Duncan Greive is joined by Phil Eastwood, GM of JCDecaux NZ, and Paul Maher, chair of OOHMAA, to discuss the rise and rise of out-of-home media. Once a backwater of the industry, it’s now the only locally operated sector showing robust growth. Partly a result of digital screens, partly a response to the hyper-saturation of ads in digital contexts, out-of-home has become what Eastwood calls “the last true broadcast medium”.
This episode is in partnership with JCDecaux.
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
38:15
--------
38:15
Neil Finn on the broken promise of the internet – and why he won’t give up on it
A very special episode of The Fold, featuring songwriting immortal Neil Finn talking about his long, singular journey making music on the internet. He gives his views on the utopian promise of its origins, the narrowing of algorithms and how social lost its way. And explains why, despite all that, he’s launching MUFGAL – perhaps his most ambitious attempt yet to hold true to that founding idea.
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
42:47
--------
42:47
NZ on Air funds reality TV now?
Glen Kyne joins Duncan Greive on The Fold to discuss the shock revelation that NZ on Air will support Celebrity Treasure Island and The Traitors NZ’s return to our screens. They assess the potential moral hazard, the function those shows perform for networks, and the more profound challenges lurking down the road.
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
34:29
--------
34:29
How a new history of NZ pop music reveals media's revolutions
Gareth Shute is a historian of New Zealand music, who realised that there had never been a high level overview of the artists which shaped our pop charts. He’s just published Songs From the Shaky Isles, a book which flies through a century of recorded pop music on these shores. He joins Duncan Greive on The Fold to discuss it, with particular reference to the way the rise of mediums like television, commercial radio and streaming impacted what was made and who got to hear it.
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
46:18
--------
46:18
What happened when advertising decided it could save the world?
Eugene Healey is an academic and brand strategist based in Melbourne, and a sharp critic of clumsy attempts from brands to play social justice activists. He's traveling back to New Zealand to speak at the Comms Council's Media Spotlight event, and joins Duncan Greive on The Fold to discuss the unintended consequences of advertising's woke years, and explain why brands should only show up for a community if they're truly committed to the bit.
Learn more about your ad choices. Visit megaphone.fm/adchoices
New Zealand