YouTube Creators Hub

Tasia Custode lost 90% of her video production business overnight when the pandemic hit. One weekly YouTube video later — every Thursday, for six straight years — and her channel (121K subs) is now a legitimate income arm of her company. In this episode, Tasia opens the books: what YouTube ad revenue actually pays at 121K subscribers, the "invalid traffic bug" that gutted her revenue for 14 months, and how partnerships (including ones that never touch her own channel) became her biggest creator income stream. We also dig into her all-Google production workflow, how she uses Gemini as a daily assistant without letting AI replace her voice, and why she says subscribers are a vanity metric — plus the one number she tracks instead.
About Tasia:
Tasia Custode is a TV Host and Video Producer with nearly 20 years of broadcast experience, honing her skills both in front and behind the camera. As Founder and CEO of Brio Media, she splits her time between business operations, story producing, directing creative, and editing. Tasia is also the sole content creator for her YouTube Channel: Tasia Custode, where she provides viewers with tech tips, app reviews, and a metric ton of Google content. When she's not producing videos, she can be found traveling the globe, listening to Taylor Swift, and cheering on the Montreal Canadiens.

Connect With Tasia:
YouTube Channel 

 





What We Offer Creators


Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE! 
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YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50.
Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!
All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast.
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Lucas built a YouTube channel about barefoot shoes — then a video of him staring at a wall pulled 1.8 million views in four months and changed everything. In this episode, Lucas (Simple Lucas) breaks down exactly how he escaped the niche that grew his channel but boxed him in, how he engineered the "world's simplest productivity trick" video from thumbnail backwards, and why faking expertise got him called out by his own audience. We dig into his planning-heavy production process, the affiliate video that made him $1,000 off one piece of breaking news, and his three rules for creators that fly in the face of hustle culture: be inefficient, be human, and make things you like.
About Lucas:
The Simple Lucas channel is basically me - an employed, mid-20s, married guy - trying things out that could be useful to myself and my viewers alike. It's candid and human, and is about how we can realistically apply simple habits/systems to better our productivity and wellbeing.

Connect With Lucas:
YouTube Channel

 





What We Offer Creators


Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE! 
Hire Dusty To Be Your YouTube Coach
YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50.
Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!
All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast.
Follow The Show:
Facebook /// X /// YouTube /// Instagram

What's a brand deal actually worth and how much are you leaving on the table by saying yes too fast? This week, Dusty sits down with Christene of AyChristene, a creator with nearly 700,000 subscribers who's built a full-time career on reaction content across gaming, animation, and TV. Christene breaks down the exact negotiation that turned a $1,000 offer into $5,000, why the biggest money in her business isn't AdSense, and the counterintuitive reason rushing to be "first" can actually hurt a reaction channel. If you've ever undercharged, undervalued your work, or hesitated to hit publish, this one's for you.
About Christene:
Today's guest is AYCHRISTENE — content creator, creator educator, speaker, and creator
business advocate. She helps creators grow with confidence, understand their value, and build
sustainable businesses through content, negotiation, and personal branding. She is also the
creator of Empower Your Worth: The Ultimate Pricing Guide for Creators.

Connect With Christene:
YouTube Channel /// Instagram /// Website

 





What We Offer Creators


Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE! 
Hire Dusty To Be Your YouTube Coach
YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50.
Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!
All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast.
Follow The Show:
Facebook /// X /// YouTube /// Instagram

In this special YouTube Creator Q&A episode, we tackle the questions creators are asking right now—how to choose a niche, grow consistently without burning out, and build a monetization plan that actually fits your channel. We also break down sponsorship pricing, what to focus on in 2026, and how to know when (or if) it's time to go full-time.






What We Offer Creators


Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE! 
Hire Dusty To Be Your YouTube Coach
YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50.
Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!
All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast.
Follow The Show:
Facebook /// X /// YouTube /// Instagram

James Kelly doesn't even have 100 videos on his YouTube channel, but he's pulling in £5,000–£7,000 a month ($6K–$9K) from it. In this episode, the man behind some of the best-looking studios on YouTube (and Ed Lawrence's longtime collaborator at Film Booth) breaks down exactly how a small channel funds a real business: high-ticket studio builds, £300 thumbnails, and one video idea that got him re-monetized AND landed 8 client calls in a week.
About James:
James Kelly helps business creators and experts build professional-looking YouTube studios that position them as authorities and attract high-value clients. A graphic designer turned filmmaker, James spent years as Ed Lawrence's right hand at Film Booth, co-creating Thumbnail University and the studio build courses, before relaunching his own channel as "the studio guy." He now offers everything from AI-powered Studio Vision Audits to full done-for-you studio builds worldwide.

Connect With James:
YouTube Channel /// Website

 





What We Offer Creators


Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE! 
Hire Dusty To Be Your YouTube Coach
YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50.
Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!
All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast.
Follow The Show:
Facebook /// X /// YouTube /// Instagram