Add To Cart: Australia’s eCommerce Show

Chloe de Winter is the co-founder of Nala, the Australian underwear brand rewriting the rules of lingerie. A trained physiotherapist and Pilates instructor, Chloe didn’t come from fashion. She came from frustration. During COVID, stuck between countries and wardrobes, she went searching for bras and underwear that were cool, inclusive, well-fitting and affordable. They didn’t exist.
What she saw wasn’t just a gap in the market. It was a gaping hole.
Today, we're discussing:
Building a 100-body online fit guide to improve conversion and representation
Leveraging controversy, including breastfeeding billboards, to drive sales
Managing censorship across Meta and TikTok while scaling paid acquisition
Balancing affordability with profitability amid inflation pressures
Forecasting and inventory planning across 75+ size SKUs
Expanding into David Jones without compromising brand identity
Why body positivity means meeting customers wherever they are
Connect with Chloe
Explore Nala
SMS us to request a guest!
Support the show
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community

There are few phrases in ecommerce more expensive than, “Hi, just wondering where my order is?”. It sounds harmless. Polite, even. But behind that sentence is friction. Doubt. A small crack in trust. And if you’re getting a lot of them, you don’t have a response-time problem. You have a design problem.
In today's Playbook, Jevon Le Roux from Keeyu joins a group of smart operators tackling the same issue from different angles. Alongside Hamish McKay, Boozebud’s Damien Smithand Erin Williamson, and the Starshipit tracking example, the message is consistent: Stop optimising how fast you answer complaints. Start designing the experience so they don’t happen.
In today's playbook:
Why reactive CX metrics like response time and CSAT don’t solve WISMO complaints
How proactive ecommerce ops intercept stalled, lost or delayed orders before customers notice
The hidden impact of checkout mistakes and why post-purchase order editing reduces support load
How to remove surprises with early, high-stakes communication
Why branded tracking pages reduce anxiety between dispatch and delivery
The operational shift from clearing tickets to preventing them
Connect with Jevon
Explore Keeyu
Keeyu's main episode
Order Editing's episode
Boozebud's episode
SMS us to request a guest!
Support the show
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community

In today's exclusive episode, Merline McGregor, Pattern's Managing Director AZN, joins Add To Cart to unpack what that shift really means for brands navigating Amazon, TikTok Shop and AI-driven discovery. From Amazon’s continued dominance to the uncomfortable truth that your brand might already be selling on marketplaces without your control, this conversation challenges the idea that everything should still funnel neatly back to your DTC site.
Today, we're discussing:
Why over 90% of Aussies are now shopping via marketplaces
The real reason Amazon keeps winning in Australia
What “retail readiness” actually means for brands
Why your product might already be on Amazon, without you controlling it
How TikTok Shop could reshape ecommerce team structures
The shift from single-channel ecommerce to fragmented commerce
Pattern's Consumer Marketplace Report 2026 now available here.
Connect with Merline
Explore Pattern
SMS us to request a guest!
Support the show
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community

Download Shippit's Commerce Delivery Report 2026 for free.
At NRF in New York, Shopify and Google announced something that could quietly reshape the foundations of ecommerce: the Universal Commerce Protocol (UCP).
In this episode, James Johnson, Enterprise Leader at Shopify Australia, joins Bushy to unpack what UCP actually is, why agentic commerce is accelerating faster than most retailers realise, and what operators should be doing right now to prepare.
Because while AI shopping sounds futuristic, the data says it’s already happening: Since January last year, Shopify has seen a 9x increase in AI traffic to merchant storefronts and a 14x increase in orders originating from AI searches. This isn’t theory. It’s distribution.
Today, we're discussing:
What the Universal Commerce Protocol (UCP) actually is, and why it’s more than just another tech acronym
The 9x growth in AI traffic and 14x growth in AI-originated orders
Why agentic commerce is a new distribution channel, not the death of the storefront
How AI agents like Gemini, ChatGPT and Copilot are reshaping product discovery
The difference between AI traffic and AI conversion
How tools like Shopify’s Knowledge Base and Sidekick prepare you now
What retailers should be doing in the next 12 months
Connect with James
Explore Shopify
Download Shippit's Commerce Delivery Report 2026 for free. 
SMS us to request a guest!
Support the show
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community

Dave Thompson, founder of Run Remote and Hometime, has built and operated businesses across ecommerce, marketplaces and venture studios, and what stood out wasn’t a tactic, it was a mindset. He kept coming back to one word: leverage. Designing businesses so they scale through systems, distributed teams and smart tooling, not just headcount. 
In this Playbook, we revisit Dave’s philosophy and connect it with lessons from Alice Williams (Ovira), Damien Smith (Boozebud) and Serene Lim (Gellae). All very different operators, all solving the same problem: how to grow without just throwing more people at it.
In Today’s Playbook:
Why hiring is often a reflex, and what to question before you post the job ad
How Dave Thompson designs businesses around leverage, not headcount
Why distributed teams and modern tools create capital efficiency at scale
How Ovira restructured roles to remove handoffs and speed up decision-making
Why shared tech architecture prevents duplicated teams as you grow
How Gellae uses automation to remove repetitive work without killing creativity
Connect with Dave Thompson
Explore Run Remote and Hometime
RunRemote’s main episode
Ovira’s episode
BoozBud’s episode
Gellae’s episode
SMS us to request a guest!
Support the show
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community