Marketing With Kerry

In this episode, host Kerry, a Facebook marketing expert and seven-figure business owner, shares key tips on optimizing ad strategies. She highlights why avoiding logos on images can improve campaign performance and explains the pitfalls of Facebook-recommended formats like carousel ads. With over 14 years of experience, Kerry stresses the importance of split testing to find what works. Tune in for actionable insights to elevate your Facebook ads and drive business success!
Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta
Follow Kerry:
https://www.instagram.com/kerry.fitzgibbon/?hl=en
https://www.youtube.com/@marketingwithkerry
https://www.tiktok.com/@marketingwithkerry
https://www.facebook.com/socialmediaplusone

timestamps
00:00:00 - Introduction
00:00:32 - Facebook Ad Types
00:01:14 - Campaigns That Don't Work
00:01:56 - E-commerce Campaigns
00:03:32 - Carousel Ads in Detail
00:06:00 - Collections Ads
00:06:51 - Video Ads
00:07:24 - Instant Experience Ads
00:08:07 - Boring Ads
00:09:00 - Research and Target Audience
00:10:05 - Research Tools and Techniques
00:11:40 - Foreplay Tool
00:13:30 - Text on Images
00:14:12 - Logo on Images
00:14:54 - Budget Management
00:16:00 - User Experience

In this episode, the hosts discuss the journey from cringe to cool, highlighting examples like Post Malone's early work. They explore the use of AI in video creation and how to spot AI-generated content. The episode also delves into a shocking story about a journalist contacting Facebook about child abuse content and the unexpected response received. Tune in for insights on personal growth, AI-powered marketing, and social media platform controversies.
Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta
Follow Kerry:
https://www.instagram.com/kerry.fitzgibbon/?hl=en
https://www.youtube.com/@marketingwithkerry
https://www.tiktok.com/@marketingwithkerry
https://www.facebook.com/socialmediaplusone
Timestamps
00:00:00 - Introduction
00:00:35 - AI-Generated Videos: How to Spot Them
00:01:13 - Facebook's Child Abuse Content Scandal
00:02:20 - Facebook's Response to BBC's Investigation
00:02:44 - Instagram Porn Account Hacks
00:03:36 - Creative Anti-Vaping Ads
00:04:38 - Effective Anti-Vaping Campaigns
00:05:12 - Facebook Ads Copy Tools: Copy AI vs. ChatGPT
00:06:32 - More on Spotting AI-Generated Videos
00:08:21 - Climbing Cringe Mountain to Become Cool
00:09:06 - Reflecting on Past Marketing Efforts

In this episode, Kerry Fitzgibbon, an ADHD femmepreneur and Facebook marketing expert, delves into setting up Meta accounts to effectively market your business on Facebook and Instagram. She simplifies the process of running ads on Meta, setting up accounts correctly, bringing on other admins, and ensuring everything ties together seamlessly. Tune in for valuable insights on avoiding potential pitfalls and optimizing your online presence for success.
Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta
Follow Kerry:
https://www.instagram.com/kerry.fitzgibbon/?hl=en
https://www.youtube.com/@marketingwithkerry
https://www.tiktok.com/@marketingwithkerry
https://www.facebook.com/socialmediaplusone

Timestamps
00:00:00 - Introduction
00:00:51 - Visual Content Alert
00:01:14 - Setting Up Meta Accounts for Business
00:01:36 - Simplifying Meta Account Setup
00:01:58 - Risks of Incorrect Setup
00:02:30 - Admin Roles and Professional Pages
00:03:13 - Meta Business Suite Introduction
00:04:27 - Ownership Issues with Staff and Agencies
00:05:31 - Personal Account Verification
00:05:53 - Setting Up Business Pages
00:06:14 - Facebook and Instagram Page Management
00:07:10 - Meta Business Suite Functionality
00:10:01 - Setting Up Business Portfolio
00:11:19 - Ad Accounts and Pixels
00:12:04 - Assigning Roles in Business Manager
00:14:13 - Managing Staff Access
00:16:02 - Removing Staff and Partners
00:17:06 - Full Control of Your Metaverse
00:19:04 - Importance of Owning Your Assets
00:21:02 - Claiming Your Assets

In this episode, Host Kerri, an ADHD FEM preneur and Facebook marketing expert, dives deep into the world of Facebook ad hooks. She explains the importance of hooks in capturing your audience's attention and provides a comprehensive overview of the different types of hooks that work exceptionally well.
Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry:
https://www.instagram.com/kerry.fitzgibbon/?hl=en
https://www.youtube.com/@marketingwithkerry
https://www.tiktok.com/@marketingwithkerry
https://www.facebook.com/socialmediaplusone

Timestamps
0:00 - Introduction
0:03 - The Power of a Superior Hook
0:06 - Example: Best Smartphone Camera Hook
0:09 - Why This Hook is a Game Changer
0:12 - Adding Curiosity to Your Hook
0:15 - The Importance of Proof in Your Hook
0:18 - Secret to Using Negative Hooks
0:23 - Introduction by Kerri Fitzgibbon
0:28 - Kerri’s Background and Expertise
0:31 - Unleashing AI-Powered Facebook Marketing

In this episode, Kerry Fitzgibbon, an ADHD femmepreneur and Facebook marketing expert, dives into the world of ad creatives that convert effectively on Facebook. She discusses the importance of varied ad types, quality images, and building a database for business continuity. Kerry breaks down the different ad placements available on Facebook and highlights which ones and what type of creatives tend to convert the best for driving sales. Tune in to learn how to unleash AI-powered Facebook marketing to elevate your business to the top of your niche and beyond.
Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry:
https://www.instagram.com/kerry.fitzgibbon/?hl=en
https://www.youtube.com/@marketingwithkerry
https://www.tiktok.com/@marketingwithkerry
https://www.facebook.com/socialmediaplusone

Timestamps
00:00:00 - Introduction
00:01:15 - Understanding Meta Platforms and Ad Placements
00:02:07 - Meta Platforms Explained
00:03:01 - Conversion Ads and Their Importance
00:03:43 - Top of the Funnel vs. Bottom of the Funnel Ads
00:07:09 - Key Elements of a High-Converting Video Ad
00:10:22 - Importance of Retargeting with Single Image Ads
00:11:05 - Testing Text Overlay on Image Ads
00:12:01 - Native Image Ads and Their Benefits
00:13:01 - Lead Generation Ads and Building a Database
00:17:18 - Strategies for Advertising During Expensive Periods
00:19:04 - Creating Effective Testimonial Ads
00:21:00 - Authenticity in Testimonial Ads
00:22:45 - Educational Content Ads
00:24:55 - Two Approaches to Educational Content Ads
00:25:59 - Summary of High-Converting Ad Types and Placements