The Product Boss with Jacqueline Snyder

Is there a “right way” to handle grief? After losing both of my parents in one year, I learned something that surprised me: grief doesn’t happen when it’s convenient, and strength doesn’t always look like pushing harder. In this episode, I talk about grief, leadership, and what it really looks like to keep showing up in your product business when life is not cooperating. I also break down 4 simple but powerful moves that have helped me navigate grief, hard seasons, burnout, illness, caretaking, and major life transitions without pretending I’m fine or disappearing from my life and work. Here’s what I’ve learned about leading when life gets heavy.
In This Episode, You’ll Learn:
00:00 What surprised me most after losing my parents.
03:15 How high-capacity women use busyness as a coping mechanism.
09:15 What happens when your nervous system forces a business reset?
13:00 The 4 moves for navigating hard seasons without abandoning yourself.
15:00 Why hard seasons require fewer commitments.
21:30 Why support is not weakness and lone-wolf leadership leads to burnout.
23:00 How businesses survive hard seasons through systems and support.
26:00 What surrender actually means when life feels out of control.
29:15 The shamash metaphor and servant leadership through grief.
31:00 Do you need to be healed to keep living and leading?

Resources + Links
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Jacqueline on IG: @theproductboss
theproductboss.com

Do you really need social media to grow a product business? I told a client to stop using social media as their growth plan. Not in a dramatic “delete everything” way, but as a strategic decision rooted in alignment, clarity, and real sales. I’m breaking down why social media is a tool, not a strategy. I talk about how one artist's brand went from scattered creation to a focused, profitable plan by choosing the right product, the right customer, and the right distribution path without chasing an algorithm. You’re going to learn all about my OPA method to put your products where your customers already are!
In This Episode, You’ll Learn:
00:00 I told a client to stop doing social media.
03:15 Why performing online creates a “performance tax” that drains your energy.
07:00 Why social media is not a marketing plan for product-based businesses.
09:00 What can you be known for?
13:00 How to stop waiting for customers to “find you”.
16:15 Why most people skip focus and fix and rush straight to scaling.
19:30 How my students double and triple revenue without new customers.
21:00 The biggest lie product business owners believe about social media.
24:45 Why you must own your website and your email list.
26:45 How to build visibility without depending on an algorithm.
28:15 Proof that followers do not equal revenue.
33:00 What is the OPA Method?
35:15 How to get support inside the Sales Accelerator.

Resources + Links
Join the Waitlist of The Product Boss Sales Accelerator HERE!
Ready to stop guessing and follow a proven system? Book your strategy call.
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Jacqueline on IG: @theproductboss
theproductboss.com

Most product business owners stay stuck because they’re working on everything instead of what actually moves them forward. In this episode, I break down the core framework behind every success story inside The Product Boss community. I share how to diagnose whether you need to focus, fix, or multiply right now and what each stage actually looks like in business and life. This works whether you sell on Etsy, Shopify, Amazon, at markets, wholesale, or across multiple channels. Tune in to know what stage you’re in, what your business actually needs right now, and how to lead your next level with clarity.
In This Episode, You’ll Learn:
00:00 How to identify whether you’re in Focus, Fix, or Multiply right now.
03:15 What to sell, who it’s for, and what you’re known for.
04:00 How the Best Seller Secrets Challenge helps you find your focus fast.
07:00 Why you can’t multiply on an unstable foundation.
10:15 A quick diagnostic to know if you need Focus.
11:30 How to tell if you’re in the Fix stage.
12:30 The signs you’re ready to multiply and scale what’s working.
14:15 How students jump from $300 to $35K months using this cycle.
19:30 What to work on if something is already selling.
21:00 How to join the Best Seller Secrets Challenge for guided support.

Resources + Links
Join the free LIVE Best Seller Secrets Challenge HERE
Ready to stop guessing and follow a proven system? Book your strategy call.
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Jacqueline on IG: @theproductboss
theproductboss.com

When sales feel random, inconsistent, or out of your control, it’s not because you need a new strategy. It’s because you need new standards. In this episode, I’m showing you how to stop using revenue goals as a measuring stick for your worth and start using weekly standards as your CEO leadership system, so consistent sales become something you create on purpose.
Whether you sell physical products on Shopify, Etsy, Amazon, at in-person markets, through wholesale to retailers, or on your own ecommerce website, I’m breaking down the 3 standards that drive predictable sales: promotion, follow-up, and offers. I’ll share the mindset and action shift that helped me grow from a $90K side hustle to a million-dollar business, and I’ll tell you how to join my free Best Seller Secrets Challenge (linked in the show notes) so you can get clear on what to sell, how to promote it, and map out a simple 30-day promotional plan to help you sell more products.
In This Episode, You’ll Learn:
00:00 Why revenue goals without weekly action steps are just wishes.
05:00 How I went from a $90K side hustle to a million-dollar product business.
08:00 What consistent sales actually require (and why goals don’t create consistency).
15:15 What a promotion standard is (email marketing, product launches, and weekly offers).
19:45 Follow-up systems that uncover “hidden money” (abandoned carts, welcome sequences, post-purchase).
24:00 How to market ONE product for 14 days (focus, bestsellers, and a clear offer).
28:30 Standards for in-person market sellers (email list growth + 24-hour follow-up).
30:00 How standards helped build a $10M women-owned business.
33:00 How your business mirrors your patterns (fear of being seen, inconsistency, perfectionism).
36:15 Details for the Best Seller Secrets Challenge (free training + promotional calendar).

Resources + Links
Join the 5-day challenge to identify your best sellers and create a 30-day promo plan HERE
Ready to stop guessing and follow a proven system? Book your strategy call.
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Jacqueline on IG: @theproductboss
theproductboss.com

Are your sales inconsistent? It might be tempting to create a new product, new sales channel, or a new marketing strategy. In this episode, I’m sharing what’s actually stalling your revenue. Whether you’re overwhelmed by too many SKUs, posting on Instagram without asking for the sale, avoiding your numbers (cost of goods, profit margins, pricing), or staying stuck in a maker or side hustle mindset, this episode will help you pinpoint what’s actually blocking consistent sales. I’ll walk you through how to shift into CEO mode, simplify your product lineup with a hero product or core collection, commit to focused marketing (email marketing, social media, Shopify, Etsy, Amazon, wholesale, in-person markets), and use your data to make confident decisions that lead to sustainable growth and a more predictable sales system for your product business.
In This Episode, You’ll Learn:
00:00 Why your business is a mirror for your mindset.
03:45 How old identities cap your growth.
06:30 How perfectionism hides fear of being seen.
11:00 Why does fear of success show up as avoidance?
15:30 What you’re really avoiding when you say “I don’t know”.
21:15 Being known for something is better than being invisible.
23:15 The cost of avoiding a hero product.
30:30 One thing that’s hiding your visibility.
33:00 Why avoiding numbers keeps your profit stuck.
40:45 How to identify your biggest avoidance right now.

Resources + Links
Ready to stop guessing and follow a proven system? Book your strategy call.
Get business tips sent right to your inbox - join the newsletter!
Watch on YouTube

Follow
Jacqueline on IG: @theproductboss
theproductboss.com