.
Key Learnings & Takeaways
AI-first supply chain design is accelerating smarter, faster decision-making
Big and bulky retail delivery still needs better visibility and customer communication
Amazon’s supply chain services could reshape fulfillment, logistics, and recommerce
Reverse logistics is moving from a back-end function to a strategic growth engine
Reuse should come before recycling when building circular supply chains
Returns fraud is creating new challenges—and new technology opportunities
Circularity will require better data, smarter systems, and more investment
As supply chains become more complex, the biggest opportunities may come from rethinking what already exists: returned products, reused materials, smarter networks, and better visibility. This episode is a must-listen for leaders looking to turn reverse logistics from a challenge into a competitive advantage.
Additional Links & Resources:
Optilogic: https://optilogic.com/
Optilogic Webinar: Ahead of Disruption: https://bit.ly/AI-First-SupplyChainDesign
With That Said: https://bit.ly/WTS-9-May-2026
Why big and bulky delivery is the final frontier for retail supply chains: https://bit.ly/Big-And-Bulky-Innovation
Amazon opens logistics network to all businesses: https://bit.ly/Amazon-Launches-ASCS
Reverse Logistics: The Strategic Engine Driving the Secondary Mobile Device Market: https://bit.ly/Mobile-Device-Reverse-Logistics
Startup Pitches X-Rays and AI to Catch Fraudulent Returns: https://bit.ly/42wavRp
ReturnPro: https://www.returnpro.com/
Upcoming Live Programming: https://supplychainnow.com/upcoming-live-programming/
Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/
Sender on LinkedIn: https://www.linkedin.com/in/sender-shamiss-19796515/
Richard on LinkedIn: https://www.linkedin.com/in/richarddonaldson/
Learn more about Supply Chain Now: https://supplychainnow.com
Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now
Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join
Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVk
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WEBINAR- The Expanding Role of Supply Chain Optimization Teams in Driving Business Impact: https://bit.ly/3PHRAAf
This episode is hosted by Scott Luton and Richard Donaldson, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-reverse-logistics-reshaping-retail-recommerce-1584