EE433 - Raising €4M To Automate the Painful Side of Business
In this episode of The Entrepreneur Experiment, Gary Fox is joined by Ross and David, the powerhouse duo behind Outmin, a game-changing AI bookkeeping platform. What starts as a conversation about longevity, biohacking, and raw vegetable breakfasts quickly evolves into a masterclass in building a deep-tech startup from scratch.
From rejecting vanity metrics and confronting brutal truths in fundraising, to rebuilding the accounting infrastructure and quietly revolutionising an unsexy space, Ross and David reveal how Outmin went from an idea to a VC-backed company with 350+ customers across Ireland and the UK. With €4 million in fresh funding and a bold roadmap for the future, they’re not just talking about AI - they’re redefining what it actually takes to automate one of the most painful parts of running a business.
This is a must-listen for founders, operators, and anyone curious about what building a truly differentiated startup looks like in the age of AI.
Show Notes
In this episode, we cover:
🧠 Ross’s “Cheat Death” document: longevity, raw vegetables & bioavailable supplements
💥 Why Outmin rebuilt the general ledger from scratch
🧮 Automating the “toothbrush task” of bookkeeping
🔍 How their dataset became their competitive advantage
📊 Why the AI wave is really a “plumbing” revolution
📈 Fundraising lessons from €0 to €4M
🧪 The importance of testing over storytelling in early-stage startups
💡 How they used public data to book 100+ customer discovery calls
📉 Why tech startups are harder to automate than hospitality
👥 The underrated power of building for 100 people who love you
💬 “If I could inject how I feel every day into someone else—they’d never go back.” – Ross
Links & Resources
Outmin: https://outmin.io
Enterprise Ireland HPSU Program: https://www.enterprise-ireland.com/en/innovative-hpsu-fund
The Data Collective VC analysis: https://dcvc.com
Singularity University: https://su.org
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1:22:13
EE432 - Mentor Moment: Why E-Commerce Didn’t Kill the Supermarket
In this Mentor Moment from Episode 372, David O’Meara, CEO of Greenman Group, unpacks the surprising reality of post-COVID retail: traditional supermarkets aren’t just surviving—they’re evolving. While many predicted the death of brick-and-mortar retail with the rise of e-commerce, David explains why food retail continues to thrive, especially in Germany where shopping habits, cost-conscious consumers, and smart infrastructure keep people coming back in person.
He also touches on the bigger picture: how sustainability is shaping the future of retail real estate. From carbon capture tech to smarter building design, Greenman is betting on supermarkets not just as shops, but as future-proof community assets.
This clip is a must-listen for anyone in retail, property, or future-focused business strategy.
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EE431 - €0->€4 Million in 4 Years
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Cait and Cillian, the powerhouse duo behind Luxury Exchange - the Irish-born fashion resale platform that’s redefining pre-loved luxury.
From humble beginnings selling designer pieces on Instagram between her shifts at Brown Thomas, Cat grew her side project into a business projected to do over €4 million in turnover this year. Joined by her fiancé and co-founder Cillian, the pair share a raw and inspiring look at what it really takes to scale a customer-first business - from running daily Instagram Lives to bootstrapping every aspect of growth with zero external funding.
They open up about the early mistakes (hello, 10% commission), pivotal turning points like their first €6k live sale from a holiday home in Waterville, and the relentless work ethic that powers their mission today. If you're an aspiring entrepreneur or operator wondering how to build a cult brand through trust, taste, and total obsession with your customer, this one’s for you.
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Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1
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2:07:47
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2:07:47
EE431 - €0->€4 Million in 4 Years
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Cait and Cillian, the powerhouse duo behind Luxury Exchange - the Irish-born fashion resale platform that’s redefining pre-loved luxury.
From humble beginnings selling designer pieces on Instagram between her shifts at Brown Thomas, Cat grew her side project into a business projected to do over €4 million in turnover this year. Joined by her fiancé and co-founder Cillian, the pair share a raw and inspiring look at what it really takes to scale a customer-first business - from running daily Instagram Lives to bootstrapping every aspect of growth with zero external funding.
They open up about the early mistakes (hello, 10% commission), pivotal turning points like their first €6k live sale from a holiday home in Waterville, and the relentless work ethic that powers their mission today. If you're an aspiring entrepreneur or operator wondering how to build a cult brand through trust, taste, and total obsession with your customer, this one’s for you.
-----
Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1
---
Visit my partners
Enterprise Ireland: https://bit.ly/EIreland
Azure Communications: https://bit.ly/azureEE
Nostra: https://bit.ly/3HHwSMo
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2:07:47
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2:07:47
EE430 - Mentor Moment: Luke Joyce: Disrupting a Traditional Industry Through Smart Systems
In this Mentor Moment from The Entrepreneur Experiment Episode 378, Luke Joyce shares how he’s transformed the traditional window cleaning business using technology, subscriptions, and automation. Luke reveals his vision to scale nationwide, break into the UK, and ultimately build systems that could apply to any home service — all while solving pain points and staying miles ahead of the competition.
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Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1
---
Visit my partners
Enterprise Ireland: https://bit.ly/EIreland
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Nostra: https://bit.ly/3HHwSMo
Every week, I sit down with extraordinary founders to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds.
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This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.
Together, we’ll discover the habits, systems, and strategies they use to create their unique formulas for success.
Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success.
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