The Fold

Duncan Greive is joined by James Davidson, Chief Strategy & Planning Officer, PHD Aotearoa; Lisa Leicester – Head of Social & Innovation, Omnicom Media; and Mike Delaney  –  Group Product Director, Omnicom Media, all in partnership with PHD Aotearoa.In the age of influencer marketing, the strict planning and measurement tools long honed by the media industry and expected by brands were effectively thrown to the wind in favour of likes, shares, and attractive people spruiking brands. Omnicom's development and recent launch of CREO to the NZ market aims to correct that by offering a single solution for planning, deploying and measuring creators as a media channel – not an add-on tactic.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Glen Kyne returns to The Fold to analyse the resignation of Paul Thompson after 13 years running RNZ, look back on the Re: News era and touch on last week’s (not Voyager) Media Awards. We also provide quick reactions to Budget 2026 and what it presents for the media sector.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sharp-eyed and longtime Spinoff readers might have noticed that The Fold host Duncan Greive has been staggeringly unproductive as a writer lately. For once, there is a good explanation for that: a new and quite ambitious new music app and platform named Lume. To manage the colossal conflict of interest that entails, The Spinoff’s editor-at-large Toby Manhire guest hosts The Fold to ask Duncan all about Lume.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Media is a fraught place at the moment, less due to persistent economic challenges than external forces acting upon it. Glen Kyne returns to The Fold to discuss the end of Maiki Sherman’s time as political editor at TVNZ, the shutdown of the BSA and David Seymour’s pointed provocations of RNZ. Finally, they talk about the travails of rugby in Auckland, after a weekend that showed the strength of the Auckland FC and Warriors brands, and the comparative flakiness of the Blues (producer Te Aihe joins as Hurricanes correspondent to ensure we acknowledge their part in rugby’s issues in the big smoke).
Learn more about your ad choices. Visit megaphone.fm/adchoices

Philippa Rennie has had a near unique view of real life TV storytelling in New Zealand. She worked as the in-house lawyer for Warner Brother Productions for a decade, before moving across to make television as head of scripted there. She joins the Fold to speak with admirable candour about what went wrong on shows like Married at First Sight, why Julie Christie probably isn’t the right person to make a show about the Marokopa-Phillips case, and how you satisfy ethical considerations while still making compelling television.
Learn more about your ad choices. Visit megaphone.fm/adchoices