BA Bites - From 5G to Smart Cities: Finding Business Opportunities in Connected Data and Processes
In this episode, Benjamen Walsh breaks down how advanced connectivity — from 5G and 6G networks to IoT and edge computing — is reshaping the world of business analysis.Discover where the biggest opportunities lie for BAs and strategic leaders: in connected data, process optimisation, and the new skills that will define digital transformation in the decade ahead.
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9:31
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9:31
BA Bites - When Human-Centred Design Isn’t What It Seems: From Users to Customers and True Innovation
We all say we’re doing human-centred design — but what happens when the “human” turns out to be our internal process, not our actual customer?In this episode, Benjamen Walsh dives into how real innovation starts with the customer’s job to be done — not our internal agenda.Learn how to spot fake HCD, how to reframe discovery around customer value, and why true innovation lies in understanding why people do what they do, not just how we think they should.
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16:18
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16:18
BA Bites - Going Deep with The 4P+ Framework: People, Processes, Projects and Products
In this episode of The Better Business Analyst Podcast, Benjamen Walsh revisits one of his most powerful models — The 4P+ Framework: People, Processes, Projects and Products.You might have heard of it before, but this time we’re going deeper.Discover how the best business analysts connect these four dimensions to move from task taker to value creator — shaping outcomes, not just outputs.Benjamen unpacks each “P” with real-world examples, practical talking points, and mindset shifts you can apply immediately. Whether you’re working on digital transformation, agile delivery, or strategic analysis, this episode will help you see your work — and your impact — in a whole new way.🎯 Learn how:People define the problems worth solvingProcesses reveal the inefficiencies and opportunitiesProjects deliver structured changeProducts create lasting business value…and how they all loop back in the 4P+ cycle of continuous improvement.Tune in and elevate your BA thinking today.
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13:38
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13:38
BA Bites - Bridging Strategy and Delivery: The Missing Middle for BAs
Every great strategy needs someone to turn it into action — and that’s where Business Analysts shine.In this episode, Benjamen Walsh explores how BAs can bridge the gap between strategic intent and delivery execution. Learn the deliverables, tools, and thinking frameworks that make you the “missing middle” every organisation needs.Listen now on The Better Business Analyst Podcast.
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15:25
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15:25
BA Bites - Making Sense of Jira Goals — Connecting Strategy to Delivery
Ever felt like your Jira projects are running on autopilot with no clear link back to business outcomes? You’re not alone. In this episode, Benjamen breaks down Jira’s new Goals feature — what it is, how it works, and why it finally gives Business Analysts, Product Owners, and Delivery Teams a way to connect work to strategy.We’ll explore:How Jira Goals change the way we track progressPractical examples of linking initiatives and OKRsCommon pitfalls and smart workaroundsThe role of the BA in bringing clarity, context, and alignmentIf you’ve ever been asked “how does this project tie back to our business goals?” — this episode is for you.🎙️ The Better Business Analyst Podcast — practical insights for real-world BAs, every week.
The Better Business Analyst Podcast covers all the most important and latest Business Analysis (BA) news, top tips and interviews.
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