Does your website read like a committee of ghosts wrote it? Logos, vague promises, stock photos—and no real humans your audience can actually trust?
In this episode of the Spin Sucks Podcast, Gini Dietrich introduces author footprints: a simple way to turn your internal subject-matter experts into visible, credible sources for both humans and AI.
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The Fastest Path to Engineering Your Brand’s Visibility
Most buying happens before a call—so if you’re not answering buyer questions up front, the algorithms (and the humans) move on. Gini Dietrich provides a no-fluff visibility engineering sprint to help you prepare for a January launch.
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How to Make Your Brand the Obvious Answer with Visibility Engineering
AI collapsed drafting time—but clients still buy certainty: accuracy, brand safety, and results.
In this episode, Gini Dietrich lays out a practical playbook to stop itemizing hours and start contracting standards, so you keep fees (and win bigger scopes) in the AI era.
In this episode, you’ll learn:
How to explain “AI speed” without triggering a discount
The 10 clauses to codify standards (provenance, data, IP, QA)
Fixed/outcome pricing models that hold (and grow) fees
Scripts for procurement, legal, and the “show me your prompts” crowd
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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