How a College Injury Sparked an 8-Figure Shoe Startup
How Haley Pavone turned a college injury into an eight-figure convertible footwear brand built on curiosity, grit, and smart, sustainable growth.For more on Pashion Footwear and show notes click here
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
--------
40:37
--------
40:37
How Two Friends Built a Multimillion-Dollar Business While Keeping Their Day Jobs
Rachel Hochhauser and Jena Wolfe didn’t quit their jobs to build Piecework Puzzles—and that’s exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel’s grandmother’s garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren’t afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches. Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.For more on Piecework Puzzles click here. In This Episode You’ll Learn: Why NOT taking investor money gave them complete creative controlThe “advice tour” strategy that helped them solve business problemsHow they went from puzzles to viral tomato napkins (and why that shouldn’t have worked)What happened when their manufacturer dropped them during the pandemicWhy working with your best friend can actually be brilliantTheir approach to brand partnerships with everyone from Goop to Better Homes & Gardens Chapters:00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All 3:30 How to Find Your Gap In the Market & Stand Out6:00 Design Philosophy 101: How to Create Products That People Connect With8:40 The Importance of Creative Freedom & How to Obtain It!10:45 How to Run a Successful Business with Your BFF13:50 Starting Cultural Moments: The Origins of The Tomato Craze16:20 The Product Expansion That Shouldn’t Have Worked (But Did)20:15 Advice for Overcoming Manufacturing Nightmares23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles26:49 Brand Partnerships: From Goop to Broccoli Magazine29:15 Addressing Dupe Culture… 32:45 Leadership Tips For Building a Lean & Productive Team
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
--------
40:39
--------
40:39
How to Win Black Friday Cyber Monday
Discover the best Black Friday Cyber Monday strategies from 13 successful founders. Get actionable tips on sales, inventory, marketing, and more for 2025.For more on BFCM and show notes click here.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
--------
21:44
--------
21:44
How Ridge Used AI to Double Revenue & Surpass $100M Revenue
Ridge scaled to $5M in revenue per employee using AI. CEO Sean Frank shares his tips on harnessing the power of AI to grow revenue.For more on Ridge and show notes click here.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
--------
32:52
--------
32:52
From Pantry Staple To Premium Brand: Bold Bean Co’s Recipe for 250% Growth
Bold Bean Co grew 250% by redefining beans as a premium, building community through storytelling, and scaling with purpose.For more on Bold Bean Co and show notes click here
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
New Zealand