Behind The Business

My business generates around $250K per month, and it runs on just 4 core systems.⁣

Not fifty. 4.⁣

Because the bigger my business has become, the simpler I've made it.⁣

Most people assume that scaling to multiple six or seven figures means more software, more automations and more moving parts. In this episode I'm walking you through the 4 systems that actually run my business, why each one matters, and the tools we use to support them. If your backend feels messy and you're wondering what you actually need before you scale, this will simplify everything.⁣

In this episode:⁣
⁣
The lead management system that stops opportunities (and revenue) falling through the cracks⁣
How we track every client's progress inside Airtable (the free version is more than enough)⁣
Why business operations is the brain of the business, and how ours runs on Google Workspace⁣
The communication system that keeps a growing team out of emails, texts and random DMs⁣
Why "what's the best software?" is the wrong question (and what to ask instead)⁣
Why you don't need twenty subscriptions to scale, just these 4 systems

Other Links:
Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Yes, you can grow your coaching business without spending a single dollar on ads.

I've helped hundreds of coaches hit five figure months, multiple six figures and beyond, before they ever ran one.
But only if you build the foundation first.

Paid ads don't fix a business that can't attract clients organically, they just help you spend money faster. In this episode I'm sharing the five things I'd focus on if I had to grow my coaching business without ads, and the difference between doing organic marketing and just posting. If you've been showing up consistently but clients still aren't coming, this is for you.

In this episode:

Why followers don't pay you, conversations do (coaches with 2,000 followers out-earn coaches with 100,000)
How to build a consistent attraction strategy with one or two channels, not ten
Why nurturing beats pitching, and how to create content that solves problems instead of just inspiring
The conversations most coaches wait for instead of creating themselves
How to make buying simple with one clear next step
Why paid ads are an amplifier, not a foundation

Other Links:
Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠

The best coach doesn't win. The clearest coach wins.
Your ideal clients are deciding in seconds whether you're for them.

If it isn't immediately obvious, they leave.

Not because you aren't good at what you do, but because they don't understand what you do. In this episode I'm walking you through the five things every coach needs to position themselves as the obvious choice, so ideal clients stop scrolling and start thinking "this is exactly who I've been looking for". If you're doing everything right but the right clients aren't recognising you, this is the one to fix it.

In this episode:
The positioning mistake I see most (and why the broader your message, the weaker it becomes)⁣
How to make it obvious what problem you solve, because people buy solutions, not coaching⁣
What actually makes you memorable: what you believe, not what you teach⁣
The three types of proof that create certainty, even if you're newer in business⁣
Why your audience needs more repetition, not more variety⁣
The five questions that tell you if you're the obvious choice

Other Links:
Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠

You're not stuck because you're not working hard enough.
Most coaches are doing more than ever, and the needle still isn't moving.

The real problem is a bottleneck, and you probably haven't found yours yet.

Every plateau, income dip or momentum stall comes down to one of five bottlenecks. In this episode I'm walking you through all five, the questions that diagnose which one is yours, and exactly what to do once you've found it. If you're posting, offering and showing up but growth has stalled on the way to $30K months, this is where to look.

In this episode:

The 5 bottlenecks in every coaching business: Mindset, Attract, Nurture, Convert, Deliver⁣
The symptoms of each one, from leads going cold to delivery eating you alive⁣
The five questions that diagnose yours (the first no is your bottleneck)⁣
Strategy gap or time gap, and the 60 day rule that tells you which one you have⁣
Why you fix one bottleneck for 30 days, not all five at once⁣
The reframe: you're not broken, you're between layers of refinement⁣

Other Links:
Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠

If most of your clients come from referrals, your growth is out of your hands.

Three referrals one month, none the next.

That's not a business problem, it's a marketing system problem.

In this episode I'm showing you how to build a business that still benefits from referrals but doesn't rely on them. If you're a coach who's brilliant at what you do but hears yourself in "I had a $20K month... then a $10K month... then nothing", this is how you get off the revenue roller coaster for good.

In this episode:

Why referrals feel easy but keep your income reactive instead of intentional
The pattern I hear on almost every roadmap call ("mostly referrals")

The three jobs your marketing has to do every week: attract, nurture and convert

The exact channels I teach my clients for each stage

The mistake that keeps most coaches stuck (overinvesting in one stage)

What changes when all three systems finally work together

Other Links:
Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠