009. Block. Mute. Delete. Ignore. My IG Boundaries.
Feeling like you're supposed to be available 24/7, respond to every comment, answer every DM, and never ignore a follower?🚫 Let’s shut that down right now.In this episode, I’m talking about the boundaries no one teaches you how to set — especially when your business lives on social media. From unfollowing people to ignoring messages, this is your reminder that you don’t owe the internet constant access to you.Inside this episode I discuss what I do when...💬 PYou’re allowed to treat your energy like it’s sacred — because it is. And your business will be better for it.Follow Cass on IG:https://www.instagram.com/cassklass_/Work with Cass:The Drop: https://cassklass.com/dropThe Edit: https://cassklass.com/editPrivate: https://cassklass.com/private
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008. From going viral with no dream clients, to selling out her high ticket mastermind (BUSINESS COACH)
This episode unpacks one of the most frustrating gaps in online business:You're doing everything right — content’s landing, you’re getting followers, maybe even going viral — and yet…🧊 Sales feel cold.🌀 The wrong people keep inquiring.🛑 Your “dream client” isn’t converting.In this behind-the-scenes case study, I walk you through the blind spot one client had in her messaging, how we shifted it without needing more followers, and the strategy that helped her sell out her high-ticket mastermind — in her first year of coaching.✨ Inside this episode:📉 Why audience growth can kill high-ticket conversions if you're not careful🧠 The real difference between motivating dreamers vs. activating buyers📊 What to do when your reach plummets and engagement drops — on purpose💬 Why beginner-friendly content might be sabotaging your sales🕵️♀️ And how to spot the blind spots in your messaging that are turning off your best-fit clientsThis is your permission to stop trying to please the masses and start crafting content that attracts buyers, not just dreamers.Follow Cass on IG:https://www.instagram.com/cassklass_/Work with Cass:The Drop: https://cassklass.com/dropThe Edit: https://cassklass.com/editPrivate: https://cassklass.com/private
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007. How does Cass get it all done?
You’ve seen the content. The offers. The daily stories.And you’ve probably thought: “Wait… how is she doing all of this without losing her mind?”I’m giving you the real answer.The rhythms, priorities, and “cheats” that let me run a high-income business—without doing the most or pretending to be superhuman.We’re talking:💡 What I actually do vs what I ignore🧠 Systems that support my creativity⚡ How I get results without working 24/7If you’ve been in a season of “I’m doing too much and getting too little” — press play.IF YOU HAVE KIDS ⬇️Listen to Bella's podcast ep, "How I Really Do It All As A Homeschooling Mom"Listen on AppleListen on Spotify Follow Cass on IG:https://www.instagram.com/cassklass_/Work with Cass:The Drop: https://cassklass.com/dropThe Edit: https://cassklass.com/editPrivate: https://cassklass.com/private
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006. From DFY to Coaching: 86K in Sales My First Month
Thinking about transitioning from service provider to coach?In this episode, I’m walking you through exactly how I made the shift from social media manager to full-time coach — and what I’d do differently (or not) if I had to do it again.You’ll hear how I scaled to an 86K sales month right after I let go of my final done-for-you client, the practical steps I took to build coaching skills before I fully pivoted, and why I don’t believe in fake-it-til-you-make-it coaching (because being good at something ≠ being good at teaching it).This is for the VAs, OBMs, SMMs, and creatives who know they want more freedom, more income, and way more leadership in their business — but don’t want to sabotage the transition.We’re covering:- Why agency-style scaling didn’t work for me- What to do before you pivot- How I built brand authority and demand while still juggling clients- The real reason your low-ticket offers aren’t selling- The timeline I recommend (and what to avoid if you want consistent income)If coaching is calling your name, but you're unsure how to make the jump — this episode is your roadmap.Follow Cass on IG:https://www.instagram.com/cassklass_/Work with Cass:The Drop: https://cassklass.com/dropThe Edit: https://cassklass.com/editPrivate: https://cassklass.com/private
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005. Messaging Attracts Sales, THIS Closes Them
If you want to make more sales — your results need to be loud.In this episode, I’m diving deep into the unsexy but non-negotiable truth about scaling your business: client results are the foundation of everything. If your content isn’t leading with proof, specifics, and receipts, you're likely blending in with everyone else yelling "value" with nothing to back it up.We’ll talk about:💌 Why your content might be falling flat (even if it’s good)📸 How to source and actually use client results in your content😬 The mindset blocks stopping you from sharing wins📉 What to do if your clients aren’t getting results yet🚫 Why “more” is the least magnetic word in your marketing🧠 How your own insecurity around success might be sabotaging your brandIf your content isn't turning lurkers into buyers, this episode will explain why — and how to fix it fast.Follow Cass on IG:https://www.instagram.com/cassklass_/Work with Cass:The Drop: https://cassklass.com/dropThe Edit: https://cassklass.com/editPrivate: https://cassklass.com/private
New Zealand