The Alcohol ReThink Podcast with Patrick Fox
Patrick Fox - Mens Life and Sober Coach

Latest episode
261 episodes
- When did you actually learn to want alcohol?
Most of us assume our relationship with alcohol began the first time we had a drink. But what if it started years before that?
In episode 254 of The Alcohol ReThink Podcast, Patrick explores how advertising, culture and everyday life quietly shape our expectations around alcohol long before we ever take our first sip.
From the Budweiser frogs and iconic Guinness adverts to birthdays, weddings and Friday night pints, he asks whether the desire to drink is always our own, or whether we've simply been following a script we never realised we'd learnt.
Inspired by his daughter turning eighteen and wanting to celebrate with her first legal cocktail, Patrick reflects on why alcohol has become so closely linked with celebration, reward and belonging, and why questioning those assumptions can be far more powerful than relying on willpower alone.
This isn't an episode about judging alcohol or telling you to stop drinking.
It's an invitation to pause, get curious, and ask yourself one simple question:
"Where did I learn that alcohol belongs here?"
Because sometimes, a single question is enough to change the conversation you have with yourself.
⬇️ Resources ⬇️
Download The 5pm Booze Free Habit Builder
🔥 Sign up to The 30-Day Method to Break the Cycle of Drinking Without Relying on Willpower
If YOU feel successful in many areas of life but still find yourself pulled back into the same drinking patterns…
Then you’re probably MISSING the awareness and tools I’ll be REVEALING inside this FREE 30-Day Training for Men Ready to Take Back Control...
➡️ Get Started Right Away by clicking HERE
Work with Patrick:
Discover how coaching can support your goals in rethinking alcohol.
👉 Apply here
Connect with Patrick:
Website: patrickjfox.com
Instagram: @thealcoholrethinkpodcast
Support the Podcast
If you love the podcast and want to show your support in helping it continue, you can buy Patrick a coffee here:
https://buymeacoffee.com/patrickfox 253: Alcohol Awareness Week | Alcohol & Me with Alcohol Change UK's Adam Stokes
03/07/2026 | 31 mins.What role does alcohol really play in your life?
To mark Alcohol Awareness Week (6th- 12th July), Patrick is joined by Adam from Alcohol Change UK for an honest conversation about the theme Alcohol & Me and why taking a closer look at our relationship with alcohol could be one of the most important things we ever do.
Get ready to hear how they explore:
Why alcohol has become part of almost every celebration, sporting event and social occasion.
How marketing has convinced us that alcohol makes life's best moments even better.
The hidden ways alcohol affects sleep, anxiety, stress, relationships and energy.
Why so many men use alcohol as their "off switch" at the end of a busy day.
The power of community when you're trying to change your relationship with alcohol.
How a simple moment of reflection can become the beginning of lasting change.
Adam also shares his own personal experience of alcohol-related harm, the work Alcohol Change UK are doing to reduce alcohol harm across the UK, and why Alcohol Awareness Week is about curiosity, not judgement.
If you've ever wondered whether alcohol is giving you more than it's taking away, this conversation is a great place to start.
Useful links:
• Take Alcohol Change UK's free "Check Your Drinking" quiz.
• Learn more about Alcohol Awareness Week.
• Find out how to become an Alcohol Change UK Community Champion or support their work.
If you enjoyed this episode, please follow the podcast, leave a review and share it with someone who might need to hear this conversation today.
Sign up to The 30-Day Method to Break the Cycle of Drinking Without Relying on Willpower
If YOU feel successful in many areas of life but still find yourself pulled back into the same drinking patterns…
Then you’re probably MISSING the awareness and tools I’ll be REVEALING inside this FREE 30-Day Training for Men Ready to Take Back Control...
➡️ Get Started Right Away by clicking HERE
Work with Patrick:
Discover how coaching can support your goals in rethinking alcohol.
👉 Apply here
Connect with Patrick:
Website: patrickjfox.com
Instagram: @thealcoholrethinkpodcast
Support the Podcast
If you love the podcast and want to show your support in helping it continue, you can buy Patrick a coffee here:
https://buymeacoffee.com/patrickfox- The sun comes out, the temperature rises, and suddenly your brain starts telling you that a cold beer would be nice.
Sound familiar?
For many men rethinking alcohol, sunny weather can feel like a trigger. But is it really the sunshine that's creating the urge to drink, or is something else going on?
In this episode, Patrick explores a simple coaching question that has the power to completely change how you think about triggers:
"It's sunny... so what?"
Together, we'll unpack the beliefs, meanings and associations that often sit beneath the desire to drink when the weather is nice. You'll discover why the sunshine itself isn't the problem, how your brain learns to connect alcohol with certain experiences, and why many of the things we believe about alcohol are actually stories we've stopped questioning.
Patrick also explores:
Why sunny weather feels like a trigger for so many people
The difference between a fact and a learned belief
How alcohol becomes associated with holidays, barbecues, pub gardens and summer memories
Why a thought about drinking doesn't mean you're going to drink
How fear, panic and FOMO can strengthen old patterns
The importance of creating new evidence and new associations
If you've ever worried that wanting a drink means you're back at square one, this episode will help you see those thoughts in a completely different light.
Because sometimes the most powerful thing you can do is get curious and ask:
It's sunny... so what? - When life feels hard, it's easy to believe something has gone wrong.
Maybe you're frustrated with your drinking.
Maybe you've been trying to make changes, but keep finding yourself back in the same patterns.
Maybe you're carrying the weight of work, business, relationships, finances, parenting, or simply trying to hold everything together.
In episode 251 of The Alcohol ReThink Podcast, Patrick Fox explores why life and sobriety can feel difficult at times, and why that doesn't mean you're failing.
Drawing on six years of coaching men to rethink alcohol, Patrick shares the common struggles he sees in good men who want to do better, yet find themselves caught between who they are and who they want to become.
You'll learn why alcohol often becomes both a reward and an escape, how stress and self-judgement can keep people stuck, why difficult emotions aren't a sign that something is wrong, and the simple mindset shift that can help when life feels overwhelming.
This episode is a reminder that struggling doesn't mean you're broken. It means you're human.
Why good men often feel stuck in behaviours they no longer want
The hidden pressures many men carry every day
Why alcohol becomes a release valve for stress and responsibility
The difference between temporary relief and lasting change
Why sobriety can feel harder before it feels easier
The connection between emotions, thoughts, and self-judgement
A personal story about asking for support when life felt overwhelming
The powerful lesson from a coaching client who realised how far he'd already come
How to create a "bare minimum protocol" for difficult days
Why staying in the arena matters more than being perfect
Whether you're searching for help with drinking, men's mental health, stress, burnout, motivation, self-confidence, emotional wellbeing, or simply trying to figure out why life feels so hard right now, this episode offers practical insights and a powerful reminder that struggling doesn't mean you're failing.
Sign up to The 30-Day Method to Break the Cycle of Drinking Without Relying on Willpower
If YOU feel successful in many areas of life but still find yourself pulled back into the same drinking patterns…
Then you’re probably MISSING the awareness and tools I’ll be REVEALING inside this FREE 30-Day Training for Men Ready to Take Back Control...
➡️ Get Started Right Away by clicking HERE
Work with Patrick:
Discover how coaching can support your goals in rethinking alcohol.
👉 Apply here
Connect with Patrick:
Website: patrickjfox.com
Instagram: @thealcoholrethinkpodcast
Support the Podcast
If you love the podcast and want to show your support in helping it continue, you can buy Patrick a coffee here:
https://buymeacoffee.com/patrickfox - Do you ever wonder why you keep wanting more alcohol, more stimulation, more relief... even when you know it's not helping?
In episode 250 of The Alcohol ReThink Podcast, Patrick explores the powerful role dopamine plays in alcohol cravings, habit formation, motivation and behaviour change.
Inspired by a question from one of his coaching clients, "How do you get a rush of dopamine?", Patrick unpacks why the brain is constantly seeking reward, pleasure, relief and stimulation, and how alcohol can become one of the fastest ways to get it.
If you're sober curious, taking a break from alcohol, or looking to stop drinking and understand your relationship with alcohol on a deeper level, this episode will help you make sense of why cravings happen, why the brain keeps wanting more, and how to work with your mind instead of constantly fighting against it.
Patrick explores the neuroscience of dopamine, the connection between alcohol and reward, and why many of the things we turn to for quick relief often leave us wanting more.
He also shares how his own relationship with dopamine has changed since quitting alcohol, moving away from short-term fixes and towards more sustainable sources of enjoyment, motivation and fulfilment.
Awesome things you'll hear in this episode:
• Why dopamine is about more than just seeking pleasure
• How alcohol affects dopamine and the brain's reward system
• Why alcohol cravings can feel so powerful
• The difference between dopamine floods and dopamine trickles
• How habits are formed through reward and repetition
• Why awareness is more powerful than willpower
• Practical ways to find pleasure, motivation and reward without alcohol
• How to use dopamine for you instead of against you
Whether you're looking to quit drinking, reduce your alcohol intake, understand alcohol addiction, or simply learn more about how dopamine influences behaviour, this episode will give you practical insights you can apply immediately.
Because sometimes the question isn't why you want a drink.
It's understanding what you're really seeking underneath it.
Sign up to The 30-Day Method to Break the Cycle of Drinking Without Relying on Willpower
If YOU feel successful in many areas of life but still find yourself pulled back into the same drinking patterns…
Then you’re probably MISSING the awareness and tools I’ll be REVEALING inside this FREE 30-Day Training for Men Ready to Take Back Control...
➡️ Get Started Right Away by clicking HERE
Work with Patrick:
Discover how coaching can support your goals in rethinking alcohol.
👉 Apply here
Connect with Patrick:
Website: patrickjfox.com
Instagram: @thealcoholrethinkpodcast
Support the Podcast
If you love the podcast and want to show your support in helping it continue, you can buy Patrick a coffee here:
https://buymeacoffee.com/patrickfox
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About The Alcohol ReThink Podcast with Patrick Fox
The Alcohol ReThink Podcast is for men who want to change their relationship with alcohol, whether you're in the sober-curious stage or ready to quit for good.
We're ripping up the script on outdated stereotypes and stigmas when it comes to alcohol and addiction, and showing you how you can rethink your relationship with alcohol in a way that feels empowering and sustainable.
Join Patrick as he shares practical strategies, interviews, experiences, coaching tools and concepts to help you break free from alcohol, reclaim control, and start living the life you truly want.
www.patrickjfox.com
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