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Jason On Firms Podcast

Jason Staats
Jason On Firms Podcast
Latest episode

592 episodes

  • Jason On Firms Podcast

    592 His One Employee Accounting Firm Made $224k Last Year [How he built a profitable tax accounting firm]

    19/03/2026 | 37 mins.
    🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/
    📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter

    ☎️ Leave me a voicemail at (1)516-980-4968!
    📧 Email me! [email protected]

    In this episode, I sit down with Logan Graff to break down what actually happened inside his firm over the last year after he shared his annual financials publicly. We talk about why revenue went down, why profit mostly held steady, and how splitting his focus across multiple businesses affected growth inside the accounting firm itself.

    🎤 I’m going live! We’ll announce new dates and cities. Stay tuned for the presale
    🔥 Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12ag📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps

    📹 Check out Logan’s video here! https://youtu.be/VfkQZngRuKQ?si=rVMIVsbWVURK82hr
    💻 Follow him on LinkedIn https://www.linkedin.com/in/logangraf/
    📌 Here’s his community https://countercommunity.co/
    🎤 And the live event he’s cohosting in May https://www.launch-your-firm.com/ 

    💰 Today's Sponsors
    Cloud Accountant Staffing: https://portal.cloudaccountantstaffing.com/candidates
    Verito: https://verito.com/
    Soraban: https://www.soraban.com/
    Financial Cents: https://hubs.li/Q03mLr_x0
    Use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users
    MakersHub: https://makershub.ai/
    TeamUp: https://www.hireteamup.com/jason

    // Chapters:
    00:00 Intro
    00:53 Meet Logan Graff
    01:50 Revenue down, profit steady
    04:00 Why the firm contracted
    05:40 Selling bookkeeping vs tax
    12:04 How Logan prices clients now
    17:58 Pricing growth over time
    20:02 Why new firm owners get stuck
    23:48 Niche plans and 2026 goals
    25:00 Reading, systems, and tax scheduling
    36:01 Hiring a manager creatively
    37:01 Launch Your Firm event

    🗣️ Continue the discussion on social!
    X https://twitter.com/jasononfirms
    LinkedIn https://www.linkedin.com/in/jstaats/
    YouTube https://www.youtube.com/@jasoncpa
  • Jason On Firms Podcast

    591 First Impressions: OpenClaw for Accounting Firms [Exactly how and when this will impact firms]

    18/03/2026 | 1h 4 mins.
    🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/
    📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter
    ☎️ Leave me a voicemail at (1)516-980-4968!
    📧 Email me! [email protected]

    In this episode, I break down why I think we’ve been focusing on the wrong AI agent and why OpenClaw might be the clearest model yet for how AI actually gets deployed inside accounting firms. I walk through what makes it different from tools like Claude Cowork, especially how it operates across an entire team and acts as shared infrastructure rather than just a personal assistant. I also do a website roast for a construction-focused firm, covering how to improve messaging, calls to action, and lead magnets. I close with a mailbag on desk setups, including practical takes on monitors, keyboards, and workspace decisions.

    🎤 I’m going live! We’ll announce new dates and cities. Stay tuned for the presale
    🔥 Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12ag📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps

    💰 Today's Sponsors
    Cloud Accountant Staffing: https://portal.cloudaccountantstaffing.com/candidates
    Verito: https://verito.com/
    Soraban: https://www.soraban.com/
    Financial Cents: https://hubs.li/Q03mLr_x0
    Use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users
    MakersHub: https://makershub.ai/
    TeamUp: https://www.hireteamup.com/jason

    // Chapters:
    00:00 — AI agents overview
    02:10 — Agents vs assistants
    04:15 — Firm-level AI infrastructure
    06:00 — System access and control
    08:30 — Security limitations today
    12:10 — Trust and client data
    16:36 — Hiring and staffing trends
    24:00 — OpenClaw breakdown
    27:20 — Website messaging critique
    28:10 — Calls to action issues
    30:00 — Simplifying conversions
    32:00 — Lead flow improvements
    35:00 — Tax workflow tools
    36:00 — Practice management evolution
    45:30 — Website roast
    51:01 — Accounts payable automation
    52:08 — Offshore hiring models
    1:01:05 — Live workshops announcement
    1:03:19 — Desk setup discussion

    🗣️ Continue the discussion on social!
    X https://twitter.com/jasononfirms
    LinkedIn https://www.linkedin.com/in/jstaats/
    YouTube https://www.youtube.com/@jasoncpa
  • Jason On Firms Podcast

    590 The 7 Things Your DESK Needs: An Accountant’s Guide [The most important workspace decision for accountants]

    10/03/2026 | 1h 9 mins.
    🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/
    📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter

    ☎️ Leave me a voicemail at (1)516-980-4968!
    📧 Email me! [email protected]

    In this episode, I share my thoughts on building a better desk setup for accountants and why small changes to your workspace can have a big impact on productivity. Then I break down a $2.1M accounting firm where the owner clears about $600K a year and walk through what they’re doing well, where they’re stuck, and how they could improve their operations. Finally we get into the mailbag, covering topics like buying accounting firms, building trust with referral partners, security boundaries with AI tools like Claude, whether AI threatens accounting careers, handling client resistance to new tech, and how to think about pricing and value in your firm.

    🎤 I’m going live! We’ll announce new dates and cities. Stay tuned for the presale
    🔥 Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12ag📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps

    💰 Today's Sponsors
    Cloud Accountant Staffing: https://portal.cloudaccountantstaffing.com/candidates
    Soraban: https://www.soraban.com/
    Financial Cents: https://hubs.li/Q03mLr_x0
    Use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users
    Verito: https://verito.com/
    MakersHub: https://makershub.ai/
    TeamUp: https://www.hireteamup.com/jason

    // Chapters:
    00:00 Desk setup ideas for accountants
    01:00 Seven things every desk should have
    11:00 Optimizing the under-desk workspace
    20:15 Firm Roast introduction
    21:00 $2.1M firm breakdown and client mix
    24:00 Team structure and financials
    25:30 Pricing strategy and service mix
    26:00 Marketing approach and LinkedIn discussion
    28:00 Technology stack and workflow tools
    29:30 Accounting team challenges and hiring issues
    32:00 Owner background and firm growth
    33:30 Transitioning away from client work
    35:00 How to submit your firm for a roast
    38:30 Mailbag: buying accounting firms
    45:00 Cash flow and deal structure for acquisitions
    46:40 Building referral relationships with other firms
    48:00 AI security and using Claude with financials
    50:20 Future of accounting careers and AI
    55:20 Pricing ethics and charging more for services
    58:50 OpenAI, government work, and AI ethics
    01:00:20 Getting clients to adopt new tech tools
    01:04:00 TurboTax pricing debate and perception of value
    01:07:00 Expanding your professional network and mindset

    🗣️ Continue the discussion on social!
    X https://twitter.com/jasononfirms
    LinkedIn https://www.linkedin.com/in/jstaats/
    YouTube https://www.youtube.com/@jasoncpa
  • Jason On Firms Podcast

    589 Coaching 14 Accounting Firms in 59 Minutes! [AI, Pricing, Hiring, Marketing and More]

    06/03/2026 | 58 mins.
    🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/
    📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter

    ☎️ Leave me a voicemail at (1)516-980-4968!
    📧 Email me! [email protected]

    In this episode, I share a supercut of Q&A from two live events we hosted in San Francisco and Los Angeles with accounting firm owners. We dig into real questions from the room covering marketing, AI adoption inside firms, pricing strategy, three tier proposals, managing client boundaries, and how to actually implement changes without blowing up your firm. I also talk through practical approaches to rolling out AI internally, raising prices on legacy clients, structuring advisory tiers, and where automation actually matters versus where people waste time chasing tech.

    🎤 I’m going live! We’ll announce new dates and cities. Stay tuned for the presale
    🔥 Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12ag📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps

    💰 Today's Sponsors
    Cloud Accountant Staffing: https://portal.cloudaccountantstaffing.com/candidates
    Soraban: https://www.soraban.com/
    Financial Cents: https://hubs.li/Q03mLr_x0
    Use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users
    Verito: https://verito.com/
    MakersHub: https://makershub.ai/
    TeamUp: https://www.hireteamup.com/
    // Chapters:
    00:00 Live event Q&A introduction
    00:55 Marketing strategies for accounting firms
    06:20 Client facing AI tools and GPT assistants
    07:20 Capturing advisory knowledge with meeting transcripts
    13:10 Encouraging AI adoption across firm teams
    17:50 Raising prices on low paying legacy clients
    22:10 Clients receiving premium service at low prices
    27:50 Structuring three tier proposals
    31:00 What to include on invoices
    34:40 Renewal pricing strategy and client conversations
    39:30 Pricing models for high volume tax returns
    44:30 Automation tools vs ChatGPT use cases
    46:10 Document organization and file naming automation
    47:40 Managing tech fatigue in firms
    49:00 How AI may impact tax preparation work
    53:00 Work life balance and building a sustainable firm

    🗣️ Continue the discussion on social!
    X https://twitter.com/jasononfirms
    LinkedIn https://www.linkedin.com/in/jstaats/
    YouTube https://www.youtube.com/@jasoncpa
  • Jason On Firms Podcast

    588 The 11 Biggest Risks of Using AI Agents [And how to mitigate them]

    05/03/2026 | 1h 19 mins.
    🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/
    📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter

    ☎️ Leave me a voicemail at (1)516-980-4968!
    📧 Email me! [email protected]

    In this episode, I break down what AI agents actually mean for accounting firms today and the real security risks behind the hype, including the risks highlighted by Palo Alto Networks and why weaker AI models may be the biggest overlooked issue. I also review the latest companies in the AICPA startup accelerator and share quick reactions on which ones actually matter for firms. I answer mailbag questions on pricing faster financial statement delivery, Intuit’s new AI announcement, LinkedIn visibility, and what AI can realistically automate in bookkeeping and tax work.

    📄 The excellent article from paloalto networks https://www.paloaltonetworks.com/blog/network-security/why-moltbot-may-signal-ai-crisis/
    🎤 I’m going live! We’ll announce new dates and cities. Stay tuned for the presale
    🔥 Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12ag📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps

    💰 Today's Sponsors
    Cloud Accountant Staffing: https://portal.cloudaccountantstaffing.com/candidates
    Soraban: https://www.soraban.com/
    Financial Cents: https://hubs.li/Q03mLr_x0
    Use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users
    Verito: https://verito.com/
    MakersHub: https://makershub.ai/
    TeamUp: https://www.hireteamup.com/
    // Chapters:
    00:00 Introduction to AI Agents in Accounting
    01:15 Why AI Is Dominating the Conversation
    02:15 AI Agent Security Risks
    07:10 Top AI Agent Risks Explained
    19:31 Example of AI Agent Autonomy
    24:01 AI Model Security and Risk Management
    28:20 How Firms Should Approach AI Safely
    30:31 AICPA Startup Accelerator Overview
    33:00 Startup Accelerator Companies Review
    43:04 Mailbag Introduction
    43:30 Pricing Faster Financial Statement Delivery
    52:59 Intuit Intelligence Announcement
    56:54 AI and the Future of Tax Work
    1:07:06 Building Visibility on LinkedIn
    1:08:22 Perplexity Computer AI Agent
    1:09:05 AI Automation From Bank Statements to Tax Returns
    1:12:06 AI Anxiety in the Accounting Profession

    🗣️ Continue the discussion on social!
    X https://twitter.com/jasononfirms
    LinkedIn https://www.linkedin.com/in/jstaats/
    YouTube https://www.youtube.com/@jasoncpa

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About Jason On Firms Podcast

I'm Jason Staats, and on this podcast we talk through practical tips to run more profitable, calm accounting firms
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