Behind The Business

What if your business could make MORE money without requiring more of your time?
In this episode of Behind the Business, I’m taking you behind the scenes of my first $325,000 cash month, and the part I’m most proud of isn’t actually the revenue.
It’s that my business feels lighter and more spacious at $300K+ months than it did at $100K months.
Exactly 12 months after hitting my first $100K cash month, we more than 3Xed our monthly revenue. But my workload didn’t 3X with it.
I’m sharing the wild story of how we hit the milestone, what I’ve delegated as we’ve grown, how my role as CEO has changed, and the mindset shifts that have allowed me to hold significantly more without doing significantly more.
We’re talking about:
✨ How we went from $100K to $325K cash months in 12 months
✨ Why scaling doesn’t have to mean working more
✨ The team and delegation behind our growth
✨ Why I’ve removed myself from sales calls and back-to-back calls
✨ The mindset shift from believing scaling = burnout to experiencing scaling = more freedom
✨ Why having the right business model and support can accelerate your growth
✨ The balance between leaning into your goals and letting go of attachment to them
If you’ve ever worried that growing your coaching business will mean sacrificing your freedom, this episode is for you.
Because as your business gets bigger, your life should get better too.
And this episode is the behind-the-scenes proof that it can.
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A $20K month. Then a $4K month. Then panic.

That's the revenue roller coaster, and it isn't a sign you're a bad coach.

It's a sign your business generates clients inconsistently.
If one great month keeps getting followed by two quiet ones, this episode is for you. I'm walking you through the five biggest reasons coaches end up on the revenue roller coaster and how to get off it for good, so you stop wondering where your next client is coming from and start building months that repeat.

In this episode:

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My business generates around $250K per month, and it runs on just 4 core systems.⁣

Not fifty. 4.⁣

Because the bigger my business has become, the simpler I've made it.⁣

Most people assume that scaling to multiple six or seven figures means more software, more automations and more moving parts. In this episode I'm walking you through the 4 systems that actually run my business, why each one matters, and the tools we use to support them. If your backend feels messy and you're wondering what you actually need before you scale, this will simplify everything.⁣

In this episode:⁣
⁣
The lead management system that stops opportunities (and revenue) falling through the cracks⁣
How we track every client's progress inside Airtable (the free version is more than enough)⁣
Why business operations is the brain of the business, and how ours runs on Google Workspace⁣
The communication system that keeps a growing team out of emails, texts and random DMs⁣
Why "what's the best software?" is the wrong question (and what to ask instead)⁣
Why you don't need twenty subscriptions to scale, just these 4 systems

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Yes, you can grow your coaching business without spending a single dollar on ads.

I've helped hundreds of coaches hit five figure months, multiple six figures and beyond, before they ever ran one.
But only if you build the foundation first.

Paid ads don't fix a business that can't attract clients organically, they just help you spend money faster. In this episode I'm sharing the five things I'd focus on if I had to grow my coaching business without ads, and the difference between doing organic marketing and just posting. If you've been showing up consistently but clients still aren't coming, this is for you.

In this episode:

Why followers don't pay you, conversations do (coaches with 2,000 followers out-earn coaches with 100,000)
How to build a consistent attraction strategy with one or two channels, not ten
Why nurturing beats pitching, and how to create content that solves problems instead of just inspiring
The conversations most coaches wait for instead of creating themselves
How to make buying simple with one clear next step
Why paid ads are an amplifier, not a foundation

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The best coach doesn't win. The clearest coach wins.
Your ideal clients are deciding in seconds whether you're for them.

If it isn't immediately obvious, they leave.

Not because you aren't good at what you do, but because they don't understand what you do. In this episode I'm walking you through the five things every coach needs to position themselves as the obvious choice, so ideal clients stop scrolling and start thinking "this is exactly who I've been looking for". If you're doing everything right but the right clients aren't recognising you, this is the one to fix it.

In this episode:
The positioning mistake I see most (and why the broader your message, the weaker it becomes)⁣
How to make it obvious what problem you solve, because people buy solutions, not coaching⁣
What actually makes you memorable: what you believe, not what you teach⁣
The three types of proof that create certainty, even if you're newer in business⁣
Why your audience needs more repetition, not more variety⁣
The five questions that tell you if you're the obvious choice

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