Has The Life of a Showgirl finally broken Taylor’s spell?
The biggest phenomenon in pop culture released her latest album a week ago. Taylor Swift’s The Life of a Showgirl smashed records wherever it went, but was also greeted by an unfamiliar reaction: indifference. Not just by critics, but by her fans too. Duncan Greive is joined by The Spinoff’s Alex Casey and Lyric Waiwiri-Smith – two lifelong Swift fans who also felt the bubble pop this week – to discuss an album that promised much but felt like a letdown to many.
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Agencies and out-of-home: how they learned to love each other
From a traditional "direct" medium to a data-driven powerhouse, out-of-home media has undergone a true evolution. Over a 17-year period, the out-of-home space has gone from commanding a mere 3% of industry ad revenue to approximately 18%, expanding to fill the void left by fragmenting media channels like linear television.
Duncan Greive is joined by Kurt Malcolm, Head of Trading and Platforms at JCDecaux NZ, and Richard Thompson, Founder of D3, to discuss how innovations like knOOH - a cross-industry collaboration to measure audience - have contributed to the continued rise of out-of-home in Aotearoa.
This is the final episode of our partnership with JC Decaux.
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How is student media surviving – even thriving – in print?
Critic Te Arohi is the student magazine of the University of Otago, and turns 100 this year, making it the oldest student media in the country, as well as one of its most awarded and impactful. This week, Duncan is joined by the current editor and one of its recent former editors to discuss the evolution of the magazine and how student media, which naturally has the youngest adult demographic in the country, keeps up its mission, despite still relying on the oldest distribution strategy of them all.
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How JCDecaux is unlocking creative advertising by studying the human brain
Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times.
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Cracking the code: making news work for Gen Z with Now You Know
On this week's episode of The Fold, Duncan Greive sits down with The Spinoff's head of audience Anna Rawhiti-Connell and Now You Know host Robbie Nicol to break down the highly successful strategy behind the new social-first news explainer series.
With over 2.5 million views in just 10 weeks, Now You Know has won the attention of the 18-24 year-olds. Anna and Robbie discuss the philosophy of treating young people as worthy news consumers (not "exotic zoo animals"), the intentional craft used to blend serious journalism with platform-native comedy, and the differences in distributing content across TikTok, Instagram and YouTube Shorts. A must-listen for anyone looking for a blueprint on genuinely connecting with the next generation.
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New Zealand