Behind The Business

I’m turning 29, so for this episode I’m sharing 29 of the biggest lessons I’ve learned in 29 years.

And this one isn’t just about business

It’s about money, relationships, health, mindset, success, personal development, ambition, happiness and ultimately, what I believe it takes to create a really fucking good life.

I’ve built a business that generates over $300K a month, invested more than $300K into my own growth, chased some pretty ridiculous goals and created a life that my 22-year-old self would have struggled to believe was possible.

But the older I get, the more I realise that success on paper means very little if you don’t actually enjoy the life you’re creating.

In this episode, I’m sharing the lessons that have shaped how I live, including why your standards dictate the quality of your life, why less is almost always more, why I believe in working really fucking hard AND protecting your time, the importance of investing in yourself, why proximity is power, why you should actively seek discomfort, and why detachment might be one of the biggest keys to happiness.

Some of these lessons I’ve believed for years.

Some I’ve learned the hard way.

And some I’m still learning now.

If you’re ambitious and want to build an incredible business, make a lot of money, have beautiful relationships, look after your health, keep growing AND actually enjoy the shit out of your life while you’re doing it, this episode is for you.

Here’s to going all in, doing really big things and creating a really fucking good life.

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I started my coaching business at 22 years old with no business background, no big audience, no marketing experience and absolutely no idea what I was doing.

At the time, I was working five casual jobs, walking dogs, cleaning floors, serving at weddings, making coffees and babysitting, while trying to figure out how to turn my passion for helping people into an actual business.

Six years later, I had scaled my coaching business to over $4 million.

And more importantly, I built it in a way that gave me MORE freedom as it grew, not less.

In this episode of Behind the Business, I’m breaking down exactly how I did it and taking you inside the Scalable System™ that has helped me and hundreds of online coaches grow and scale without burning out.

We cover:
✨ The rock-bottom moment in my first year of business that changed everything

✨ Why investing in support became one of the biggest turning points in my journey

✨ Why doing MORE isn't the answer to scaling your coaching business

✨ The three pillars of my Scalable System™: Sustainable Strategy, Seamless Sales and Simple Systems

✨ How to consistently attract, nurture and convert high-quality leads

✨ Why your offer should be doing most of the selling for you

✨ How retention can become one of your biggest growth levers

✨ The systems, automation and delegation that allow you to scale without your workload scaling with it

✨ Why your mindset and identity have to evolve as quickly as your business does

If you’re an online coach who wants to scale to $30K months and beyond, while building a business that actually gives you the freedom you started it for, this episode will show you what to focus on.

Because building a bigger business shouldn’t mean building a smaller life.

As your business gets bigger, your life should get better too. 🤍

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What does it actually take to go from $100K months to $100K weeks in a coaching business, without working three times harder to get there?

In this episode of Behind the Business, I’m taking you behind the scenes of the biggest shifts I’ve made over the past 12 months as we’ve grown from our first $100K cash month to $300K+ months and now towards consistent $100K weeks.
And surprisingly, most of my business hasn’t changed.

I’m still running the same workshop. I have the same core offer, messaging, marketing strategy and sales process.
Instead of constantly adding more, we’ve focused on getting significantly better at what already works.

I’m breaking down the four biggest shifts that have made this level of growth possible, including:
How I’ve upgraded my leadership as the business has grown
Why mastering one strategy has helped us scale faster than constantly chasing new ones
What playing a bigger game actually looks like behind the scenes
How I’ve built and delegated to a team so the business can grow without filling my calendar
Why scaling has required bigger decisions, investments and calculated risks
What has stayed exactly the same between $100K months and $100K weeks

If you’re an online coach who wants to scale your coaching business, increase your revenue and build a business that gives you more freedom as it grows, this episode will show you what scaling can actually look like behind the scenes.

Because growing your business doesn’t have to mean doing more of everything.

Sometimes, the biggest growth comes from doing fewer things, better.

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What if your business could make MORE money without requiring more of your time?
In this episode of Behind the Business, I’m taking you behind the scenes of my first $325,000 cash month, and the part I’m most proud of isn’t actually the revenue.
It’s that my business feels lighter and more spacious at $300K+ months than it did at $100K months.
Exactly 12 months after hitting my first $100K cash month, we more than 3Xed our monthly revenue. But my workload didn’t 3X with it.
I’m sharing the wild story of how we hit the milestone, what I’ve delegated as we’ve grown, how my role as CEO has changed, and the mindset shifts that have allowed me to hold significantly more without doing significantly more.
We’re talking about:
✨ How we went from $100K to $325K cash months in 12 months
✨ Why scaling doesn’t have to mean working more
✨ The team and delegation behind our growth
✨ Why I’ve removed myself from sales calls and back-to-back calls
✨ The mindset shift from believing scaling = burnout to experiencing scaling = more freedom
✨ Why having the right business model and support can accelerate your growth
✨ The balance between leaning into your goals and letting go of attachment to them
If you’ve ever worried that growing your coaching business will mean sacrificing your freedom, this episode is for you.
Because as your business gets bigger, your life should get better too.
And this episode is the behind-the-scenes proof that it can.
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A $20K month. Then a $4K month. Then panic.

That's the revenue roller coaster, and it isn't a sign you're a bad coach.

It's a sign your business generates clients inconsistently.
If one great month keeps getting followed by two quiet ones, this episode is for you. I'm walking you through the five biggest reasons coaches end up on the revenue roller coaster and how to get off it for good, so you stop wondering where your next client is coming from and start building months that repeat.

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