#046 - Facebook Ad Strategies That Fail and Succeed! ❌✅
In this episode, host Kerry, a Facebook marketing expert and seven-figure business owner, shares key tips on optimizing ad strategies. She highlights why avoiding logos on images can improve campaign performance and explains the pitfalls of Facebook-recommended formats like carousel ads. With over 14 years of experience, Kerry stresses the importance of split testing to find what works. Tune in for actionable insights to elevate your Facebook ads and drive business success!Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-metaFollow Kerry:https://www.instagram.com/kerry.fitzgibbon/?hl=enhttps://www.youtube.com/@marketingwithkerryhttps://www.tiktok.com/@marketingwithkerryhttps://www.facebook.com/socialmediaplusonetimestamps 00:00:00 - Introduction00:00:32 - Facebook Ad Types00:01:14 - Campaigns That Don't Work00:01:56 - E-commerce Campaigns00:03:32 - Carousel Ads in Detail00:06:00 - Collections Ads00:06:51 - Video Ads00:07:24 - Instant Experience Ads00:08:07 - Boring Ads00:09:00 - Research and Target Audience00:10:05 - Research Tools and Techniques00:11:40 - Foreplay Tool00:13:30 - Text on Images00:14:12 - Logo on Images00:14:54 - Budget Management00:16:00 - User Experience
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21:00
#045 - Cringe-Worthy Facebook Ads Tactics You Won’t Believe! 😬📉
In this episode, the hosts discuss the journey from cringe to cool, highlighting examples like Post Malone's early work. They explore the use of AI in video creation and how to spot AI-generated content. The episode also delves into a shocking story about a journalist contacting Facebook about child abuse content and the unexpected response received. Tune in for insights on personal growth, AI-powered marketing, and social media platform controversies.Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-metaFollow Kerry:https://www.instagram.com/kerry.fitzgibbon/?hl=enhttps://www.youtube.com/@marketingwithkerryhttps://www.tiktok.com/@marketingwithkerryhttps://www.facebook.com/socialmediaplusoneTimestamps 00:00:00 - Introduction00:00:35 - AI-Generated Videos: How to Spot Them00:01:13 - Facebook's Child Abuse Content Scandal00:02:20 - Facebook's Response to BBC's Investigation00:02:44 - Instagram Porn Account Hacks00:03:36 - Creative Anti-Vaping Ads00:04:38 - Effective Anti-Vaping Campaigns00:05:12 - Facebook Ads Copy Tools: Copy AI vs. ChatGPT00:06:32 - More on Spotting AI-Generated Videos00:08:21 - Climbing Cringe Mountain to Become Cool00:09:06 - Reflecting on Past Marketing Efforts
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10:54
#044 - Set Up Your Meta Ad Account the RIGHT Way! 🚀📈
In this episode, Kerry Fitzgibbon, an ADHD femmepreneur and Facebook marketing expert, delves into setting up Meta accounts to effectively market your business on Facebook and Instagram. She simplifies the process of running ads on Meta, setting up accounts correctly, bringing on other admins, and ensuring everything ties together seamlessly. Tune in for valuable insights on avoiding potential pitfalls and optimizing your online presence for success.Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-metaFollow Kerry:https://www.instagram.com/kerry.fitzgibbon/?hl=enhttps://www.youtube.com/@marketingwithkerryhttps://www.tiktok.com/@marketingwithkerryhttps://www.facebook.com/socialmediaplusoneTimestamps 00:00:00 - Introduction00:00:51 - Visual Content Alert00:01:14 - Setting Up Meta Accounts for Business00:01:36 - Simplifying Meta Account Setup00:01:58 - Risks of Incorrect Setup00:02:30 - Admin Roles and Professional Pages00:03:13 - Meta Business Suite Introduction00:04:27 - Ownership Issues with Staff and Agencies00:05:31 - Personal Account Verification00:05:53 - Setting Up Business Pages00:06:14 - Facebook and Instagram Page Management00:07:10 - Meta Business Suite Functionality00:10:01 - Setting Up Business Portfolio00:11:19 - Ad Accounts and Pixels00:12:04 - Assigning Roles in Business Manager00:14:13 - Managing Staff Access00:16:02 - Removing Staff and Partners00:17:06 - Full Control of Your Metaverse00:19:04 - Importance of Owning Your Assets00:21:02 - Claiming Your Assets
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23:03
#043 - Elevate Your Facebook Ads with this SECRET! 📈💡
In this episode, Host Kerri, an ADHD FEM preneur and Facebook marketing expert, dives deep into the world of Facebook ad hooks. She explains the importance of hooks in capturing your audience's attention and provides a comprehensive overview of the different types of hooks that work exceptionally well.Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-metaFollow Kerry:https://www.instagram.com/kerry.fitzgibbon/?hl=enhttps://www.youtube.com/@marketingwithkerryhttps://www.tiktok.com/@marketingwithkerryhttps://www.facebook.com/socialmediaplusoneTimestamps 0:00 - Introduction 0:03 - The Power of a Superior Hook0:06 - Example: Best Smartphone Camera Hook0:09 - Why This Hook is a Game Changer0:12 - Adding Curiosity to Your Hook0:15 - The Importance of Proof in Your Hook0:18 - Secret to Using Negative Hooks0:23 - Introduction by Kerri Fitzgibbon0:28 - Kerri’s Background and Expertise0:31 - Unleashing AI-Powered Facebook Marketing
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28:58
#042 - BOOST Business with AI Facebook Strategies! 🚀🤖
In this episode, Kerry Fitzgibbon, an ADHD femmepreneur and Facebook marketing expert, dives into the world of ad creatives that convert effectively on Facebook. She discusses the importance of varied ad types, quality images, and building a database for business continuity. Kerry breaks down the different ad placements available on Facebook and highlights which ones and what type of creatives tend to convert the best for driving sales. Tune in to learn how to unleash AI-powered Facebook marketing to elevate your business to the top of your niche and beyond.Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-metaFollow Kerry:https://www.instagram.com/kerry.fitzgibbon/?hl=enhttps://www.youtube.com/@marketingwithkerryhttps://www.tiktok.com/@marketingwithkerryhttps://www.facebook.com/socialmediaplusoneTimestamps 00:00:00 - Introduction00:01:15 - Understanding Meta Platforms and Ad Placements00:02:07 - Meta Platforms Explained00:03:01 - Conversion Ads and Their Importance00:03:43 - Top of the Funnel vs. Bottom of the Funnel Ads00:07:09 - Key Elements of a High-Converting Video Ad00:10:22 - Importance of Retargeting with Single Image Ads00:11:05 - Testing Text Overlay on Image Ads00:12:01 - Native Image Ads and Their Benefits00:13:01 - Lead Generation Ads and Building a Database00:17:18 - Strategies for Advertising During Expensive Periods00:19:04 - Creating Effective Testimonial Ads00:21:00 - Authenticity in Testimonial Ads00:22:45 - Educational Content Ads00:24:55 - Two Approaches to Educational Content Ads00:25:59 - Summary of High-Converting Ad Types and Placements
Kerry Fitzgibbon is an ADHD Fempreneur, multiple 7 figure business owner and Facebook Marketing ninja. On each episode, Kerry dives deep into the world of Facebook and Meta marketing, exploring the intricacies of AI-driven advertising and strategic campaign management. From leveraging the latest AI tools to designing captivating and converting strategies, Kerry equips you with actionable insights and expert advice. Whether you're fine-tuning your Facebook ads, or seeking to master the Meta advertising landscape, join Kerry to elevate your digital marketing and dominate your industry. Together lets unleash AI powered Facebook Marketing to take your business from the best kept secret to the top of your niche and beyond.
New Zealand