Earn Your Happy

If you're showing up, sharing your best stories, and still not getting new customers, you're missing a formula that could turn podcast guesting into one of your biggest revenue streams. After 1,700 episodes and 85 million downloads, I've watched guests generate $25K, $50K, and even $100K from a single interview, and I've seen exactly what separates them from the guests who walk away with nothing. In this episode, I'm breaking down the storytelling strategy that makes listeners feel so understood they can't wait to work with you. You'll learn how to position your expertise, choose stories that actually sell, and turn podcast interviews into paying customers without needing a massive following or sounding salesy.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

The biggest mistake experts make that leaves money on the table after podcast interviews.

How to turn your best stories into a sales strategy that attracts paying customers.

Why a small audience doesn't have to limit how much revenue you can generate from podcast guesting.

The 5 types of stories that build trust, establish authority, and inspire people to buy.

How to position your expertise so the right customers instantly recognize you as the solution.

The strategy that turns a great podcast conversation into a powerful sales opportunity.

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Want to turn podcast interviews into paying clients? In this third and final episode of my series with Lindsey Marie, I'm breaking down exactly how to turn podcast guesting into a profitable sales channel without feeling pushy or salesy. We're talking about the storytelling strategies that naturally position your offers, how podcast guests have generated $25K, $50K, and even $100K in sales in just 30 days, and the biggest mistakes that cause entrepreneurs to leave money on the table. Plus, I'm sharing how to choose the right call to action, turn Instagram DMs into high-ticket sales conversations, and make every interview work for your business long after it airs. If you're ready to stop showing up on podcasts just for exposure and start turning those opportunities into real revenue, this episode is for you!

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

00:30 How to turn podcast interviews into a profitable sales channel.

02:15 The secret to naturally selling your offers throughout an interview.

06:45 The transformation stories that make listeners want to work with you.

10:30 How to use memorable stories to position your offers without pitching.

13:15 How one podcast interview can continue generating revenue for years.

15:00 The do's and don'ts of promoting your offers as a podcast guest.

17:15 How to use free resources to turn podcast listeners into potential customers.

19:30 Where to send listeners to maximize conversions and sales.

20:45 How podcast guests have generated $25K, $50K, and $100K in 30 days.

21:15 How to turn Instagram DMs into high-ticket sales conversations.

23:30 The conversational trick that brings any interview back to your offer.

25:30 How to optimize your Instagram profile to attract clients after an interview.

28:30 The biggest call-to-action mistake that's costing podcast guests sales.

29:45 Who will benefit most from Million Dollar Guest.

34:15 Inside the Million Dollar Guest Accelerator and its five-step framework.

39:30 How to join the free training and turn podcast guesting into a repeatable sales strategy.

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Lindsey: @lindseymarieofficial

It might seem counterintuitive, but your next big business breakthrough might happen when you stop trying so hard to force it! In this throwback episode, Chris and I are sharing the questions, habits, and strategies that help us create bigger opportunities, stay connected to our dreams, and keep moving forward when business gets challenging. We talk about leveraging relationships to grow your business, why stepping away from work can actually lead to your best ideas, and how to turn a frustrating day around before it derails your momentum. If you've been feeling stuck, stressed, or disconnected from the bigger vision you're working toward, this conversation will help you find your spark again and make your next move with more clarity and confidence.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

In This Episode, You Will Learn

How to identify the one thing you should focus on to create the biggest impact in your business.

How to leverage strategic partnerships to unlock opportunities you couldn't create on your own.

Why taking a break from work could lead to your next big business breakthrough.

How to stay motivated and connected to your biggest dreams when the day-to-day feels overwhelming.

Simple ways to shift your energy, regain clarity, and make better decisions when things aren't going your way.

How to stop letting one difficult moment ruin an otherwise successful day.

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Learn how to turn podcast guesting into massive sales, ⁠save your spot for the free live training HERE⁠!

Getting booked on podcasts is only half the battle. What you say once the microphone turns on is what turns that opportunity into actual sales for your business! In Part 2 of my conversation with Lindsey Marie, I'm breaking down how to strategically prepare for podcast interviews that build trust, establish your expertise, and make people WANT to buy from you. You'll learn how to structure your interview around your offer, uncover powerful stories from your everyday life that overcome buyer objections, and communicate your value so clearly that your ideal customers immediately recognize you as the solution they've been looking for. If you're ready to turn podcast guesting into a serious revenue stream for your business, this episode is your next step!

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

01:00 Why podcast guesting is a powerful sales opportunity when social media reach is declining.

03:00 The difference between getting booked on podcasts and actually converting listeners into buyers.

04:15 The biggest mistake podcast guests make when preparing for an interview.

06:15 How to reverse engineer your interview around the offer you want to sell.

08:45 How to structure your podcast interview like a sales page that converts.

11:45 How to establish credibility and make listeners feel understood from the beginning.

15:30 How to find powerful, relatable stories that connect with your ideal customers.

22:45 How to use storytelling to shift beliefs and overcome objections to your offer.

25:15 How to prepare interview questions that naturally lead to your best stories.

29:45 The Million Dollar Messaging Framework to communicate your value and increase sales.

34:00 What you'll learn in the free Million Dollar Guest training.

38:45 How to start preparing now to turn your next podcast interview into a revenue opportunity.

RESOURCES

Learn how to turn podcast guesting into massive sales, save your spot for the free live training HERE!

Make your own Million Dollar Media Kit HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

What if one podcast interview could bring $25K, $50K, or even $100K into your business? In part one of this three-part series with Lindsey Schwartz, I’m breaking down how to turn podcast guesting into a real sales channel, starting with how to actually get booked. After 10 years of hosting Earn Your Happy and seeing thousands of pitches come through my inbox, I’m sharing what makes a host pay attention, what gets your pitch instantly deleted, and how to create a media kit and message that make you an easy yes. If you’re ready to get your expertise in front of more of the right people and turn visibility into revenue, this is where to start.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

00:00 The hidden sales channel most entrepreneurs are leaving on the table.

09:30 Why 99% of podcast pitches get deleted and what makes yours stand out.

13:45 How podcast guesting builds trust faster and creates buyers.

19:45 Why every entrepreneur should learn how to tell better stories.

24:30 Why smaller podcasts could be your smartest place to start.

28:15 The positioning shift that makes hosts want to book you.

31:00 What separates forgettable podcast guests from the ones people buy from.

34:15 How guests have turned single Earn Your Happy appearances into $25K, $50K, and $100K in revenue.

41:30 The biggest pitching mistake and how to make your pitch about the host’s audience.

45:00 The simple addition to your pitch that can make you a more valuable guest.

47:45 How to make your podcast pitch an easy yes for the host.

52:15 What to include in a media kit that helps you actually get booked.

54:00 Why struggling to write your bio could reveal a bigger messaging problem in your business.

56:45 How getting clear on your stories, offer, and message sets you up to convert podcast listeners into customers.

RESOURCES

Make your own Million Dollar Media Kit HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci