PodcastsEducationAll It Takes Is A Goal

All It Takes Is A Goal

Jon Acuff
All It Takes Is A Goal
Latest episode

266 episodes

  • All It Takes Is A Goal

    ATG 265: The Algorithm Doesn't Care If They Love You or Hate You: Building a Coffee Empire with Caitlin Campbell

    19/1/2026 | 44 mins.
    What happens when you set a goal for 20,000 followers in six months and hit half a million instead? Caitlin Campbell built a seven-figure coffee business in the public eye, navigating viral videos, negative comments, and sudden fame along the way. In this episode, Caitlin shares how she went from youth pastor to coffee entrepreneur, why video 2000 was the one that changed everything, and the mindset shift that helped her turn trolls into traction. We dive into the reality of building a business on social media, why she's deliberately not opening a brick-and-mortar shop yet, and what it's like when strangers hug you in coffee shops. If you've ever thought about turning your passion into a business or wondered how to stay consistent when the middle feels like a slog, this conversation is packed with practical wisdom. Plus, you'll discover why the algorithm doesn't care if people love you or hate you—it just wants engagement.
    Order Caitlin's Coffee: streetbrew.ca
    In This Episode:
    Grab your very own Soundtracks: The Conversations Card Deck
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    Keep up with my book list on GoodReads!

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    Book me to speak at your event or to your team!
    You can grab a copy of my book All It Takes Is a Goal from your favorite bookstore or at my website!
    Sign up for the Remarkable You Community today!
    Sign up for the Remarkable You Community today!
  • All It Takes Is A Goal

    ATG 264: Hope Is an Act of Open Rebellion: Why Optimism Is the Secret Weapon of World-Class Performers

    12/1/2026 | 1h 15 mins.
    What if everything you thought about optimism was wrong? In this episode, I sit down with Dr. Michael Gervais, high-performance psychologist who's worked with the Seattle Seahawks, Felix Baumgartner, and world-class performers across every field. We dive deep into why optimism isn't naive positivity but the ground zero of mental toughness, how Felix overcame crippling claustrophobia to jump from 130,000 feet, and why every world's best performer Michael has worked with is fundamentally optimistic. You'll discover the difference between grounded optimism and naive optimism, why your brain's survival bias is working against you, how to extinguish fear using systematic desensitization, and why mastery requires looseness, not control. Plus, Michael breaks down the power of "yes, and" conversations, becoming a researcher of amazing, and why emotions are running the whole show. If you've ever thought optimism was soft or unrealistic, this conversation will change your mind.
    Dr. Michael Gervais' Website: https://findingmastery.com/
    In This Episode:
    Grab your very own Soundtracks: The Conversations Card Deck
    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!
    You can grab a copy of my book All It Takes Is a Goal from your favorite bookstore or at my website!
    Sign up for the Remarkable You Community today!
  • All It Takes Is A Goal

    ATG 263: The Hyper-Optimizer's Trap with Dr. James Hewitt

    05/1/2026 | 1h 6 mins.
    Dr. James Hewitt spent years teaching Fortune 500 companies and Formula One teams how to optimize performance—while ignoring his own advice. Then he found a lump in the shower. In this fascinating conversation, James shares how a late-30s cancer diagnosis forced him to confront a hard truth: he wasn't superhuman. We dive deep into the science of human performance, from why heart rate variability matters more than sleep tracking to how your mindset about stress can fundamentally alter your physiology. You'll discover why the "monk mode" mentality is flawed, how self-compassion beats perfectionism, why vacation research says 3-4 days works better than two weeks, and the 3P model that explains why high performers struggle to celebrate wins. Plus: why James speaks out loud in hotel rooms, his $15,000 watch collection paired with socks full of holes, and the Mount Rushmore of performance books you need to read.
    Dr. Hewitt's Website: https://drjameshewitt.com
    You can pre-order my NEWEST book, Procrastination Proof, right now!
    In This Episode:
    Grab your very own Soundtracks: The Conversations Card Deck
    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!
    You can grab a copy of my book All It Takes Is a Goal from your favorite bookstore or at my website!
    Sign up for the Remarkable You Community today!
    Sign up for the Remarkable You Community today!
  • All It Takes Is A Goal

    ATG 262: 50 by 50: The Final 27 Lessons I Learned by Age 50

    29/12/2025 | 15 mins.
    This is it—the final installment of my 50 by 50 series. I've spent four episodes breaking down 50 lessons I learned in my first half-century on this planet (yes, I said half-century). In this episode, I'm covering the final 27 lessons, from "dream big, start small" to why you need at least one Cajun friend. You'll discover why your richest-looking friends might be your poorest, why you should buy an alarm clock and leave your phone in the kitchen, why the opportunity that will change your life often shows up as an annoyance, and why that glass of water on your nightstand at 3 AM is the greatest drink ever invented. Plus, I'll tell you why you should have kids before you're ready, why every industry is smaller than you think, and why you're the cavalry you've been waiting for. Whether you're turning 30, 40, 50, or beyond, these lessons will make you think, laugh, and hopefully grow.
    You can pre-order my NEWEST book, Procrastination Proof, right now!
    In This Episode:
    Grab your very own Soundtracks: The Conversations Card Deck
    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!
    You can grab a copy of my book All It Takes Is a Goal from your favorite bookstore or at my website!
    Episode Artwork Photo by Taylor Smith on Unsplash
    Sign up for the Remarkable You Community today!
  • All It Takes Is A Goal

    ATG 261: 50 Things That Took Me 50 Years to Learn: Part 3

    22/12/2025 | 17 mins.
    I just turned 50, and milestone birthdays make me reflective. Here's what I realized: I liked my 40s way more than my 30s. I'm happier, in better shape, more connected relationally, accomplishing more goals, but taking more vacation. Why? What did I do in my 40s that made it the best decade of my life? In this episode, I'm sharing the first 25 lessons from my list of 50 things that took me 50 years to learn. From "everyone should write at least one book" to "your phone is a casino that runs on time," these lessons cover everything—money, marriage, mentors, mountains, and why you need to own a good suitcase. Some are practical, some are profound, and all of them will make your life better if you apply them. This is part one of a two-part series, so next week I'll share the final 25 lessons to close out the year.
    You can pre-order my NEWEST book, Procrastination Proof, right now!
    In This Episode:
    Grab your very own Soundtracks: The Conversations Card Deck
    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!
    You can grab a copy of my book All It Takes Is a Goal from your favorite bookstore or at my website!
    Episode Artwork Photo by James Donaldson on Unsplash
    Sign up for the Remarkable You Community today!

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About All It Takes Is A Goal

Jon Acuff is the New York Times bestselling author of ten books, including his most recent, All it Takes is a Goal.Published in dozens of languages, his work is both critically acclaimed and adored by readers. When he's not writing, Acuff can be found on a stage, as one of INC's Top 100 Leadership Speakers. He's spoken to hundreds of thousands of people at conferences, colleges and companies around the world including FedEx, Range Rover, Microsoft, Chick-fil-A, and Comedy Central. Known for his insights wrapped in humor, Acuff shared the stage with an American Icon when he opened up for Dolly Parton at the Ryman Auditorium.Jon lives outside of Nashville, TN with his wife Jenny and two daughters.
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