Adspeak

In this episode of Adspeak by ADWEEK, host Brittaney Kiefer speaks with Omid Farhang, Founder of Majority and A.P. Chaney, Senior Director of Creative at the Coca-Cola company, about reviving Sprite’s iconic “Obey Your Thirst” for a new generation. The conversation explores how legacy brands can stay culturally relevant without losing their core identity, and why restraint, and not reinvention, can be the boldest strategy. They unpack the role of authentic partnerships with emerging artists and athletes, aligning brand and agency vision, and turning organic consumer behavior into innovation. By grounding the campaign in real cultural signals and a clear creative ethos, Sprite reconnected with Gen Z and climbed to become the #3 soft drink in America.

What You'll Learn:
How to resurrect iconic brand platforms without letting ego undermine strategy
Why "disobey to obey" reframes a problematic command into a countercultural cry
The partnership authenticity framework for selecting talent and creators
How to transform consumer behavior on social media into product innovation
The importance of alignment between brand leadership and agency ambitions
How to balance cultural specificity with broad appeal

About the Guests:
Omid Farhang is the founder of Majority, a creative agency built on the belief that diversity drives culture-shaping ideas, in partnership with Shaquille O'Neal. His work has been featured in leading publications and even parodied on Saturday Night Live. A former Creative Director at Crispin Porter+Bogusky, he also held leadership roles at Creative Artists Agency and Momentum. Omid hosts the podcast Talking to Ourselves and was named to Ad Age’s 40 Under 40 in 2016.
A.P. Chaney is the Senior Director of Creative at the Coca-Cola Company, and a strategic and creative marketing leader known for developing audience-first brand work rooted in cultural insight. Blending big-picture thinking with sharp execution, she crafts campaigns that feel both relevant and authentic. Her passion for pop culture, sports, and copywriting informs deeper creative strategies that resonate with modern consumers. A.P.’s approach centers on turning insight into impact, ensuring brands connect meaningfully while delivering experiences that are both engaging and true to their voice.

Guest Resources:
A.P. Chaney on LinkedIn
The Coca-Cola Company Website
Omid Farhang on LinkedIn
Majority Website

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In this episode of Adspeak by ADWEEK, host Rebecca Stewart, Brand Editor at ADWEEK, sits down with Thomas Ranese, CMO at Intuit, and Michael Schanker, CMO at OneTrust, to explore how AI is reshaping modern marketing. They unpack why governance and consent are not barriers but enablers of innovation, and how clean, permissioned data is foundational to scaling personalization. The conversation highlights the shift toward AI-powered agents, faster campaign execution, and evolving brand architectures. Crucially, they emphasize balancing automation with human creativity, adopting high-impact use cases first, and building responsible frameworks to protect trust while unlocking AI-driven growth.

What You'll Learn:
How to move from AI experimentation to scaled deployment
Why "AI-ready governance" unlocks innovation rather than slowing it down
The critical gap marketers must close: AI-ready data
How to build AI agents that maintain brand trust
The human-AI balance that drives creativity, not replacement
How to prioritize AI use cases for maximum ROI

About the Guests:
Thomas Ranese is Chief Marketing Officer at Intuit, where he leads the transformation of the company from a house of brands to a unified branded house powered by AI. With a decade at Google and recent leadership roles at Uber, Thomas brings deep expertise in scaling emerging technologies, from mobile and social to artificial intelligence, across consumer and enterprise audiences.

Michael Schanker is Chief Marketing Officer at OneTrust, bringing nearly a decade of technology industry experience to the forefront of data privacy and AI governance. Known for his expertise in navigating complex regulatory landscapes and emerging technologies, Michael has positioned OneTrust as a leader in helping enterprises manage consumer consent and data responsibility at scale, processing 400 million consumer consent transactions daily.

Guest Resources:
Thomas Ranese on LinkedIn
Intuit Website
Michael Schanker on LinkedIn
OneTrust Website

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In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with David Lafitte, President and CEO at Tecovas, about scaling a heritage brand without losing authenticity. David explains how the brand expands into new markets while staying rooted in Western storytelling, invests in experiential retail to build loyalty, and balances performance marketing with long-term brand building. He highlights the importance of using cultural trends as tailwinds, not as a core strategy, while maintaining craft quality as a core differentiator. The conversation also explores AI’s role in operations, not creativity, and how an omnichannel approach, including digital, retail, and wholesale, drives sustainable growth for modern DTC brands.

What You'll Learn:
How to thread the authenticity needle when expanding into non-traditional markets
Why full-funnel marketing outperforms lower-funnel strategies for premium products
The radical hospitality framework for creating defensible retail experiences
How to leverage cultural momentum without chasing trends
Why AI should enhance operations, not replace authentic creative content
The omnichannel growth playbook for DTC brands

About the Guest:
David Lafitte is the President and CEO of Tecovas, a leading and heritage western wear retailer. David is recognised for his expertise in scaling authentic heritage brands while maintaining cultural integrity in competitive markets. With a background in brand strategy and retail expansion, he has successfully transformed Tecovas from a digitally native direct-to-consumer company into an omnichannel powerhouse with 56 locations across 24 states, wholesale partnerships, and a distinctive retail experience centered on "radical hospitality."

Guest Resources:
David Lafitte on LinkedIn
Tecovas Website
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In this episode of Adspeak by ADWEEK, host Alison Weisbrott, Executive Editor at ADWEEK, speaks with Sarah Choi, Chief Marketing and Commercial Officer at CorePower Yoga. Sarah shares how CorePower Yoga is redefining modern wellness, and how the brand reframes yoga as a physically intensive, results-driven workout grounded in mindfulness, while scaling community through 5,000+ teacher ambassadors. The conversation explores blending digital tools with in-studio experiences, using science-backed mental health research to strengthen brand credibility, and building loyalty through inclusive, Gen Z-focused strategies. It’s a practical look at turning a fitness brand into a community-led movement that extends far beyond the mat.

What You'll Learn:
How to drive conversion through free trial funneling
Why teacher spotlighting outperforms traditional influencer partnerships
The dual-role technology strategy that strengthens the in-studio community
How to ground wellness claims in Harvard-backed research for competitive positioning
The Gen Z wellness opportunity beyond the fitness category
How to balance product expansion while maintaining brand clarity

About the Guest:
Sarah Choi is Chief Marketing and Commercial Officer at CorePower Yoga, where she leads the brand's strategic initiatives in wellness marketing and consumer engagement. With expertise in omnichannel marketing, brand accessibility, and community-driven loyalty programs, Choi has pioneered CorePower's evolution from traditional yoga positioning to an intensively physical, science-backed wellness experience.

Guest Resources:
Sarah Choi on LinkedIn
CorePower Yoga Website

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In this episode of Adspeak by ADWEEK, Mina Park, CEO and co-founder of Crispy Chicken Social Media Agency, and Alyson Stoner, Founder and CEO at Movement Genius, explore how celebrities can balance authenticity with strategy on social media. They discuss calculated transparency, using trends without losing originality, and building values-driven narratives that outlast algorithms. The conversation also highlights team-based content creation, thoughtful brand partnerships, and structuring content to deepen audience connection. Together, they reveal how intentional storytelling, not constant virality, is key to creating sustainable, meaningful personal brands in today's fast-moving digital landscape and culture shifts.

What You'll Learn:
How to reframe "authenticity" as calculated transparency
The anti-marketing marketing approach.
How to inject originality into viral trends without sacrificing reach
The grid management strategy for audience development
Why celebrity social media requires a team-based infrastructure, not solo management
The vetting framework for brand partnerships

About the Guests:
Mina Park is the CEO of Crispy Chicken Social Media Agency, a social-first agency specializing in organic content creation for brands, entertainment studios, and talent accounts. With over five years of experience managing high-profile celebrity social media presence, including clients like Chelsea Handler and Awkwafina, Mina brings strategic expertise in building authentic digital narratives.
Alyson Stoner is a certified mental health practitioner and author who brings 25 years of entertainment industry experience to her work at the intersection of child safety, mental health, and media. As a New York Times bestselling author and long-term collaborator with Crispy Chicken, Alyson provides insights into navigating brand collaborations with integrity while maintaining an authentic public presence.

Guest Resources:
Mina Park on LinkedIn
Crispy Chicken Social Media Agency Website
Alyson Stoner on LinkedIn
Movement Genius Website

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