Inside the Pivot That Helped This Family Business Hit Nearly $1 Million in Revenue
MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.For more on MiJa Books and show notes click here
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How I Made $1 Million In 1Hour After Our Worst Year In Business
SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey has yet to take on a dollar from investors and has no plans of slowing down any time soon. Lindsey shares the strategies behind building a brand that Hailey Bieber, Kendall Jenner, and thousands of loyal customers can't get enough of. She candidly opens up about building a community with 8,200+ super fans on Instagram, and leveraging AI tools that save her and her team hours every day. We’ll dive into the highs and lows of entrepreneurship, from placing risky second orders to keep momentum going, to learning hard lessons about hiring. For more on SET Active click here. In this episode you’ll learn: The exact strategy behind SET Active's $1M resort drop (and why location matters)How to build real community that drives sales (spoiler: you can't fake it)AI tools that turned 5-hour tasks into 5-minute winsWhy momentum is everything and how to maintain it across dropsSocial media secrets and why you should treat each platform like a different family memberSmart hiring practices and what makes employees buy into founder visionThe power of asking for help when you need it mostHow transparency and vulnerability create customer loyaltyWhat's next for Set Active…Four Seasons collabs, gorpcore, and 90s-inspired collectionsChapters:(Tips: use vague and general language that identifies what the next few minutes will talk about) 00:00 Introducing Lindsey Carter & Set Active2:20 The Lightning Strike Moment: How Lindsey Discovered Her Entrepreneurial Passion5:07 The Investor Advice Every Entrepreneur Needs to Hear 7:00 How to Build Momentum Early In Business (+ How to Keep it Going) 10:21 Core Challenges 7 Years into Set Active & How to Overcome Them14:45 Hitting Rock Bottom In Life/Business–How to Bounce Back from A Down Year 19:47 The $1M Resort Drop Strategy23:26 New Trends Coming Up: Gorpcore, a Four Seasons collab & more25:10 Why You Can’t Fake Community & Winning Social Media Strategies 27:09 AI Tools That Set Active Swears By35:29 The Secret to Consistent Wins: How Set Keeps Momentum Going Guest: Lindsey CarterTitle: Founder & CEO Company: SET ACTIVE Industry: Fashion
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How Kindness and Smart Scaling Built a $92 Million Skin Care Business
Beekman 1802’s founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and leading with heart.For more on Beekman 1802 and show notes click here
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How to Run a Successful Kickstarter Campaign (From a $60M Pro)
Peak Design has raised over $60 million on Kickstarter across multiple campaigns, making them one of the most successful crowdfunding brands in history. Their most recent campaign alone generated $13.5 million. Founder Peter Dering shares the exact strategies, lessons, and controversial decisions behind building a $100M+ business entirely without venture capital.For more on Peak Design click here. In this episode, Peter reveals:The Kickstarter Strategy: Peak Design uses crowdfunding as a fundamental building block of their brand, not just a sales channel.The "Omnichannel Sandwich" Approach: For their $13.5M campaign, Peak Design launched in retail stores at full price before fulfilling all Kickstarter orders, despite the backlash, they'd do it again.Building Without Investors: Kickstarter's upfront payment model solved cashflow challenges and allowed Peak Design to stay completely investor-free while reaching $100M in revenue.The Origin Story: A four-month motorcycle trip through Southeast Asia sparked the idea for a camera clip. That idea would evolve into an entire ecosystem of gear for photographers and adventurers.Company Culture & Transparency: The stated purpose of Peak Design is for employees to live happy and meaningful lives, and Peter shares all financial figures with his team.The Climate Change Project: Peter co-founded the Change Climate Project, creating the most robust climate certification now used by over 300 companies including REI, with Peak Design spending $350,000 annually on carbon mitigation.Chapters:00:00 Introducing Peter Dering, Founder of Peak Design 3:13 How Peter Pivoted from Construction Engineering to Being His Own Boss 4:00 Where to Find Life & Business Inspiration 5:27 Peter’s First Invention: How to Bring a Product to Life 6:55 Breaking Down One of the Most Successful Kickstarter Campaigns Ever 8:28 The Steps for Scaling Sales From $700,000-$100M 10:22 The Best (Timeless) Kickstarter Tips 13:40 How Peak Design Hit Their Best Crowdfunding Campaign To Date: $13M17:00 Peter’s POV On VC Dollars 19:10 Company Culture: The Key to Team Building & Being a Successful, Meaningful Leader 24:20 The Impact of Climate Change & The Creation of The Change Climate Project 28:10 Peak Design’s Lifetime Warranty & How They Maintain High Customer Lifetime Value 30:00 Immersive Community Tactics That Create Value
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How a College Injury Sparked an 8-Figure Shoe Startup
How Haley Pavone turned a college injury into an eight-figure convertible footwear brand built on curiosity, grit, and smart, sustainable growth.For more on Pashion Footwear and show notes click here
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Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
New Zealand