The Puzzle Factory: Real Talk for NZ Electricians and Trade Businesses

• S2.EP12 Season Finale: Social Media for Tradies & the Power of Word of Mouth - Stanley Henry The Attention Seeker

  This episode of The Puzzle Factory is a must-listen for any tradie wanting to grow their business in the digital age. We sit down with Stanley Henry, founder of The Attention Seeker, to unpack his journey and get his raw take on what tradies are getting wrong (and right) when it comes to marketing.Stan breaks down what he would do if he owned a trade business today — including exactly how he’d build a social presence, why most flyers are a waste of time, and what kind of content actually gets results.We also dive into the difference between sales and marketing, and we literally prove the power of word-of-mouth networking live on the pod — this one’s full of gems and practical advice.https://www.theattentionseeker.com/

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• S2.Ep11 Power Couple: Starting Standout Electrical, Scholarship Wins & a Baby on the Way

  In this episode of The Puzzle Factory, we sit down with Jacob and Ance—the husband-and-wife duo behind Standout Electrical in Auckland. They’ve just been honoured as recipients of the Master Electricians Master Electricians – Auckland Branch Business Scholarship—a fantastic testament to their commitment to craftsmanship, professionalism, and service.Join us as Jacob and Ance reflect on the early hurdles of launching a trade business—managing customer trust, standing out in a competitive field, and the nitty-gritty of running both a business and a family. They also share candid stories of working side by side as a couple, building their brand together, and navigating the joyful challenge of expecting their first baby while ensuring the business continues to shine.Topics We'll Explore:• The Master Electricians Business Scholarship—what it means to them, how they earned it, and how it’s helping take their business to the next level.• The practical pains and triumphs of starting an electrical trade business—from trust and communication to marketing and growth.• The dynamics of being business partners and life partners—how they divide roles, resolve disagreements, and make space for family and baby on the way.Tune in for an inspiring look at how passion, partnership, and purpose combine to light the way forward—not just in a business, but in life.https://www.standoutelectrical.co.nz/https://www.instagram.com/standoutelectricalnz/

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• S2.EP10 : Yarns with Andy (Annamalai Alagappan): Bold NZ Construction Industry Predictions, AI Tools & Big Laughs

  In this episode of The Puzzle Factory with Annamalai “Andy” Alagappan from Yarns with Andy, we cover:🔨 The real state of the NZ construction industry right now – no sugar-coating📈 Our bold predictions for when the industry will bounce back (and the bet we made!)🤖 How AI tools are set to disrupt construction & trades – and which ones you should be watching🎯 What trade businesses can do right now to stay ahead of the curve😂 Plenty of laughs and straight-talking insights from two industry lifers👉 If you want to know when the market will turn and how to future-proof your business, this one’s a must-listen.https://www.linkedin.com/in/annamalai-andy-alagappan-b3b50a17/www.nztradegroup.co.nz

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• S2.EP9 : Sam Groombridge: Clever HVAC Design, Innovation & Scaling Big Bang Energy Solutions in NZ

  In this episode of The Puzzle Factory, Alex talks with Sam Groombridge, co‑founder of Big Bang Energy Solutions, a family‑run HVAC and electrical design company servicing Whangārei through to the Bay of Islands.Sam’s story is unique:Despite being colour blind and not a qualified electrician, Sam has built a reputation for clever design and out‑of‑the‑box innovation that keeps customers coming back.How Big Bang Energy Solutions grew from a small start‑up into a trusted Mitsubishi Electric installer specialising in ducted and split‑system heat pumps, hot water solutions, and energy‑efficient systems.Why going the extra mile on every job—from transparent communication to smarter system layouts—sets them apart in a competitive market.The latest HVAC and energy‑efficiency trends every Kiwi homeowner and business should know.This episode is packed with real‑world business lessons and actionable insights for tradespeople and anyone considering HVAC or solar solutions for their property.https://bbenergysolutions.co.nz/

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• S2.EP8: Sonya Bloomfield – HRD Global 100 Exec Shares How to Build a Winning Business Culture in Trades ⚡

  👉 "HRD Global 100 Top HR Executive Sonya Bloomfield shares game‑changing tips to fix your trade business culture – and keep your best people 💡⚡"In this episode of The Puzzle Factory, we’re joined by Sonya Bloomfield, a HRD Global 100 Top HR Executive and now Director at Soul Power Electrical Ltd, to share practical tips you can use today to improve your trade business culture.With an award‑winning background leading HR and culture at a global level, Sonya brings a fresh perspective to the trades industry. She’s now using that expertise to help build one of New Zealand’s most people‑focused electrical companies.We cover:🧠 Practical steps to transform workplace culture in trades businesses💼 How strong culture drives better recruitment, retention, and performance⚡ Lessons from global HR leadership now applied to NZ trades🤝 Building engaged teams who want to stick around and do their best workWhether you’re an electrician, builder, or business owner, Sonya’s insights will help you boost morale, improve staff retention, and create a culture that supports growth.https://www.linkedin.com/in/sonyabloomfield/https://soulpower.co.nz/

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