Floristry Pricing Secrets & Career Advice: Live Q&A with The Floristry Geek & Kay’s Flower School
Are you ready to turn your passion for petals into a profitable, soul-fulfilling career? In this high-energy live Q&A, we dive deep into the "trade secrets" of the floral industry with three of the most respected voices in floristry today.
Meet Your Mentors
Viv Bradford (The Floristry Geek):Owner of Mrs Bee’s Flower Company, Viv brings over 30 years of experience as a florist, wholesaler, and educator. Known for her "Floral Bibles" and straight-talking business coaching, she helps florists ditch the "imposter syndrome" and start charging what they are truly worth.
Janette & Deirdre (Kay’s Flower School): The dynamic sister duo behind Ireland’s premier commercial flower school. With a legacy starting back in 1987, they specialize in "commercial floristry" teaching you not just how to make a beautiful bouquet, but how to run a successful, sustainable business from the ground up.
Floristry Gold Dust: Key Takeaway
This session was packed with "gold dust" tips for both newbies and seasoned pros. Here are the highlights:
The Power of Pricing:
We tackle the "nervousness" of pricing. While many live in a "x2" world, the experts discuss why standard pricing for fresh flowers should often be 3x to 3.5x, with some schools even recommending up to 5x for high-end wedding work to ensure profitability.
Labour Matters:
Don't forget to value your time! Advice includes adding a specific 20% labour fee** or charging an hourly rate for on-site wedding setups.
The "Big Knickers" Mentality:
Transitioning from a side-hustle to a full-time career is daunting. Our mentors discuss how to find the confidence to "leap," handle the "unpredictable" nature of the job, and manage the physical demands of the "bench."
Handling the "What Ifs"
From damp rose cardboard to late-night wedding setup mishaps, learn how to handle the "ugly" side of the business with grace and professional mechanics.
Why Floristry? A Career of Emotion & Honour
A career in floristry is a unique blend of art, nature, and deep human connection. Florists have the immense honour of being present for life's most significant moments. You aren't just selling "hard goods"; you are:
Translating emotions into petals when words aren't enough.
Crafting joy for a bride’s walk down the aisle.
Providing comfort** through bespoke funeral tributes.
It is a "pretty" career, but it’s the emotional impact, bringing a smile to someone’s face or comfort to their heart that makes it one of the most rewarding jobs in the world.
Ready to start your journey?Check out the links below to connect with Viv for mentoring or to explore the world-class online modules at Kay’s Flower School!
Links mentioned in the video:
Blog Mentions
DIY Your Wedding Flowers - https://www.kaysflowerschool.com/blog/diy-wedding-flowers-tips
Why are Wedding Flower Expensive - https://www.kaysflowerschool.com/blog/why-are-wedding-flowers-expensive
The Floristry Geek (Facebook Group): - https://www.facebook.com/groups/740717866762876
Kay’s Flower School Flowery Fun Group - https://www.facebook.com/groups/KaysFlowerSchool
Mrs Bee’s Flower Company Florist Resources & Floristry Coaching - https://mrsbeesflowercompany.co.uk/coaching
Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸
✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!
Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse
🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!
Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse
💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!
Explore the course - https://www.kaysflowerschool.com/online-floristry-programme
💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.
Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school
🌎 Overseas Students Welcome – learn with us from anywhere in the world!
How it works - https://www.kaysflowerschool.com/overseas-flower-students
💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.
Read their stories - https://www.kaysflowerschool.com/testimonials
📩 Have Questions? Get in touch with us today!
Contact us - https://www.kaysflowerschool.com/contact-us
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