The Two-Channel Rule: A System for Growing Expert Podcasts
In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire address the single biggest flaw in podcasting: the lack of organic distribution. To overcome this, they introduce the "Two-Channel Rule," a strategy that pairs your long-form audio content with a specific short-form social platform to drive real growth. Dan and Ken break down why LinkedIn is often the best choice for B2B creators, how to network through comments without being spammy, and why you must treat your social profile like a high-converting landing page.My Favorite AI ToolsTransparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Hardcore History by Dan Carlin (Mentioned as the gold standard of podcasting) Substack (Discussed as a newsletter/community alternative) ChatGPT - <a href="https://openai.com/">https://openai.com/</a> (Mentioned for researching influencers) LinkedIn (Recommended primary channel for B2B)Timestamps 00:00 – The "One Big Downside" of Podcasting 03:41 – Introducing the Two-Channel Rule 09:23 – Syndication vs. Engagement: Why you can’t be everywhere 15:20 – Selecting your short-form platform (Why LinkedIn wins for B2B) 19:35 – Dan’s "Working the Room" strategy for LinkedIn engagement 25:28 – How to identify who to engage with to grow your authority 28:49 – The dangers of automating comments with AI 30:50 – Optimizing your LinkedIn profile to function like a landing page
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How to Build a Personal Brand AI Can't Copy
In this AI marketing podcast episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part framework—Values, Stories, and Future Self—to help marketers build genuine authority that no algorithm can replicate.My Favorite AI Tools Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Primal Branding by Patrick Hanlon - https://amzn.to/4oVx4II Start with Why by Simon Sinek - https://simonsinek.com/books/start-with-why/ Nothing is Wasted Podcast - https://www.nothingiswasted.com/podcastTimestamps 00:00 - Why AI can never replace the human element of a personal brand. 02:49 - The two biggest lies in branding: The "Logo" Fallacy and the "Just Be Yourself" trap. 07:51 - Pillar 1: Values and Beliefs (The foundation of your brand). 13:50 - Pillar 2: Stories and Experiences (Why origin stories matter). 18:48 - The Gary Vee Example: How stories of transformation create superfans. 21:58 - Pillar 3: The Future Self Science (You are both discovered and created). 27:55 - How to handle audience capture without compromising your values. 33:10 - The "Stake in the Ground" strategy for building authority.
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How to Build a Personal Brand AI Can't Copy
In this AI marketing podcast episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part framework—Values, Stories, and Future Self—to help marketers build genuine authority that no algorithm can replicate.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Primal Branding by Patrick Hanlon - https://amzn.to/4oVx4II Start with Why by Simon Sinek - https://simonsinek.com/books/start-with-why/ Nothing is Wasted Podcast - https://www.nothingiswasted.com/podcastTimestamps 00:00 - Why AI can never replace the human element of a personal brand. 02:49 - The two biggest lies in branding: The "Logo" Fallacy and the "Just Be Yourself" trap. 07:51 - Pillar 1: Values and Beliefs (The foundation of your brand). 13:50 - Pillar 2: Stories and Experiences (Why origin stories matter). 18:48 - The Gary Vee Example: How stories of transformation create superfans. 21:58 - Pillar 3: The Future Self Science (You are both discovered and created). 27:55 - How to handle audience capture without compromising your values. 33:10 - The "Stake in the Ground" strategy for building authority.
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Scale Your Authority: Automate Podcast Distribution Without Losing Your Soul
In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire break down why podcasting remains the most powerful channel for building authority, especially when supercharged by AI. They walk through the entire production lifecycle—pre-production, production, post-production, and distribution—sharing how they use tools like Gemini and Zencastr to streamline workflows without losing the human element. Dan also reveals his "episode packaging" strategy and introduces a new tool, Smack.fm, that automates the repurposing of episodes into dozens of social media assets.My Favorite AI ToolsTransparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Google Gemini - https://gemini.google.com/ Riverside - https://riverside.fm/ Smack - https://smack.fm/ Showrunner - https://showrunner.com/ AI-Driven Marketer Podcast Assessment - https://aidrivenmarketer.com/pod AI-Driven Podcast Course (Free Tutorials) - https://aidrivenpodcast.com/Timestamps 00:00 - Why podcasting is the ultimate channel for authority. 02:50 - Using AI in pre-production: From research to episode packaging. 06:53 - Switching from Custom GPTs to Google’s Gemini Gems for thumbnails. 07:57 - The Production Phase: Why human connection still trumps AI voices. 12:03 - Simplifying post-production with AI editing tools like Zencastr. 18:28 - Using Tella for solo episodes and screen recording. 20:00 - The Distribution Playbook: Turning one episode into dozens of assets. 24:23 - Automating social posts with Smack.fm. 28:09 - Where to find the full documented process for free.
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The "Dream 100" Execution Plan [Google Sheet System]
In this AI marketing podcast episode, Dan Sanchez and Ken Freire explore why great ideas alone aren't enough to build authority—you need relationships to move markets. They unpack how podcasting acts as a "Swiss Army Knife" for networking, allowing you to connect with gatekeepers, dream clients, and industry peers. Dan and Ken provide a step-by-step guide on who to interview, how to execute genuine outreach without over-automating, and how to use AI strategically in pre-production without killing the human connection.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Content-Based Networking by James Carberry - Book Link The Ultimate Podcast Assessment - https://aidrivenmarketer.com/pod My Showrunner (Custom GPT) - https://myshowrunner.com/ Fathom (AI Notetaker) - https://fathom.video/ Social Media Examiner - https://www.socialmediaexaminer.com/ Otter.ai - https://otter.ai/Timestamps 00:00 – Why ideas are incomplete without relationships. 07:45 – Credibility by Association: Leveraging the "Oprah Effect." 12:20 – The serendipity of opportunities: How knowing people leads to career leaps. 18:42 – The "Dream 100" Strategy: Targeting ideal prospects and partners. 25:45 – The 5-Step Framework: From building the list to the final follow-up. 36:59 – The AI Warning: Why you must not use AI for outreach. 38:12 – The AI Advantage: Using Custom GPTs for pre-interview research and questions. 47:52 – The Follow-Up Game: Turning interviews into genuine friendships with memes and texts.
About AI-Driven Marketer: Master AI Marketing To Stand Out In 2026
I'm just a marketer on a mission to master AI in 2026 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today. Let's master this thing together. Follow this show to join me on the journey.#danchez
New Zealand