Coach Em Up Podcast

Check out Eric on socials! @ehinman @erichinman
And be on the look out for the World's Toughest Mile Event, happening this Saturday in Austin!

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup
Go to https://atlantisstrength.com to get a quote on some incredible machines
Head over to https://ovrperformance.com/coachemup and get $25 off
Use code "Tim" to get 15% off at https://davidgreyrehab.com

Tim Riley sits down with Eric Hinman — entrepreneur, endurance athlete, brand builder, and community connector — for one of the most wide-ranging conversations we've had on the pod. From growing up hooping in upstate New York to completing Iron Man Lake Placid, Eric's story is proof that the process IS the point.

We get into Zone 2 training, why slowing down makes you faster, how to delegate your way to freedom, what actually makes a brand stick, and why your environment might be the most underrated variable in your success. Plus — the World's Toughest Mile. Yes, it's exactly what it sounds like. Stick around for an ELITE audience Q&A as well!

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00:00:00 - Intro
00:02:09 - Austin as a Hub & Community Building
00:04:09 - Eric's Background
00:07:55 - CrossFit, Triathlons & Endurance Training
00:12:50 - Iron Man Lake Placid & Zone 2 Training
00:15:14 - Relentless Consistency & The Process
00:18:56 - Type A Personalities & Pragmatic Goals
00:20:43 - The Importance of Environment
00:26:44 - Authentic Networking & Providing Value
00:30:14 - Training Seriously vs. Socially
00:33:01 - Structure, Time Blocking & Boundaries
00:36:50 - Delegation, Automation & Elimination
00:38:09 - Defining Your Brand
00:41:16 - Building the Brand of Eric Hinman
00:44:16 - Qualities of Great Brands
00:45:12 - Curating Experiences & Apex Games
00:47:44 - The World's Toughest Mile
00:51:51 - Building a Team & Founders Only Event
00:57:44 - What Is Founders Only?
01:01:59 - Founders Only Takeaways & Execution
01:18:47 - RHO Nutrition Supplements
01:21:35 - Living His Lifestyle
01:23:30 - Three Things
01:25:30 - Rant & Rave
01:28:28 - Alternative Career Options
01:36:57 - Business Tips & Big Picture

#entrepreneurship #IronMan #FitnessMotivation #Branding #Zone2Training #FoundersOnly #EnduranceAthlete #BusinessTips #CommunityBuilding #Performance

Check out Emily on instagram! @dremilydow

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup
Go to https://atlantisstrength.com to get a quote on some incredible machines
Head over to https://ovrperformance.com/coachemup and get $25 off
Use code "Tim" to get 15% off at https://davidgreyrehab.com

Emily Dow joins Tim Riley on the Coach 'Em Up Podcast to break down everything you thought you knew about carbohydrates, performance nutrition, and fueling your body the right way. This episode is packed with actionable advice for athletes, coaches, and anyone trying to level up their nutrition game.

Carbs are performance-enhancing. Full stop. Emily explains why carbohydrate timing, loading strategies, and the right macro balance matter more than the latest social media trend telling you to cut carbs. They dig into glycogen storage, pre- and post-workout nutrition, fructose vs. glucose absorption, gut health, fiber intake, and why under-eating is quietly wrecking more athletes than overeating ever could.

They also get real about the mental and emotional side of food — how under-fueled female athletes are afraid of carbs, how food addiction is a real thing, and how peptides may play a role in breaking those cycles. Emily gives out actionable tips to clean up your food choices, hot takes on the nutrition misinformation landscape, and a reminder to stop bouncing between approaches and just commit.

Are you subscribed? Even if you think you are, you may not be. And you know what happens to non-subscribers...

00:00:00 - Introduction
00:01:30 - Emily Dow & Her Credentials
00:04:36 - Carbs as Performance Enhancers
00:05:39 - Carb Intake: Amounts, Types & Timing
00:11:51 - Carb Loading & Glycogen Storage
00:18:45 - Carb Loading Deep Dive
00:22:18 - Pre-Workout Carbs & Glycogen Preservation
00:27:51 - Fructose, Glucose & Post-Workout Carbs
00:32:18 - Protein Overconsumption & Carbs for Women
00:40:41 - Under-Eating & Metabolism Adaptation
00:47:48 - Strategies to Increase Calories & Fiber
00:59:31 - Peptides & Overcoming Food Addiction
01:11:02 - Gut Health & Intestinal Issues
01:24:01 - Audience Q&A
01:40:27 - Social Media Growth
01:46:51 - Three Things to Improve Food Choices
01:50:11 - Nutrition Misinformation
01:55:17 - Alternate Career Paths
01:58:51 - Overrated vs. Underrated in Nutrition
02:01:23 - Unsolicited Advice: Just Focus on One Thing

#SportsNutrition #CarbLoading #PerformanceNutrition #RegisteredDietitian #CoachEmUp #AthleteNutrition #GutHealth #FitnessPodcast #NutritionScience #MacroNutrients

Check out Jon on socials! @beefcakesensei

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup
Go to https://atlantisstrength.com to get a quote on some incredible machines
Head over to https://ovrperformance.com/coachemup and get $25 off
Use code "Tim" to get 15% off at https://davidgreyrehab.com
Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Beefcake Sensei (AKA Jon Sevlie) pulls up to the Coach Em Up pod and does NOT disappoint. We're talking Olympic lifting, counseling, near-death experiences, anxiety, trauma, the Ultra Moist Fascia Protocol, and why training should never be the center of your universe. Jon is one of the most authentic voices in the fitness space — and this conversation proves exactly why.

If you've been sleeping on Beefcake Sensei, wake up. Subscribe, drop a comment, and tell us what hit hardest.

"People don't change until they hurt bad enough." — Beefcake Sensei

00:00:00 - Introduction
00:03:23 - Origin of the Beefcake Sensei persona
00:09:29 - Sprinting PRs with Jon
00:11:57 - Jon's YouTube channel
00:14:13 - How Jon got into counseling
00:17:32 - Sobriety, spiritual awakenings & asking for help
00:21:55 - Anxiety, trauma & the counselor's lens
00:29:58 - How counseling changed training & relationships
00:41:45 - From basketball to Olympic weightlifting
00:47:50 - Near-death stories & lifestyle shifts
00:49:44 - Long-term training & evolving goals
01:00:58 - Athleticism, patience & avoiding plateaus
01:07:57 - The Ultra Moist Fascia Protocol
01:14:14 - Monetizing training & building a team
01:17:50 - Training isn't everything
01:21:34 - Q&A with Jon
01:40:48 - What fires Jon up
01:52:00 - Unsolicited advice

#BeefcakeSensei #CoachEmUpPodcast #OlympicWeightlifting #TrainingPhilosophy #MensMentalHealth #StrengthTraining #FitnessPodcast #AnxietyAndTrauma #UltraMoistFascia #PersonalGrowth

Check out Judd on socials! @JuddLienhard

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup
Go to https://atlantisstrength.com to get a quote on some incredible machines
Head over to https://ovrperformance.com/coachemup and get $25 off
Use code "Tim" to get 15% off at https://davidgreyrehab.com
Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Tim Riley sits down with coach, army vet, and social media powerhouse Judd Lienhard for one of the most real, wide-ranging conversations on the pod. From growing up in rural Missouri to training elite athletes in Austin, TX — Judd's story is one of grit, purpose, and figuring it out as you go.

They get into Judd's MASS Method, what it actually means to be an athlete, why fitness is just about thriving in your environment, and how Judd went from 800 to 200K followers after skipping in tights. They also get real about social media pressure, dealing with negativity, finding your purpose, and knowing when to say no. Plus a full Q&A covering conspiracy theories, PED health consequences, movement prep, and more!

If you're not subscribed to the channel, go ahead and click the button! It's free to you and it helps us bring on more awesome guests like Judd! Plus, if we get 20,000 subscribers by the end of the month, we'll release Zack's exotic dancing videos... you won't want to miss it!

00:00:00 - Introduction
00:04:26 - Rage baiting & shirt tucking
00:05:22- Childhood footbal
00:06:34 - Judd's background
00:08:56 - Athletic background
00:14:02 - Why Judd joined the military
00:22:28 - Defining purpose as a coach
00:24:53 - Military lessons & coaching youth athletes
00:27:11 - Social media growth & defining fitness
00:31:40 - The MASS Method explained
00:32:51 - What is an athlete? Training for durability
00:38:42 - Going from 800 to 200K followers
00:41:44 - Authenticity & social media strategy
00:50:02 - Recognizing value & finding your purpose
00:55:50 - Being relentless
00:58:56 - Overcoming obstacles & adapting your goals
01:01:30 - Social media pressure
01:16:50 - Haviland vs. Naudi fight
01:19:03 - How to coach A skips
01:20:11 - Conspiracy theories & UFO stories
01:24:55 - PED health consequences
01:25:34 - Dealing with negative comments
01:34:46 - Social media & mental health
01:37:16 - You don't have to always say yes
01:40:42 - Making good decisions & being yourself
01:44:50 - The secret to not caring

#SpeedCoaching #MassMethod #AthleteDevelopment #SocialMediaGrowth #MilitaryMindset #FitnessPodcast #Juddlienhard

Check out Brett on socials! @brettmorsetraining

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup
Go to https://atlantisstrength.com to get a quote on some incredible machines
Head over to https://ovrperformance.com/coachemup and get $25 off
Use code "Tim" to get 15% off at https://davidgreyrehab.com
Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Brett Morse is a strength and performance coach who's figured out how to build a real coaching business from the ground up — and he's not holding anything back on this one.

We get into his journey from track and field athlete at Cortland State to building a thriving online coaching brand, his no-BS coaching philosophies, how he thinks about speed development (and why most high school coaches are getting it wrong), and the content strategy that actually works — no fluff, just volume and data.

Keys topics include transitioning from an athlete to a coach, breaking out of the personal trainer trap, content creation strategy, speed development misconceptions, individualizing training, supplements, influential coaches, sports specificity, and more!

If this episode hit, drop a comment, smash that like button, and SUBSCRIBE — it's free and it keeps this thing rolling. Tell a coach or athlete who needs to hear this.

00:00:00 - Introduction
00:03:06 - Brett's background & journey into coaching
00:06:30 - Athlete to coach transition
00:10:44 - Gen Pop clients & coaching flexibility
00:14:48 - Breaking free from the trainer trap
00:19:13 - Content creation strategy & analytics
00:25:59 - Treating content like a business
00:29:16 - Growing an online coaching business
00:35:31 - Refining programs & being selfless with your product
00:39:50 - Coaching philosophy & individualized training
00:43:36 - Speed development misconceptions
00:47:53 - Timing systems & speed training challenges
01:00:01 - Force production & technique weaknesses
01:03:00 - Influential coaches & applied experience
01:11:04 - Influential people outside the industry
01:12:53 - Three things to maximize speed gains
01:14:20 - Favorite supplements
01:21:53 - Sport-specificity & Gen Pop sprinting
01:27:53 - Alternative career paths
01:30:58 - Unsolicited Solicited Advice

#CoachEmUp #SpeedTraining #StrengthCoach #OnlineCoaching #AthleticPerformance #SpeedDevelopment #PerformanceCoach #ContentCreation #TrainSmart #StrengthAndConditioning