The Spin Sucks Podcast with Gini Dietrich

The PESO Model® has evolved—and that evolution matters more than ever in 2026. As AI accelerates execution and marketing teams are asked to deliver more with fewer resources, the real challenge isn’t whether to use AI. It’s whether your organization has a system strong enough to govern it. In this episode, Gini Dietrich explains how the PESO Model has evolved from a framework into an operating system—one that helps senior marketers integrate AI, align teams and agencies, and measure what actually drives business outcomes.

Most visibility programs fail because teams don’t know what to measure—or they measure too much, too late. In this final episode of the Visibility Engineering series, Gini Dietrich breaks down three simple metrics that tell you whether your work is driving real pre-pipeline demand. No dashboards. No spreadsheets. Just signal.

You’ve built your anchor hubs, clarified your experts, and added external proof. Now Gini Dietrich shows you how to put your credibility into circulation—not by posting more, but by boosting only what your audience proves they value. This is the week visibility engineering shifts from theory to traction. Tune in and learn how to let your audience show you exactly what to amplify.

Saying “we’re the leading provider” isn’t a strategy. Corroboration is. In this episode, Gini Dietrich explores how to build corroboration loops—the external proof points that show up in trade outlets, creator newsletters, podcasts, and partner channels, and all lead back to your best content. If you’re a senior marketer or communicator trying to move beyond vanity metrics and random thought leadership, this episode will help you turn content into a credibility engine.

Does your website read like a committee of ghosts wrote it? Logos, vague promises, stock photos—and no real humans your audience can actually trust? In this episode of the Spin Sucks Podcast, Gini Dietrich introduces author footprints: a simple way to turn your internal subject-matter experts into visible, credible sources for both humans and AI.