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• Anna Samkova from Albany Advisory | #517

  In this Checkout episode, Anna Samkova takes us behind the scenes of the tools, brands and ideas shaping her approach to customer strat. She explains why Harvey Norman, STAX, Muscle Republic, Bunnings and Woolworths are nailing customer experience and community building. She also shares the tech she relies on for business efficiency, her obsession with AI and how Mel Robbins’ ‘The Let Them Theory’ reshaped her leadership mindset. Plus, she opens up about the challenge of scaling a consultancy without losing quality.Check out our full-length interview with Anna Samkiva here:Main episode linksThis episode was brought to you by… StudioHawkAbout your guest: With over 15 years in retail leadership, Anna Samkova helps brands turn customer engagement into long-term profitability. Founder of Albany Advisory and former Group General Manager at Brand Collective, she has led customer strategy for some of Australia’s biggest retail brands. Using her C.L.I.E.N.T. Growth Framework, Anna has helped major retailers increase repeat purchases by 20%, boost CRM-driven revenue and transform omnichannel experiences. A champion of data-driven decision-making, she ensures brands aren’t just collecting customer insights—they’re using them to scale effectively.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

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• What 100 E-commerce Sites Got Wrong: Grant Arnott from Click Frenzy Spills All | #516

  In this episode of Add To Cart, we sit down with Grant Arnott, Executive Director at Global Marketplace, home to retail powerhouses Click Frenzy, Power Retail and GrabOne. With over a decade driving peak online moments for brands like Woolworths, Big W and Adore Beauty, Grant brings sharp insights and unfiltered takes on where ecommerce has lost its edge. He unpacks why most sites are blending into the background, the real role of top-of-funnel traffic and what Australian retailers can learn from global innovators like ModCloth. Whether you're buried in attribution models or stuck in template land, this episode challenges you to think beyond best practice and start building with personality.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest: Grant Arnott is the Executive Director at Global Marketplace, where he spearheads initiatives to transform the e-commerce landscape across Australia and New Zealand. With a passion for retail innovation, Grant has successfully driven the development of a dynamic marketing engine, exemplified by key events such as Click Frenzy and influential platforms like Power Retail and GrabOne. Since joining Global Marketplace in 2012, he has played a pivotal role in shaping marketing strategies and overseeing impactful e-commerce events. Prior to this, Grant served as Managing Director of Click Frenzy, Australia’s premier online retail festival, and was instrumental in establishing Power Retail as a crucial resource for the online retail community. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Email [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

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• The Download - 2nd May 2025

  Alright, we’re doing this... introducing The Download!A wrap-up of the most interesting changes in eCommerce this week with Nathan Bush and a mystery guest. This episode was recorded live on Friday inside the Add To Cart CAMPUS Community — it’s live, raw and a bit loose… a bit different to our usual eps!This week we cover:AI and shopping: ChatGPT is now showing shopping results. Is this the beginning of the end for product discovery as we know it, or just another overhyped moment?Why online retail feels boring right now and what we can do about it. Criteo has confirmed it with new research.Why attribution is broken: We dig into guesstimation, misleading dashboards, and a simpler approach using Marketing Efficiency Ratio (MER).How to filter the AI noise: Tools, tactics, and how to avoid falling into yet another LinkedIn-hyped rabbit hole.What actually makes a strong brand — and how loyalty can override logic (even if you’re being overcharged).Plus, a preview of our upcoming Meta Bootcamp and all the fun stuff happening at Retail Fest — including trivia, panels and a Gold Coast bogan dress-up.Mentioned in this episode:Join the Add To Cart CAMPUS CommunityRegister for Meta Bootcamp (starts June 9)Add To Cart Trivia at Retail FestCriteo's Boring Retail ReportRetail Fest Transitional TicketsTracksuit – brand trackingTriple Whale – eCommerce attribution and analyticsFYXER – AI email assistantPerplexity – AI research toolAll Marketers Are Liars – Seth GodinWant to join the live session next Friday?If you’re a CAMPUS member, we’d love you to come along. Bring a story, a soapbox moment or just hang out and listen in.Not a member yet? Join for free here. Hosted on Acast. See acast.com/privacy for more information.

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• Tahlia Mandie from Kakadu Plum Co | #515

  In this Checkout episode, Tahlia Mandie of Kakadu Plum Co. chats tools and inspirations. From using Canva daily to keep her branding sharp, to finding inspiration in Gem’s innovative approach to oral care, and drawing timeless lessons from Viktor Frankl’s Man’s Search for Meaning, hear how this purpose-driven founder balances life and business while growing an ecommerce brand that celebrates Australian native ingredients and supports Indigenous businesses.Check out our full-length interview with Tahlia Mandie here:Main episode linksThis episode was brought to you by… Convert DigitalAbout your guest: Tahlia Mandie launched Kakadu Plum Co. in 2015, long before most Australians had even heard of the powerful native superfood, Kakadu plum. What started as a single product quickly grew into a thriving brand offering over 30 products, from bush teas and preserves to oils and homewares. Today, Kakadu Plum Co. stocks a range of over 1,200 products from other Australian and Indigenous businesses through its online store. Driven by a passion to celebrate Australian bush foods and honour Indigenous culture, Tahlia has built a platform that connects customers with the richness of Australia’s land and its people.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

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• The $20M Marketplace Mistake Most Brands Don’t Know They’re Making with Sean Walsh | #514

  In this episode of Add To Cart, we sit down with Sean Walsh, Director at Pattern Australia, the ecommerce accelerator trusted by brands like Thankyou, Coco & Eve, Evo Hair, Bellroy and Quad Lock to grow their marketplace presence globally. Sean unpacks the true levers of marketplace success, from cleaning up your distribution to mastering Amazon’s algorithm with evergreen SKUs and keyword-first content. As the man behind the largest third-party seller on Amazon globally outside of Amazon itself, with 39 trillion data points at his fingertips, Sean delivers a no-nonsense, high-impact guide to building long-term, scalable marketplace strategies. Whether you’re still on the sidelines or already live on Amazon, this episode will change how you think about growth.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest: With nearly two decades of experience in digital and e-commerce growth, Sean has been instrumental in scaling brands across global marketplaces. As a foundational team member of a pureplay e-commerce startup that grew into a publicly traded company, he has firsthand experience building and accelerating digital businesses. Now leading brand acceleration efforts at Pattern, Sean specialises in helping top-tier brands navigate Amazon and other marketplaces, leveraging innovative supply chain solutions to drive growth. Passionate about innovation and strategy, he thrives on creating impactful solutions that propel brands to success.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

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