Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond.Today, we’re discussing:How to build an edge competitors can’t replicate - even in a copycat marketWhat Ecosa learned from a 15-month product flop (and why Ringo calls it a win)The AI tools cutting Ecosa’s product development time in halfThe real secret to staying lean while still blowing customers awayWhy genuine word-of-mouth will always beat referral codesConnect with RingoExplore EcosaSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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48:41
How to Train the Machine: Lessons in Optimising for AI Search 568
While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results.Instead of chasing SEO hacks, she’s using Shopify’s Knowledge Base to train the machine. That means teaching large language models (LLMs) exactly how to understand her store, from product details to reviews and policies, so when customers ask “where can I find this near me?”, Nutrition Warehouse appears as the answer.In Today’s Playbook:How Shopify’s Knowledge Base can train AI models to understand your storeWhy structured, transparent product data is your new growth engineThe lessons from HealthPost, she wear, and StudioHawk on building AI-ready systemsHow to make your brand discoverable across ChatGPT, Perplexity, and GeminiWhy clean data, structure, and speed matter more than hacksConnect with Heather Explore Nutrition WarehouseHeather’s Main Episode #551Abel Butler’s Episode Stacey Head’s EpisodeHarry Sanders’ EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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12:50
The 25% Rule: David Chinn on How Lexer Helps Retailers Find Their Best Customers | #567
David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what’s possible when retailers actually take control of their customer data.Today, we’re discussing:How first-party data is reshaping ecommerce in a cookieless worldThe messy side of marketplaces like TikTok Shop and how to fix duplicate dataWhy the smartest retailers focus on their top 25% of customersZero-party data done right (and when to ask for it)How Lexer is using AI to turn insights into real-time actionWhat’s next for data-driven retail and where brands should focus in 2025Connect with DavidExplore LexerSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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56:59
How To Turn Emerging Payment Options Into Your Next Growth Channel #566
Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself into a driver of growth by connecting real-time payments with real-time rewards. “Cashback feels like a gain, whereas discounts feel like a loss.” That simple shift is redefining how merchants view both margin and loyalty.In Today’s Playbook:How Hello Clever is using real-time payments to power instant cashback and loyaltyWhy cashback feels like a gain while discounts erode brand valueWhy Sonia Friedrich says friction is the ultimate conversion killerThe key to turning payment rails into marketing assets that grow both margin and trustConnect with Caroline Tran Explore Hello CleverListen to Caroline’s main episodeEpisode #392 with SoniaSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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12:23
Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565
In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement.Today, we’re discussing:The scrappy early days of launching she wear with zero experienceThe moment her website exploded Why Meta’s changes are forcing authentic brands to rethink socialsHow virtual fittings are driving trust and conversion onlineThe power of word of mouth for creating an engaged communityWhat AI could mean for the future of fit and personalisationBecoming a leader in a male-dominated fieldConnect with Stacey HeadExplore she wearSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork.🎧 500+ episodes and counting 📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au Hosted on Acast. See acast.com/privacy for more information.
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