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Behind The Business

Sofia Rose Bernardi
Behind The Business
Latest episode

253 episodes

  • Behind The Business

    252. 6 Steps To Create a Spacious Business Model

    19/1/2026 | 12 mins.
    If you're craving more freedom in your calendar and your income, this episode is for you. Sofia walks you through six essential steps to create a spacious business model so you can grow to 30K months (and beyond) without burning out.

    She shares what it really means to scale sustainably, why being constantly “on” is sabotaging your growth, and how to build systems that work for you—even while you sleep.

    What you’ll learn in this episode:
    The #1 mistake keeping coaches overwhelmed and underpaid

    How to structure a scalable offer clients actually want

    The systems that support client results and your energy

    How to attract leads without being glued to your phone

    What a freedom-first calendar really looks like

    The real ROI of delegating before you're "ready"

    Other Links:
    Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠
  • Behind The Business

    251. How To Move From 1:1 Coaching To Group Coaching

    12/1/2026 | 18 mins.
    If you’ve been doing one-on-one coaching and wondering how to scale your impact and income, this episode is for you. Sofia breaks down the exact process for transitioning into group coaching with ease and confidence. She shares her personal journey, common fears, and the five essential steps to make the switch without burning out—or overcomplicating it.

    Whether you're starting fresh or already experimenting with groups, this episode will give you the mindset, structure, and strategy you need to launch a group offer that’s scalable, supportive, and deeply transformational.

    You’ll learn:
    The #1 mindset shift to sell group coaching

    How to structure and package a high-value group program

    What systems and processes you need to lead at scale

    How to transition your current 1:1 clients with integrity

    Ways to build a magnetic and engaged group community

    Other Links:
    Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠
  • Behind The Business

    250. If I Wanted To Double My Business In 2026, Here’s What I’d Do

    05/1/2026 | 14 mins.
    If I wanted to double my coaching business in 2026, here’s exactly what I’d do. In this powerful episode, I break down the five core areas I would prioritise if I were starting fresh with the goal of doubling my income, impact, and momentum. This isn’t about doing more—it’s about doing better, smarter, and in full alignment with your vision.

    Whether you’re just getting started or ready to scale past six figures, you’ll walk away with clarity, direction, and a strategic roadmap for creating massive results this year.

    You’ll learn:
    Why auditing your business model is essential before scaling

    How to strengthen and double your lead flow

    The non-negotiables of a high-converting sales process

    What tasks to delegate for more time and profit

    How to embody the identity of a high-level CEO

    Other Links:
    Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠
  • Behind The Business

    249. My Hardest and Most Important Lessons From 2025

    29/12/2025 | 15 mins.
    2025 was a transformative year in both business and life—and in this powerful episode, Sofia shares the five most important and challenging lessons she learned while scaling to consistent $100K months with more ease than ever before.

    You’ll get a behind-the-scenes look at what actually created exponential growth, the mindset shifts that unlocked expansion, and how Sofia navigated the highs and lows of leadership.

    In this episode, you’ll learn:
    • Why taking risks before you’re ready is the real growth edge
    • How identity—not just strategy—scales your income
    • The secret to scaling sustainably without burnout
    • How nervous system regulation impacts leadership
    • Why not every season needs to be about growth

    Other Links:
    Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠
  • Behind The Business

    248. How I Built a $2M Coaching Business From Nothing

    22/12/2025 | 18 mins.
    In this powerful episode, I share how I scaled my coaching business from absolute zero to over $2 million in under five years—without burning out. I started with no experience, five casual jobs, and zero support during a global pandemic. What made the difference? Mindset.

    You’ll learn the exact five mindset shifts that changed everything for me, and how you can apply them to rapidly grow your own coaching business—regardless of your current circumstances.

    What you'll learn:
    Why deciding is more powerful than hoping

    The truth about taking messy, imperfect action

    The power of solving one problem for one person

    How to build scalable offers (even early on)

    How to stay consistent through tough seasons

    Other Links:
    Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

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About Behind The Business

The raw, real, and unfiltered podcast that takes you behind the scenes of what it really takes to build a thriving coaching business. Both the strategy behind the brand and the human behind the business.
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