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Marketing Against The Grain

Podcast Marketing Against The Grain
Hubspot Media
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you...

Available Episodes

5 of 319
  • This AI Workflow Made Me 10X More Productive | Project Assistant
    Ep. 313 Are you maximizing the impact of AI in the simplest ways possible? Kipp and Kieran dive into how to set up and utilize a Project AI Assistant using tools like ChatGPT, Claude, or Gemini Gems. Learn more on maximizing the use of structured and unstructured data, creating effective templates for frequent tasks, and setting clear instructions for your AI Assistant to enhance productivity. Mentions ChatGPT https://openai.com/index/chatgpt/ Claude https://claude.ai/ Gemini Gems https://gemini.google.com/gems/create Loom https://www.loom.com/ Checkout this episode on YouTube: https://www.youtube.com/watch?v=lx9zKuVL4k0&t=1s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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  • Google's Secret AI Advantage (Why DeepMind Will Dominate)
    Ep. 312 Is 2025 the year where a decade's worth of progress will unfold? Kipp and Kieran dive into the rapid advancements in AI, focusing on why Google's DeepMind is poised to lead the charge with Logan Kilpatrick (Google DeepMind). Learn more on how AI's swift evolution is transforming business expectations, the unique advantages Google holds with its breadth of tools, and key AI use cases that marketers, founders, and creators can start applying today. Mentions Logan Kilpatrick https://www.linkedin.com/in/logankilpatrick Google DeepMind https://deepmind.google/ GPT-4 https://openai.com/index/gpt-4/ Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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  • How to Think Like Steve Jobs in 10 Minutes [FREE Prompt]
    Ep. 311 What if you could have Steve Jobs and Oprah Winfrey as your personal guides? Kipp dives into how to turn AI into your personal board of directors, transforming your approach to big projects and decisions. Learn more on selecting impactful figures for guidance, crafting the perfect AI prompts, and utilizing AI insights to overcome challenges and inspire new perspectives. Mentions ChatGPT https://chatgpt.com/ OpenAI’s Deep Research https://openai.com/index/introducing-deep-research/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod
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  • Google Just Changed Image Editing FOREVER [Gemini 2.0 Experimental Demo]
    Ep. 310 Can you imagine editing any image using just text prompts? Kipp dives into Google's groundbreaking AI updates and the future of image editing with Gemini 2.0 Flash. Learn more about the seamless blending of text and image editing, innovative use cases like creating the perfect passport photo, and practical tips on how marketers can save time with this new tool. Mentions Gemini 2.0 Flash https://deepmind.google/technologies/gemini/flash/ Photoshop https://www.adobe.com/products/photoshop.html  Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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  • This FREE AI Agent Does a Team’s Work in 35 Min (Manus AI)
    Ep. 309 Are you ready for agents like Manus AI to revolutionize entire workforces by cutting hours down to minutes? Kipp and Kieran dive into the groundbreaking potential of the first true autonomous agent, Manus AI, and how it can perform complex tasks that once required human teams. Learn more about how Manus AI is transforming roles by building effective BDR use cases, rewriting product pages, and managing multiple social media accounts simultaneously. Mentions Manus AI https://manus.im/ Claude https://claude.ai/ Cursor https://www.cursor.com/ Lovable https://lovable.dev/ Check out this episode on YouTube: https://www.youtube.com/watch?v=dN3RsdCOsuw&t=412s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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About Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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