The Profitable Accountant Podcast

In this episode, I talk about a challenge we all face staying focused. I share what’s been going on in my world lately, from life in Doha to tempting new business opportunities... and why I’m choosing to say no to them. You’ll discover: → The entrepreneur’s curse: why good ideas can be dangerous → How I deal with distraction (and remind myself of the bigger picture) → A practical analogy to help you niche down and build a freedom firm → Why you don’t need thousands of clients to hit your dream number I also talk about the real reason your marketing might not be working, and what to do about it. If you’ve been feeling pulled in a million directions, this episode will help you refocus and double down on what really matters. Let me know your biggest takeaway on LinkedIn, I’d love to hear it. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Let's be honest. Most firm owners are so busy firefighting that they never make time for the stuff that actually grows the business. I've been there too. In this episode, I share what's really been happening behind the scenes. The wins, the struggles, and the lessons I'm learning in real time. You'll discover: → Why I protect at least 2 weeks of white space in my diary every month (and what I use it for) → The real math behind paid ads, and why I've spent £10k+ without a return yet → A simple framework for diagnosing underperformance: What, How, When, Motivation → Why your best hires won't come from job boards, and what to do instead → The only two activities that actually move the needle in your firm I also get candid about some tough team conversations we've had recently. When your managers are too busy to let go of underperformers, you've got a deeper problem to solve. I share how I'm tackling it. If you ever feel like you're second-guessing yourself, tolerating average performance, or struggling to find time for the important stuff. This one will resonate. Take a listen and drop me a message on LinkedIn with your biggest takeaway. Always love hearing from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Let’s be honest — most accountants wing their sales calls. I used to be one of them. In this episode, I walk you through the process I now follow to consistently convert high-value clients, without giving away free advice or wasting time on tyre kickers. You’ll discover: → The 3-step framework I use to filter, run, and close sales meetings → Why giving a price live in the meeting changes everything → How to position yourself as the expert (so you’re not haggled on price) → Why your marketing needs to do the heavy lifting before the call I also share behind-the-scenes stories from recent calls I’ve had — including how we signed a £2.5k client with under £50k income, just by showing value. If sales calls feel awkward or hit-and-miss, this episode will give you clarity, confidence, and a repeatable process you can use straight away. Take a listen — and let me know what you think on LinkedIn. Always love hearing from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I walk you through exactly how we lost a £60,000 client – and more importantly, the lessons I took from it that will help you build a stronger, more resilient accounting firm. You’ll discover: → Why deep niche expertise beats generalism every time. → The danger of being too far removed from client relationships. → How client transcripts can become your most powerful content asset. → The difference between responsiveness and proactiveness (and why both matter). I also talk about: → My Arabic lessons and the power of accountability. → Cold email wins – and why everything works when your positioning is spot on. → Why views don’t pay the bills (and what to focus on instead). If you’re serious about building a business that runs without you, this one’s for you. Let me know what you think – drop me a quick message on LinkedIn. Always love to hear from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I sit down with Josh, who shares the raw, unfiltered journey of starting with 50 DIY leaflets in the freezing cold… to now running a £400k practice with a fully remote team of 14. You’ll discover: → How failure in other businesses led him to double down on accounting → The moment one yes changed everything — from a bar to a breakthrough → What it's really like building a practice from scratch with no clients, no team, and no clear path → How partnerships (and sheer grit) fast-tracked his growth We also talk mindset, the inner battles, the burnout, and why rejection is just part of the game. If you’re just starting out, or you’re in the messy middle of trying to grow, this one’s for you. Josh’s story proves what’s possible when you keep showing up — even when it’s hard.------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.