The Ecommerce Toolbox: AI in Retail

Managing a conglomerate of apparel brands requires a flexible and nimble approach to operational flexibility. Debra Sabourin from Perry Ellis International explains how her team uses internal systems to scale across different demographics while keeping a lean headcount. She shares the importance of the AI champion initiative and how it helps different departments adopt new tools to analyze complex business data.

There’s a dangerous trap many businesses are falling into - trying to bolster AI onto every process. Chief Product Officer Ramzi Rahbani proposes a different route, he explains why FortNine starts with the customer problem first, then uses AI where it can genuinely improve shopping, service, site optimization, and the ownership experience

Jamie Pinsky didn’t wait for an AI budget, a dedicated team, or a consultant. He started with a few small operational pain points and ended up building dozens of agents that now support reporting, data validation, retailer monitoring, and day-to-day ecommerce operations at Renwil.

AI adoption in ecommerce is moving on two fronts at once: customer discovery and internal operations. And so, Kailin Noivo sits down with Vivian Chang, an ecommerce and growth leader with experience across GNC, Clorox, Plated, and RetailMeNot, to explore how brands can improve their visibility in AI-driven discovery while also rethinking the workflows behind the scenes.

Direct Meds is building AI into the core of how the business operates. CMO Adam Pivko explains how the company uses its proprietary Flux system across marketing, operations, and patient experience while balancing HIPAA compliance, data control, and measurable business impact.