Turn Low-Ticket Offers Into Millions (The $27 Funnel That Built an 8-Figure Business) with Maria Wendt
Traffic can solve any problem in your business. In this episode, I sit down with Maria Wendt, the founder of an 8-figure low-ticket education business with nearly 100,000 students. We talk about how you can leverage traffic, focus on one powerful offer, and scale without burning out. She shares her journey as a single mama, why she pivoted from high-ticket to low-ticket after having her daughter (and later divorce), how traffic and eyeballs became the foundation of her business, and how she scaled to $7–8.5M a year with $200 and under courses, all while running a very lean team and spending the majority of her time with her toddler. Get ready to work smarter, build sustainable income, and finally feel in control of your time and money.
Check out our Sponsors:
Shopify - Start your $1/month trial at Shopify.com/happy
SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase.
Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription.
Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout.
Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn
Blinds.com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout.
HIGHLIGHTS
00:00 Why traffic and eyeballs solve every business problem.
04:00 How to calculate your daily traffic goal for consistent sales.
07:10 How do you build an 8-figure business with only low-ticket offers?
08:45 The pricing “dead zones” that kill online sales.
14:00 Why did you pivot to low-ticket after becoming a single mama?
18:00 The secret behind Maria’s 6%–25% conversion rates.
22:00 Why copy makes or breaks low-ticket success.
25:00 How $27 offers turn into $400 carts.
30:00 How to know what product your audience will actually buy.
34:00 How beginners monetize what they already know.
43:00 The exact daily posting formula that doubled Maria’s following.
49:00 How do you run an 8-figure business while spending most of your time with your toddler?
53:00 The “Rule of Five Ones” that creates 7-figure businesses.
56:00 Why is low-ticket the ultimate long-term scaling strategy?
01:00:00 Low-ticket vs high-ticket and who should use each.
RESOURCES
Visit Maria’s Website & Low-Ticket Courses Hub HERE!
Build High-Converting Checkout Pages with SamCart
Watch Maria on YouTube
Apply for our Elite Entrepreneur Mastermind HERE
Get on the waitlist for MCM Mastermind HERE
Join the Audacity Challenge HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Maria: @maria.wendt
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1:08:12
Get Attention on Demand in 2026 (Claiming Your Fire Horse Energy)
2026 is not a normal year for business. In this episode, I break down the shift from the introspective “snake energy” of 2025 into a year that demands visibility, testing, data, and clear opinions. I talk about the trust recession buyers are in, why random aesthetic content has stopped working, and what it actually looks like to become the entrepreneur who knows how to get attention on demand. Get ready to learn why visibility is no longer optional in 2026.
Check out our Sponsors:
Shopify - Start your $1/month trial at Shopify.com/happy
SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase.
Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription.
Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout.
Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn
Blinds dot com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout.
HIGHLIGHTS
Why 2025 snake energy felt heavy, slow, and confusing.
What the fire horse year expects from you as an entrepreneur.
The trust recession and why your audience doesn’t trust themselves.
Why random content is dead and niche content is non-negotiable.
How testing and data will make your business easier in 2026.
The routines, boundaries, and support you need to move fast in 2026.
RESOURCES
Try the new Glōci Glow & Debloat flavors HERE
Apply for our Elite Entrepreneur Mastermind HERE
Get on the waitlist for MCM Mastermind HERE
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
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41:08
Beauty From the Inside Out: What Actually Works for Menopause & Skin with Jennifer Hanway Part 3
There is so much misinformation when it comes to health and beauty advice aimed at women over 40. Today, Jennifer Hanway and I talk about what truly helps during perimenopause and menopause, the traps of misinformation on social media, and the foundations for your skin, energy, and longevity. Jennifer shares lab-first steps, when HRT and peptides belong in your plan, and how to get the most from expensive medical aesthetic treatments like Sculptra. Tune in, take notes, and get ready to swap hype for habit.
Check out our Sponsors:
Shopify - Start your $1/month trial at Shopify.com/happy
SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase.
Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription.
Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout.
Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn
Blinds dot com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout.
HIGHLIGHTS
00:00 Why we’re so informed and yet massively misinformed.
06:15 What makes misinformation so convincing on social platforms.
10:00 When is hormone replacement therapy appropriate?
13:00 What our moms never got told about menopause.
17:30 How affluent women can stop chasing trends.
25:00 The danger of copying someone else’s diet when it wasn’t built for your biology.
30:45 Is high protein bad for you?
35:30 What dermatologists won’t tell you about topical skincare and internal skincare.
41:45 How nutrition and gut health amplify your aesthetic procedures.
45:00 The diet and supplements that make fillers last longer.
51:45 What’s the longevity formula for younger skin from the inside out?
56:15 The habits that help or harm your skin microbiome.
RESOURCES
Learn more about Jennifer Hanway HERE
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Jennifer: @jenniferhanway
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1:08:57
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1:08:57
6 Powerful Questions to Reinvent Your Life & Business in 2026 (Do This NOW)
After surviving one of our longest Thanksgiving road trips ever, Chris and I found ourselves deep in conversation about change, momentum, money, and the version of ourselves we’re outgrowing. In this episode, we share the exact questions that challenged us, stretched our thinking, and helped us get honest about where we’re headed next. These are the kinds of questions that don’t just make you think, but they shift how you see your life and business. Get ready to outgrow the version of you that felt safe and build one that feels limitless.
Check out our Sponsors:
Shopify - Start your $1/month trial at Shopify.com/happy
SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase.
Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription.
Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout.
Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn
Blinds dot com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout.
HIGHLIGHTS
What version of yourself you may be outgrowing without realizing it.
The dangerous way fear quietly dismisses your inner voice.
How to tell if your income stream is truly aligned or just feels uncomfortable.
The money stories that keep repeating your same financial results.
The uncomfortable question about who may need to be replaced in your life.
RESOURCES
Try the new Glōci Glow & Debloat flavors HERE
Apply for our Elite Entrepreneur Mastermind HERE
Get on the waitlist for MCM Mastermind HERE
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Chris: @chriswharder
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29:46
Get Better Sleep, Lower Stress & Feel Incredible Without Extreme Dieting with Jennifer Hanway Part 2
Your habits either amplify your potential or slowly drain it. In today’s episode, Jennifer and I talk about stress resilience, sleep, gut health, and the nutrition frameworks that help you feel grounded, clear, and fully capable. Jennifer breaks down why cortisol isn’t the enemy, how to know when HIIT training is helping versus hurting, and the “Two Weeks Out” method that keeps you looking and feeling incredible without extreme dieting. Tune in to learn the routines that help high-achieving women feel incredible from the inside out.
Check out our Sponsors:
Shopify - Start your $1/month trial at Shopify.com/happy
SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase.
Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription.
Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout.
Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn
Blinds dot com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout.
HIGHLIGHTS
00:00 The four things to do immediately after waking to set your hormones and energy for the day.
06:30 The essential evening routine that protects your sleep and nervous system.
12:15 How caffeine timing influences anxiety, cortisol, and sleep.
19:00 Why your environment makes or breaks your habits and your health.
25:45 The identity shift that happens when you stop negotiating with yourself.
30:00 How poor habits block your intuition, creativity, and connection.
36:00 The “Two Weeks Out” protocol for photoshoots and events.
42:00 The health habits that make you more resilient to business risks.
46:30 Why looking healthy affects who invests in you.
49:30 How walking regulates cortisol, mood, and mindset.
54:00 What happens when you do HIIT training every day?
58:30 How reducing intense workouts can actually make some women leaner.
01:01:15 How under-eating (especially fats) shows up on your skin and speeds up aging.
01:08:15 Advice on choosing the right supplements (what to look for & what to avoid).
01:12:15 How do you get collagen peptide?
RESOURCES
Learn more about Jennifer Hanway HERE
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Jennifer: @jenniferhanway
Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments.
It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you’re missing some pieces—and maybe some key people—to bring it all together. We got you.
Follow along on Instagram too @loriharder for more inspiration just like this! This podcast is part of the YAP Media Network.