Add To Cart: Australia’s eCommerce Show

Mareile Osthus runs 500 to 700 mystery shops a week. What surprises her most is when the basics don’t work.
Mareile led buying at Zalando and THE ICONIC before founding Humii, which sends real mystery shoppers through online stores from search to refund. Humii’s data now powers the Online CX Index with Inside Retail.
In this episode:
Functionality, transparency, expectations - the three things behind every great online experience
Chatbot obstruction - why bots now cause 7% of site abandonment, up from 3%
Click your own links - the basics to check before Black Friday
Planning your holiday trading? Grab Shopify’s Holiday Retail 2026 report. Read the report | Download the Australian version
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Modibodi cut its affiliate commission from 14% to 6% and almost tripled revenue. The partners doing the real work came out earning more.
This Playbook is anchored by Annabel Gray, VP of APAC at Silverbean, who has spent 15 years helping brands stop getting ripped off in affiliate. Her warning: set-and-forget cashback just mops up demand you already had.
In this playbook, we cover three things ecommerce operators need to know about making an affiliate programme profitable:
Pay the partner who introduced the customer, not whoever clicked last
Set commission for the value each partner brings in
Check the growth is real before you push harder
Moving off Salesforce Commerce Cloud? Get Convert Digital’s migration guide.
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Forever New has been dressing Australian women for 20 years and now trades in more than 25 countries. In this exclusive, CIO Robert Lupone and Convert Digital founder Andrew Waite unpack how they moved four markets off Magento and onto Shopify in nine months.
The standout moment: the guiding rule was to build as little as possible, and Forever New’s cancellation rates are now the lowest they’ve ever been.
In this episode:
Protect the customer experience - why the brief wasn’t a feature list
Native first - use Shopify out of the box, partner where needed, and only build what sets you apart
Go global in stages - four markets rolled out a week apart, with Australia last
If you’re weighing up a move off an ageing platform, Convert Digital has led Shopify migrations for brands like Chemist Warehouse, Showpo and Lorna Jane. Talk to Convert Digital here.
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Utility is about being chosen. Discovery is about being remembered. That’s how Mark Mansour sees retail splitting as AI agents start doing the shopping.
Mark has spent 20 years on the platform side of retail, from PayPal and eBay to building retail media, loyalty and marketplace businesses inside one of Australia’s biggest retailers. This episode lands on his first day as Managing Director APAC at QSIC.
In this episode:
Utility versus discovery - why some purchases go to agents and others still need inspiration
Don’t become inventory - what happens to brands that lose the direct relationship
Fish where the fish are - how to think about marketplaces without being everywhere
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Customers have got very good at spotting fake urgency. And the cart is the worst place to lose their trust.
This Playbook is anchored by Sylvie Wilson, co-founder of Unicorn Cart, which runs the cart on more than 400 stores. Her data shows carts with a gift with purchase convert 23.7% higher, because the offer is real and it runs out.
In this playbook, we cover three things ecommerce operators need to know about creating urgency in ecommerce:
Point urgency at a real limit on stock or time
Treat fake urgency as a trust cost that follows customers to checkout
Build the urgency into the offer, not the page
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