Shopify Masters

NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how centering customer emotions shaped NEOM’s product line, retail strategy, and expansion into the US.

For more on NEOM, in show notes, click here.

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Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads.

For more on Benjie and show notes click here

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Ethan Glenn never set out to launch a clothing label. Every Other Thursday began as an Instagram archive of vintage aesthetics until a single self-made hat sparked massive demand. By skipping wholesale margins and keeping operations lean, Glenn scaled the company drop by drop into a thriving apparel business with a New York retail footprint.

For more on Every Other Thursday, in show notes, click here.

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Chloe Sapienza built Telescope Studio on a simple but radical idea: A single well-sourced gift tells more of a brand’s story than a bag full of forgettable gifts. Starting from her living room during the pandemic, she grew Telescope into a full-service creative studio—designing, warehousing, and shipping gifts for companies with teams of hundreds—by betting on local makers and the power of intentional design. 

For more on Telescope Studio and show notes click here

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Galey Alix had spent 13 years building a career at Goldman Sachs when her life changed in a single day: she lost her job, her fiancé, and her health. In the middle of that grief, the home she had been renovating for a future that no longer existed became the start of something else. 

What began as a way to heal turned into viral weekend room reveals, a TV show, and Galey Alix Design, a business built around emotional transformations, product partnerships, licensing deals, and a Shopify storefront where fans can shop her projects. 

In this episode of Shopify Masters, Galey shares how she rebuilt her life through design, what Wall Street taught her about storytelling and sales, and why the best brands make people feel something first.

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Sign up for your FREE Shopify Trial here.