Media Sales Mastery

For years, local media has been positioned as “traditional” while tech platforms have claimed the future.
But what if we’ve been looking at it completely backwards?
In this episode of Media Sales Mastery, Jamie Wood sits down with Steve Jones, President of Stingray Radio, to unpack why local media may actually possess one of the most powerful competitive advantages in modern advertising.
This is not a conversation about regulation or nostalgia. It’s about value.
If local radio was invented tomorrow, advertisers would immediately recognise the unique things it can do that global tech platforms still struggle to replicate:
trusted local personalities 
community credibility 
real human connection 
local influence 
brand-safe environments 
market intelligence 
speed, flexibility, and accountability 

Steve shares why local media businesses need to stop defending themselves and start selling the unique commercial advantages only they possess.
If you sell legacy media, this episode will completely reframe how you think about your value in the marketplace.
Steve Bio: 
President of Stingray Radio, Canada's largest radio broadcaster and a part of the global collection of entertainment and engagement platforms that Stingray proudly offers. From TuneIn to Qello, we deliver curated music experiences on all platforms and drive results for advertising clients on those platforms. I am an in-demand professional keynote speaker at conferences, conventions, and events worldwide, and the author of two popular business books -"Brand Like a Rock Star" and "Start You Up". 
Don’t forget to include below in every show notes 
Connect with Jamie on Linkedin: https://www.linkedin.com/in/jamie-wood-1b824017/?skipRedirect=true

Connect with Steve on Linkedin:
https://www.linkedin.com/in/steve-jones-aa4332b4/

Stephanie Antonis returns to give frontline sellers an honest, unfiltered look at the Sales Director role – the senior sales leadership position that runs a media company’s entire commercial function. We unpack the reality versus the perception: what the job actually involves day to day, what’s genuinely required to get there, the blind spots that quietly hold good sellers back, and the personal sacrifices that come with the climb. Less hype, more honesty – a practical picture of the role for anyone aiming at it. 

Jamie Wood Linkedin:
https://www.linkedin.com/in/jamie-wood-1b824017/
Stephanie Antonis Linkedin:
https://www.linkedin.com/in/steffantonis121981/

Alex Hobbs of MiQ joins to talk effective sales planning.
i.e - The kind of individual, tactical planning that helps media sellers hit target, stay focused, and adapt when things change. 

Guest LinkedIn:
https://www.linkedin.com/in/alex-hobbs-ba15057b/

Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/

Returning guest John “JD” Dawson joins to unpack the world of client relationship management. 

We dive into what a commercial relationship actually entails, how to navigate the awkward and unspoken dynamics that rarely get said out loud, and ultimately try to arm listeners with some concrete insights and frameworks they can take away and apply immediately in order to gain an edge.  

John JD" Dawson Linkedin here:
https://www.linkedin.com/in/john-dawson-2b653418b/⁠

Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/

We revisit the most listened to episode of Media Sales Mastery: Relationship Management Masterclass ahead of an upcoming episode on commercial relationship management.

Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/