SEO for Established Entrepreneurs: The Basic B

165 episodes

SEO Is NOT That Techy—Here's What It Really Takes
22/05/2026 | 12 mins.
"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly 😂) and say: “NEITHER AM I!” That's a huge part of why I went into SEO in the first place.
But I also hear what's underneath that statement. You don't want to mess it up. You don't want to break your website. You don't want to do something you can't undo. I see you, I hear you, & I've got you.
In this episode, I'm breaking down what SEO actually requires (hint: it's not a bunch of dashboards or coding skills) so you can stop letting the tech fear keep you stuck.
→ Get the full show notes here!
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝
———
Find B: Instagram, Threads, LinkedIn
SEO & Grow 🌱
Private SEO Podcast 🎙️
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)
Podcast brought to you in partnership w/ Leah Bryant Co.
———
SEO is *Not* the Place to Ditch Your Personality
15/05/2026 | 10 mins.
Fresh brand photos just landed in my inbox—and they've got me ALL the way in my feels about identity, confidence, & showing up as the realest version of you. So naturally, I had to record this episode.
SEO is NOT the place to ditch your personality. In fact, it might be the most important place to let it shine!
In this episode, I'm calling out the "polished professional" trap & giving you simple, doable tips to bring your vibe into your SEO strategy so you attract the most aligned clients (and actually enjoy your business while you're at it)!
→ Get the full show notes here!
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝
———
Find B: Instagram, Threads, LinkedIn
SEO & Grow 🌱
Private SEO Podcast 🎙️
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)
Podcast brought to you in partnership w/ Leah Bryant Co.
———
Perfection Isn’t Why Your SEO Isn’t Done—Avoidance Is
08/05/2026 | 13 mins.
I'm calling it out today—with love, of course. 😄
If you've been side-eyeing your SEO, kicking the can down the road, & telling yourself you'll deal with it "someday"... this episode is for you. I get it. I've been there. But the avoidance stops here!
In this episode, I'm getting real about WHY so many entrepreneurs (perfectionists especially) keep putting SEO off & what it's actually costing you to stay stuck on the social media hamster wheel.
⚡ 5-Day SEO Sprint—(Use code PODCASTSPRINT at checkout for a special discount exclusive to podcast listeners!) starts May 11th!
→ Get the full show notes here!
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝
———
Find B: Instagram, Threads, LinkedIn
SEO & Grow 🌱
Private SEO Podcast 🎙️
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)
Podcast brought to you in partnership w/ Leah Bryant Co.
———
My First In-Person SEO Workshop—Mastermind Retreat Recap
01/05/2026 | 21 mins.
Tears, Triumphs, & Teaching My Very First In-Person SEO Workshop
I just got back from the most incredible mastermind retreat (hosted by none other than Megan Yelaney in Piermont, New York)—and I have SO much to share with you! Between the tears, the breakthroughs, & my first in-person SEO workshop, this week was everything.
In this episode, I'm giving you a full BTS look at what we covered in that 90-minute workshop—because honestly? The stuff that came up is stuff YOU need to hear, too!
Grab a notebook & press play ▶️
⚡ 5-Day SEO Sprint—(Use code PODCASTSPRINT at checkout for a special discount exclusive to podcast listeners!) starts May 11th!
→ Get the full show notes & all the mentioned links here!
——
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝
———
Find B: Instagram, Threads, LinkedIn
SEO & Grow 🌱
Private SEO Podcast 🎙️
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)
Podcast brought to you in partnership w/ Leah Bryant Co.
———
The 3-Step Process I’m Following to Get Found on Google
24/04/2026 | 43 mins.
Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done myself 😬).
We're celebrating 5 years of SEO being a game-changer in my business & life. In this episode, Colie & I get into the messy, honest, exciting truth of what it actually looks like to build a business on SEO—including the parts I'm still figuring out!
You’ll even hear a sneak peek at a new offer I'm cooking up 👀
If you've ever thought "I should really do something about my SEO"—this is your sign. The bat signal IS up 🦇 & that “play” button is waiting for you.
→ Get the full show notes here!
———
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝
———
Find B: Instagram, Threads, LinkedIn
SEO & Grow 🌱
Private SEO Podcast 🎙️
SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)
(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)
Podcast brought to you in partnership w/ Leah Bryant Co.
———

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About SEO for Established Entrepreneurs: The Basic B

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?Does SEO also apply to Instagram, podcasts, & YouTube?If I start doing SEO, can I ditch social media marketing for good?After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.”Word on the street is she consistently makes a really complicated subject approachable and exciting!With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram.It’s time to press play & discover the magic of SEO! 🪄

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