PodcastsBusinessThe Flower School Business Podcast From Kays Flower School

The Flower School Business Podcast From Kays Flower School

Kay’s Flower School
The Flower School Business Podcast From Kays Flower School
Latest episode

29 episodes

  • The Flower School Business Podcast From Kays Flower School

    The Secret Language of Flowers with Teresa Sabankaya

    09/04/2026 | 30 mins.
    In this episode of the Kay's Flower School Podcast host Deirdre sits down with California based florist and author Teresa Sabankaya to explore the fascinating world of Modern Floriography

    What is Floriography?

    Floriography is the practice of using flowers or floral arrangements to convey specific messages, stories, or sentiments through symbolism.

    A Timeless Tradition, While it flourished during the Victorian era, Teresa explains that using flowers with intent is a practice that dates back centuries.

    Teresa’s work aims to bring this historical practice into the modern day, providing a deeper human connection in a world dominated by digital communication.

    Teresa's book serves as a DIY manual, a reference for history, and an art book all in one for anyone who loves flowers

    Teresa illustrated the entire book by hand (not AI!) to capture the specific details and "ephemeral" feeling of the gardens she designed.

    The New Language of Flowers Dictionary

    Includes an abridged version of Teresa's extensive dictionary, featuring traditional meanings and new definitions she developed for modern plants like Coleus.

    You will find Teresa's Book anywhere that sells books -

    Modern Floriography - Flowers, Gardens, and Gifts Inspired by the Language of Flowers

    https://teresasabankaya.com/

    Teresa is open to any questions at all, contact here on [email protected]

    https://www.simonandschuster.com/books/Modern-Floriography/Teresa-Sabankaya/9781964686677

    We have a million ways to communicate in the miasma of smartphones, artificial intelligence, and social media. Yet we are often left searching for words when faced with a declaration of love, the loss of someone dear, or the marking of a truly pivotal moment. For centuries, people have turned to the language of flowers to express their most poignant and heartfelt emotions.

    Modern Floriography: Flowers, Gardens, and Gifts Inspired by the Language of Flowers honors this enduring tradition while inviting readers to discover fresh, creative forms of expression. Part self-reflection, part floral design,

    and part history, this beautifully illustrated book offers inspiration for gardeners, flower enthusiasts, and anyone who believes meaningful gifts speak volumes.

    Teresa Sabankaya thoughtfully guides readers on a journey of the human spirit through her evocative floral arrangements, sentiment-driven gardens, and imaginative posy possibilities.

    With Modern Floriography in hand, readers are encouraged to visit their local farmers’ market, or even the neighborhood grocery store, and select a fragrant, colorful assortment of flowers and plants. Teresa also provides a carefully curated collection of online resources to support this exploration of floriography. As the book’s luminous photography, floral design recipes, illustrated gardens, and abridged dictionary reveal, a rose is never just a rose.

    ________________________________________________________________________

    Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸

    ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!

    Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse

    🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!

    Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse

    💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!

    Explore the course - https://www.kaysflowerschool.com/online-floristry-programme

    💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.

    Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school

    🌎 Overseas Students Welcome – learn with us from anywhere in the world!

    How it works - https://www.kaysflowerschool.com/overseas-flower-students

    💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.

    Read their stories - https://www.kaysflowerschool.com/testimonials

    📩 Have Questions? Get in touch with us today!

    Contact us - https://www.kaysflowerschool.com/contact-us

    Subscribe to Kay's Flower School channel for our latest clips

    Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1

    #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
  • The Flower School Business Podcast From Kays Flower School

    From Florist to VA: Reclaiming Your Creative Time with Carole Wickham

    27/03/2026 | 30 mins.
    This podcast episode features Carole Wickham, a specialized Virtual Assistant (VA) who combines over 35 years of admin experience with a professional background in floristry to help floral business owners reclaim their time.

    Key Takeaways

    What is a Floral VA?: A virtual assistant can handle nearly every aspect of a floristry business except for the physical assembly of bouquets. This includes managing inquiries, invoicing, order processing, and customer relationship management.

    The Power of "Holding Emails": Carole emphasizes the importance of instantaneous acknowledgement. She uses "holding emails" to let customers know their inquiry has been received and will be addressed, preventing potential clients from jumping to a competitor.

    Financial Benefits: Hiring a VA is often more cost-effective than a traditional employee. There are no overheads like pensions, national insurance, sick pay, or physical office space—you only pay for the productive hours worked.

    Specialized Floral Knowledge: Because Carole has owned her own shop and studio, she understands industry-specific peaks like Valentine’s Day and Mother’s Day, as well as tools like CRM systems (e.g., 17 Hats) and accounting software (e.g., Xero or QuickBooks).

    Scaling Your Business: By delegating tasks like proposal document creation (which can take 20–30 minutes per client), florists can focus on high-value creative work or on-site wedding setups.

    About Carole Wickham

    Carole transitioned from a corporate career in the NHS to becoming a certified florist, eventually running both a retail shop and a home studio. She now uses that dual expertise to provide admin support that speaks the "language" of floristry.

    Connect with Carole:

    LinkedIn

    https://www.linkedin.com/in/carole-wickham-01248867/



    Instagram

    https://www.instagram.com/carole.virtualpa/?hl=en



    Facebook

    https://www.facebook.com/profile.php?id=100082731102847



    Free Resource:

    Check the link in the description for Carole’s 7-Day Inbox Management Detox to help you get your emails under control

    #FloristTips #FloralBusiness #VirtualAssistant #WeddingFlorist #EntrepreneurLife #FloralPodcast #SmallBusinessGrowth

    ____________________________________________________________________

    Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸

    ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!

    Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse

    🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!

    Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse

    💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!

    Explore the course - https://www.kaysflowerschool.com/online-floristry-programme

    💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.

    Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school

    🌎 Overseas Students Welcome – learn with us from anywhere in the world!

    How it works - https://www.kaysflowerschool.com/overseas-flower-students

    💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.

    Read their stories - https://www.kaysflowerschool.com/testimonials

    📩 Have Questions? Get in touch with us today!

    Contact us - https://www.kaysflowerschool.com/contact-us

    Subscribe to Kay's Flower School channel for our latest clips

    Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1

    #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
  • The Flower School Business Podcast From Kays Flower School

    Blooming at Any Age - its never too late to change career

    06/03/2026 | 26 mins.
    It’s never too late to follow a passion: Pauline started her floristry business at 48, showing that career changes can happen successfully later in life.

    Pauline talks about turning adversity into opportunity when her husband, George, had a massive heart attack in 2012, which led him to study horticulture and ultimately inspired them to start their floristry business together.

    Pauline and George balance each other’s strengths. While Pauline is the creative "crazy" one, George provides the logical and sensible grounding for the business.

    After moving their business from a shop back to their home in 2022, they turned their house into a lively, working studio.

    The value of online learning: Despite initial resistance, Pauline found that online courses allowed her to revisit material, take better notes, and learn more effectively than in a classroom setting.

    Pauline emphasizes staying calm under pressure and always putting the customer’s special moment, whether it's a wedding or a funeral at the center of her work.

    This podcast is a must listen for anyone considering a career pivot later in life or looking for inspiration on how to turn life’s challenges into a thriving business.

    Pauline’s authentic storytelling, combined with her wit and passion, provides a refreshing look at the floristry industry. Whether you're interested in the logistics of running a home based family business or simply love hearing about how creativity can bloom in unexpected ways, Pauline’s journey with "Me Auld Flower & Mrs. Bouquet" is both heartwarming and practical.

    You will find Pauline

    Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸

    ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!

    Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse

    🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!

    Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse

    💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!

    Explore the course - https://www.kaysflowerschool.com/online-floristry-programme

    💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.

    Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school

    🌎 Overseas Students Welcome – learn with us from anywhere in the world!

    How it works - https://www.kaysflowerschool.com/overseas-flower-students

    💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.

    Read their stories - https://www.kaysflowerschool.com/testimonials

    📩 Have Questions? Get in touch with us today!

    Contact us - https://www.kaysflowerschool.com/contact-us

    Subscribe to Kay's Flower School channel for our latest clips

    Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1

    #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
  • The Flower School Business Podcast From Kays Flower School

    Corporate to Creative - The Path to Floristry with Leah McEvoy New Podcast Episode

    13/02/2026 | 33 mins.
    In this episode, we sit down with Leah McEvoy of Anna May Floral Designs to discuss her inspiring transition from a high-pressure corporate role to owning a thriving flower shop in Rathgar.

    Leah shares her expert insights on what it really takes to succeed in the floral industry, from mastering wedding floral design to the logistics of running a retail business.

    Key Takeaways for Aspiring Florists:

    The Power of Re-Training: Leah discusses how she returned to her passion for flowers later in life, proving it's never too late to start your florist training.

    Retail vs. Studio Work: Learn the differences between running a floral studio and a busy retail shop, and which path might be right for your career.

    Wedding Floristry Logistics: Leah breaks down a "typical" wedding day, it's not just about the flowers, it's about meticulous planning, teamwork, and managing high-pressure environments.

    Managing a Team: How Leah utilizes her corporate management background to lead a team of freelancers and family members.

    Building a Brand: The story behind the name "Anna May Floral Designs" and the importance of emotional connection in business.

    Supporting Local: Why local florists offer a level of expertise and storytelling that supermarkets simply can't match.

    Thinking of a Career Change?

    If you’re looking into floristry courses or considering a professional florist career, Leah’s advice on record-keeping, staying organized (thanks, spreadsheets!), and constant learning is invaluable.

    "Every single step of that journey was a learning experience for me... it just makes you stronger."

    Follow Leah McEvoy at Anna May Floristry

    Instagram:https://www.instagram.com/anna.may.floral.designs/

    Website: https://annamayfloristry.ie/

    Don't forget to LIKE, SHARE, and SUBSCRIBE for more interviews on floral education and creative entrepreneurship!

    #FloristTraining #FloralDesign #CareerChange #WeddingFlorist #FloristryCourses #CreativeEntrepreneur #SmallBusinessTips #FlowerDesignTraining

    FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!

    Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse

    FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!

    Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse

    Beginners Floristry Program – start your journey to becoming a professional floral designer today!

    Explore the course - https://www.kaysflowerschool.com/online-floristry-programme

    Funding Options Available – see if you’re eligible for support towards your training in Ireland.

    Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school

    Overseas Students Welcome – learn with us from anywhere in the world!

    How it works - https://www.kaysflowerschool.com/overseas-flower-students

    Hear from our Students – discover how Kays Flower School transformed their floral journey.

    Read their stories - https://www.kaysflowerschool.com/testimonials

    Have Questions? Get in touch with us today!

    Contact us - https://www.kaysflowerschool.com/contact-us

    Subscribe to Kay's Flower School channel for our latest clips

    Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1

    #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
  • The Flower School Business Podcast From Kays Flower School

    How Leonie Built a Thriving Wedding & Freelance Floristry Career from a Hobby | Blended Design

    09/02/2026 | 41 mins.
    In this episode of The Flower School Podcast, we sit down with Leonie Gerrity of Blended Design, an inspiring florist and entrepreneur whose journey into the wedding and events industry has grown faster than she ever imagined.

    Leonie shares how she transitioned from crafting and side projects into a thriving wedding floristry and freelance career, balancing family life, a hearing impairment and the realities of running a creative business. We dive deep into freelancing in floristry, choosing the right clients, building confidence and why there’s more than one “right” path in the flower industry.

    This honest conversation covers everything from

    - moving from hobby to professional florist

    - freelancing for wedding florists across Ireland

    - building a reputation without burnout

    - choosing weddings that align with your life and values

    - why online floristry training opened doors she never expected

    Whether you’re a beginner florist, considering freelancing or wondering how to build a sustainable wedding business without a shop, this episode is packed with real-world insight and encouragement.

    🎧 Perfect for florists, creatives and anyone dreaming of working for themselves, without sacrificing family or freedom.

    👉 Don’t forget to like, subscribe and share if you enjoy behind-the-scenes stories from the floristry world.

    🌸 Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸

    ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!

    Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse

    🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!

    Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse

    💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!

    Explore the course - https://www.kaysflowerschool.com/online-floristry-programme

    💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.

    Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school

    🌎 Overseas Students Welcome – learn with us from anywhere in the world!

    How it works - https://www.kaysflowerschool.com/overseas-flower-students

    💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.

    Read their stories - https://www.kaysflowerschool.com/testimonials

    📩 Have Questions? Get in touch with us today!

    Contact us - https://www.kaysflowerschool.com/contact-us

    Subscribe to Kay's Flower School channel for our latest clips

    Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1

    #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers

More Business podcasts

About The Flower School Business Podcast From Kays Flower School

Welcome to The Flower School Business Podcast — the go-to show for florists and creative entrepreneurs who want to turn their passion for flowers into a profitable business. Hosted by the team at Kay’s Flower School, each episode is packed with real-life stories, expert insights and practical strategies for growing a successful floral brand.Whether you’re just starting out, building your confidence, or ready to scale your flower business, you’ll find honest conversations, behind-the-scenes tips and inspiring guest interviews designed to help you bloom in business.🌸 Learn how to✔️Build and brand your flower business with confidence✔️Master marketing, pricing and selling without overwhelm✔️Navigate the floral industry with authenticity and purpose✔️Hear from real florists who’ve grown thriving careers from scratchThis is the podcast that celebrates creativity, community and the courage it takes to grow a business you love — one bloom at a time.
Podcast website

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