Small Business Stories

S6:E70
Stop Trying to Be Everything to Everyone with Christine Blosdale
You can be extraordinarily talented and still make yourself almost impossible to hire.
Christine Blosdale sees it constantly: entrepreneurs with multiple skills, multiple offers, multiple audiences and multiple platforms trying desperately not to leave any opportunity on the table.
The result?
People don't know what to hire them for. So she helps them define their personal brand.
Queue up this episode of Small Business Stories as Dr. LL talks with Christine Blosdale, The Expert Authority Coach™, about simplifying your message, establishing authority, choosing the right visibility channels, using podcasting strategically—and remaining unmistakably human in a marketplace increasingly filled with AI-generated communication to build your personal brand.
Christine spent 20 years in broadcast journalism before becoming an early adopter of podcasting more than a decade ago. That experience gives her a particularly useful perspective on something many entrepreneurs misunderstand: you need to become known for something.
If people don't understand what you do, they can't confidently choose you - which is exactly what STEERus studies and helps our clients with.
And today that same clarity matters to AI systems. When your website, content, offers and appearances continually describe you differently, machines receive the same conflicting evidence humans do.
👤 Guest
Christine Blosdale The Expert Authority Coach™ Broadcaster, podcaster, bestselling author and coach helping overwhelmed women in business get seen, trusted and paid for what they already know. She builds your personal brand.
⚠️ Core Problems
Multi-talented entrepreneurs communicating everything they can do
Visibility activity without a clear positioning foundation
Generic AI-generated communication weakening trust
Podcast guests treating interviews like sales pitches
Creating content once and failing to harvest its long-term authority value
 
🧠 The Bigger Pattern Dr. LL Sees
Christine approaches this from the perspective of expert authority: simplify what you offer so people know why they should choose you.
Dr. LL sees a related but different problem across businesses: when companies communicate too many competing signals, customers—and increasingly AI systems—can misinterpret what the business actually represents. The issue isn't simply being seen. It's being understood correctly once you're seen.
 
🥡 Practical Takeaways
One clear message doesn't diminish your capabilities. It gives people somewhere to enter.
Don't choose every marketing channel; choose the ones suited to your strengths.
Make booking, understanding and paying you easy.
Repurpose your accumulated expertise instead of continually starting from zero.
Don't pretend you've listened, researched or personalized something when AI did it for you.
Being unmistakably yourself is increasingly a competitive advantage.
⏱️ Timestamps
03:07 Podcast host or podcast guest? 09:13 The AI-generated pitch Christine immediately deletes 13:29 Why podcast guests should actually promote their appearances 17:21 The overwhelmed entrepreneur problem 20:08 Too many choices = no choice 24:23 Building a message you can say in your sleep
🔖 Who This Episode Is For
Experts, coaches, consultants, authors, speakers, multi-passionate entrepreneurs and anyone whose business has become harder to explain as their expertise has grown.
At STEERus, we see this repeatedly as misinterpretation risk: the entrepreneur keeps adding evidence of capability while unintentionally reducing clarity about what the business should be known for. Invisibility becomes the outcome not because there isn't enough information but because there are too many competing signals to form a clear understanding.
Subscribe and share Small Business Stories for grounded conversations about building businesses people can understand, trust and choose.
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🔁 Share this episode with someone who needs to be heard
Follow STEERus on social media:
YouTube: https://www.youtube.com/@DrLLSmallBusiness
Instagram: https://instagram.com/steerus
LinkedIn: https://www.linkedin.com/company/steerus
Twitter: https://x.com/steerus_io
 
#entrepreneurship #smallbusiness #podcast

S6:E69
When a Better Product Isn't Enough with Lon Riley
This is stronger for streaming than a generic "Lessons from a Product Launch." It captures the central contradiction of his experience and makes Lon's hard-earned lesson the authority proposition.
"Everybody loves your idea until it's time to separate them from their cash."
That line from Lon Riley could probably hang above the desk of every product developer.
Queue up this episode of Small Business Stories for an unusually candid look at what happens after the launch plan meets reality.
Lon Riley and his team launched Catalyst Printers in January 2025 into a market dominated by established competitors. They had industry expertise, customer research and what they believed was a compelling proposition: address customers' frustrations with existing technology and deliver better performance at a competitive price.
Then they learned something important.
Customers weren't evaluating the decision the same way they were.
If buyers don't trust your company, proving that your product has better features doesn't necessarily resolve the concern. And if the signals you're emphasizing don't correspond to the criteria buyers are actually using to make decisions, genuine value can become misinterpreted.
👤 Guest
Lon Riley Founder, DPI Laboratory & Catalyst Printers Engineer, manufacturer and product-development entrepreneur
⚠️ Core Problems
Underestimating incumbent brand power
Confusing expressed customer interest with purchasing behavior
Selling features when buyers are evaluating switching risk
Maintaining focus while adapting a young company
Carrying the emotional responsibility of decisions that affect employees
🥡 Practical Takeaways
"Better" only matters if buyers understand why it matters to them.
Ask existing customers what would make them switch—not simply what features they want.
Brand power is ultimately a form of trust.
Repeated market feedback deserves examination, not defensiveness.
Don't wait for perfect; launch when you're ready to deliver and continue learning.
Making a mistake isn't the real failure. Repeating it after you've recognized it is.
⏱️ Timestamps
01:46 What actually happened after launch 06:16 Action, uncertainty and iteration #31 10:31 Underestimating brand power 15:26 Research versus actual buying behavior 22:48 The pricing decision Lon still thinks about 26:03 When founders misread market signals
🔖 Who This Episode Is For
Product founders, manufacturers, technology entrepreneurs, engineers moving into business leadership, and anyone whose market response hasn't matched what the research predicted.
At STEERus, this is precisely where misinterpretation risk becomes consequential. A business can possess real value while emphasizing signals that aren't aligned with how buyers—or increasingly AI systems—categorize, evaluate and understand that value. Invisibility is the outcome; understanding is the problem.
Subscribe and share Small Business Stories for candid conversations about what entrepreneurship actually looks like after the plan meets reality.
 
✅ Subscribe for weekly conversations on entrepreneurship
🔁 Share this episode with someone who needs to be heard
Follow STEERus on social media:
YouTube: https://www.youtube.com/@DrLLSmallBusiness
Instagram: https://instagram.com/steerus
LinkedIn: https://www.linkedin.com/company/steerus
Twitter: https://x.com/steerus_io
 
#entrepreneurship #smallbusiness #podcast #launch #marketing #sales

S6:E68
Sometimes you meet someone whose work you've known for years and then discover that the story behind the success is even better than you expected.
This was one of those conversations.
Dr. LL openly admits to a little fangirling (okay - a lot - I cannot even tell you what an honor and privilege it was to have her on my show!) as she welcomes Patty Aubery, longtime business partner of Jack Canfield and former President of Chicken Soup for the Soul.
But what follows isn't a highlight reel. Patty talks about confidence, fear, collaboration, success, publishing, speaking, the extraordinary growth of Chicken Soup for the Soul and the surprising truth that while she was helping build an international phenomenon, she was also a self-described "professional hider."
She turned down enormous speaking opportunities. She stayed behind the scenes doing what she already knew she was good at.
Until her mother, while in hospice, told her:
"Promise me that you won't be invisible. I didn't raise a daughter to be invisible."
Three months later, Patty gave her first workshop.
If people don't know what you know, what you've accomplished, or what you can contribute, they cannot recognize your value. And today, the same problem extends to AI systems: authority that isn't expressed clearly and consistently becomes authority that can be misunderstood or never recognized at all.
👤 Guest
Patty Aubery Former President of Chicken Soup for the Soul Longtime business partner of Jack Canfield Author, speaker, transformational coach & founder of Permission Granted
⚠️ Core Problems
Waiting to feel confident before stepping forward
Remaining behind someone else's success despite your own contribution
Confusing visibility opportunities with meaningful positioning
Paying for exposure without knowing whether the audience is right
Treating collaboration as competition
🥡 Practical Takeaways
Confidence follows action. Take the risk, survive it, repeat.
Anything new feels awkward until it doesn't.
Learn your craft before trying to amplify it.
Connect the dots among your book, speaking, message and audience.
There is enough room for other people to succeed beside you.
Don't wait for someone else to give you permission to be seen.
⏱️ Timestamps
01:33 Consistency, adaptability and what successful people actually do 06:15 "Confidence is surviving risks" 12:44 What Patty learned about success from the inside 17:13 How speaking helped build Chicken Soup for the Soul 30:23 The promise to her mother that changed Patty's life
🔖 Who This Episode Is For
Entrepreneurs, women leaders, authors, speakers, coaches, experts, and anyone who has ever quietly wondered whether they're really ready to step forward.
At STEERus, we study what happens when genuine value becomes misinterpreted or invisible. Patty's story is a beautiful human example of something I've now seen repeatedly: sometimes the market isn't overlooking our expertise. We haven't given it enough evidence to see us yet.
Subscribe and share Small Business Stories for more honest conversations with people who've lived the lessons they teach.
✅ Subscribe for weekly conversations on entrepreneurship
🔁 Share this episode with someone who needs to be heard
Follow STEERus on social media:
YouTube: https://www.youtube.com/@DrLLSmallBusiness
Instagram: https://instagram.com/steerus
LinkedIn: https://www.linkedin.com/company/steerus
Twitter: https://x.com/steerus_io
 
#leadership #personaldevelopment #entrepreneurship #smallbusiness #podcast #chickensoupforthesoul

S6:E67
The worst time to discover you have a credit problem may be when your business desperately needs money.
An unexpected expense hits. Cash flow tightens. Payroll is coming. Suddenly, the entrepreneur isn't shopping for the best financing; he or she is searching for any financing.
Queue up this episode of Small Business Stories as Dr. LL talks with Daniel McDavid, founder of Move Mountains Credit Repair, about credit, business funding, unexpected expenses, financial habits, and what happens when entrepreneurs wait too long to prepare.
Daniel introduces the idea of "phantom expenses" which are the unplanned costs that can suddenly destabilize an otherwise functioning business. They also explore different funding structures, the disproportionate impact negative credit events can have, and why repairing someone's credit without changing their financial behavior isn't a lasting solution.
If people don't trust a credit-repair company, promises of quick fixes can actually deepen skepticism. Daniel's approach is refreshingly simple: tell people the truth, including what they don't want to hear.
👤 Guest
Daniel McDavid Founder, Move Mountains Credit Repair Credit repair, financial education, and business funding preparation
⚠️ Core Problems
Businesses failing to prepare for unexpected expenses
Seeking financing after financial distress has already begun
Confusing a credit score with the entire credit profile
Expecting a repair service to substitute for behavioral change
🥡 Practical Takeaways
Financial readiness should begin before a crisis.
Credit history can influence which financing options become available.
Understand the repayment structure—not merely the amount you're offered.
Repair and rebuilding are different parts of the process.
Credibility is strengthened by realistic expectations rather than extraordinary promises.
⏱️ Timestamps
01:27 What are "phantom expenses"? 03:12 Three approaches to business funding 11:48 Why good people can end up with bad credit 19:13 Repairing credit versus changing behavior 23:10 The trust problem in credit repair
🔖 Who This Episode Is For
Entrepreneurs, founders, self-employed professionals, and small business owners who want to understand the relationship between personal credit, business financing, and financial preparedness.
At STEERus, we see a parallel across many parts of business: problems that remain invisible during good times suddenly become defining signals during stressful ones. Financial preparedness is another reminder that what the market eventually sees often begins with decisions made long before anyone was looking.
Subscribe and share Small Business Stories for grounded conversations about the realities behind entrepreneurship.
✅ Subscribe for weekly conversations on entrepreneurship
🔁 Share this episode with someone who needs to be heard
Follow STEERus on social media:
YouTube: https://www.youtube.com/@DrLLSmallBusiness
Instagram: https://instagram.com/steerus
LinkedIn: https://www.linkedin.com/company/steerus
Twitter: https://x.com/steerus_io
 
#entrepreneurship #smallbusiness #podcast #financing

S6:E66
The Real Story About Scaling & Selling a Business with Bryan Clayton
Bryan has actually done the thing entrepreneurs dream about: built a traditional business to $10M, sold it, then built again in an entirely different arena. 
Nobody wants to buy your basket of problems.
That's Bryan Clayton's wonderfully direct description of one of entrepreneurship's great misconceptions: owners often start thinking about selling when they're exhausted, margins are squeezed, employees are unhappy, and they desperately want out.
By then, the business may be least attractive to a buyer.
Queue up this episode of Small Business Stories for a refreshingly unglamorous conversation about what building, selling, failing, learning, and scaling actually look like.
Dr. LL talks with Bryan Clayton, co-founder and CEO of GreenPal. Bryan started mowing lawns in high school, eventually grew his landscaping company to roughly $10 million in annual revenue, sold it to a national company, and then made the improbable leap from blue-collar operator to tech founder.
If people don't trust the experience you're delivering, adding more customers doesn't solve the problem.
And in an AI-driven marketplace, inconsistent experiences create inconsistent signals. Scaling those signals can increase misinterpretation rather than visibility.
⚠️ Core Problems
Waiting until burnout to prepare a company for sale
Mistaking fast growth for healthy growth
Believing entrepreneurship produces overnight—or passive—success
🥡 Practical Takeaways
Build with the end in mind, even if selling isn't currently the plan.
Fix the customer experience before pouring fuel onto growth.
Your operating experience can become an enormous competitive advantage.
Don't confuse investor expectations with customer needs.
Failure only becomes valuable when it changes what you do next.
⏱️ Timestamps
01:30 Lawn care operator → technology founder 05:38 The reality of selling a $10M business 15:21 Building trust through data and AI 20:55 What entrepreneurs should actually learn from failure 25:48 Why GreenPal chose customers over investors
🔖 Who This Episode Is For
Founders building toward scale, entrepreneurs considering an eventual exit, blue-collar business owners, bootstrapped startups, and anyone tired of entrepreneurship being presented as an overnight-success story.
At STEERus, we see the same principle from another direction: scale magnifies the signal already there. If the market misunderstands your value at 100 customers, reaching 10,000 customers doesn't necessarily correct the misinterpretation—it can amplify it.
Subscribe and share Small Business Stories for more grounded conversations about what entrepreneurship actually looks like.
✅ Subscribe for weekly conversations on entrepreneurship
🔁 Share this episode with someone who needs to be heard
Follow STEERus on social media:
YouTube: https://www.youtube.com/@DrLLSmallBusiness
Instagram: https://instagram.com/steerus
LinkedIn: https://www.linkedin.com/company/steerus
Twitter: https://x.com/steerus_io
 
#entrepreneurship #smallbusiness #podcast #businessgrowth