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Behind The Business

Sofia Rose Bernardi
Behind The Business
Latest episode

250 episodes

  • Behind The Business

    249. My Hardest and Most Important Lessons From 2025

    29/12/2025 | 15 mins.

    2025 was a transformative year in both business and life—and in this powerful episode, Sofia shares the five most important and challenging lessons she learned while scaling to consistent $100K months with more ease than ever before.You’ll get a behind-the-scenes look at what actually created exponential growth, the mindset shifts that unlocked expansion, and how Sofia navigated the highs and lows of leadership.In this episode, you’ll learn:• Why taking risks before you’re ready is the real growth edge• How identity—not just strategy—scales your income• The secret to scaling sustainably without burnout• How nervous system regulation impacts leadership• Why not every season needs to be about growthOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

  • Behind The Business

    248. How I Built a $2M Coaching Business From Nothing

    22/12/2025 | 18 mins.

    In this powerful episode, I share how I scaled my coaching business from absolute zero to over $2 million in under five years—without burning out. I started with no experience, five casual jobs, and zero support during a global pandemic. What made the difference? Mindset.You’ll learn the exact five mindset shifts that changed everything for me, and how you can apply them to rapidly grow your own coaching business—regardless of your current circumstances.What you'll learn:Why deciding is more powerful than hopingThe truth about taking messy, imperfect actionThe power of solving one problem for one personHow to build scalable offers (even early on)How to stay consistent through tough seasonsOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

  • Behind The Business

    247. How To Actually Scale To $30K Months In 2026

    15/12/2025 | 19 mins.

    In this powerful episode, Sofia reveals the exact steps to sustainably scale to $30,000 months and beyond in your coaching business — without burnout, overcomplication, or hustle.She shares the core strategies, systems, and identity shifts that helped her grow to consistent $80k-$100k months, and how you can apply them too.Here’s what you’ll learn:Why most coaches never hit 30k months (and how to avoid their mistakes)The only offer structure you need to scaleHow to simplify your messaging to attract dream clients fastThe 3 ways to consistently bring in high-quality leadsThe seamless sales system that sells for you dailyThe identity shift required to actually hold and grow beyond 30k monthsOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here

  • Behind The Business

    246. How I Structure My Business Routine and Calendar at $80K+ Months.MP4

    08/12/2025 | 28 mins.

    What if scaling your business didn’t require being fully booked, overwhelmed, or constantly “on”?In this episode, I’m pulling back the curtain on how I structure my business routine and calendar to support $80K–$100K+ months — without the burnout. I share the five exact strategies that keep my schedule clear, my energy grounded, and my results growing.You’ll learn:Why I run a group coaching model (and how it gives me more freedom)My daily non-negotiables that keep momentum goingHow I plan each week around revenue, not random tasksThe #1 calendar shift that changed everythingHow to create space for the unexpected without losing progressOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here

  • Behind The Business

    245. How To Lead Yourself To Better Health And Bigger Success With Naomi Holdbrook

    01/12/2025 | 53 mins.

    In this powerful episode, I sit down with the incredible Naomi Holdbrook—The Unconventional Weight Loss Coach. Naomi shares her deeply personal story of overcoming lifelong body image struggles, chronic illness, and emotional eating to reclaim her health, self-worth, and success. Together, we explore how transforming your relationship with your body can completely transform your life and business too.Naomi and I discuss the real reasons women stay stuck, the lies we’ve been sold about weight loss, and how true freedom comes from self-trust, not perfection. This is about so much more than weight loss—it’s about leading yourself with confidence through every chapter of life.What you’ll learn:Why healing your relationship with your body impacts every part of your lifeHow diet culture conditions us to delay success in health and businessThe mindset traits Naomi’s most successful clients shareHow Naomi built a thriving business while navigating the messiest season of her lifeWhy self-trust, not motivation, is the true catalyst for transformationOther Links:Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here

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About Behind The Business

The raw, real, and unfiltered podcast that takes you behind the scenes of what it really takes to build a thriving coaching business. Both the strategy behind the brand and the human behind the business.
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