In this special milestone episode, Sofia reflects on six years in business and shares the six most impactful lessons that shaped her journey. From babysitting and juggling five jobs to building a multi-million dollar coaching company, this is a raw, empowering, and deeply personal episode every entrepreneur needs to hear.What you'll learn:Why obsession (not motivation) drives resultsHow to embrace both highs and lows with graceThe critical importance of mentorship and proximityHow belief, not just strategy, creates successWhy continuous growth is the only path forwardThe power of integrity in a noisy online worldOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here
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48:40
243. Lessons From Running An In Person Business Retreat
Hosting an in-person business retreat was one of the most rewarding and expansive experiences I’ve had in business. In this episode, I take you behind the scenes of my two-day Spacious Scaling Business Retreat and share the real talk on what it takes to plan and run a high-impact event for your clients.I break down the exact structure, schedule and support I had in place, what I’d do differently next time, and the biggest ROI from retreats (hint: it’s not just profit). If you’re dreaming of hosting your own, this episode gives you the full blueprint.You’ll learn:The structure of a successful 2-day retreat (and why I hosted it at home)My biggest wins, surprises and lessons learnedWhat I’d do again vs what I’d changeHow I ensured simplicity, support and scalabilityWhy retreats are less about money and more about impactOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here
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29:09
242. How I Closed 89% of Sales Calls (5 Proven Strategies)
This week, I’m sharing exactly how I closed 89% of sales calls last month. No pressure tactics, no scripts, just a powerful process that works. Whether you're new to sales or wanting to refine your call strategy, this episode is going to shift the game for you.You’ll learn:Why your close rate starts before the call even beginsHow to pre-qualify leads with strategic content and assessment formsThe power of linking pain and building rapportWhy your offer must be a no-brainer to convert consistentlyThe simple tweaks that helped me hit $100K+ months with minimal sales callsOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here
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25:02
241. When to Hire an OBM and Stop Being the Bottleneck with Hollie Griffiths
In this episode of Behind the Business, Sofia sits down with online business manager Holly Voice to demystify the role of an OBM and the game-changing difference it can make for female coaches ready to scale. With years of experience supporting high-level entrepreneurs, Holly shares how an OBM bridges the gap between vision and execution, steps in as a strategic partner, and helps clients move from bottlenecks to freedom.Together, they unpack the key differences between a virtual assistant and an online business manager, how to know when you're ready to hire, and why hiring support is less about cost and more about capacity. They also explore the mindset shifts required to step into true leadership and how letting go of control can actually accelerate your business growth.What you'll learn:What an online business manager (OBM) actually doesThe difference between a VA and OBMWhen you’re ready to hire an OBMHow hiring an OBM increases your capacity and ROIReal client transformations from behind the scenesThe mindset needed to lead and scale with supportOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here
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53:13
240. Why Launching Feels Exhausting (And How To Do It Right)
Feeling burnt out by launching or avoiding it altogether? In this episode, Sofia Bernardi breaks down exactly why launching feels exhausting and what to do instead. Sharing her personal behind-the-scenes process, she reveals how she runs high-converting launches every single month with ease, using a rinse-and-repeat system that’s anything but overwhelming.Whether you’re brand new to launching or ready to refine your strategy, this episode will help you shift from burnout to balance and create 60 to 100K cash months without the chaos.You’ll learn:Why most coaches burn out during launchesThe truth about short-form vs. long-form contentHow Sofia runs one event and signs high-ticket clients monthlyThe exact system she uses to batch content and scale with easeWhy anchoring all content to one launch theme changes everythingOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here
The raw, real, and unfiltered podcast that takes you behind the scenes of what it really takes to build a thriving coaching business. Both the strategy behind the brand and the human behind the business.
New Zealand