What to Double Down on After Black Friday (If You Want to Scale in 2026)
Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double down on your true best sellers, refine winning offers for January and beyond, and build a simple weekly sales rhythm across the channels that are already working. I’ll also show you how to read your real-time customer data (carts, bundles, clicks) and use “other people’s audiences” to keep fresh buyers discovering your brand. Walk away with a 3-step action plan you can implement in 10–30 minutes a day.In This Episode, You’ll Learn:00:00 Why Q4 momentum dies, and how to keep sales moving after the holidays.02:00 The “other people’s audiences” play that jump-started my first big season.04:00 The post-holiday fear: will orders crash? (and what to do about it.)07:10 Stop chasing algorithms: why “new SKUs daily” kills profit and focus.09:00 What data to track so you can stop guessing what's working and what to change.10:15 The student who scaled one winning style to 7 figures.12:15 Repeat what works, refine what’s ready, retire what’s not aligned.13:30 How to identify what needs to be fixed and what to double down on.15:00 What to do if markets slow down.18:00 How to build your 90-day sales rhythm (what you sell, where, and when.)20:25 Pricing for profit gets easier when you commit to a core product.21:20 Power prompt: “My best seller this season was ___. I’ll double down by ___.”22:30 Your 3 next steps to grow into 2026 without burning out.24:00 Free 14-Day Focused Sales Action Plan (10–30 min/day to move the needle.)Resources + LinksGet the 14-day plan for a record breaking holiday season HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
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728. What's Keeping Your Product Sales Stuck? (For Etsy, Shopify, Wholesale, Amazon, and Market Sellers)
Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer line, price and bundle for profit, build a weekly sales rhythm that doesn’t rely on social media, and step into the CEO identity your next level requires. Walk away with a focused action plan you can apply across Etsy, Shopify, wholesale, markets, and more.In This Episode, You’ll Learn:00:00 Why plateaus happen (and why they’re a sign you’ve outgrown your old strategy.)02:00 Reframing your mindset to make your next revenue goal a mile marker, not the finish line.03:30 Are you making this mistake of being known for too many things?09:00 Beware of pricing & offers that don’t scale (how to know your margins and raising AOV with bundles & upsells.)12:30 How competing to be the “cheapest” is hurting your business.14:20 The biggest marketing mistake I see business owners make (+ what to do instead.)16:45 What to send instead of “newsletters” to actually get people to buy from your emails.18:10 How to sell more through other people’s audiences (so you’re not dependent on your own following.)20:00 How to upgrade your identity from Solopreneur to CEO.22:15 How one of my students DOUBLED their revenue at markets with one change.27:00 Your new mantra: “I’ve outgrown my old strategy, and I’m ready to lead the next version of me.” (and my business!)Resources + LinksIf you’ve been growing on your own and you’re craving consistent revenue, grounded strategy, and a supportive community of product-based founders, it might be time to explore The Collective.This is where established product business owners come together to stabilize sales, simplify systems, and scale with confidence. Book a Collective Fitting Call. This is a conversation to see if The Collective is the right fit for you: no pressure, no push. Just clarity, insight, and an honest look at what’s next for your business.Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
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727. Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)
Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You’ll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you’ll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.In This Episode, You’ll Learn: 00:00 The plan you need NOW to beat last-minute holiday stress and guesswork. 02:00 How to choose the top offers to go all in on for maximum profit. 04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more). 06:10 The truth about “up to 70% off” and smart discounting. 08:05 Week-by-week November plan to stay focused and on track. 10:00 Building a VIP early-access list that buys before the crowd. 12:10 Social and in-person tactics to grow your email list FAST. 14:00 Seeding demand: sneak peeks, social proof, urgency that converts. 16:20 Your email cadence playbook: how many, when, and what to say. 18:45 What to do AFTER Cyber Monday to boost sales. 20:10 How to set yourself up for momentum going into December. 22:00 How to serve customers shopping last minute (to boost more sales). 23:30 Ways to recognize and track gaps so you can sell more next time. 25:00 The “Keep it simple, seller” mindset to scale faster.Resources + Links 🎁 Get your FREE Ultimate Black Friday Playbook HERE, the STEP-BY-STEP guide to a stress free, high profit holiday season!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
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726. Hope is NOT A Strategy (Set Yourself Up for Your Best Q4 Yet)
If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to drive consistent sales. Following this framework, you’ll be able to decide on a hero product to go all in on, refine your visibility, engage customers intentionally, and activate your sales plan to see real sales roll in. Whether you sell on Etsy, Shopify, or at markets, this episode will help you confidently plan your Q4 strategy so you can turn “I hope it works” into a clear strategy you can track.In This Episode, You’ll Learn:00:00 One of the most important lessons you’ll ever learn in business.01:15 How to make more sales happen whether you sell on Etsy, Amazon, Shopify, or in person markets.03:00 Is it clear what product you’re known for?03:30 How to identify the best platform for you to sell on.04:15 Way to intentionally engage your ideal customer (vs. waiting for them to engage with you.)05:00 The simple sales rhythm to follow to get real results.05:45 The plan you need to increase profit this Black Friday.Resources + Links🎁 Grab The Product Boss Black Friday Kit to plan, promote, and profit this season!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
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725. What to Do NOW So You’re Ready by Black Friday
Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or post nonstop on social media. These are the exact steps my students inside The Product Boss Sales Accelerator are using to turn slow seasons into record-breaking months and I’m breaking them down for you right here. You’ll learn how to focus on what’s already working, how to get in front of other people’s audiences (my secret OPA method), and how to make more money from every single customer you already have. Plus, I’m giving you mindset shifts to help you lead your business through the season with confidence and clarity.In This Episode, You’ll Learn:00:00 Why October is the month that separates the businesses that sell vs struggle.03:34 The holiday readiness framework.05:00 How to get in front of other people's audiences (without ads.)06:15 How to sell MORE to people who are already buying.07:30 Turn your best selling product into a profit engine.08:45 The ONE thing for you to focus on this week.Resources + LinksThe wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here. Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
About The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
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