Add To Cart: Australia’s eCommerce Show

Then Temu copied all 4,000 products overnight.
Warwick Levy has run Lonely Kids Club for 15 years with no investors, printing every order by hand. Then Temu scraped his whole store and undercut him at half price.
In this episode:
The Temu takedown - how a trademark, not copyright, cleared a thousand listings
Print-to-order - thinner margins, no dead stock, a 4,000-product catalogue that works
Doubling traffic - the six-hour SEO audit that beat 14 months of agency retainers
Connect with Warwick Levy | Explore Lonely Kids Club

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Every job on your list looks worth handing to AI when you only count the hours you get back. The upside is everywhere, which makes it a terrible place to decide from.
What actually sorts one priority from the next is the downside. What happens when AI gets it wrong, and who finds out first: you or your customer? Justin Bausch learned that when his customer service autopilot told people who'd paid for framed art that they'd only bought a poster.
The brands getting this right do three things differently.
In this playbook, based on a conversation with Justin Bausch, founder of Style My Wall, we cover three things ecommerce operators need to know about deciding what AI runs in their business:
Know your worst case before you automate: who finds out first, and what it costs to undo
Work out whether a rough patch is bumpy or a showstopper, and write the pass mark down before you switch it on
Give every automation an owner, a check-in and someone who can switch it off
Connect with Justin Bausch
Explore Style My Wall
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Every ecommerce operator is being asked what they should hand over to AI. Most answer by looking at the upside, and the upside is everywhere.

What actually separates one automation from the next is the downside: what happens when it gets it wrong, and whether you or your customer finds out first.

The brands getting this right do three things differently.

In this playbook, based on a conversation with Justin Bausch, founder of Style My Wall, we cover three things ecommerce operators need to know before letting AI run part of the business:
Know your worst case before you automate anything
Learn the difference between a bumpy rollout and a showstopper
Give every automation an owner, a check-in and someone who can switch it off

Connect with Justin Bausch
Explore Style My Wall
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Affiliate is one of the most powerful channels in ecommerce, and one of the easiest to waste money on. Annabel Gray runs Silverbean's APAC business, and her mission is simple: help brands understand the channel so they don't get ripped off.
his is a deep dive into a channel most ecommerce teams under-use and misunderstand, and where AI is about to change everything.
In this episode:
Coupons and cashback still work, but only if you manage them and change behaviour, not set and forget
Anyone who can refer an outcome can be an affiliate, the biggest wins come from niche communities and content
AI is collapsing the funnel, so your brand story now has to be verified by third-party sites, not just your own
Connect with Annabel Gray
Explore Silverbean

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If you're brave enough to make your own product, you'll get copied. The branding, the packaging, even the exact colourway can be reverse-engineered. What can't be copied is why your customers chose you.
When Meke Baby got copied like for like, Elysia Krstevski went legal, found it exhausting, and instead borrowed a jet and a Lamborghini to make a brand campaign no faceless copycat could touch. This Playbook is about finding the parts of your brand that genuinely can't be replicated.
In this playbook, we cover three things ecommerce operators need to know about making your brand impossible to copy:
Decide what you're actually defending, because it usually isn't the product
Compete on being wanted, not on being first
Build the parts of your brand a copy can't fake
Connect with Elysia Krstevski
Explore Meke Baby
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