Media Sales Mastery

Content and editorial are a core function within most media companies; and the ability to leverage content integration or editorial support for a client solution is extremely powerful. 

However, collaborating with content and editorial as a media sales professional requires a very specific approach.  

In the episode we chat with Jay Walkerden of Podshape to unpack how sellers can foster strong collaborative relationships with content provision, some of the hidden challenges to be mindful of going into these discussions and ultimately how to sell more and better by leveraging this powerful sales resource.  
Podshape: https://podshape.com/
Jay's LinkedIn: https://www.linkedin.com/in/jaywalkerden/

Every media seller eventually faces a new market; a new territory, a new format like OTT or digital, or a whole new industry to sell into. The instinct is to bring the playbook that made you successful and run it again. It rarely works. In this episode, Jamie sits down with Omar Othman, CEO of SABCO Media and a 20-year media leader who has crossed from Dubai to Oman, from content to commercial, and from TV to OTT to digital and beyond.  We cover how to read an unfamiliar buyer, what transfers and what doesn’t, how to rebuild credibility from zero, and the practical moves any seller or sales leader can make in their first 90 days in a new market.

For years, local media has been positioned as “traditional” while tech platforms have claimed the future.
But what if we’ve been looking at it completely backwards?
In this episode of Media Sales Mastery, Jamie Wood sits down with Steve Jones, President of Stingray Radio, to unpack why local media may actually possess one of the most powerful competitive advantages in modern advertising.
This is not a conversation about regulation or nostalgia. It’s about value.
If local radio was invented tomorrow, advertisers would immediately recognise the unique things it can do that global tech platforms still struggle to replicate:
trusted local personalities 
community credibility 
real human connection 
local influence 
brand-safe environments 
market intelligence 
speed, flexibility, and accountability 

Steve shares why local media businesses need to stop defending themselves and start selling the unique commercial advantages only they possess.
If you sell legacy media, this episode will completely reframe how you think about your value in the marketplace.
Steve Bio: 
President of Stingray Radio, Canada's largest radio broadcaster and a part of the global collection of entertainment and engagement platforms that Stingray proudly offers. From TuneIn to Qello, we deliver curated music experiences on all platforms and drive results for advertising clients on those platforms. I am an in-demand professional keynote speaker at conferences, conventions, and events worldwide, and the author of two popular business books -"Brand Like a Rock Star" and "Start You Up". 
Don’t forget to include below in every show notes 
Connect with Jamie on Linkedin: https://www.linkedin.com/in/jamie-wood-1b824017/?skipRedirect=true

Connect with Steve on Linkedin:
https://www.linkedin.com/in/steve-jones-aa4332b4/

Stephanie Antonis returns to give frontline sellers an honest, unfiltered look at the Sales Director role – the senior sales leadership position that runs a media company’s entire commercial function. We unpack the reality versus the perception: what the job actually involves day to day, what’s genuinely required to get there, the blind spots that quietly hold good sellers back, and the personal sacrifices that come with the climb. Less hype, more honesty – a practical picture of the role for anyone aiming at it. 

Jamie Wood Linkedin:
https://www.linkedin.com/in/jamie-wood-1b824017/
Stephanie Antonis Linkedin:
https://www.linkedin.com/in/steffantonis121981/

Alex Hobbs of MiQ joins to talk effective sales planning.
i.e - The kind of individual, tactical planning that helps media sellers hit target, stay focused, and adapt when things change. 

Guest LinkedIn:
https://www.linkedin.com/in/alex-hobbs-ba15057b/

Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/