Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.In this episode, we cover:How a benefit-led quiz skyrocketed conversionsWhy quizzes aren’t just acquisition tools, but service features that build long-term trustThe game-changing move of syncing quiz data into Klaviyo flowsWhere AI fits in, and why it’s not replacing quizzes just yetConnect with Jennifer GilbertExplore Nutra OrganicsSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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10:31
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10:31
Building an Agentic Workforce: David Brudenell on AI and the Future Ecommerce Team | #555
David’s journey has been anything but ordinary. From studying zoology to leading AI-driven organisations, he’s built a career at the intersection of technology and business. Today, at Decidr.AI, he’s helping ecommerce brands cut the manual “tippy-tapping” across SaaS tools, unify their data, and make decisions that fuel growth instead of just efficiency.Today, we’re discussing:The difference between agentic AI, AI agents and LLMs, and why ecommerce leaders should careHow agentic AI can shift businesses from task-based to goal-driven decision-makingThe pain of point solutions and why endless app-stacking is unsustainable for ecommerceHow Decidr.AI builds a single-source database across platforms like Shopify, Xero, Klaviyo and Google AdsWhy Decidr’s goal-oriented apps outperform traditional chatbots and how one ecommerce client achieved 5% revenue growth in just 8 weeksInsights from Decidr’s AI Readiness Index, showing that most Australian SMEs are prioritising efficiency over growthThe Edible Beauty case study, showcasing agentic AI in real-world ecommerce customer journeysWhat an AI roadmap for SMEs should look like in 2025Edible Beauty Case StudyConnect with DavidExplore Decidr.AISMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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58:32
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58:32
Pete Ceredig-Evans from Try With Mirra | #554
In today’s Checkout, CEO and Founder of Try With Mirra, Pete Ceredig-Evans, gives us a behind-the-scenes look at what fuels his ecommerce brain, from the books that shaped his leadership style to the £400 iPhone book accident that still haunts him.In this episode, we cover:The most expensive online shopping mistake you’ll hear this weekHow Romy The Brand blends fashion and art, and why Pete’s obsessedThe one tool that powers TWM’s remote ops, design, and onboardingThe books that changed how he builds cultureThe bold new move to launch the brand’s own customer-facing appConnect with Pete Ceredig-EvansExplore Try With MirraSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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11:34
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11:34
AI Price Comparison: How Zyft Helps Retailers Win on Both Price and Value | #553
Richard Stevens, CEO of Zyft, has spent his first six months steering the AI-powered shopping assistant through a period of explosive growth. With over 650,000 downloads, 100,000+ daily searches, and $7.5 million in fresh funding, Zyft is reshaping how Australians shop, and how retailers compete.Today, we’re discussing:Zyft’s origins and growth: from Damien Waller’s vision in 2019 to 650,000 downloads and $7.5M raised in 2025.How the app works: Chrome and Safari extensions, mobile apps, barcode scanning, and live retailer feeds.The consumer mindset: why cost-of-living pressures have made shoppers more price-conscious and open to AI tools.Retailer opportunities: using Zyft’s data and transparency to boost discoverability, credibility, and conversion.The future of shopping: what AI-powered price comparison means for retailers heading into Black Friday, Cyber Monday, and beyond.Connect with Richard StevensExplore ZyftSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
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51:42
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51:42
Melissa Wilkinson & Matt Mosse-Robinson from Personalised Favours | #552
In today's Checkout episode, we get to know Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s leading personalised gifting brand. From tiny sandwich presses to Better Brother trophies, Mel and Matt share the weird things they’ve bought online, the tools they rely on, and what’s keeping them up at night (spoiler: it’s not the laser engravers this time).Listen to their main episode here.SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork.🎧 500+ episodes and counting 📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au Hosted on Acast. See acast.com/privacy for more information.
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