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The Fold

The Spinoff
The Fold
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  • The Australian big tech revolution rolls on
    2025 has been a year of profound change in the regulatory landscape for Australian media. There is a social media ban for under 16s, which goes live next week. There are new local content spending rules for the big paid streaming platforms. And there is a revised version of the news bargaining code which aims squarely at Meta. Tim Burrowes has covered all this at Mumbrella, and rejoins The Fold to update Duncan Greive on what our near neighbour is doing – and what our government could copy (but probably wont). Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • The deals that defined the year in local media – plus predictions for 2026
    Last week we kicked off a new partnership with New Zealand's leading media agency, PHD, which will partner with The Spinoff and The Fold on a series of podcasts on the increasingly complex intersection of media, advertising and technology. We held a live event at The Spinoff in front of a room full of senior marketers, featuring Helen Brown (PHD Chief Investment Officer) and Rachel Bayfield (PHD Chief Technology & Innovation Officer), along with James Davidson, (PHD Chief Strategy and Planning Officer). We reviewed the year in local media, highlighted by a pair of major deals at Stuff and Sky, while surveying big changes in search and the continued strength of OOH and radio. Finally we cast ahead with some predictions for 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Monopod: some stray takes on the 2025 NZ Screen Awards
    Duncan Greive goes solo to deliver a quick response to the NZ Screen Awards, which fused film with television in a way which showed a lot of promise while also needing some serious tightening. There were big wins for The Convert, and a big beautiful crowd, but Tinā felt neglected and the randomised nature of the awards meant that energy came and went. The highlights more than justified the exercise – but a more streamlined and sequenced show should be the aim for 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • An explosive media week: scandals at the BBC and Meta – and Australia takes on big tech (again)
    Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • The story of a long, strange decade in media + has the BSA fixed trust in news?
    2025 sees the release of the latest in The Fold’s obsession: NZ on Air’s Where Are the Audiences research. This time the focus is on children’s media – the third time this subject has been assessed, following work in 2015 and 2020. It tells a story even more stark and challenging than that which comes out of the bigger grown-ups survey. The Spinoff’s head of audience Anna Rawhiti-Connell has dug into the report, and talks with Duncan Greive about its most interesting insights. Then they dig into a fascinating new piece of research from the Broadcasting Standards Authority on the often vexed issue of trust in news media – one which has fresh detail both on types of media consumed, and how trust actually works in this context. https://www.nzonair.govt.nz/news/where-are-the-audiences-childrens-media-use-report-2025/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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About The Fold

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
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