The Fold

Rachel Bayfield – Chief Transformation Officer at Omnicom NZ, Sam Sherson – Chief Technology Officer at PHD Aotearoa and Cale Maxwell – Oceania CEO at Credera join Duncan Greive for an episode of The Fold presented in partnership with PHD Aotearoa.

Marketing transformation is fast becoming the buzz word of 2026. We’ve reached the point where audiences are increasingly fragmented and expecting more relevant marketing messages. Marketers need to harness data, as well as technology to deliver on the experiences customers expect and the business outcomes their leadership expect. But today, marketing teams are not built on operating models and workflows that can meet these demands.

Omnicom Media NZ & PHD are actively speaking to clients about our collective view of the future, and what we need to have in place both as agency partner and brand marketing team to enable us to continue to grow in that landscape. In this conversation, we unpack what that view of the future is, and the key enablers for both brands and agencies.

Submit your questions for the final mailbag episode ⁠here⁠ before 5pm on Wed 16 September.
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Glen Kyne joins Duncan Greive on the Fold to talk about three very different sets of recent results, plus RNZ's surging audience numbers. They also address the fishhooks in Meta’s big US settlement, and give a view on Mediaworks' new owners. The episode starts, however, with big news about the future of The Fold.

Submit your questions for the final mailbag episode here before 5pm on Wed 16 September.
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NZ on Air’s Where are the Audiences study now breaks out a standalone project focused solely on young audiences. It surveyed 360 New Zealanders in the 15-24 bracket, and the results came out a few days ago. Duncan Greive is joined once again by James Davidson, chief strategy and planning officer at PHD Aotearoa, who are The Fold’s partners for this episode, to break down what this data tells us.
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BusinessDesk’s Peter Griffin joins Duncan Greive on The Fold to discuss the big storylines at the intersection of technology and media. These include the latest iteration of the news media bargaining code, the under 16 social media ban, the growing wave of opposition to data centres – all of which feature New Zealand lagging, often badly. Plus what’s really going on with the story of OpenAI’s model breaching its sandbox.
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Regular Fold listeners know that the release of NZ on Air’s ‘Where are the Audiences?’ media research is the biggest day of the media year. Duncan Greive is joined by PHD’s chief planning and strategy officer, James Davidson, to pick their 10 favourite insights from this year’s extremely interesting edition.

This episode is presented in partnership with PHD Aotearoa.
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