Shifting Focus with John Bunn

Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle 
For one year, I've been building the Shifting Focus podcast from the ground up.
In this episode, I'm reflecting on everything that led to this moment, from launching How to Film Weddings back in 2018 to making the difficult decision to walk away and start over with a brand new vision.
I share the highs, the failures, the uncertainty, the lessons, and why I believe taking uncomfortable steps is often the only way to build something meaningful. If you've ever wondered why I made the transition, what happened behind the scenes, or what I've learned over nearly 500 podcast episodes, this is the story.
Whether you're a wedding photographer, filmmaker, or creative entrepreneur trying to get unstuck from the middle market, I hope this episode encourages you to keep showing up, stay consistent, and trust the process.
Thank you for being part of this first year of Shifting Focus. I truly couldn't have done it without you.
If this episode resonated with you, I'd love to hear from you. Send me a DM and let me know what part of your own journey you're in. And if you know someone who needs this message, share this episode with them.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast

Mastermind Waitlist: https://john-bunn.com/exposure-triangle 
Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience 
In today's episode, I break down 3 ways to identify your ideal buyer.
- Why it matters in the first place
- Practical ways to know who is the right fit for you, and more importantly who you should say NO to
- A deep dive into how it has helped me push past the $50,000 mark for my work
Stop doing what everyone else is doing, and start building the life you want. Be sure to comment below and say hello!
As I mentioned there are a few tickets left for the Shifting Focus Experience (linked above), and I am opening up The Exposure Triangle Mastermind Group soon too! Thanks for the support, let's keep growing together.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast

🎯 Join the Exposure Triangle Mastermind Waitlist:
https://john-bunn.com/exposure-triangle
 
🎟️ Learn more about The Shifting Focus Experience:
https://john-bunn.com/the-shifting-focus-experience
 
What does a $60,000 wedding booking actually look like?
 
In this episode, I'm taking you behind the scenes of the biggest booking of my career and breaking down exactly how it came together.
 
I'll walk through what was included, how the relationship started years before the contract was ever signed, why the planners and family trusted me, and the small decisions that ultimately led to a premium booking.
 
This isn't an episode about charging more overnight. It's about becoming the kind of business that naturally attracts premium clients.
 
In this episode, you'll learn:
• What was actually included in a $60K wedding booking
• Why premium clients buy differently than middle market clients
• How networking created an opportunity years in the making
• Why trust mattered more than price
• How the Exposure Triangle of Work, Brand, and Network came together to make this booking possible
• Practical lessons you can apply to your own business, no matter what you charge today
 
If you're ready to get unstuck from the middle market, this episode is for you.
 
Premium bookings aren't something you chase. They're something you build.
 
 
If you enjoyed this episode, I'd love for you to leave a rating and review. It helps more wedding photographers and filmmakers discover the show.
 
 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
 
#weddingvideography #weddingphotography #shiftingfocuspodcast

What does it actually take to build a photography brand that commands $50,000 weddings?
This week on Shifting Focus, John sits down with Danilo & Sharon, an ultra luxury wedding photography team based in Europe whose work has become synonymous with some of the world's most exclusive celebrations.
Together, they unpack the journey from building a successful business to creating a brand that attracts extraordinary clients around the globe. They discuss what separates luxury from ultra luxury, how intentional branding influences every client interaction, and why trust, reputation, and consistency matter far more than simply creating beautiful work.
From building an internationally recognized brand to earning the trust of high-end clients, Danilo & Sharon share the mindset shifts, business decisions, and long-term strategies that helped them reach the top of the luxury market.
If you're a wedding photographer, filmmaker, or creative looking to get unstuck from the middle market, this conversation offers a behind-the-scenes look at what it really takes to build a brand that people don't just admire, but actively seek out.
Connect with Danilo & Sharon:
Website:
https://www.daniloandsharon.com/ 
Instagram:
https://www.instagram.com/daniloandsharon 
YouTube:
https://www.youtube.com/@daniloandsharon 
Shifting Focus is the podcast for wedding photographers, filmmakers, and creative entrepreneurs who want to build better work, stronger brands, and meaningful relationships that lead to premium opportunities.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast

Try WedTrack FOR FREE: https://wedtrack.app/?ref=shiftingfocus
Success in the wedding industry isn't just about creating incredible work. It's about becoming someone people trust.
In this episode of the Shifting Focus Podcast, I sit down with Justin Roth to unpack one of the most unique careers in the wedding industry. In just a few years, Justin went from picking up a camera after COVID to becoming one of the most sought-after second shooters in the luxury wedding world, working alongside some of the biggest names in wedding filmmaking at incredible weddings across the globe.
We dive into what actually makes an exceptional second shooter, why relationships consistently open more doors than talent alone, and the professionalism that separates vendors who get invited back from those who don't.
Justin also shares the story behind Wed Track, the wedding timeline app that has completely changed the way I manage wedding days. I've been using it for months now, and it has become one of my favorite tools for staying organized on wedding weekends.
Whether you're a photographer, filmmaker, planner, content creator, or any wedding professional looking to elevate your career, this conversation is packed with practical advice that will help you build stronger relationships, earn more trust, and create more opportunities.
Guest Links
Justin Roth Media
https://www.instagram.com/justinrothmedia/ 
Wed Track
https://www.wedtrack.app 
Wed Track Instagram
https://www.instagram.com/wedtrack 
Mentioned in this Episode
Adam Grumbo
https://instagram.com/adamgrumbo 
Peyton Frank
https://instagram.com/peytonfrank 
If you enjoyed this episode, be sure to subscribe to the Shifting Focus Podcast and leave a review. It helps more wedding professionals discover the show, and I truly appreciate your support.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast
CHAPTERS
00:00 Introduction
01:43 Meet Justin Roth
03:00 From COVID to Wedding Filmmaking
09:18 Why Second Shooting Opens Doors
12:11 Building Relationships That Last
21:24 Why Luck Favors Preparation
25:19 The Mindset of a Great Second Shooter
31:19 Behind the Scenes of a Vogue Wedding in Italy
40:41 What Second Shooters Can Actually Earn
43:16 Building a Six Figure Career as a Second Shooter
45:40 The Code of Conduct Every Second Shooter Should Know
53:47 The Story Behind Wed Track
01:00:37 How Wed Track Simplifies Wedding Days
01:05:46 What's Next for Wed Track
01:06:23 Final Thoughts