Behind The Business

At the start of this year, my goal was to make $1.5 million cash across the entire year.

Now I’m planning to make $1 million in the next 90 days.
In this episode, I’m taking you behind the scenes as I sit down with my laptop and a cup of tea and map out exactly what that could look like.

We’re talking $333K cash months, 13 more workshops before Christmas, expanding our ads into the US, a potential intimate in-person event, team bonuses, increasing ad spend and the mindset work required to make million-dollar quarters my new normal.

But the most important part of this episode is what I’m NOT doing.

I’m not reinventing my strategy. I’m not adding 47 new things to my calendar. I’m not creating an entirely new business model.

I’m doubling down on what already works.
If you’re heading into the final 90 days of the year with a big goal of your own, this episode will show you how I think about growth, simplicity, belief and reverse engineering your next level.

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In this episode, Sofia breaks down the exact framework that took her from working five casual jobs at age 22 to scaling a multi-million-dollar coaching empire with a spacious calendar and high profit margins. If you are an online coach tired of hustling, chasing trends, and watching your revenue plateau, this masterclass provides the blueprint for sustainable, high-ticket growth.Sofia unpacks the "Scalable System," detailing how to transition away from messy guesswork and step into effortless scaling without sacrificing your health, lifestyle, or relationships.

What You Will Learn:

The raw reality of building a business from rock bottom with zero prior marketing experience or capital.
Why most coaches stay stuck in feast-or-famine cycles and how to fix your lead generation.
The 3 core pillars of the Scalable System: Sustainable Strategy, Seamless Sales, and Simple Systems.
How to structure high-ticket offers and transition smoothly from 1-1 coaching to scalable group containers.
The secret to mastering an organized backend that buys back 15+ hours of your week.
How to upgrade your internal identity to become an energetic match for $30K months and beyond.

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I’m turning 29, so for this episode I’m sharing 29 of the biggest lessons I’ve learned in 29 years.

And this one isn’t just about business

It’s about money, relationships, health, mindset, success, personal development, ambition, happiness and ultimately, what I believe it takes to create a really fucking good life.

I’ve built a business that generates over $300K a month, invested more than $300K into my own growth, chased some pretty ridiculous goals and created a life that my 22-year-old self would have struggled to believe was possible.

But the older I get, the more I realise that success on paper means very little if you don’t actually enjoy the life you’re creating.

In this episode, I’m sharing the lessons that have shaped how I live, including why your standards dictate the quality of your life, why less is almost always more, why I believe in working really fucking hard AND protecting your time, the importance of investing in yourself, why proximity is power, why you should actively seek discomfort, and why detachment might be one of the biggest keys to happiness.

Some of these lessons I’ve believed for years.

Some I’ve learned the hard way.

And some I’m still learning now.

If you’re ambitious and want to build an incredible business, make a lot of money, have beautiful relationships, look after your health, keep growing AND actually enjoy the shit out of your life while you’re doing it, this episode is for you.

Here’s to going all in, doing really big things and creating a really fucking good life.

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I started my coaching business at 22 years old with no business background, no big audience, no marketing experience and absolutely no idea what I was doing.

At the time, I was working five casual jobs, walking dogs, cleaning floors, serving at weddings, making coffees and babysitting, while trying to figure out how to turn my passion for helping people into an actual business.

Six years later, I had scaled my coaching business to over $4 million.

And more importantly, I built it in a way that gave me MORE freedom as it grew, not less.

In this episode of Behind the Business, I’m breaking down exactly how I did it and taking you inside the Scalable System™ that has helped me and hundreds of online coaches grow and scale without burning out.

We cover:
✨ The rock-bottom moment in my first year of business that changed everything

✨ Why investing in support became one of the biggest turning points in my journey

✨ Why doing MORE isn't the answer to scaling your coaching business

✨ The three pillars of my Scalable System™: Sustainable Strategy, Seamless Sales and Simple Systems

✨ How to consistently attract, nurture and convert high-quality leads

✨ Why your offer should be doing most of the selling for you

✨ How retention can become one of your biggest growth levers

✨ The systems, automation and delegation that allow you to scale without your workload scaling with it

✨ Why your mindset and identity have to evolve as quickly as your business does

If you’re an online coach who wants to scale to $30K months and beyond, while building a business that actually gives you the freedom you started it for, this episode will show you what to focus on.

Because building a bigger business shouldn’t mean building a smaller life.

As your business gets bigger, your life should get better too. 🤍

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What does it actually take to go from $100K months to $100K weeks in a coaching business, without working three times harder to get there?

In this episode of Behind the Business, I’m taking you behind the scenes of the biggest shifts I’ve made over the past 12 months as we’ve grown from our first $100K cash month to $300K+ months and now towards consistent $100K weeks.
And surprisingly, most of my business hasn’t changed.

I’m still running the same workshop. I have the same core offer, messaging, marketing strategy and sales process.
Instead of constantly adding more, we’ve focused on getting significantly better at what already works.

I’m breaking down the four biggest shifts that have made this level of growth possible, including:
How I’ve upgraded my leadership as the business has grown
Why mastering one strategy has helped us scale faster than constantly chasing new ones
What playing a bigger game actually looks like behind the scenes
How I’ve built and delegated to a team so the business can grow without filling my calendar
Why scaling has required bigger decisions, investments and calculated risks
What has stayed exactly the same between $100K months and $100K weeks

If you’re an online coach who wants to scale your coaching business, increase your revenue and build a business that gives you more freedom as it grows, this episode will show you what scaling can actually look like behind the scenes.

Because growing your business doesn’t have to mean doing more of everything.

Sometimes, the biggest growth comes from doing fewer things, better.

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