Think Wedding Business

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After the last episode with Will Maden, we ponder how to make 1% increases across our services. This episode dives into the power of 1% improvements across every stage of the wedding business journey, from first impressions online to post-wedding follow-up.

Most suppliers already deliver a great product, but the real differentiator is the experience you create. Small, intentional upgrades at each touchpoint compound into something memorable, turning your satisfied couples into actual cheerleaders who actively recommend you.

Each episode we will be chatting to different wedding entrepreneurs across every aspect of the industry, so stay tuned for more, & if there's any suppliers you'd love us to interview, please let us know!
And remember... Think Wedding Business.
Adam & Howard 👊
Hosted on Acast. See acast.com/privacy for more information.

*sign up to our Think Wedding Business newsletter HERE: https://mailchi.mp/d4497f5bd9ac/think-wedding-business-intel*

Today we’re joined by international DJ Will Maden — known for high-end weddings, global events, and clients like Manchester City FC.
https://www.instagram.com/willmaden_dj/

Will breaks down how he’s built a premium DJ brand without following the “traditional” route, including why he doesn’t rely on a website, how Instagram acts as his entire sales funnel, and the thinking behind every piece of content he posts.

We dive into:
Why intentional content beats viral content
Using Instagram as your CV (and how to post with purpose)
How to turn real weddings into consistent enquiries
The power of being seen
Building a premium brand through consistency and attention to detail

This episode is a reminder that sometimes the best strategy… is keeping things simple and doing the basics exceptionally well.

Each episode we will be chatting to different wedding entrepreneurs across every aspect of the industry, so stay tuned for more, & if there's any suppliers you'd love us to interview, please let us know!
And remember... Think Wedding Business.
Adam & Howard 👊
Hosted on Acast. See acast.com/privacy for more information.

We’re joined by Russell Kent Nichols to dive into his brand new CRM platform built specifically for wedding suppliers: Wedola.

Russell shares the story behind Wedola, why he felt the wedding industry needed its own dedicated CRM, and how simplifying systems can dramatically improve both your workflow and your client experience.

We break down:
What a CRM actually is (and why you might need one)
How Wedola is designed by a wedding supplier, for wedding suppliers
The power of automation without losing the personal touch
Creating a seamless, branded client experience from enquiry to delivery
Features like client portals, automated emails, invoices, and analytics
How better systems can increase your average booking value
Why simplicity beats overcomplicated tools
The balance between AI and human connection in the wedding industry

Russell also shares insights into building a product alongside running a wedding business, the realities of “passive income,” and how community feedback is shaping Wedola’s future.

If you’re still managing enquiries, invoices, and client communication manually, this episode will open your eyes to what’s possible.
👉 Start your free trial: https://wedola.co

Each episode we will be chatting to different wedding entrepreneurs across every aspect of the industry, so stay tuned for more, & if there's any suppliers you'd love us to interview, please let us know!
And remember... Think Wedding Business.
Adam & Howard 👊
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Think Wedding Business, we’re joined by Laura & Pete Lawson of Lawson Films to talk about launching the British Wedding Film Festival; a brand new awards platform designed to celebrate wedding filmmaking differently.

After years of entering (and winning) traditional awards, the Lawsons, along with Jeff Wood and Joce of Lune de Miel Studio, saw a gap.
So they created an awards system inspired by the likes of the Oscars. Recognising different elements of a film, from storytelling to sound design, and giving more filmmakers a chance to be celebrated.
We dive into:
Why they felt the industry needed something new
The reality of awards, judging, and industry pressure
Dealing with criticism when you put yourself out there
The vision for turning the festival into a huge industry event
And what this means for the future of wedding videography

Find the film festival here; https://www.britishweddingfilmfestival.com/

Each episode we will be chatting to different wedding entrepreneurs across every aspect of the industry, so stay tuned for more, & if there's any suppliers you'd love us to interview, please let us know!
And remember... Think Wedding Business.
Adam & Howard 👊
Hosted on Acast. See acast.com/privacy for more information.

From agency to a full time wedding host & DJ to studio owner & content creator, Nathan Connelly's journey is a fascinating story of self awareness, person-ability & entrepreneurship. In this episode, he shares his insights on the 'booking food chain', AI & so much more. A whopping epic of an episode that nearly ran our batteries dry recording it, but well worth sticking through till the end!

Each episode we will be chatting to different wedding entrepreneurs across every aspect of the industry, so stay tuned for more, & if there's any suppliers you'd love us to interview, please let us know!
And remember... Think Wedding Business.
Adam & Howard 👊
Hosted on Acast. See acast.com/privacy for more information.