The FMCG Guys

Edu Campanella is Business Group President of Home Care at Unilever, leading an €11 billion business across more than 60 markets. His teams are behind Wonder Wash, the short-cycle laundry innovation that reached more than 35 markets in less than 18 months.
In this episode, Edu joins us to discuss how a mature category like home care can find new growth, what makes an innovation "market making" rather than incremental, and why consumers now see cleaning as a source of joy rather than a chore.
Tune in to hear about:
Why consumers see home care as joyful, and how spending more time at home changed the category
What makes an innovation "market making", and how Wonder Wash grew from a shift to short cycles
Why a brilliant prototype was sent back to R&D: great performance isn't enough if consumers must change their habits
How Unilever turned Europe around by setting bigger ambitions, and why consumers will pay when they see the value
Why consumers are partly brand owners, and why the first 100 days of a launch are critical
Why he looks at input metrics, not just output metrics, and the balance between magic and discipline
How AI is changing formulation and factories, and why early-career talent still needs to do the hard work to learn the business
Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Ingo Reinhardt is CEO and co-founder of Buynomics and author of The Pricing Playbook (find it here: https://www.buynomics.com/the-pricing-playbook-wiley-buynomics)  and Matt Pringle and Brian Knighton are Commercial Capabilities Managers at Food Leader Dr. Oetker (famous for their frozen pizzas!). In this live recording from London during Buynomics' RGM Leaders Forum, Ingo, Matt and Brian join us to discuss why RGM exists, how Dr. Oetker uses Buynomics to predict how shoppers react to price and portfolio changes, and where AI helps and where human judgment still matters.
Tune in to hear about:
Why RGM was born: getting price, promotion and portfolio decisions out of separate teams
How "virtual shoppers" can show what happens to a single and a four-pack when you launch a two-pack
How Dr. Oetker assessed RGM maturity across 32 markets, found pockets of excellence, and chose to focus on price and promotion with Buynomics
Why retailers, not brands, set the shelf price, and how joint value creation shapes the conversation
Why more data brings the risk of analysis paralysis, and why teams need to be obsessed with execution
How AI agents can clean data and run analyses that used to take a consulting project
What strong RGM teams have in common, and why the biggest mistake is doing nothing
Watch on YouTube: https://youtu.be/ZX5GRZmOS4g 
Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Matteo Gori is President of Bakery and Grocery at Barilla, leading brands such as Wasa and Mulino Bianco.
In this episode, Matteo joins us to discuss why he believes in real conversations over sugarcoated ones, what a failed launch taught him about owning your business, and how food companies can make faster decisions in a market that has become far more volatile.
Tune in to hear about:
Why he is "allergic" to inconvenient truths being hidden, and how he builds a culture of direct conversations
What he learned from Cucina Barilla, the joint venture with Whirlpool, and why failing early made him a better manager
Test and learn in practice: why temporary shops worked and sampling in corporate offices didn't
Why food categories now swing double digits up or down, and what that means for decision-making
How Wasa is growing from crispbread into snacking, with "ambidexterity"
How the marketing manager's job has changed as consumers move between health, indulgence and affordability
Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Andrew Lederman is VP of Global Digital Commerce at Mondelēz, leading digital commerce for snacking brands such as Oreo, Cadbury and Toblerone.
In this live recording from Groceryshop in Las Vegas, Andrew joins us to discuss why digital commerce is now a company-wide transformation, how Mondelēz decides where to invest in retail media, and why marketers need to start marketing to AI agents as well as consumers.
Tune in to hear about:
Why digital commerce is "a team sport", not a single-function discipline
How the lines between media and commerce are blurring, as every media company wants to become a retailer and every retailer a media company
What a startup mindset brings to a big CPG company, and why a blank sheet of paper excites him
How to decide where to invest across retail media, influencers and brand marketing, with market share as the "north star"
Why marketers now need to market to AI agents as well as consumers
Why brand websites matter more as LLMs decide what to recommend
Why influencing in a big company takes a clear business case and focus, not "everybody's doing it"
Watch on YouTube: https://youtu.be/BPFW1lM_pfk 
Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Natalia Ball is the Chief Growth Officer for Pet Nutrition at Mars, home to brands such as Pedigree, Whiskas and Royal Canin. She describes her role as the "orchestrator of growth", bringing together consumer insights, brand building, innovation and commercial execution to drive results.
In this episode, Natalia joins us to discuss why pet parents so thoroughly research every decision for the "most important member of the family", how AI is already shaping what they buy, and how brands can build lasting demand through cultural relevance.
Tune in to hear about:
How the pet care category is changing with consumers increasingly viewing pets as family members
Why Natalia's title is Chief Growth Officer and not CMO
How pet parents are using LLMs to choose food, routines and vets, and how Mars is working to influence AI recommendations
Why brand building matters as much as performance marketing, and how to make the case to the CFO
What cultural relevance really means: matching a human truth with a brand truth
Why briefing teams at the same time allows ideas to come from anywhere
Letting go of being the expert to create the right conditions for success
Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.