How Alex Cooper made millions, leveraging early virality into a multimedia empire
Love it or loathe it, Call Her Daddy is one of the most successful podcasts in the world. And its host, Alex Cooper, has become a media mogul in her own right. In this solo deep dive, I break down exactly how she did it.From its chaotic beginnings as a barstool-branded, sex-positive comedy show to a $60M exclusive Spotify deal and a $125M expansion with SiriusXM, this episode unpacks the full evolution of Call Her Daddy. We’ll look at how Alex Cooper built a loyal audience by being unapologetically herself, why her pivot to celebrity interviews was a masterstroke in brand longevity, and what her rise can teach the rest of us about podcasting, storytelling, and scale.If you’re a podcaster, content creator, or brand builder, there are serious lessons in here for you.Wanna go deeper?🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog🙋♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services📱 To get connected: @wannapodcast & @maxenelondoncreative Hosted on Acast. See acast.com/privacy for more information.
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16:58
Hannah Davison on How to Build a Meaningful Podcast: Storytelling, Sponsorships & Staying Lit Up
In this episode of Wanna Podcast?, I’m joined by writer and podcaster Hannah Davison, co-host of the award-winning, chart-topping show Untidy.If you’ve ever wondered how to create a podcast that blends heart, honesty and humour, while also handling the business side of things, this is the episode for you.We dive deep into Hannah’s podcasting journey, from developing her interview technique and holding space for powerful storytelling, to navigating monetisation, sponsorships and staying creatively fulfilled. Whether you’re just starting out or looking to level up, her insights are real, refreshing and full of takeaways.Wanna go deeper?🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog🙋♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services📱 To get connected: @wannapodcast & @maxenelondoncreative Hosted on Acast. See acast.com/privacy for more information.
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46:54
The Podcasting Playbook: What’s Trending, What Works, and How to Launch Like a Pro in 2025
In this episode, Maxene explores the essentials of starting and maintaining a successful podcast. She discusses current trends in podcasting, the importance of a solid foundation, effective marketing strategies, and how to avoid burnout. With insights on podcast formats, branding, and audience engagement, this episode serves as a comprehensive guide for both aspiring and current podcasters.takeawaysPodcasting is evolving rapidly with increasing global engagement.Interview-style podcasts remain the most popular format.Authenticity and connection are key for successful hosts.Good content must be paired with effective marketing strategies.Video content is crucial for podcast discovery.A strong foundation includes concept, branding, gear, space, and hosting.Consistency in release schedules builds audience trust.SEO and social media are vital for podcast visibility.Batch recording can help prevent burnout.Great podcasts require clarity, consistency, and connection.Ready to take your podcast from idea to published? Grab The Ultimate Podcast Starter Bundle. It includes everything you need to launch your podcast confidently, clearly, and without the overwhelm: https://www.maxenelondoncreative.co.nz/shop-resources/the-ultimate-podcast-starter-bundleWanna go deeper?🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog🙋♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services📱 To get connected: @wannapodcast & @maxenelondoncreative Hosted on Acast. See acast.com/privacy for more information.
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22:15
Sam Collins on Podcast Trends, Making Money, and Content that Connects
In this episode, Maxene London talks to Sam Collins, Content Director of iHeartRadio New Zealand, about the evolving landscape of podcasting.They chat about current podcast trends in New Zealand, the importance of audience engagement, effective content creation, and monetisation strategies (A.K.A. how to make money through your podcast).Sam shares insights on metrics for success, the challenges faced by independent podcasters, and the role of video in the podcasting world. They also cover the need for podcasters to understand their audience, set realistic expectations, and continuously adapt to the changing media environment.This is such a great conversation with a leading expert in the podcast industry, so if you want to know the key to growth and podcast success - add this one to your list.Wanna go deeper?🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog🙋♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services📱 To get connected: @wannapodcast & @maxenelondoncreative Hosted on Acast. See acast.com/privacy for more information.
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38:31
Mic Meets Machine: How to Use AI in Podcasting (Without Losing Your Voice)
AI is everywhere. But should it be in your podcast? In this episode of Wanna Podcast?, I’m breaking down how to use AI in podcasting the smart way (AKA - without turning your show into a robot-sounding mess).We’ll walk through how you can use AI to save time in your prep, production, editing, and marketing - without sacrificing the heart and soul of your show. Plus, I’ll share some dos and don’ts, ethical red flags, and what you need to know about the legal side of using artificial intelligence in your creative process.Whether you’re curious, cautious, or already using AI tools like ChatGPT, Descript or Adobe Enhance, this episode will help you podcast better, not just faster.In this episode, you’ll learn:🎯 How to use AI for podcast planning and content prep🎧 Smart ways to use AI in editing and post-production📣 Using AI to boost your podcast marketing and content repurposing🚩 AI dos and don’ts for content creators🤖 Ethical and legal considerations every podcaster needs to know💡 Why your human voice still matters in an AI-powered worldWanna go deeper?🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog🙋♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services📱 To get connected: @wannapodcast & @maxenelondoncreative Hosted on Acast. See acast.com/privacy for more information.
Kia ora! I’m Maxene London: Podcast Producer, Audio Nerd and Founder of Maxene London Creative. Let’s explore what it takes to start and maintain a successful podcast. I’ll chat with industry experts, podcast hosts and fellow audio nerds on everything about the wonderful world of podcasting. We’ll talk techniques, trends, and top tips to get you started on your podcast journey. Whether you’re a podcast newbie, or you’ve been here a while, welcome. Wanna podcast? Hosted on Acast. See acast.com/privacy for more information.
New Zealand