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Two years ago, I had no momentum.
Fewer bookings than I expected, uncertainty in my business, and a lot of questions about what to do next.
Today, I'm booking $20K weddings and operating from a completely different place.
In this episode, I'm breaking down exactly what changed.
Most wedding professionals don't stay stuck because they lack talent.
They stay stuck because they never build real momentum.
In this solo episode of Shifting Focus, I'm pulling back the curtain on what's actually changed for me over the last two years and why 2026 feels completely different in my business.
After nearly 20 years in the industry, I found myself rebuilding from the ground up. No momentum, fewer bookings than expected, and a big question… what now?
This episode is about what happened next.
I walk through how I applied my Exposure Triangle system (work, brand, network), the mistakes I made, the hard year that nobody sees, and how that led to better weddings, higher prices, and a completely different level of opportunity.
We also talk about:
Why charging more builds trust, not guilt
The difference between knowledge and action
What ultra-high-end weddings actually unlock for your brand
And how to stop waiting and start building momentum now
If you've been feeling stuck in your business, this is the episode you need to hear.
Because things don't change by accident.
They change when you finally decide to move.
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
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chapters
00:00 Introduction to Shifting Focus Podcast
05:39 The Evolution of John Bunn's Career
11:32 Transitioning to Education and Community Building
17:16 The Challenges of Balancing Business and Personal Life
21:51 The Exposure Triangle System Explained
27:40 Building Momentum in 2026
33:33 Experiencing High-End Weddings
39:43 Future Aspirations and Networking Strategies
New Zealand