The Fold

Joel Gouveia is a music supervisor, artist manager and booking agent, with a Substack. Earlier this year he wrote a series of posts, each more successful than the last, which drilled into the streaming music economy in a vivid and challenging way. He talked about bands with millions of streams that sold a dozen tickets, while others with comparatively tiny audiences could sell out tours. He looked some of the economic and cultural failings of music streaming and shone a bright light on them, basically – and those posts were the most popular pieces on the whole Substack network, showing just what a chord he struck. He joins Duncan Greive on The Fold from his office in Toronto to explain his thinking, and why he started speaking out.
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Alan Soon is a journalist and media consultant who runs Splice Beta, one of Asia’s most popular news media festivals. He recently wrote an extremely provocative piece arguing that journalism as an institution has been ignoring and underplaying advances in AI. He joins Duncan Greive on The Fold from Singapore to unpack this thesis.
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The Fold’s regular hosts go through the audience’s best questions, running from media buying to the government as an advertiser to the future of Sky to whether Three should have been born at all.
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Last call for our first ever listener questions episode – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.

Glen Kyne joins Duncan Greive to discuss a major week for Sky, which staged the first upfronts from any New Zealand broadcaster since 2023, and delivered its first set of results since its acquisition of Three.

After attending the upfronts, Glen and Duncan share their notes – and also analyse Paramount’s shock win in the race to acquire Warner Brothers, and NZME’s impressive annual results (and some late-breaking editorial news).
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The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.

A different episode of The Fold this week, leaning on Glen Kyne's deep experience with MediaWorks to tell the story of this perennial underdog of the big media companies – one which has always had great, authentic brands and even greater debt loads. Now that it's finally debt-free, Kyne talks Greive through the great saga of its various eras, as it finds itself once again for sale.
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