Add To Cart: Australia’s eCommerce Show

Craig Mildenhall did not start in ecommerce.
He started in loyalty. Years at Loyalty New Zealand. A stint at adidas in Europe, running global loyalty and consumer engagement. And somewhere in all of that, he figured out something most digital leaders are still catching up to: the data tells you what happened. The customer tells you why.
As GM of Digital at Kathmandu, Craig has spent two years rebuilding one of Australia and New Zealand's most loved outdoor brands from the platform up. New site. New loyalty program. New way of working. And a four-month Shopify migration launched right in the middle of a flash sale.
This one is full of practical stuff.
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Most businesses struggling with profitability aren't spending too much on ads. They're holding too much stock. The wrong stock. Stock bought on gut feel six months ago, sitting in a warehouse, tying up cash that could be doing something useful.
Talea Bader is the co-founder of SKUTOPIA, an Australian fulfilment operation that's been building its own AI and robotics platform for eight years. He runs fulfilment for hundreds of businesses, from early-stage brands all the way through to enterprise, which gives him a view of what's actually happening inside these businesses rather than the version operators tell themselves.
He's seen a business turning over $700 million move from significant losses to tens of millions in profit. Not by changing their marketing. Not by redesigning their website. By changing the way they managed inventory.
Today, we're discussing:
Why inventory is your biggest P&L lever, and most businesses go looking for profit in the wrong place
The difference between gross margin and delivered margin, and why most buying decisions are made off the wrong number
Why inventory reordering is still super manual, spreadsheet based, and driven by ego instead of science
How to know your weeks on hand before it becomes a crisis
The $700 million business that moved from significant losses to tens of millions in profit through better inventory management alone
Connect with Talea Bader | Explore SKUTOPIA
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Dominique Moretti rebuilt the I.AM.GIA website from scratch in 12 weeks. Open rates sit above 50%. The re-engagement flow beats the welcome flow. And 90% of I.AM.GIA's revenue comes from the US. This is how she runs two global fashion brands with one lean team.
Dom is Head of Ecommerce and Digital at A&S Labels, the Melbourne company behind Tiger Mist and I.AM.GIA. She started there as a graphic design intern twelve years ago, grew with the business, left for a stint at Calibre, and came back in a bigger role. She's also a Klaviyo Champion 2026. Nathan sat down with her at K:SYD in Sydney before the doors opened, the third of three conversations recorded there.
Today, we're discussing:
How Dom scrapped an I.AM.GIA website project mid-build, changed agencies and rebuilt in 12 weeks [12:09]
Why she moved from headless to Shopify Native and what drove that decision [13:13]
The re-engagement flow with no discount that's now outperforming the welcome flow [28:33]
How to maintain 50-60% open rates for two fashion brands in 2026 [30:46]
The app strategy: push notifications, Tapcart AI flows, and why apps beat SMS long-term [00:00]
What TikTok Shop in the US actually requires in terms of product data, SLAs and live consistency [43:09]
How Dom is using Claude and Klaviyo MCP for weekly reporting across all channels [37:29]
Use the code ADDTOCART20 for 20% off storewide at tigermist.com.au and au.iamgia.com/  (excludes EV x TM Collection).
Connect with Dominique Moretti | Explore Tiger Mist | Explore I.AM.GIA 

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Most product businesses don't have a recall plan. Not because they've decided against it. Just because the moment hasn't arrived yet.
Melanie Nolan built Naternal Vitamins to eight million dollars in four years without running a paid ad for the first two. She built it on trust. Then in April last year, a manufacturing error created iodine variability across fifteen thousand units of her prenatal supplement. The TGA required a full voluntary recall. She refunded nearly three hundred thousand dollars in a single month. And came out the other side still growing, with 95% of her customers still there.
That outcome is not accidental. In this Playbook episode, Nathan unpacks three things every physical product business should do before a recall arrives, not during one.
Today, we're discussing:
Why recall infrastructure fails when you build it inside the crisis rather than before it [lesson one]
The four systems Naternal built after the recall: recalls@ email, Google Drive docs, batch tracking, fillable forms [lesson one]
Why going first on transparency is the commercial move, not just the ethical one [lesson two]
How 95% of customers stayed after a $300K refund month because of how Mel communicated [lesson two]
Why the brands that come through a crisis are the ones that move toward the problem [lesson three]
The $22,000 recall insurance policy that was worth every cent [lesson one]
Explore Naternal Vitamins | Connect with Melanie Nolan | Hear EP620
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The gap between when you say the parcel will arrive and when it actually does is still the biggest unsolved loyalty problem in Australian retail. This is the episode that puts numbers on it.

This episode discusses Shippit’s State of Shipping Report 2026. Download your copy here.

Rob Hango-Zada co-founded Shippit in 2014 and has published the State of Shipping Report three years running. This year's edition is the biggest yet. David Bauer is GM Customer at Amart Furniture, one of Australia's largest furniture retailers with 65 stores, an ecommerce operation, and a weekly leadership review that tracks something they call "broken promises."
The conversation covers the 2026 report's most important findings, what they mean for retailers competing against an Amazon-trained consumer, and why the brands winning loyalty in this environment are doing the work no one wants to talk about.
Today, we're discussing:
Why only 7% of retailers offer an accurate delivery estimate at checkout, and what it would take to close the gap [13:50]
How Amart tracks broken promises as a top-line weekly leadership metric [18:24]
The 2.2-day actual vs 5.2-day promised delivery gap, and why most retailers can't close it [22:23]
"Your last best experience is your new expectation" and what that means for every retailer competing with Amazon [14:48]
Why free returns are functionally dead, and what easy returns actually looks like in 2026 [42:08]
The rattle surcharge, fuel costs, and why disruption is now the default operating environment [36:10]
Why Amart is building a white-glove delivery tier and what that signals about where premium retail is heading [40:04]
Connect with David Bauer | Explore Amart Furniture | Connect with Rob Hango-Zada | Explore Shippit
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