Shopify Masters

By owning nearly its entire supply chain and leveraging AI raw-material forecasting, Danish endurance sportswear brand Fusion managed to sell an impressive 101% of the product it produced last year. The company achieves this near-perfect sell-through rate with a nightly ecommerce inventory sync that directly dictates what its sewing factory produces the very next day.

 

For more on Fusion and show notes, click here.

Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.

Aishwarya Iyer built Brightland into an eight-figure California olive oil brand by saying no to major retailers, outside investors, and every shortcut that came her way. She breaks down the brand’s scrappy early days, the organic press strategy that landed her in Bon Appétit, and why she said no to Whole Foods—twice.

For more on Brightland and show notes click here

Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.

Leaders Founders behind Ouai, Good Girl Snacks, Heaven Mayhem, Hedley & Bennett, and more share the expensive, embarrassing, and clarifying mistakes that taught them how to build stronger businesses.

For more from these leaders click here

Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.

Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself.

For more on Lulu and Georgia and show notes click here

Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.

After tracing her own chronic skin and hair issues back to hard water, Karlee Zhang partnered with Omer Ozener to build Hello Klean on just £60,000 of personal savings. By educating consumers on an invisible problem and leveraging a “free trial” strategy, they created a new “shower care” category that now boasts more than 90,000 active subscribers.

For more on Hello Klean, in show notes, click here.

Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.