AI collapsed drafting time—but clients still buy certainty: accuracy, brand safety, and results.
In this episode, Gini Dietrich lays out a practical playbook to stop itemizing hours and start contracting standards, so you keep fees (and win bigger scopes) in the AI era.
In this episode, you’ll learn:
How to explain “AI speed” without triggering a discount
The 10 clauses to codify standards (provenance, data, IP, QA)
Fixed/outcome pricing models that hold (and grow) fees
Scripts for procurement, legal, and the “show me your prompts” crowd
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16:49
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16:49
How to Manage Your Brand on the Dead Internet
The internet isn’t dead—it’s haunted. This week, Gini Dietrich explores the “dead internet” theory and why bots now outnumber humans online, which changes how we plan, measure, and defend our brands.
You’ll learn how to replace vanity metrics with human signals, ship proof-of-work content (original data, named experts, receipts), add provenance to your media, and rewire your PESO Model for verified attention.
Highlights:
Why dashboards glow while revenue stalls—and how to fix it
Owned as your fortress: proof stack, schema, provenance
Earned relationships that reduce uncertainty (and get the call)
Shared in smaller rooms that create real conversation
Paid that buys attention you can verify, not impressions you can’t
If you want to keep building trust and visibility in a ghosted web, this episode is your new playbook.
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17:19
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17:19
How to Prepare for a Bot-Created Crisis
Synthetic sparks, real fires.
Gini Dietrich unpacks how bot-created boycotts inflate “consensus,” jump to real influencers, and turn into costly crises.
This episode gives you a practical, hour-one playbook: capture an authenticity snapshot, choose your lane, debunk without oxygen via a single owned explainer, and use paid/shared/earned intentionally.
She also covers the fast tells of inauthentic activity and the governance artifacts you should have queued up before anything explodes.
Takeaways • Diagnose manufactured outrage in minutes—no fancy tools required • The exact comms moves to make in the first 2–24 hours • What bots can’t fake (specificity, two-way friction, cross-channel corroboration) • How to prep: thresholds, roles, templates, stakeholder briefs
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