The Fold

Sharp-eyed and longtime Spinoff readers might have noticed that The Fold host Duncan Greive has been staggeringly unproductive as a writer lately. For once, there is a good explanation for that: a new and quite ambitious new music app and platform named Lume. To manage the colossal conflict of interest that entails, The Spinoff’s editor-at-large Toby Manhire guest hosts The Fold to ask Duncan all about Lume.
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Media is a fraught place at the moment, less due to persistent economic challenges than external forces acting upon it. Glen Kyne returns to The Fold to discuss the end of Maiki Sherman’s time as political editor at TVNZ, the shutdown of the BSA and David Seymour’s pointed provocations of RNZ. Finally, they talk about the travails of rugby in Auckland, after a weekend that showed the strength of the Auckland FC and Warriors brands, and the comparative flakiness of the Blues (producer Te Aihe joins as Hurricanes correspondent to ensure we acknowledge their part in rugby’s issues in the big smoke).
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Philippa Rennie has had a near unique view of real life TV storytelling in New Zealand. She worked as the in-house lawyer for Warner Brother Productions for a decade, before moving across to make television as head of scripted there. She joins the Fold to speak with admirable candour about what went wrong on shows like Married at First Sight, why Julie Christie probably isn’t the right person to make a show about the Marokopa-Phillips case, and how you satisfy ethical considerations while still making compelling television.
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Duncan Greive flies solo to break down and respond to the shock decision to shut down the BSA. He gives reaction from the key players, talks about where it might head next and pays tribute to the courage of the BSA in opening a door when this was always a likely outcome. Then he gives a view of the Maiki Sherman affair, before closing on a quick take on the first month of John Campbell's Morning Report.
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Rob Harvey is CEO of Dentsu across Australia and New Zealand – it’s one of the biggest ad agencies in the world, and Rob is notable for the length of time he’s spent leading it locally. In an industry notable for executives burning bright then shifting up, down and sideways, Harvey has been a deeply committed constant. He’s led the Aotearoa business since 2013 – before Netflix landed here – and last year took over the Australian operation too, meaning he now oversees more than 1000 staff across its various brands. 

Dentsu is notable for a number of reasons. It’s one of what used to be known as the “big six” ad agencies, now the “big five” after the merger of Omnicom and IPG. They’re known as the “holdcos” within advertising, and the term can be used derisively by some, as a synonym for mercilessly squeezing and flattening in a way which doesn’t necessarily deliver the best for its people or clients. However Rob offers a persuasive defence of the model, saying the name no longer well-describes his business at least. Dentsu is also the only one of the “big five” from Japan, which has a legendarily specific and singular business culture, so we talk about how that flows through its offices. 

Dentsu has endured a tough few years in this part of the world, with Australia recording a massive $500m paper loss in 2023, in part due to a bet on competing with the consultancies on broader business strategy work. None of that happened on Harvey’s watch however, and the business is considered to be well into a turnaround. 

Finally, because this episode is recorded in partnership with the Communications Council – of which Harvey is president – we discuss their excellent event Media Spotlight, happening in late May.

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