For years, B2B sites were the forgotten sibling of ecommerce: functional, clunky, and built for systems, not humans. But AS Colour’s Joe Sharplin is flipping that script. A designer turned digital lead, he’s bringing craft and customer-first thinking to wholesale. And those subtle differences are making a world of impact.In today's Playbook:Why the customer (not the tech stack) should drive every B2B decisionHow AS Colour blends D2C simplicity with wholesale powerThe importance of knowing your professional buyer and their real purchasing behaviourLessons from Total Tools on using data and loyalty to personalise B2B at scaleHow Dan Ferguson grew B2B revenue by leveraging platform-native featuresWhy self-service is becoming the default expectation for modern B2B buyersConnect with JoeExplore AS ColourBrett Sinclair's EpisodeDarren Gunton's EpisodeDan Ferguson's EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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14:35
Stop Customer Problems Before They Start: Inside Keeyu’s AI Ops | #578
In this episode of Add To Cart, Jevon Le Roux joins Nathan Bush to share how Keeyu is turning customer service on its head. Instead of managing complaints, Keeyu’s AI agents proactively detect and fix order issues (like stuck parcels, refund delays, and failed payments) before the customer ever asks, “Where’s my order?”Today, we're discussing:Why most CX tools are stuck in reactive mode, and how Keeyu flips the modelThe moment Jevon and his co-founders realized they could automate complaint preventionWhat a “customer promise” is, and how Keeyu uses it to track every orderHow AI agents are solving operational issues across 50+ ecommerce systemsWhy leading retailers are using Keeyu to reduce ticket volume and team burnoutWhere ecommerce AI is heading, from automation to intent-based prioritizationConnect with JevonExplore KeeyuSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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54:59
How to integrate AI agents into your e-commerce team #577
AI agents aren’t just a futuristic idea anymore. They’re showing up in every tool ecommerce teams use, from Shopify Sidekick and Klaviyo to Google Ads and Gorgias. But as David Brudenell, CEO of Decidr, pointed out on Add To Cart, most teams still treat AI like a virtual assistant for repetitive tasks. The real power comes when you teach agents to chase outcomes, not instructions.In this playbook:Why outcome-driven AI agents outperform task-based automationsHow dynamic nudges can respond to real customer behaviour, not rigid templatesHow to train agents to think in margins, lifetime value and profitable product recommendationsHow AI can clean and interpret data to surface insights fasterWhy clean, connected data is the foundation for every effective AI agentHow to plug agents into your team’s daily workflow so insights move at the speed of ecommerceConnect with DavidExplore DecidrSonia Friedrich's EpisodeMike Rhode's EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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Fit That Converts: How Magic Fit Turns Size Anxiety Into Sales | #576
Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion.Today, we’re discussingHow Magic Fit is transforming Citizen Wolf’s custom-fit DNA into a scalable SaaS tool for retailersWhy “fit confidence” is the most underrated growth driver in ecommerceThe economics of sustainability: what happens when good intentions meet hard marginsThe data opportunities hiding inside your customers’ fit preferencesHow Magic Fit gives retailers real-time data on size gaps and lost salesThe future of pre-purchase personalisation: from fit and fabric to colour and climate confidenceConnect with Zoltan Explore Magic FitSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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53:29
How To Design High-Converting Bundles #575
Every ecommerce founder loves the idea of bundles. More value for customers, more margin for you, right? But the art of bundling goes way deeper than “add two, save ten.” The best bundles don’t just boost AOV: they guide customers through the chaos of choice, making buying decisions feel effortless.Clare Spelta from Bon Maxie has been on that journey. Her approach to bundling isn’t about stacking products for dashboard glory, it’s about understanding how real people shop.In this Playbook:How Clare from Bon Maxie uses real customer data to design bundles that convertWhy Different Drop and Krumbled Foods turn intent signals into instant upsellsWhat LVLY and The Body Shop taught us about managing choice without killing conversionHow Domino’s, Kakadu Plum Co., and Lust Minerals use storytelling to drive perceived valueWhy the most effective bundles focus on effort saved - not dollars offBon Maxie’s Main EpisodeDifferent Drop’s EpisodeKrumbled Foods’ EpisodeLVLY’s EpisodeThe Body Shop’s EpisodeDomino’s EpisodeKakadu Plum Co’s EpisodeLust Minerals’ EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork.🎧 500+ episodes and counting 📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au Hosted on Acast. See acast.com/privacy for more information.
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