The AI Agency Journey

If you’re a consultant, coach, or thought leader who relies on reputation, referrals, or content to win business, AI is already changing how people find and trust experts.

In this episode, Antonio Rothenbach sits down with Andi Simon, corporate anthropologist, CEO of Simon Associates Management Consultants, and host of On the Brink with Andi Simon, to explore how AI search is reshaping visibility, credibility, and authority.

Search is no longer just about ranking on Google. Today, tools like ChatGPT, Copilot, and Perplexity summarize, recommend, and sometimes decide who the “preferred expert” is before a prospect ever clicks a link.

This conversation dives into:

How AI search actually works today

Why content alone is no longer enough

How AI decides who to trust and cite

The human side of AI adoption and resistance

What consultants can do now to stay discoverable and relevant

This episode is especially relevant for consultants, advisors, and leaders who want to future-proof their visibility as AI becomes the front door to expertise.

Key Topics & Timestamps

(00:00) Why AI is changing how trust and credibility are built

(01:10) Meet Andi Simon and her background as a corporate anthropologist

(05:00) Why humans resist change and how that affects AI adoption

(08:30) How AI search differs from traditional Google SEO

(11:00) How Andi uses AI as a collaborator, not a replacement

(15:00) What makes content discoverable by AI tools

(18:30) FAQs, authority signals, and AI-driven visibility

(22:00) A simple way to test what AI already knows about you

(26:00) Content repurposing as an AI visibility strategy

(30:00) Why leadership and culture determine AI success

(36:00) Final advice for consultants navigating AI-driven change

About the Guest

Andi Simon is a corporate anthropologist, CEO of Simon Associates Management Consultants, award-winning author, speaker, and host of the podcast On the Brink with Andi Simon.

With over two decades of experience helping organizations adapt to major shifts, Andi brings a unique lens to AI adoption by focusing on human behavior, beliefs, rituals, and leadership. Her work helps leaders and organizations see what’s often right in front of them so they can move forward with clarity and confidence.

About the Host

Antonio Rothenbach is the host of The AI Agency Journey and the founder behind Ibero AI and Belt Course. He works with consultants, leaders, and organizations at the intersection of AI, Operational Excellence, and leadership to turn AI from a buzzword into practical business impact.

Resources & Links

Andi Simon on LinkedIn

Simon Associates Management Consultants: https://simonassociates.net

Andi Simon’s books, podcast, and speaking: https://andisimon.com

Antonio Rothenbach on LinkedIn: https://www.linkedin.com/in/antonio-rothenbach-99685110/

Subscribe & Follow

If you enjoyed this episode, subscribe to The AI Agency Journey on your favorite podcast platform and follow along for more conversations with consultants, operators, and leaders navigating AI-driven change.

New episodes explore real lessons learned at the intersection of AI, leadership, and operational excellence.

Guest: Jess Orr – ex-Toyota engineer, former corporate OpEx leader and VP of Operations

Summary:
In this episode, Jess and Antonio connect the dots between Operational Excellence and Artificial Intelligence. Jess shares what she learned at Toyota, in a successful divisional OpEx transformation, in a failed enterprise-wide rollout, and later as VP of Operations — and how all of that experience shapes how she thinks about AI today.

The core message:

OpEx and CI professionals are uniquely positioned to lead AI efforts because they already know how to define problems, find constraints, and drive cultural change.
Starting with tools — whether it’s Lean tools or AI tools — almost always fails.

Antonio then introduces the concept of AI Business Audits as a structured way for consultants to partner with clients, identify their real bottlenecks, and use AI for brainstorming, solution design, and ROI modeling, instead of jumping blindly into “doing AI.”

3–5 Key Takeaways:

Toyota vs everyone else:
Toyota embedded continuous improvement in everyone’s job, while many companies try to bolt on CI through tools without a culture to sustain it.

Tools don’t fix culture.
Rolling out 5S, DMS, or even AI tools without leadership alignment and clear “why” leads to shallow adoption and failed transformations.

Consultants as capability builders, not crutches.
External consultants are most valuable when they build internal capability and mentor internal champions — not when they become permanent life support.

OpEx + AI is a natural pairing.
CI practitioners already know how to map value streams, find constraints, and run structured problem solving. AI simply gives them superpowers if used correctly.

AI Business Audits are the bridge.
Starting from constraints and problems, then using AI to explore options and quantify ROI, is a far better path than “Let’s try some AI tools and see what happens.”

Links:

Book an AI Business Audit with Antonio / Ibero AI: https://calendar.app.google/HahxbRKD77n3KiU9A

Connect with Jess on LinkedIn: https://www.linkedin.com/in/jessorr/

Connect with Antonio on LinkedIn: www.linkedin.com/in/antonio-rothenbach-99685110

Podcast show on YouTube: https://youtube.com/playlist?list=PLyVgVZd7jUlpcp4mwtNMbXlv8D_8CB3Ch&si=JI3iG6LZp6gQT7Va

Guest: Dave Rosenberg, Principal at Locked On Leadership

Summary:

In this episode, Dave shares 35+ years of leadership experience—from Navy officer to company president to leadership coach—and how his Radical Accountability framework helps leaders turn disengaged employees into energized contributors. Together, Antonio and Dave explore how AI tools can complement human coaching, fostering self-awareness, delegation, and engagement.

Top 3 Takeaways:

Leadership gaps = business gaps. Most operational problems stem from cultural and leadership breakdowns. Radical Accountability drives engagement. Clear systems, communication, and shared purpose unlock higher performance. AI as a coaching ally. Used right, AI helps structure thinking and reflection without replacing intuition or empathy. Quote: “My mission is to help every team member say ‘Thank God It’s Monday.’ That’s when you know leadership is working.”



🗓️ Book a 20-min AI Business Audit : https://calendar.app.google/y4z3RGmK2n2KHfzMA

Host: Antonio Rothenbach, Founder & CEO of Ibero AI

Guest: Donna Huntley, CEO of People Pulse Ventures Episode

Summary:

Fear is one of the biggest barriers to AI adoption — and it’s costing companies growth, innovation, and talent. In this conversation, Antonio and Donna break down how to replace fear with confidence through training, governance, and culture. Donna shares stories from her 20+ years in HR consulting — from early digital hiring systems to leading change at Accenture — and offers practical strategies for leaders who want to bring AI into their organizations without losing the human touch.



Connect with Donna:

- www.peoplepulseventures.com

- Call/text: 803-836-0306



Connect with Antonio:

- www.linkedin.com/in/antonio-rothenbach-99685110/



Subscribe to The AI Agency Journey Podcast:

- Spotify: https://open.spotify.com/show/0lXZkUqO2RIkN7vTO1C2p7?si=25f17d152e6040e7

- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-agency-journey/id1788580727

Read the blog article here: https://www.beltcourse.com/blog/linkedin-growth-that-lands-ai-opex-ci-clients-without-gaming-the-algorithm A detailed guide for Artificial Intelligence (AI), Operational Excellence (OpEx), and Continuous Improvement (CI) consultants on leveraging LinkedIn for client acquisition. It outlines a strategic playbook for creating content that resonates with B2B buyers, emphasizing observable signals for distribution rather than trying to outsmart the algorithm. Key areas covered include optimizing post engagement, crafting impactful content formats, and using LinkedIn's native features to maximize reach. The guide also offers practical advice on posting frequency, avoiding common mistakes, and measuring success through relevant metrics, aiming to help consultants generate qualified leads and conversations.