The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You’ll also learn how to set up your booth or display like a curated boutique, use visual cues that prevent “what is this?” confusion, and test what’s working in real time so you can double down on the offers and displays that increase conversions. If you’re ready to create an easier shopping experience that leads to more sales (in-person and online), press play.In This Episode, You’ll Learn:00:40 The “you can’t sell what they can’t see” rule (and why premium products need extra clarity).01:45 Simple merchandising fixes to make your packaging work with you, not against you.03:00 The retail packaging trick Target uses when customers can’t see the product.05:15 How to set up your booth like a boutique so shoppers understand your line instantly.07:30 Why customers buy the mannequin (and how to use that to increase conversions).10:00 Bundles that raise AOV, especially when sizing feels risky for gift buyers.12:45 How to test what sells in real time at markets before you scale.15:15 The mindset shift that will unlock your wholesale growth faster than you think.17:30 What retailers actually want to see (hint: not 300 prints).19:30 The easiest question to guide your next move: “How do I make it easy for them to say yes?”Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call.Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comShop Pajama Mama shop-pajama-mama.comIG: @shop_pajama_mama

Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility increases. This episode will help you stop overcomplicating your marketing and start compounding results.In This Episode, You’ll Learn:01:05 How to clarify what you actually sell (beyond the physical product).02:15 How to define your ideal customer so your messaging lands faster.03:40 Simple ways to get more traffic without relying on paid ads.05:15 How to measure real progress and stop discounting your growth.06:35 The “success leaves clues” method: finding what’s working and doing more of it.08:10 SEO basics that drive steady sales.10:00 How to create content that the algorithm wants to push.11:40 The visibility strategy that’s working right now.13:40 How to build a brand identity people instantly recognize and want to share.15:30 How to simplify your product line so you stop wasting time on low-performers.17:30 The mindset shift: selling a feeling, an identity, and a point of view.19:00 How to make your brand recognizable with a signature element.20:30 A low-lift SEO blog strategy that can bring buyers to your shop over time.22:10 How to do seasonal products without drifting off-brand.23:30 How to reduce imposter syndrome by separating you from the brand.25:10 How to leave this episode with a clear “do this next” plan.26:15 The challenge: identify what’s gaining traction and double down this week.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call.Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com

January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales in January doesn’t take reinventing your entire business, this is your plan on what to refine and double down on to start 2026 with momentum.In This Episode, You’ll Learn:00:00 The biggest mistake product owners make when sales dip.04:15 How being known for one thing leads to faster growth.06:30 Proof that simple products can sell year-round with the right strategy.09:00 How to continue to sell your products throughout the year.13:15 How to identify what product to focus on using sales data.20:30 Ways to reposition products for the New Year (without reinventing them).24:45 Tips to create January-ready offers using bundles and kits.27:30 4-week promotion plan to drive January sales.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call.Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com

Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how these 3 numbers become your roadmap for a stronger January and a more profitable year ahead. Get ready to step into 2026 as the CEO of your product business, not just the hustling maker.In This Episode, You’ll Learn:00:00 The 3 numbers that predict your next season of growth.04:30 How to identify your true bestseller using the 80/20 rule.11:30 Why creatives must stop reinventing and start repeating.16:30 How to calculate and raise your average order value.23:00 How to increase revenue without finding new customers.26:00 What sales strategy is worth doubling down on next year?32:00 How to use data to lead with confidence into 2026.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call.Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com

Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a burned-out student who was doing “all the things,” and show you exactly how we reset her quarter with clear revenue targets, lifestyle goals, and a realistic weekly schedule for making, marketing, shipping, and CEO time. You’ll learn how to plan your quarter like a million dollar product boss, use the 15 Minute CEO Review to stay focused, and create systems that work whether you sell on Etsy, Amazon, wholesale, markets, or your own online shop. If you’re ready to work smarter with a repeatable system instead of relying on willpower and chaos, this episode will help you create a weekly rhythm that saves you time, grows your sales, and gives you more freedom.In This Episode, You’ll Learn:00:00 Why “doing more” isn’t growing your product business the way you hoped.02:00 How to reverse burn-out before the holiday season.04:00 How to connect your revenue goals to your lifestyle, family, and freedom vision.06:30 Plan your quarter like a CEO: revenue targets, offers, and sales opportunities.08:30 Building a weekly rhythm for product-based businesses (making, marketing, shipping).11:00 Why willpower is not a renewable resource and how to use your best hours wisely.13:00 The 15 Minute CEO Review: 4 simple questions to ask every Sunday or Monday.15:00 Example weekly schedule for makers, manufacturers, and online shop owners.17:00 How structure actually protects your creativity and prevents feast-or-famine sales.19:00 Next steps if you want coaching, accountability, and a proven system inside The Product Boss Collective.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call.Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com