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Gamers Change Lives

Tom Leonard
Gamers Change Lives
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  • Mettlestate: Forging the Future of South African Esports
    Summary In this final episode of Season 5  the Gamers Change Lives podcast, host Tom Leonard speaks with Barry Louzada and Carly Twaddle from South Africa about their gaming journeys, the evolution of e-sports in the region, the challenges faced in gaming infrastructure, and the growing presence of women in e-sports. They discuss the importance of community, job creation in the gaming industry, and the hiring process for gaming-related positions. The conversation highlights the positive changes in the gaming landscape and the opportunities available for aspiring professionals. In this conversation, Carly Twaddle and Barry discuss Carly's unexpected journey into the e-sports industry, the importance of building a career in gaming, and the evolving landscape of social media. They emphasize the significance of networking through events, the role of video content in engaging audiences, and provide valuable advice for aspiring professionals in the e-sports field. Takeaways Barry started gaming with an Atari in Zimbabwe. Carly's first console was an Xbox, and she loves RPGs. The e-sports scene in South Africa has evolved significantly. Connectivity issues hinder competitive gaming in South Africa. Women in gaming are gaining more representation and opportunities. Carly's journey into e-sports began unexpectedly at an event. Understanding gaming is crucial for working in the industry. There are diverse job opportunities in gaming beyond development. Community engagement is essential for growing the gaming scene. Gaming provides a platform for self-expression and creativity. Carly initially considered a career in e-sports during COVID. Teaching was Carly's first career choice before joining MetalState. Barry encouraged Carly to join MetalState, believing in her potential. The gaming industry requires understanding both B2C and B2B elements. Authenticity is crucial for brands entering the gaming space. Social media has become increasingly monetized over the years. Video content is essential for capturing audience attention. Mobile accessibility is vital for gamers in South Africa. Networking at events is key for career growth in e-sports. Passion for gaming is more important than just gaming skills. Barry Louzada is a revered figure within the South African esports and gaming community. He is renowned for his multifaceted contributions as a professional esports player, caster, and entrepreneur. His diverse and successful experience across multiple fields in the gaming industry has allowed him to develop a comprehensive understanding of the innerworkings of the community. With an illustrious career spanning over 20 years, Barry has left an indelible mark on the African gaming landscape through his passion, expertise, and unwavering dedication to advancing the esports industry. Barry is the Managing Director and founder of Mettlestate, Africa’s largest esports and gaming partner. In 2016, Barry took the knowledge and experience he gained from his competitive and casting days and founded Mettlestate. He recognised that there was a glaring gap in the scene, as there were too few opportunities for South African players to showcase their rising talent. With the goal of growing the community and elevating it to the international standards to which he was exposed in his career, Mettlestate was built to forge the future of African esports. Connect with Barry  https://www.mettlestate.com Instagram https://www.instagram.com/mettlestate/ Linkedin https://www.linkedin.com/in/barry-louzada-23512537/?originalSubdomain=za Discord https://discord.com/invite/mettlestate Tiktok https://www.tiktok.com/@mettlestate?lang=en   Carly Twaddle is the General Manager at Mettlestate. She started her journey in the industry by writing content for various esports teams and taking photographs at events. She met Barry, the Managing Director and Founder of Mettlestate, at rAge in 2019 and began her adventure with Mettlestate as the Social Media and Community Manager. By being a meticulous go-getter fuelled with a passion for excellence, Carly helped build the Mettlestate community over her two years in the position. After a short hiatus while she was a high school English teacher, she changed her career path and became a full-time project manager at Mettlestate. Carly managed major campaigns for Mettlestate, including the Intel Africa Masters, before taking up the mantle of General Manager, where she manages the day-to-day operations of Mettlestate. Follow Carly on Socials  X - https://x.com/CarlzTwaddle Linkedin : https://www.linkedin.com/in/carly-twaddle-1167a621b/?originalSubdomain=za *  *  * Please subscribe to our podcast wherever you are listening to this episode. Leave us a rating and a review if you like our content for others to discover what we are doing. And tell your friends! CONNECT WITH US ELSEWHERE: Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes. Facebook Page: https://www.facebook.com/GamersChangeLives  Twitter: https://twitter.com/thegclpodcast Instagram: https://www.instagram.com/gamerschangelives/ YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw TikTok: https://www.tiktok.com/@gamerschangelives   PRODUCTION: Creator and host: Tom Leonard (Italy) - https://www.linkedin.com/in/tomeleonard/ Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/ ABOUT THE SHOW: Play Games. Create Jobs. Change Lives. This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face. Thanks for listening to The Gamers Change Lives Podcast!  
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  • Game Changers: African Women Making a Difference in Esports
    Summary In this episode of the Gamers Change Lives podcast, host Tom Leonard engages with two women from Africa, Bambina and Dabi, to discuss their experiences in the eSports industry. They share their personal journeys into gaming, the challenges and opportunities they have encountered, and the importance of female representation in the gaming community. The conversation highlights the various roles available in eSports beyond just playing, the significance of networking, and the impact of initiatives like the MasterCard Gamer Academy in shaping careers in the industry. This conversation explores the multifaceted world of eSports, focusing on the experiences of Dabi and Bambina, who share insights from the MasterCard Gamer Academy, their international tournament experiences, and the importance of mentorship in the gaming community. They discuss the future of eSports in Africa, highlighting the potential for growth and the challenges that need to be addressed, such as visibility and access to resources. Takeaways  eSports can create jobs and change lives. Personal experiences in gaming can lead to professional opportunities. Indirect hiring can still create job opportunities in eSports. Sustainability is a major challenge in the eSports industry. Female representation in gaming is improving but still faces challenges. Community support is vital for female gamers. Networking plays a crucial role in career advancement. The MasterCard Gamer Academy provides valuable industry insights. Creating female-centric tournaments encourages participation. Diverse roles in eSports extend beyond just being a player. eSports offers diverse career paths beyond professional gaming. The MasterCard Gamer Academy provides valuable insights into the industry. International experience reveals skill gaps in African eSports. Mentorship is crucial for growth in the eSports community. The future of eSports in Africa is promising but requires effort. Visibility and access to resources are major challenges for African gamers. Community engagement can substitute for traditional mentorship. Collaboration among gamers can lead to greater opportunities. Women in gaming need more representation and mentorship. The youth in Africa are driving the eSports movement. Featured in this episode: Featured in this episode: Magdaline "Bambina" Njeri is a leading voice in Kenya's esports scene. As a competitive gamer and tournament organizer, Bambina has achieved major milestones, including representing Kenya on regional and global stages. Beyond gaming, she is also an accomplished chess instructor, teaching at international schools and mentoring young players to embrace strategic thinking.   Through her work organizing events such as the Gaming Impact Grand Series and advocating for inclusivity in both esports and chess, Bambina is inspiring a new generation of African talent while championing women’s representation in competitive spaces. LinkedIn:  https://www.linkedin.com/in/magdaline-mumbi-3a99b9242/ X/Twitter: https://x.com/BambinaKe?t=qnZYuO5gkyyfbToUWiDkAQ&s=09 Instagram: https://www.instagram.com/bambina_esports?igsh=MWlxeHNycDR6aXptYQ==  Facebook: https://www.facebook.com/magdaline.mumbi.94?mibextid=ZbWKwL   Doreen Dabi-Diamond - She is passionate about merging the dynamic worlds of esports and social media, bringing creativity and strategy to her role as social media manager for multiple brands, including Wire Weaving Industries and Edward Mensah, Wood and Associates Limited. A participant in the Mastercard Gamer Academy, she is sharpening her skills to shape the future of esports in Ghana and beyond. With experience hosting events and creating memorable moments, her vibrant energy ensures every interaction is engaging, positive, and inclusive. Linkedin : https://www.linkedin.com/in/dabidiamond/ *  *  * Please subscribe to our podcast wherever you are listening to this episode. Leave us a rating and a review if you like our content for others to discover what we are doing. And tell your friends! CONNECT WITH US ELSEWHERE: Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes. Facebook Page: https://www.facebook.com/GamersChangeLives  Twitter: https://twitter.com/thegclpodcast Instagram: https://www.instagram.com/gamerschangelives/ YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw TikTok: https://www.tiktok.com/@gamerschangelives   PRODUCTION: Creator and host: Tom Leonard (Italy) - https://www.linkedin.com/in/tomeleonard/ Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/ ABOUT THE SHOW: Play Games. Create Jobs. Change Lives. This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face. Thanks for listening to The Gamers Change Lives Podcast!            
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  • Hiring to Build An Esports Empire in Saudi Arabia
    Summary In this episode of the Gamers Change Lives podcast, host Tom Leonard speaks with Sultan and Nestor from Saudi Arabia about their journeys in the gaming and eSports industry. They discuss the rapid growth of eSports in Saudi Arabia, the establishment of Levels Gaming Group, and the importance of networking in securing jobs in the industry. Sultan shares insights on the hiring process and the qualities they look for in potential employees, emphasizing the significance of chemistry and cultural fit within the organization. In this conversation, Sultan and Nestor discuss the importance of cultural fit in hiring, especially in a remote work environment. They emphasize the need for flexibility and cultural awareness when working with diverse teams. The discussion also covers effective communication tools, the onboarding process for new employees, and the value of bringing in diverse perspectives for team collaboration. Finally, they provide advice for those looking to enter the eSports industry, highlighting the significance of networking and continuous learning. Takeaways Sultan started his gaming company in 2018 while working full-time. Nestor transitioned from retail and automotive to the gaming industry through Nintendo. Saudi Arabia has a young population, with 70% under 30 years old. The pandemic accelerated the growth of gaming and eSports in Saudi Arabia. Gamers 8 became the largest eSport event ever created worldwide. Sultan created his own job as CEO of Levels Gaming Group. Networking is crucial for job opportunities in eSports. Hiring is a process of trial and error, focusing on cultural fit. LinkedIn can be a source of scams, so caution is advised. Chemistry with potential hires is essential for a successful team. Cultural fit is crucial in hiring decisions. Remote work requires a different approach to communication and management. Flexibility is essential for remote teams, especially across different cultures. Effective tools like Slack can enhance team communication. Onboarding should be straightforward and involve clear expectations. Diverse perspectives can lead to innovative ideas in team settings. Networking is key for entering the eSports industry. Understanding cultural differences can improve team dynamics. Mistakes are part of the learning process in new industries. Remove ego and be open to learning from others. *  *  * Featured in this episode: Sultan Alsaad is the Founder & CEO of Levelz Gaming Group, leading initiatives to drive gaming & esports development in Saudi Arabia. With extensive experience in sports marketing, Sultan has also served as a Marketing Officer at the Saudi Pro League. He holds a bachelor’s degree in Sports Marketing Management from The Manchester Metropolitan University and has been actively contributing to the growth of esports and professional gaming in the region. Linkedin : https://www.linkedin.com/in/sultan-alsaad/ Nestor Elizondo : After spending 10 years as marketing executive for companies in different industries, Nestor got into the videogame and Esports industry now having 15+ years in the field. Started at Nintendo Mexico as Marketing Manager in 2006 and was responsible for all marketing/advertising & promotional activities. He also played a key role in the continued development of strategic plans for brand growth and increase sales. After Nintendo, Nestor has worked as an independent consultant in a wide variety of areas in the esports industry, ranging from strategic planning, operations, marketing, streaming, etc.  Within esports, he´s consulted for Allied Esports in their partnership with Trovo and TvAzteca, Warriors International, Gamurs Group (Dotesports.com / gamepur.com / csgo-stats.com), OpTic Gaming, The EACL, MEL (Mexican Esports League), LMV (Liga Mexicana de Videojuegos) amongst others. Nestor is currently the Chief Operations Officer for Levelz Gaming Group, a Saudi Arabian company that focuses on maximizing awareness of esports throughout the MENA region and LATAM through gaming platforms, esports events, tournaments, esports academy and much more. Linkedin:  https://www.linkedin.com/in/nestor-elizondo/   *  *  * Please subscribe to our podcast wherever you are listening to this episode. Leave us a rating and a review if you like our content for others to discover what we are doing. And tell your friends! CONNECT WITH US ELSEWHERE: Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes. Facebook Page: https://www.facebook.com/GamersChangeLives  Twitter: https://twitter.com/thegclpodcast Instagram: https://www.instagram.com/gamerschangelives/ YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw TikTok: https://www.tiktok.com/@gamerschangelives   PRODUCTION: Creator and host: Tom Leonard (Italy) - https://www.linkedin.com/in/tomeleonard/ Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/ ABOUT THE SHOW: Play Games. Create Jobs. Change Lives. This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face. Thanks for listening to The Gamers Change Lives Podcast!  
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  • Esports Without Borders: Landing Global Roles With Experts Tips and Coaching
    Summary In this episode of the Gamers Change Lives podcast, host Tom Leonard engages with guests Adam Hobbs and Jihyeok Choi to explore the evolving landscape of the eSports job market. They discuss personal journeys into the gaming industry, the importance of career development and education in eSports, and the challenges and strategies involved in seeking international opportunities. The conversation highlights the competitive nature of the industry and the significance of networking and building relationships in securing jobs. In this conversation, the speakers discuss the current job market landscape, particularly in the esports industry, emphasizing the importance of networking and building relationships over traditional job applications. They share personal experiences and strategies for job seekers, highlighting the challenges faced in the esports job market and the need for a clear career vision. The discussion also touches on the significance of expanding one's career path beyond the esports industry to find more opportunities. Takeaways The eSports job market is influenced by macroeconomic factors. Career coaching specifically for eSports is a growing niche. Personal passion for gaming can drive career choices. Networking is crucial for job searching in a new country. Education programs in eSports are expanding globally. The competitive landscape of eSports requires adaptability. International experiences can enhance career opportunities. Building relationships is key to success in the industry. Career development courses are essential for aspiring professionals. The eSports industry is evolving and requires innovative approaches. Over 80% of jobs are filled through networking. Networking is crucial in the esports job market. Job seekers should focus on building relationships. The esports job market is currently challenging. It's important to have a clear career vision. Reaching out to contacts can lead to job opportunities. Job seekers should not limit themselves to esports roles. Career strategies should include a professional inventory. Building a network should be a continuous effort. Asking for help can open doors to new opportunities. *  *  * Featured in this episode: Adam Hobbs  is the CEO of gamingcareers.gg, a career coach for Games and Esports Industries. He is passionate about coaching and mentorship. He has helped many land jobs, get more interviews and  launch businesses. LinkedIn: https://www.linkedin.com/in/theadamhobbs/ Jihyeo Choi has worked in esports education and new business development in Korea, striving to find new models for esports.  Since March 2024, he has been in the UK on a Working Holiday with a visa to be eligible to work and stay for 2 years, embarking on a new challenge. With the goal of meeting all esports stakeholders, he travelled across the UK, Spain, and Poland, visiting 19 cities and meeting over 100 esports stakeholders.   Linkedin: https://www.linkedin.com/in/jihyeokchoi/   *  *  * Please subscribe to our podcast wherever you are listening to this episode. Leave us a rating and a review if you like our content for others to discover what we are doing. And tell your friends! CONNECT WITH US ELSEWHERE: Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes. Facebook Page: https://www.facebook.com/GamersChangeLives  Twitter: https://twitter.com/thegclpodcast Instagram: https://www.instagram.com/gamerschangelives/ YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw TikTok: https://www.tiktok.com/@gamerschangelives   PRODUCTION: Creator and host: Tom Leonard (Italy) - https://www.linkedin.com/in/tomeleonard/ Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/ ABOUT THE SHOW: Play Games. Create Jobs. Change Lives. This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face. Thanks for listening to The Gamers Change Lives Podcast!  
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  • Shout and Connect: How Esports Shoutcasters Land Their Big Break
    In this episode of the Gamers Change Lives podcast, host Tom Leonard delves into the vibrant world of esports shoutcasting in Africa with three dynamic guests: Alex ‘Slymorh’ Boateng, a renowned Ghanaian esports shoutcaster; Elijah ‘Kal’ Jefia, an esports caster and analyst from Ace Gamers; and Calebson Agbenyega, the founder and CEO of Ace Gamers Esports Ghana. The discussion covers their personal journeys into esports, the challenges they’ve overcome, and their breakthrough moments. Calebson shares how he discovered and hired Elijah from Nigeria, offering an inside look at Ace Gamers' hiring process. Slymorh reflects on his passion for shoutcasting, recounting how he began his career and eventually landed opportunities at major esports events within Ghana and internationally. Together, they provide invaluable tips and advice for aspiring shoutcasters, emphasizing the importance of networking, dedication, and building a strong online presence. Key Takeaways: Networking as a Game-Changer: Building connections is essential for shoutcasting roles and career growth in esports. The Power of a Strong Online Presence: Aspiring shoutcasters should leverage social media and other platforms to showcase their work and attract opportunities. Passion is Non-Negotiable: A genuine love for shoutcasting drives success and resilience in the face of challenges. Mentorship Matters: Guidance from experienced professionals can accelerate growth and open doors in the esports industry. Emerging Talent in Africa: Africa is brimming with rising talent, offering exciting prospects for esports development. Overcoming Developmental Challenges: Strategies to navigate and succeed despite the limitations in developing regions. Landing the Big Break: Persistence, preparation, and consistency are key to securing significant opportunities in shoutcasting. Tune in for inspiring stories, actionable advice, and a glimpse into the exciting growth of esports shoutcasting in Africa! *  *  * Please subscribe to our podcast wherever you are listening to this episode. Leave us a rating and a review if you like our content for others to discover what we are doing. And tell your friends! CONNECT WITH US ELSEWHERE: Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes. Facebook Page: https://www.facebook.com/GamersChangeLives  Twitter: https://twitter.com/thegclpodcast Instagram: https://www.instagram.com/gamerschangelives/ YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw TikTok: https://www.tiktok.com/@gamerschangelives   PRODUCTION: Creator and host: Tom Leonard (Italy) - https://www.linkedin.com/in/tomeleonard/ Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/ ABOUT THE SHOW: Play Games. Create Jobs. Change Lives. This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face. Thanks for listening to The Gamers Change Lives Podcast!  
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About Gamers Change Lives

Play Games. Create Jobs. Change Lives. The Gamers Change Lives Podcast is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of an inspiring esports entrepreneur and learn how they solved one particular problem that everyone will ultimately face. I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a show to tell their stories so that others can be motivated to create their own esports business. Gaming and esports can create jobs tackling the problem of global youth unemployment. Creating jobs from playing games. What could be better than that?
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