What happened when advertising decided it could save the world?
Eugene Healey is an academic and brand strategist based in Melbourne, and a sharp critic of clumsy attempts from brands to play social justice activists. He's traveling back to New Zealand to speak at the Comms Council's Media Spotlight event, and joins Duncan Greive on The Fold to discuss the unintended consequences of advertising's woke years, and explain why brands should only show up for a community if they're truly committed to the bit.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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36:39
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36:39
Why is Epstein suddenly everywhere, and what does that mean for New Zealand's media and politics?
Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss the way social media conspiracy theories have started to dominate the institutional media in the US, and ask what the local equivalents might be. They also talk about Lucy Blakiston from Shit You Should Care About's signing to venerable Hollywood talent agency WME, and The Spinoff's buzzy new social-first news show Now You Know.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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41:52
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41:52
Emergency pod! On Sky buying Three – and what it means for TVNZ
Glen Kyne joins Duncan Greive on an emergency edition of The Fold to discuss Sky's move to buy the New Zealand assets of Discovery NZ, including Three and ThreeNow. They discuss the price, what it does for Sky, how Three will evolve and how it changes the game for TVNZ.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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32:20
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32:20
Can Netflix's run last forever? Plus Substack's raise and Beacons reflections
Glen Kyne returns to The Fold to dig into another incredible quarter for Netflix – and ask whether its run is over or it has more headroom. They also chat about what's next for Substack after its US$100m raise, the end of the Auckland Transport saga and break down the Beacon Awards.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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47:51
How Auckland FC aced (almost) everything – including its media strategy
Nick Becker is an Aucklander who spent 15 years in the UK, much of it in key roles with huge EPL teams Arsenal and Manchester City, before a spell in Melbourne. He returned home to launch the city’s first professional football team in more than a decade – one which overcame early doubts to become a phenomenon right out of the gate. He joins Duncan Greive on The Fold to talk about the decision to let a documentary crew film their first season, how to build fan engagement and delve into the complexities of reach versus reward in sports rights.
Learn more about your ad choices. Visit megaphone.fm/adchoices
New Zealand