Your Branding MIght Be The Problem... Not Your Marketing | ft. Crystal Williams | Ep. 455
In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation also highlights the necessity of understanding the sales cycle, setting realistic expectations, and the role of digital presence in modern branding. Crystal shares actionable strategies for effective brand marketing, including the importance of consistency and creating a unique brand identity that stands out in a crowded market.🎥Watch the video version here: https://youtu.be/tOuyhc3rK60====== Timestamp Chapters =====00:00 – Intro with Crystal Williams01:05 – What branding really means beyond a logo02:41 – Branding as a long-term growth tool04:52 – Branding vs. direct marketing mindset10:17 – Crystal’s 10–12% marketing spend insight13:23 – Real-world examples: billboards, jingles & mail16:08 – Community involvement as branding18:51 – Hard-to-measure strategies that still work26:22 – Why brand drives better marketing ROI29:07 – Lemon Seed’s “three-bucket” approach31:20 – Final thoughts on patience and strategy==== 🔧 What You'll Learn 🔧 ====– Why branding is more than a logo– The difference between brand and direct marketing– What tradies get wrong about marketing– How to build a brand that makes people remember (and call) you– Lemon Seed's “three-bucket” marketing strategy📚 Resources:– Crystal Williams: https://www.lemonseedmarketing.com/– Connect with Crystal on Instagram: https://www.instagram.com/lemonseedmarketing Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/ Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool. 📲 Stay Connected: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: The Site Shed Website: thesiteshed.com Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed ⭐ Enjoyed This Episode? Leave us a review here! Google Facebook Spotify/Apple
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AI For Tradies in 2025: How To Streamline Quotes & Save Up On Costs | ft. Roland Ligtenberg | Ep. 454
In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep dive into how AI is transforming the home service sector. Roland shares the journey of how Housecall Pro began, what truly sets their platform apart, and how AI-powered features are empowering “standing jobs” (like plumbers, HVAC, and electricians) to cut down on admin work and focus more on growth.Matt and Roland unpack the practical ways that AI is making life easier for tradespeople, from automated customer service to intelligent business analytics and coaching. They discuss best practices for adopting new technologies in your business, the importance of staying curious, and how leveraging data can help tradies grow faster and smarter. Tune in to hear real-world insights, learn what’s next for AI in trades, and get tips on maximizing your own business potential in this rapidly evolving landscape!🎥Watch the video version here: https://youtu.be/-XXVEhxU-vc====== Timestamp Chapters =====00:00 AI Talk Leads to Unexpected Connection04:57 AI: Impact on Jobs08:20 AI-Powered Customer Service Solution14:04 AI's Role in Business Growth16:45 Startups’ Tech Advantage: Easier Operations19:45 Embrace Curiosity in Business22:23 "If It Ain't Broke, Explore"25:40 "Optimize Time in Business"29:46 Forward-Looking Strategic Planning33:59 Integrating Human Touch in Automation36:36 "Optimizing Business Processes with Data"38:30 Optimizing Low-Intent Social Leads41:43 "Explore Housecall Pro Demo"==== What You'll Learn ====✅ How AI “team members” can fill admin gaps and stop missed leads✅ Why your time is best spent on site, not stuck on after-hours invoicing✅ Real-world results: 30% growth and more jobs booked—faster Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/ Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool. 📲 Stay Connected: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: The Site Shed Website: thesiteshed.com Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed ⭐ Enjoyed This Episode? Leave us a review here! Google Facebook Spotify/Apple
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Streamlining Workplace Safety: WHS Compliance Tradies and Contractors | ft. Glen Fitzgerald | Ep. 453
In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify your WHS systems, reduce admin, and increase operational efficiency.They chat about the differences in compliance requirements for residential versus commercial businesses, the challenges of staying on top of paperwork, and what triggers a compliance audit. You'll hear practical advice on how business owners can automate induction, training, and documentation processes, plus insights into how technology—from digital software to potential AI solutions—is making safety more accessible and efficient for everyone in the industry.🎧 Listen to the full episode here: https://tradie.wiki/listen==== What You’ll Learn: =====✅ How to streamline WHS compliance using digital tools✅ Common compliance mistakes and how to avoid them✅ The future of AI in safety and contractor management✅ Why automation is the key to simplifying your operations=====Timestamps: =====00:00 Intro to Glen Fitzgerald and Worx Safety06:29 Workplace Incident Liability Concerns08:40 SOP Implementation for Safety Training12:32 Contractor Responsibility for High-Risk Work15:31 Contractor Responsibility Increase Trend17:23 "Prototype AR Glasses Hazardous"20:43 Compliance and Training Essentials25:19 "Safety Info Access Guide"If you're a trade business owner looking to stay compliant without sacrificing productivity, this episode is a must-listen.📌 Learn more about Worx Safety: https://www.worxsafety.com.au📌 Book a Free Demo: https://www.worxsafety.com.au/request-a-demo Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool. 📲 Stay Connected: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: The Site Shed Website: thesiteshed.com Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed ⭐ Enjoyed This Episode? Leave us a review here! Google Facebook Spotify/Apple
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Why Your Marketing Feels “Icky” (And How to Fix It!) | Rai Cornell
In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content creation, the role of marketing beyond traditional ads, and introduces the 'Four M's' framework for effective marketing. The episode concludes with key takeaways for listeners to implement in their own marketing strategies.You can watch it on 🎥 YouTube: https://youtu.be/9Nro-yhQTxgTimestamp:00:00 - Introduction to the episode and guest Rai Cornell02:30 - The disconnect between sales and marketing04:00 - Why "I hate marketing" is a red flag08:00 - Why content doesn't have to include YOU on camera11:30 - How to create content without stress or perfection14:00 - Feel-Good Marketing: The 4 M's Framework21:00 - Real-world examples of creative mechanisms26:00 - How to build trust through relevance and consistency30:00 - Final thoughts and resources📚 Resources:Guest website: https://www.cornellcontentmarketing.com/demandgenkitELITE Method Framework: https://drive.google.com/file/d/1Jjer_vwYii-nAGkAgy78mwof52PDpLns/view?usp=sharing📓 Read our blog on this podcast here: https://tradie.wiki/452-Why-Your-Marketing-Feels-Icky Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool. 📲 Stay Connected: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: The Site Shed Website: thesiteshed.com Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed ⭐ Enjoyed This Episode? Leave us a review here! Google Facebook Spotify/Apple
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Why You Should Never Rely on Ads for Sustainable Growth | ft. Rai Cornell
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transform your marketing approach, and why building authentic relationships with your audience is crucial in standing out amidst the noise. Listen to the video version of this podcast at https://youtu.be/MMNwPLMUD1wTimestamp:00:00 From Psychology to Content Marketing05:39 Developing Unique Business Mechanisms07:30 "Stages of Change in Marketing"13:36 "Answer FAQs with Content"16:17 AI-Augmented Sales Qualification Process19:47 Addressing Sticker Shock Early21:28 "Lead Conversions: Warm vs. Cold"27:32 "Effective Sales Conversation Strategies"29:27 Template-Driven Sales Hilarity33:54 Respect and Empower Your Buyers35:28 Customer-Focused Case Study Approach38:54 Visit SiteShare for ResourcesEnjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 🧰 Want Access To Tools & Training from Industry Leaders? Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool. 📲 Stay Connected: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: The Site Shed Website: thesiteshed.com Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed ⭐ Enjoyed This Episode? Leave us a review here! Google Facebook Spotify/Apple
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business. Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades. Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away. If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
New Zealand