InnBeauty Project Founders Alisa Metzger & Jen Shane on Building Affordable, Clinical Skincare That Works
What happens when two beauty insiders get tired of skincare that’s either too expensive or just doesn’t work? They create their own solution.This week on The Silly Little Girls Club, Samantha sits down with Alisa Metzger and Jen Shane, the powerhouse duo behind InnBeauty Project — the cult skincare brand changing the game with affordable, clinically proven products that deliver results without compromise.From literally packing their own boxes in the early days to now sitting proudly on Sephora shelves worldwide, Alisa and Jen share the real founder story:How they built InnBeauty Project to make high-performance skincare accessible for everyoneWhy innovation and clinical results matter just as much as clean ingredientsThe grit it took to survive launching during a global pandemicWhat it’s really like co-founding a brand with your best friendWhy longevity, community and integrity drive every decision they makeThis episode is about entrepreneurship, inclusivity, and proving that you don’t need to choose between efficacy and accessibility in beauty.✨ Connect with InnBeauty Project:Instagram: @innbeautyprojectWebsite: innbeautyproject.com🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, follow, rate and share this episode to keep the girl-powered community growing.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by @sephorauk — your ultimate beauty playground.
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Eshita Kabra-Davies on By Rotation: The App Redefining Fashion Rental
This week on The Silly Little Girls Club, Samantha welcomes Eshita Kabra-Davies, founder of By Rotation, the world’s first social fashion rental app and a global movement for sustainable style.What began as a honeymoon wardrobe dilemma turned into a fashion-tech platform transforming consumption and empowering women to monetise their wardrobes. Today, By Rotation is a community-driven app with 85% retention, global expansion to the US and UAE, and a mission to make sustainable fashion mainstream.In this episode, Eshita shares:How she built By Rotation from side hustle to venture-backed startupTackling fast fashion through circular consumptionBootstrapping, fundraising and fighting the female founder funding gapBuilding a global fashion rental community and social networkProfit with purpose: scaling while staying true to sustainability✨ Connect with Eshita + By Rotation:Instagram: @arentyoueshitaBy Rotation: byrotation.comInstagram: @byrotationofficial🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, subscribe, rate and share this inspiring episode.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora— discover inclusive beauty, your way.
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Why Hairdressers Deserve More Respect: Karrie Fitz Speaks Out
This week on The Silly Little Girls Club, Samantha chats with Karrie Fitz, founder of Kit Studios, PR powerhouse, mentor and champion of the hairdressing industry.Karrie started as a hairdresser in Ireland before moving to London, working at L’Oréal, and eventually launching Kit Studios — an agency that represents and elevates the top 5% of talent with a strict “no ego” policy. More than a business, Kit has become a movement to change how hairdressing is valued and represented.In this candid conversation, Karrie shares:Her journey from salon floor to founder of Kit StudiosWhy hairdressers are overlooked — and how she’s changing the narrativeThe role of mentorship, honesty and tough conversations in leadershipBalancing female founder life with motherhoodSaying no to toxic clients and focusing on community over competition✨ Connect with Karrie + Kit Studios:Instagram: @karriefitzKit Studios: kitstudios.coInstagram: @kitstudiosSubstack: @kitstudios🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Listen, follow, rate and share to help us keep championing female founders and creatives.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora, where beauty belongs to everyone.
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From YouTube to the United Nations: Nikki Lilly on Facing Difference, Finding Confidence and Changing the World.
This week on The Silly Little Girls Club, host Samantha Cusick speaks with Nikki Lilly, BAFTA-winning presenter, Junior Bake Off champion, author, YouTuber and fearless advocate for people with facial differences.At just 20, Nikki has built a global platform for representation and face equality. In this powerful conversation, she shares her journey of growing up with AVM, navigating nearly 100 operations, using makeup and YouTube to reclaim confidence, and speaking at the United Nations to demand change.We cover:Life with a facial difference and the reality of AVMFinding confidence and community online through YouTubeWhy representation, allyship and advocacy really matterMakeup as empowerment, therapy and rebellionFrom Bake Off to the UN: the power of showing up✨ Connect with Nikki:Instagram: @nikkililly_YouTube: Nikki Lilly OfficialFace Equality International: Website🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, follow, rate and share to keep building our community.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora, the ultimate beauty playground.
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From Beauty Exec to Founder: Amy Liu on Tower 28’s Global Success
Welcome to Season 3 of The Silly Little Girls Club 🚀This week on The Silly Little Girls Club, Samantha sits down with Amy Liu, founder of Tower 28 Beauty, the cult clean beauty brand built for sensitive skin.After years in the beauty industry — and struggling with chronic eczema — Amy created Tower 28 to prove that sensitive skin deserves fun, inclusive and high-performance products. Her brand is now a Sephora bestseller and one of the most talked-about names in clean beauty.In this inspiring episode, Amy opens up about:✨Building Tower 28 from personal struggles with eczema✨Why “It’s Okay to Be Sensitive” became a movement✨Saying no to fear-driven decisions and protecting brand values✨Inclusivity, affordability and accessibility in beauty✨Scaling from startup to global Sephora brand🔗 Connect with Amy + Tower 28:Instagram: @amyliu_t28Tower 28: tower28beauty.comInstagram: @tower28beauty🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Subscribe, rate and share to keep our girl-powered conversations growing.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by SephoraUK — your ultimate destination for exclusive beauty brands.
The Silly Little Girls Club - Where ‘silly’ means strong, and ‘little’ dreams make a big impact.
Welcome to The Silly Little Girls Club, the podcast that turns underestimation into empowerment. Hosted by Samantha Cusick, a successful salon owner and entrepreneur once dismissed as a “silly little girl” with a dream, this show is for every woman who’s been told she’s too much, too ambitious, or just plain “silly” for chasing her goals.
This isn’t just a podcast; it’s a community and a movement. Each week, Samantha sits down with inspiring women from all walks of life—founders, artists, leaders, and dreamers—who share their stories of overcoming doubt, defying expectations, and making their mark. These are conversations filled with laughter, honesty, and sometimes even tears, as guests open up about their journeys, the challenges they’ve faced, and the victories they’ve celebrated.
Why should you listen? Because this is more than just motivation; it’s real talk from women who’ve been where you are. You’ll hear unfiltered insights and practical advice on topics like:
- Turning Setbacks into Strengths: How to keep pushing forward when you’re told “no.”
- Building Confidence and Community: Surrounding yourself with those who lift you up.
- Redefining Success: Creating a life and career on your own terms.
- Finding Joy in the Journey: Embracing the “silly” moments along the way.
Whether you’re an entrepreneur, a creative, or simply someone with a passion for self-growth, The Silly Little Girls Club is here to remind you that you’re not alone. Together, we’re rewriting what it means to be a “silly little girl”—one story at a time.
So, if you’re ready to challenge the limits, laugh through the struggles, and take on the world with a little extra girl power, hit “subscribe” and join us every week for conversations that are equal parts inspiring, uplifting, and empowering. Because in The Silly Little Girls Club, your dreams aren’t just possible—they’re powerful.
Connect with the Silly Little Girls Club:
Instagram - https://www.instagram.com/sillylittlegirls.club/
Website - www.sillylittlegirls.club
Connect with Samantha:
Instagram - https://www.instagram.com/samantha.cusick/
TikTok - https://www.tiktok.com/@samantha_cusick
Linked In - https://www.linkedin.com/in/samanthacusick/
New Zealand