FRAME by TRA

• Progress: People are seeking a sense of control in uncertainty. Brands, here’s how to read the room.

  Our life expectancy is increasing. But as we live longer, the significant milestones in our lives, the ones we traditionally measure our progress against, are becoming further apart. Harder to reach.    So, we find ourselves seeking more frequent markers – the ‘little and often’ things that allow us to build a personal narrative of progress and give us a sense of control over our lives.   Brands and organisations have a significant role to play in this space. As allies in our quest for progress and success, and symbols of how well we're travelling.  It’s a powerful space, but only for those who can read the room – those who can tap into the cultural context and innovate to create value and meaning.   In this episode, Andrew is joined by Laura Mulcahy, Head of Cultural Practice at TRA, and Daniel Talbot, Strategy and Innovation Director at TRA. Explore more and download the full report at: theresearchagency.com/progress Hosted on Acast. See acast.com/privacy for more information.

  --------  

  30:59
• Progress: Are we nearly there yet?

  As humans, progress matters to us. It's part of our psyche and crucial for our psychological well-being. When we feel like we're progressing, we feel like we’re winning. Brands who align with this are more appealing to us. Particularly when we feel they can help us with our own quest to feel like we’re moving forward in life. But signalling progress isn’t as simple as you might think. It's not just talking about growth – it’s a lot more interesting and complex than that.   Our recent research identified how brands can turn up more authentically in this space. To unpack the findings, Andrew is joined by Colleen Ryan, Partner at TRA and Bailey Hancox, Qualitative Lead, who were both involved in conducting the research. Hosted on Acast. See acast.com/privacy for more information.

  --------  

  23:59
• Play: Liberate audiences from the mundane

  The opportunity of playfulness isn't just limited to advertising alone. In a world powered by AI, bots and algorithms, the humanness of playfulness can liberate us from the mundane. In this context, play is a tool that brings CX out of the vanilla and sparks joy to those who touch it.In this episode, Andrew is joined by Daniel Van Vorsselen, CX Lead, and Laura Mulcahy, Head of Culture Practice, to unpack the opportunities presented by Play – a major study recently launched by TRA.Explore more of the research at: theresearchagency.com/Play Hosted on Acast. See acast.com/privacy for more information.

  --------  

  25:36
• Play: Engaging the disengaged, tackling the taboo

  How can brands use playfulness ideas to strengthen connection with audiences? To engage the disengaged and create positive behaviour change around even the most taboo of topics? In this episode, Andrew is joined by Lindsey, Behavioural Insights Director and Mark Hobart, Managing Partner at TRA Melbourne to unpack the opportunities presented by Play – a major study recently launched by TRA.Explore more of the research at: theresearchagency.com/Play Hosted on Acast. See acast.com/privacy for more information.

  --------  

  28:58
• Play: Too soon to be joyful?

  When times are tough, we get serious. But staying in a prolonged crisis mode takes a toll, isn't it time we created some joy?Recent research by TRA found that people are tired of crises. They're struggling, but they still want joy and brands are uniquely positioned to provide this. To unpack the findings, Andrew is joined by Colleen Ryan, Partner at TRA and Daniel Talbot, Strategic Qualitative Director at TRA, who were both involved in conducting the research. Explore more of the research at: theresearchagency.com/Play Hosted on Acast. See acast.com/privacy for more information.

  --------  

  23:48

More Business podcasts

Trending Business podcasts

About FRAME by TRA